Business Commons^™

Collegiate Athletic Fans Perception Of The Use Of Social Media In Marketing, Anna K. Gdovka, Steve Chen

Kentucky Journal of Undergraduate Scholarship

Social media has become the dominant tool for sports fans to receive news and messages. Many sports fans turns to the four main social media platforms, Facebook, Twitter, Instagram, and Snapchat, to receive marketing information, highlights, updates, and statistics while consuming sports content. Past studies indicated the greatest advantages for all levels of sports organizations using social media to promote the events and engage their fans. To fully understand the utilization of social media and its effectiveness for marketing intercollegiate athletic events, this study examined 203 athletic spectators’ (62% males and 38% females) preferable methods for obtaining athletic information and …

June 2021 Newsletter, Haworth College Of Business

Haworth College of Business News

• When opportunity knocks
• Meet The 30
• WMU Foundation receives historic gift in excess of a half-billion dollars, the largest ever for a public higher ed institution
• Two faculty honored with Fulbright opportunities
• Katie Marshall: Mastering cybersecurity
• Give to WMU Haworth—our fiscal year ends June 30 and we want to count you among our supporters this year!
• Pride Month celebrates resiliency of Western's LGBTQ communities

How Social Media And Embedded Recommender Algorithm Fostered Political Issues, Yan Shi

School of Professional Studies

Social media plays a significant role in social communication and interaction, connecting people from different continents and facilitating information flaws worldwide. Meanwhile, along with the evolution of embedded recommender algorithms that clustering people with similar demographic features, social media has become the most important means of communication for modern society. However, the prosper of interconnecting platforms also have potential flows alongside. One of the major issues is the unexpected political consequence. This paper delivers the first comprehensive analysis of the political impacts posed by social media and embedded recommending algorithms. The article identifies three major political concerns through literature review, …

Ruled By Venus, Audrey Marie Cathalifaud

Marketing

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.

Information Validates The Prior: A Theorem On Bayesian Updating And Applications, Navin Kartik, Frances Xu Lee, Wing Suen

School of Business: Faculty Publications and Other Works

We develop a result on expected posteriors for Bayesians with heterogenous priors, dubbed information validates the prior (IVP). Under familiar ordering requirements, Anne expects a (Blackwell) more informative experiment to bring Bob's posterior mean closer to Anne's prior mean. We apply the result in two contexts of games of asymmetric information: voluntary testing or certification, and costly signaling or falsification. IVP can be used to determine how an agent's behavior responds to additional exogenous or endogenous information. We discuss economic implications.

Competency-Based Personnel Selection Oklahoma - Site Overview, Quality Improvement Center For Workforce Development

Other QIC-WD Products

The Child Welfare Services division of Oklahoma Human Services (OKDHS) is a state-administered child welfare agency. The OKDHS divisions are supported by centralized operations including Human Resource Management (HRM). A small team of human resources professionals within Child Welfare Services work closely with HRM to support Child Welfare Services’ personnel needs.

The executive team of Child Welfare Services includes the director and deputy directors (who lead teams of district directors, field administrators, and program administrators). The agency is divided into five field regions serving 27 districts and 77 counties. At least one district director leads each district. The district directors …

How Can Child Welfare Agencies Leverage Data To Address Important Workforce Questions?, Quality Improvement Center For Workforce Development

QIC-Tips

Child welfare agencies experience workforce turnover (14-20% annually) that can be costly and result in poorer outcomes for children and families. Although turnover is often acknowledged as a significant problem, it is not one that is easily understood or addressed. The following tips and strategies being implemented by jurisdictions working with the QIC-WD may be helpful for child welfare administrators, legislators, and other policymakers seeking to utilize agency data to answer pertinent child welfare workforce questions.

• Understand what data is collected and stored, and where. Oftentimes, there are multiple systems used by agencies during the employee lifecycle that may contain …

Triads Of Interorganisational Conflict: Investigating Asymmetries, Disputes, And Tensions, Li Hao Edson Kieu

Dissertations and Theses Collection (Open Access)

Interorganisational relations are critical resources that are enablers for organisations to achieve competitive advantage. Collaborative ties provide organisations access to new markets, distribution channels, information, and present opportunities to develop or enhance capabilities and competencies. However, interorganisational ties are dynamic and susceptible to relational tensions among collaborative, coordinative, and competitive elements. As such, primarily focusing on collaborative elements between organisations presents an incomplete representation. Social relations involve elements of collaboration and conflict that are not antithetical but dialectical determinants of one another. Despite these conjectures of dialectical tensions, the nature of interorganisational conflict remains elusive. Hence, this dissertation is devoted …

