Business Commons^™

2021-May-25-Track State Championship, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

To What Extent Do Start-Ups See Themselves As Strategic Actors When Approaching Communications And Financing Within Their Companies?, Shanice Swaby

Student Theses and Dissertations

This capstone study explores entrepreneurial narratives centered around the role of communication within a start-up environment and to what extent strategic communication plays a role. I am addressing the following question: To what extent do start-ups see themselves as strategic actors when approaching communications and financing within their companies? To answer this question, I conducted seven oral histories with entrepreneurs within the Public relations, online sales, and real estate fields. The start-up companies varied in the amount individuals that are currently working for them. This study builds upon previous research about start-up companies and strategic communications. Past research was more …

Virtual Spring Meeting Of Council, May 25 - May 26, 2021, Volume 1 (Four Pages To The Sheet), American Institute Of Certified Public Accountants . Council

Association Sections, Divisions, Boards, Teams

No abstract provided.

Virtual Spring Meeting Of Council, May 25 - May 26, 2021, Volume 1, American Institute Of Certified Public Accountants . Council

Association Sections, Divisions, Boards, Teams

No abstract provided.

How Does The Market View Share Repurchases: Five Possible Book Values In The Fama-French 3 Factor Model, Jaime Peters

Dissertations

Share repurchase activity has grown significantly over the past twenty years and has emerged as the most popular technique for returning cash to shareholders. Current U.S. generally accepted accounting principles treat share repurchases as a return of capital to shareholders, recording the repurchased shares at market prices and offsetting them against contributed capital accounts. This treatment reduces the recorded book value of the equity of companies. Of course, companies can reissue these shares to fulfill stock option contracts, as consideration in acquisitions, and/or in secondary offerings. These economically relevant uses of repurchased shares suggest that the market may treat share …

The Importance Of Fit: A Predictive Model Of Cause Marketing Effects, Michelle Rego, Mark A. Hamilton

College of Business Faculty Publications and Research

A predictive model was developed to help brands improve cause-related marketing campaigns by identifying the most impactful relationships among important campaign variables. The largest effect in the MASEM model (K = 81, N = 25,554) was found for cause-brand fit on attitudes toward the cause-brand alliance (β = .40). Two of the four proposed belief factors examined acted as mediating variables: consumers’ involvement with the cause and their skepticism. Three attitude factors mediated the impact of beliefs on CRM purchase intentions: perceptions of cause-brand fit, attitude toward the brand, and attitudes toward the CRM alliance. Skepticism also had a …

2021-May-24-Dr Brenda Louw Awarded Carnegie Fellowship For Third Time, University Marketing And Communication, East Tennessee State University

ETSU News

h2> Carnegie African Diaspora Fellowship Program Dr. Brenda Louw, of ETSU, left, is leading one of 56 projects nationwide that pairs African Diaspora scholars at higher education institutions with peers in Africa to work together. She is pictured with Professor Juan Bornman of University of Pretoria.

JOHNSON CITY (May 24, 2021) – Dr. Brenda Louw, professor in the Department Audiology and Speech-Language Pathology at East Tennessee State University (ETSU), was recently awarded a fellowship by the Carnegie African Diaspora Fellowship Program to collaborate with Juan Bornman, professor in the Center for Alternative and Augmentative Communication, University of Pretoria (UP), in …

2021-May-24-Etsu Receives Final Approval For Four Academic Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 24, 2021) – At its spring commission meeting on May 20, the Tennessee Higher Education Commission (THEC) granted final approval for three new academic programs at East Tennessee State University as well as an off-campus instruction location in Chattanooga.

The new programs were previously approved by the ETSU Board of Trustees. With THEC approval in place, ETSU may now offer the following programs:

The Master of Fine Arts (MFA) in Digital Media combines art and technology curriculum to meet the growing industry need for highly qualified digital artists by providing an avenue for advanced graduate-level study in …

Dr. Cynthia Schroeder Receives President’S Distinguished Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

From Managing Nurses To Serving Nurses: The Case For Transfusing Nursing Management With Servant Leadership During The Global Covid-19 Pandemic, William P. Jimenez, Seterra D. Burleson, Matthew J. Haugh

Psychology Faculty Publications

No abstract provided.

2021-May-23-High School Boys Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman

Honors Theses

Through developing a skin care magazine prototype and business plan, this thesis aims to show how a print magazine can be successful to a young audience. By studying the history and development of both magazines and skin care and focusing on today’s industries, now is the perfect time to launch a skin care magazine. Uncovered Magazine will not only focus on filling this gap, but also will aim to empower women to find beauty in their natural skin.

Aicpa Guide: Attestation Engagements On Sustainability Information (Including Greenhouse Gas Emissions Information), Timothy Coville

Journal of Global Awareness

No abstract provided.

