An Exploration Of The Motivations And Behaviours Of Generation Z Festival-Goers In Ireland., Sinéad O'Mahony

Theses

The current study explores the motivations and behaviours of Generation Z festival-goers in Ireland. The goal of this research is to identify the motivations and behaviours of Generation Z festival-goers in Ireland. Generation Z comprises those who were born between the years of 1995 and 2009 (e.g., Goh and Lee, 2018). This area is largely under-researched, especially in Ireland. This study investigated early Generation Z, those aged between 18 and 23 years old at the time of the present study. A mixed method approach was utilised in the current study. A sample of early Generation Z festival-goers (n=131) completed an …

Beneficiary Foci Types And Performance Appeals In Green Advertising, Dooyoung Choi, Ha Kyung Lee

STEMPS Faculty Publications

In green advertising, the message focus is often associated with one of two benefits: the self-benefit focus and the other-benefit focus. However, determining which of the two benefit foci is more effective in generating positive consumer responses is still debatable. To explain the complexity of the mixed findings, we have explored advertising appeals that influence the perception of the environmental performance of the product, or green performance perception. Specifically, we have examined the self- and other-benefit types with three performance-based appeals (before, after, and before–after appeals) in relation to perceived green performance and brand attitudes. A 2 × 3 ANOVA …

Shipbuilding Supply Chain Framework And Digital Transformation: A Project Portfolios Risk Evaluation, Rafael Diaz, Katherine Smith, Rafael Landaeta, Antonio Padovano

VMASC Publications

Program portfolio managers in digital transformation programs have a need for knowledge that can guide decisions related to the alignment of program investments with the sustainability and strategic objectives of the organization. The purpose of this research is to illustrate the utility of a framework capable of clarifying the cost-benefit tradeoffs stemming from assessing digitalization program investment risks in the military shipbuilding sector. Our approach uses Artificial Neural Network to quantify benefits and risks per project while employing scenario analysis to quantify the effects of operational constraints. A Monte Carlo model is used to generate data samples that support the …

Ubiquitous Computing Capabilities And User-System Interaction Readiness: An Activity Perspective, Jun Sun

Information Systems Faculty Publications

Based on mobile computing technologies, ubiquitous systems enable people to access information anywhere and anytime. In addition to the capability of interactivity concerning inquiry processing based on user input through interfaces, ubiquitous systems may offer contextualization and personalization dealing with information filtering based on task contexts and user preferences, which help relieve user effort on the move. This study investigates how different combinations of these major ubiquitous computing capabilities affect user behavior. Using the unifying framework of Activity Theory, it conceptualizes user-system interaction as a tool-mediated activity, the different aspects of which are facilitated by interactivity, contextualization, and personalization. It …

2020 Msu Benefits Guide, Morehead State University. Office Of Human Resources.

Staff Congress Records

2020 Morehead State University Benefits Guide published by the Human Resources Office.

Investigating Metacognitive Fluency As A Judgment Cue In Choice Overload, Michael R. Ho

CGU Theses & Dissertations

Choice overload describes the finding that individuals report being less satisfied and defer choice more often when choosing from larger rather than smaller choice sets. Researchers have proposed various theoretical models to account for this phenomenon; however, these models have yielded conflicting results. Critically, little research has sought to identify the cognitive mechanism underlying choice overload. The present study reviews models of choice overload and offers a more parsimonious account of choice overload. More specifically, metacognitive fluency, or the subjective interpretation of choice difficulty, plays a critical role during choice and may account for conflicting results in current choice overload …

Comparing And Contrasting The Core Philosophical Principles Of Peter Drucker And Confucianism, Virginia Cheung

CGU Theses & Dissertations

This study chooses Drucker and Confucianism – two dominant philosophies that are core to how organization functions in Confucian societies - as representative management theories from Western and Eastern origins. In particular, this dissertation is a comparative study identifying similarities and divergence in theory and practice. With data from interviews, observations, archival documents, and surveys, we examined the common and distinctive elements between Drucker and Confucianism. The literature review demonstrates remarkable consistency between the two philosophies. Moreover, the empirical portion of the dissertation demonstrated how these Drucker and Confucian principles are understood and practiced by business professionals in a Confucian …

How The West Was Fun: Constructing The Western Tourism Experience In The Yellowstone Wylie Camps, 1880-1916, Jennifer E. Simpson

Graduate Student Theses, Dissertations, & Professional Papers

No abstract provided.