Culture And Cyber Security: How Cultural Tightness-Looseness Moderates The Effects Of Threat And Coping Appraisals On Mobile Cyber Hygiene, Kok Wei Hoe

Dissertations and Theses Collection (Open Access)

With increasing adoption of smartphone for mobile-commerce and increasing incidents of cyber breaches, it is timely to investigate how the weakest link in this security chain, human, can be strengthened. To date, there has been a gap in research examining the impact of culture on protection motivation. Most extant research focus on technological, organizational and behavioral factors affecting protection motivation. In this study, I develop a model integrating Theory of Cultural Tightness-Looseness and Protective Motivation Theory to investigate how cultural norms, define as shared expectations and rules that guide behavior of people within social groups, affect a person’s intentions to …

Do Guest Worker Programs Give Firms Too Much Power?, Peter Norlander

School of Business: Faculty Publications and Other Works

Guest worker programs allow migrants to work abroad legally, and offer benefits to workers, firms, and nations. Guest workers are typically authorized to work only in specific labor markets, and are sponsored by, and must work for, a specific firm, making it difficult for guest workers to switch employers. Critics argue that the programs harm host country citizens and permanent residents (“existing workers”), and allow employers to exploit and abuse vulnerable foreign-born workers. Labor market institutions, competitive pressures, and firm strategy contribute to the effects of migration that occur through guest worker programs.

Art Students Create Dunkin Donuts Mural, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Equity Fund Monthly Report, June 2021, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

2021-June-01-Studying Heart-Healthy Plant Oils, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 1, 2021) — Dr. Aruna Kilaru, associate professor of biological sciences at East Tennessee State University, and her research team have been working on a new way to combat cardiovascular disease as American’s leading cause of death by studying how to produce more “good,” monounsaturated fats found in plant oils, often used in cooking, and how to make them more abundant for future generations by using plants that are otherwise genetically deficient.

Dr. Aruna Kilaru

“Saturated fats, or animals fats, increase bad cholesterol leading …

2021-June-01-Etsu's Yaomoorman Group Publishes First Covid-19 Paper, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 1, 2021)  – A group of East Tennessee State University scientists recently published their first COVID-19 related paper emerging from funding awarded to Dr. Zhi Q. Yao by the American Diabetes Association (ADA).

The paper, titled “Blockage of SARS-CoV-2 spike protein-mediated cell–cell fusion using COVID-19 convalescent plasma,” was recently published in Scientific Reports. The funding Yao received from the ADA in 2020 was the university’s first major funding for COVID-19-specific research.

The ongoing COVID-19 pandemic remains a serious threat to global public health. In an effort to treat individuals suffering from severe COVID illness, …

2021-June-01-Gads Lab Earns Fema Recognition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — The Geoinformatics and Disaster Science (GADS) Lab at East Tennessee State University has received national recognition from FEMA, being featured in the federal agency’s Mitigation Planning Success Stories series. Currently, the online storymap only includes 13 stories nationally.

“To be featured in FEMA's Mitigation Success Stories is a huge deal since they only do a handful of these per month for the entire country,” said Andrew Joyner, director of the ETSU GADS Lab. “It means that ETSU's comprehensive hazard mitigation plan, approved in 2019, was among the best and most innovative plans approved by FEMA over …

2021-June-01-Meet Rochelly Rivera Matos, University Marketing And Communication, East Tennessee State University

ETSU News

Rochelly Rivera Matos grew up speaking Spanish as her primary language in her hometown of Toa Alta, Puerto Rico. 

However, language has not been a significant barrier for her at East Tennessee State University Bill Gatton College of Pharmacy. The third-year student pharmacist has immersed herself in student organizations and helped her peers from different cultures and languages adapt to life in East Tennessee.

“My best friends in pharmacy school are from different cultures,” Rivera Matos said. “One is from China, one is from Vietnam, and another friend is Filipino/Mexican. I love that because we learn from different cultures, …

2021-June-01-Open And Frankness, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – In his classrooms and in other supervisory settings, Dr. Mickey White prepares his students at East Tennessee State University to step into the role of a counselor.

He trains them for the types of situations they may face.  He provides feedback in the clinical setting.  He shares research and best practices, and he leads important exploratory discussions on the complex ethical standards that govern the profession.

Unfortunately, when turning to any research and best practices that specifically address the experiences of LGBTQ counselors, White says the bookshelves are almost bare.

It’s something he hopes to change.