Impact Of Pandemic And Digital Transformation On Global Accounting Profession, Kamala Raghavan

Journal of Global Awareness

The COVID-19 pandemic made 2020 the most difficult and challenging year in ways that no one could have predicted, causing major disruptions with unprecedented changes affecting worldwide economies. Its impact has been multidimensional at the personal, organizational, and societal levels. Organizations in all sectors have been focusing on their immediate survival only. World economic output had the most significant drop in over 75 years and affected people's daily routines in almost every country. However, the same disruptive forces of the pandemic accelerated the digital transformation and innovation, causing business practices in the accounting profession to leapfrog decades ahead. This paper …

Evaluation Of Self-Help Groups In Promoting Women Socio-Economic Empowerment In Kibra Sub-County, Nairobi County, Kenya, Philip Onyango Were, Sarah Wairimu Kimaru-Muchai

Journal of Global Awareness

Women play a crucial role in developing the economy, but their contribution has been negatively affected by limited financial services access. The study investigated the role of self-help groups (SHGs) in promoting women's economic empowerment in Kibra, Nairobi County, Kenya. The study adopted a descriptive survey research design. The sample size was 108 SHGs as respondents. The study utilized primary means of data collection by using questionnaires, key informant interviews (KIIs) and focused group discussions (FGDs). The findings showed that SHGs utilize group savings to expand credit access to vulnerable women in the sub-county. Leadership experience in SGHs has changed …

Global Journey To Post-Pandemic Normalcy And Revival, Andrzej Sankowski

Journal of Global Awareness

After a year of COVID-19, countries, societies, and individuals are longing for normalcy and beginning to consider what life will be like post-pandemic. Efforts and experiences of countries in the European Union, Asia, Asia-Pacific, Australia, Africa, Latin America, the Caribbean, and the United States are examined as they face challenges to end the pandemic and prepare for the post-pandemic reality. What will be the post-pandemic "new normalcy"? What changes caused by the pandemic are permanent in societies and the world? What are the necessary reforms that have to take place as part of normalcy? Reflections on the impacts of vaccinations, …

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Use Of Social Media By Leaders Of Charismatic Churches In Ghana, Noah Darko-Adjei, Mariam Ansaa Animante, Harry Akussah

Library Philosophy and Practice (e-journal)

This study examined the use of social media platforms by leaders of the Charismatic Churches in Ghana. This study is germane in the era of the COVID-19 pandemic where churches are embracing social media platforms to supplement the conventional face-to-face church meetings.

The study was conducted within the framework of the Technology Acceptance Model (TAM). A questionnaire was used to collect quantitative data from a sample size of 152 respondents. Also, 2 head pastors and their deputies, as well as 2 IT personnel, were interviewed. The study found a high level of awareness of social media platforms adopted by the …

When Imperfect Is Preferred: The Differential Effect Of Aesthetic Imperfections On Choice Of Processed And Unprocessed Foods, Jacob A. Suher, Courtney Szocs, Koert Van Ittersum

Business Faculty Publications and Presentations

Some companies design processed foods to contain aesthetic imperfections such as non-uniformities in shape, color, or texture. Simultaneously, consumers annually discard millions of pounds of unprocessed, safe-to-eat fruits and vegetables owing to aesthetic imperfections. Why design processed foods with aesthetic imperfections when people discard unprocessed foods because of them? Seven studies, including a choice study at a grocery store and an incentive-compatible study, show that the effect of aesthetic imperfections on consumer preferences depends on whether foods are unprocessed or processed. While imperfections negatively influence preferences for unprocessed foods, they positively influence preferences for processed foods. We attribute this preference …

The Ripple Effect: ‘Training The Trainer’ On The Impact Of Body Image Through A Dance/Movement Therapy Technique, Marina Gearhart

Expressive Therapies Capstone Theses

This thesis describes the capstone project which was a psychoeducation and experiential workshop for fitness trainers. The workshop investigated the impact trainers’ work may have on the body image of their clients through a dance/movement therapy (DMT) technique. The aim was to enhance the trainers’ sensitivity around body image issues of their clients and to create a space for vulnerable movement conversation that may in turn lead to better mental health advocacy for their clients within the scope of ethical practice. The participants of the workshop were six white female identifying trainers ranging from 24 to 35 years of age. …

Essays On Ipo Cycles And Windows Of Opportunity, Meng Chen

Dissertations - ALL

The dissertation consists of two chapters regarding private firms financing in the capital market. The first chapter explores the long-term failure rate of private firms that issued initial public offerings (IPOs) in the public capital market. We study busted, or failed, IPOs to examine the underwriter certification hypothesis and windows of opportunity hypothesis in the new issues market. Extensive literature pointed out that time-varying characteristics of information asymmetry might induce windows of opportunity in capital market when information asymmetry is relatively low. During windows of opportunity, private firms can issue public equity with lower information costs and more favorable terms. …