Prior …

2021-June-01-Meet Luis Mora, University Marketing And Communication, East Tennessee State University

ETSU News

As a first-generation college student, ETSU senior Luis Mora was uncertain if college was the right path for him. Today, as a double major in construction engineering technology and surveying, he said he looks forward to providing not only for himself, but also his family and to the day when he opens his own business.

“College has given me the opportunity to plan my parents’ retirement, plan my retirement and, hopefully, plan my kid’s future,” said Mora, who chose ETSU’s construction engineering technology major because of his family’s history in the construction business. “I was unsure but I knew if …

2021-June-01-Training Aimed At Improving Local Health Care For Transgender Patients, University Marketing And Communication, East Tennessee State University

ETSU News

TransACCESS Research Study

JOHNSON CITY – A research project examining health care access for transgender patients culminated in a training event attended by more than 35 health care providers who were interested in learning more about local resources to improve care for this population.

The online training event, held on May 7, 2021, was the result of the Transgender Access to Comprehensive Care Experiences Study in South Central Appalachia (TransACCESS). Funded by …

E-Marketingu, Leomir Krasniqi

Theses and Dissertations

Kjo temë hulumton përdoruesit e marketingut në përgjithësi, respektivisht e-marketingun në vendin tonë si dhe aspektin teorik e shkencor. Hipotezat në lidhje me përdorimin e rrjeteve sociale të cilat janë formuluar bazuar në marketingu elektronik dhe marketingun digjital, kryesisht përdorimi i rrjeteve sociale siç janë: facebook, instagram, snapchat, tiktak, etj. Këto hipoteza janë testuar duke përdorur formën e anketimit, ku janë anketuar 54 biznese të ndryshme. Konstatoj se e-marketing është vetëm një pjesë e aktiviteteve të e-biznesit të një organizate. E-marketing është përdorimi i teknologjisë së informacionit për aktivitetin e marketingut, dhe proceset për krijimin, komunikimin, ofrimin, dhe shkëmbimin e …

Roli I ‘’Ndikuesve’’ Në Vendimet Për Blerje Të Produkteve Të Kozmetikës, Erda Rrmoku

Theses and Dissertations

Industria globale e kozmetikës po zhvillohet vazhdimisht. Ajo po karakterizohet nga një rritje e rregullt dhe konkurrencë e lartë. Në të njëjtën kohë, për ndërmarrjet e shumta, inovacioni duket se është mjeti i rritjes. Punimi thekson inovacionin e produktit si një faktor thelbësor, i cili ndikon në përparësitë konkurruese të secilës prej produkteve kozmetike. Duke u përpjekur të mbesim në hap me zvhillimin e teknologjisë, mediat po ndryshojnë nga viti në vit dhe po kthehemi më shumë drejt mediave në sferën online. Kjo u shëndrrua në një nga burimet parësore për t’i kuptuar informacionet, e sidomos përdorimi i rrjeteve sociale. …

Motivimi I Inovacionit Dhe Ndërmarrësisë Në Ndërmarrjet E Vogla Dhe Tê Mesme (Nvm) Përmes Inkubatorëve Të Biznesit Në Prishtinë, Xhezahir Fazliu

Theses and Dissertations

Inkubatorët e biznesit kanë treguar me kohën që motivojnë inovacionin dhe ndërmarrësinë në ndërmarrjet e vogla dhe të mesme. Ky studim është fokusuar në motivimin e inovacionit dhe ndërmarrësisë përmes inkubatorëve të biznesit në ndërmarrjet e vogla dhe të mesme në Prishtinë.

Qëllimi i këtij studimi është të eksplorojë mjedisin e NVM-ve në Prishtinë, duke përfshirë pengesat e inovacionit me të cilat përballen dhe të shqyrtojë se si inkubatorët mund të zbatohn për të përmirësuar situatën e tyre aktuale.

Për të kryer këtë studim përdor një qasje e metodave të përziera, e cila përdori të dy metodat sasiore (pyetësorin e …

Cielo Obispo Development Package, Jack Wanner

City and Regional Planning

The Cielo Obispo is a 0.38 acre lot located on the corner of the Old Town Historic District and Downtown San Luis Obispo neighborhoods. The Cielo Obispo Development Package is a guiding document to future development on this site. This analysis contains information regarding the complex regulatory, financial, economic, and physical constraints and opportunities when developing in California and San Luis Obispo. The development package explains the process and a breakdown of the requirements that would be needed to get a project of this size entitled and shovel ready. This information is particularly important for planning professionals within the City …

Perceived Violations Of Reward Delivery Obligations In Reward-Based Crowdfunding: An Integrated Theoretical Framework, Anthony Macari, Chun (Grace) Guo

New England Journal of Entrepreneurship

Purpose – This conceptual paper focuses on a common observation in the implementation stage of rewardbased crowdfunding (RBC) – entrepreneurs’ failures and delays in delivery of rewards to investors, which, in turn, may be perceived as violations of reward delivery obligations. Design/methodology/approach – Drawing on entrepreneurial personality theory and psychological contract theory, this paper develops propositions and identifies factors related to both entrepreneurs (overconfidence and narcissism) and factors related to investors (types of motivators and psychological contracts) that may explain the perceived violations of reward delivery obligations. Implications for theory and practice are also discussed. Findings – The theoretical analysis, …

Noteworthy Diversity Efforts And Financial Performance: Evidence From Diversityinc's Top 50, Benjamin P. Foster, Andrew Manikas, Dianna Preece, James R. Kroes

IT and Supply Chain Management Faculty Publications and Presentations

This study provides evidence that diversity efforts are associated with improved organizational performance. We explore the benefits of diversity by analyzing long-term shareholder value (Tobin's q) and short-term performance (return on assets) of companies cited for being leaders in the area of diversity. Tobin's q is significantly higher for companies included on the DiversityInc Top 50 list than other companies, implying that diversity efforts increase long-term shareholder value. Companies on a DiversityInc list also have significantly better short-term financial performance, return on assets, than similar companies in their industry. We also conduct a Granger causation analysis, and the results are …

Impact Of Covid-19 On The Hospitality Industry And Implication For Operations And Asset Management, A. J. Singh, Bing Wang

Hospitality and Tourism Management Faculty Publications

Among all real estate asset types, hospitality real estate assets, together with retail, have witnessed the most disruption from the COVID-19 pandemic. As one of the most service-intensive real estate asset types, the risks facing hospitality real estate underscore potential cascading damages to and fragilities of the global physical landscape. This article focuses on the impact of COVID 19 and ongoing adaptation of the hospitality industry, with specific attention to the short- and long-term impacts of COVID-19 on its business operations and asset management strategies. Based on secondary data compilation and from academic and industry reports and content area experts, …

Developing A Basic Formal Supply Chain Ontology To Improve Communication And Interoperability, David Morrow

Theses and Dissertations

Information is crucial to supply chain performance because it is used to make decisions and trigger actions. Organizations across world-class supply chains increasingly use information technology to analyze and process supply chain data. However, supply chain management lacks a common language, making information exchange difficult. An ontology can provide a standardized framework that organizes a given knowledge domain. This research proposes a common language for developing a supply chain ontology that can be built into a basic formal ontology understood by both humans and computers. According to current research, an established and widely used supply chain framework is a good …

Corporate Governance And Disclosure: Purpose, Scope, And Limitations, Wm Dennis Huber, James A. Digabriele

Department of Accounting and Finance Faculty Scholarship and Creative Works

Corporate governance has been the subject of dozens, if not hundreds, of books and articles in legal, accounting, finance, and economic literature since at least 1932. Disclosure has also been the subject of dozens, if not hundreds, of books and articles in legal, accounting, finance, and economic literature, but interest in the subject is a more recent phenomenon. It is important therefore to understand the purpose, scope, limitations, and meaning of corporate governance. It is equally important to understand the purpose, scope, and limitations of the effective transparency of information, i.e., disclosure, for publicly listed companies, including what information is …

2021-June-01-Etsu Expanding Rehabilitative Sciences Footprint With Two New Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University is preparing to launch two in-demand programs that will expand its footprint in the rehabilitative sciences – a Doctor of Occupational Therapy and a Master of Science in Orthotics and Prosthetics.

ETSU will begin accepting applications for both programs this July, and will welcome the first cohorts of students in May 2022. 

The programs will be housed on the VA campus in Building 2, which is set to undergo renovations that will transform it into ETSU’s rehabilitative sciences hub. Currently, Building 2 houses ETSU’s Physical Therapy Program on the second floor. A …

2021-June-01-Meet Adam Derrick, University Marketing And Communication, East Tennessee State University

ETSU News

After finishing an undergraduate degree at another university, Adam Derrick wasn’t quite sure what they wanted to do next.  It was at this crossroad that Adam “stumbled” into the AmeriCorps program.

And from there, the future suddenly became clear. 

Adam’s first AmeriCorps assignment was in Austin working with College Forward, an organization that assisted first-generation and low-income students in setting higher education goals and helping them succeed. Adam served as a mentor to these students and loved the experience.

A second AmeriCorps assignment brought Adam back to East Tennessee to help with the Second Harvest Food Bank’s summer program that …