The I-Mode (Almost) Went Global. A Case Study In Product Export Failure., Paola Rattu

Symposium of Student Scholars

The i-mode, the world’s first commercial web browser technology for mobile phones was launched in Japan in 1999, encountering immediate success and rapidly dominating the Japanese market. Nevertheless, when the technology was launched in the US and in Europe in the early 2000s it was highly unsuccessful. Ultimately, the technology was abandoned outside Japan, and several manufacturers exited the mobile phone industry following their inability to understand foreign customers’ needs and to innovate. This paper reconstructs the history of the i-mode technology and provides a business-oriented analysis of the causes of its debacle.

Working In Coalition, And Wall-To-Wall: The New Progressive Normal, Gary Rhoades

Journal of Collective Bargaining in the Academy

As the U.S. starts to come out of the pandemic, public declamations about and private deliberations within colleges and universities are framed in part by negotiating getting back to some form of “normal.” At the center of and delimiting these labor/management negotiations is an all-too-familiar master narrative articulated by management invoking a “new normal,” a time of conditions and challenges borne of, transmitted by, and/or accelerated and amplified due to Covid-19. Yet, I suggest that yet another iteration of disaster/disastrous academic capitalism is neither called for nor does it offer a compelling future for higher education. In addition, there is …

The Gig Academy: Naming The Problem And Identifying Solutions, Daniel T. Scott, Adrianna J. Kezar

Journal of Collective Bargaining in the Academy

Over the past few decades, workers (staff, faculty, postdocs, graduate students) in higher education face working conditions and employer relationships that are increasingly similar and exploitative. Higher education has seen the implementation, spread, and refinement of technologies of labor exploitation that have proliferated in the broader economy often termed the gig economy. In this article, we posit and articulate the features of the Gig Academy – a unique iteration of the gig economy. We first describe the shifts in employment structures that make up the Gig Academy. We then describe how this transformation of the academy has eroded community, shared …

Online Learning, Covid-19, And The Future Of The Academy: Implications For Faculty Governance And Collective Bargaining, Anthony Picciano

Journal of Collective Bargaining in the Academy

The purpose of this article is to speculate on the future of higher education as online technology, including adaptive learning (also referred to as personalized learning) infused by artificial intelligence software, develops and matures. This is a risky undertaking since predicting the future, and in this case the evolution of technology, is difficult. While many try to predict what will happen and sometimes get it right, predicting when something will happen is far more challenging. Online and blended learning have already advanced within education, but the most significant changes are yet to come. Evolving technologies have the potential to change …

Post-Pandemic Collective Bargaining In Higher Education: An Irresistible Force Meeting And Immovable Object?, James Ottavio Castagnera

Journal of Collective Bargaining in the Academy

Rider and the AAUP were last at the table for a full-fledged renegotiation of their contract during the summer of 2017.The bargaining was concessionary, as my university --- like so many small-to-medium sized private colleges --- struggled with a looming deficit. Last year, no doubt, the union and its members looked forward to a return to the table with high hopes of recuperating some of those 2017 concessions. But, as Humphrey Bogart once famously observed, fate took a hand.

2021-05-21 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent from the Office of the President on the retirement of Jim Shaw as Vice President of University Advancement and the hiring of Rick Hesterberg as Interim Vice President of University Advancement and CEO of the MSU Foundation sent on May 21, 2021.

2021-May-21-Tennessee Climate Data Summit, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 21, 2021) – The Tennessee Climate Office at East Tennessee State University, in partnership with NOAA’s National Centers for Environmental Information and the American Association of State Climatologists, will host Tennessee’s inaugural Climate Data Summit on Tuesday and Wednesday, May 25-26, via Zoom.

This event features two afternoons of sessions focusing on climate data services for the state of Tennessee and the surrounding region. Participants will have opportunities before, during and after the event to provide information about their unique climate-related needs.

The Climate Data Summit is designed to allow thinkers and leaders from government, business, academic …

Do You See What I See? Do You See Me? Disability In China: The Perceptions Of Wheelchair Users And Able Bodied Citizens, Michelle Fisher

Master's Projects and Capstones

Abstract

This paper explores the state and perception of wheelchair users in China. My research outlines various disability models by which we can measure China’s level of effectiveness at providing access and services for its disabled population. In my analysis, I largely draw the conclusion that China is evolving out of a Charity state model into one which supports the rights of Chinese citizenry. There are many good laws in place in China, but they are not being enforced effectively at this point in time. There also seems to be a class division involved in the acceptance of educated disabled …