Walking The Talk On Diversity: Ceo Beliefs, Moral Values, And The Implementation Of Workplace Diversity Practices, Eddy Ng, Greg J. Seatrs

Faculty Journal Articles

Although CEO commitment is recognized as being crucial to organizational diversity efforts, we know little about how CEOs signal their priorities and mobilize key organizational actors to implement diversity management. We tested an integrative model in which CEO beliefs about diversity were theorized to predict the implementation of organizational diversity practices through two consecutive mediating steps—via greater CEO engagement in pro-diversity behavior, and in turn, higher perceived CEO commitment by their HR manager. In this model, we also proposed a moderating effect such that when CEOs have less positive beliefs about diversity, CEOs espousing higher moral values will display greater …

Sense Of Community Responsibility At The Forefront Of Crisis Management, Eric C. Martin, Neil Boyd

Faculty Journal Articles

The COVID-19 pandemic has made it clear that a sense of community responsibility is crucial to mitigate the effects of viral spread. Many citizens across the world have heeded the call to isolate and self-distance, yet large numbers of individuals do not seem to understand their responsibility for others. This article explores how a sense of community responsibility is born in community contexts, how various features of a crisis impact community responsibility, and how public administration plays a crucial role in facilitating mitigation and solutions to crisis. The article also explores the utility of the Community Experience Model in crisis …

Plithogenic N- Super Hypergraph In Novel Multi -Attribute Decision Making, Florentin Smarandache, Nivetha Martin

Branch Mathematics and Statistics Faculty and Staff Publications

An optimal decision-making environment demands feasible Multi-Attribute Decision-Making methods. Plithogenic n – Super Hypergraph introduced by Smarandache is a novel concept and it involves many attributes. This article aims to bridge the concept of Plithogenic n-Super Hypergraph in the vicinity of optimal decision making. This research work introduces the novel concepts of enveloping vertex, super enveloping vertex, dominant enveloping vertex, classification of the dominant enveloping vertex (input, intervene, output dominant enveloping vertices), plithogenic connectors. An application of Plithogenic n-super hypergraph in making optimum decisions is discussed under various decision-making scenarios. Several insights are drawn from this research work and will …

Creating, Metavoicing, And Propagating: A Road Map For Understanding User Roles In Computational Advertising, Yuping Liu-Thompkins, Ewa Maslowska, Yuquing Ren, Hyejin Kim

Marketing Faculty Publications

Over the past two decades, everyday users have become a prominent force in the advertising landscape. They actively participate in conversations with and about brands by creating, amplifying, and interacting with brand-related messages. These user activities generate large volumes of structured and unstructured data that advertisers can mine to understand consumer interests and preferences. In this article, we survey insights from the user-generated content literature through the computational advertising lens to offer a road map for future research. Specifically, we discuss three roles that users play—as creators, metavoicers, and propagators. For each role, we present key research areas that can …

Enacting A Culture Of Access In Our Conference Spaces, Adam Hubrig, Ruth Osorio, Neil Simpkins, Leslie R. Anglesey, Ellen Cecil-Lemkin, Margaret Fink, Janine Butler, Tonya Stremlau, Stephanie L. Kerschbaum, Brenda Jo Brueggemann, Anonymous, Cody A. Jackson, Christina V. Cedillo

Women's & Gender Studies Faculty Publications

The article offers information on periodical's rhetoric and writing studies conference held in September 2020. Topics discussed include prioritizing access in the service of love, justice, connection and liberation; proposing expansive frameworks for access in designing accessible writing classrooms and professional events; and major principles of definition of access, which reflect access's complexity and liberatory potential such as dynamic, relational and intersectional.

Arbor Day Foundation Children’S Book Recommendation Report, Bekah Otten, Allie Stromp, Megan Copsey, Reagan Scott, Tina Blaser, Megan Mccann

Honors Program: Senior Projects (Public)

The Arbor Day Foundation (ADF) has a mission to “inspire people to plant, nurture, and celebrate trees.” This mission requires a critical underlying factor to ensure its success: education. In brainstorming ideas for a new project that ADF could undertake, our group discovered that there were a lot of gaps in our knowledge and understanding of trees, the impact that they have on the environment, and the work of ADF. Our lack of experience in these areas led us to believe that perhaps, there is an education gap that can be filled. In pursuing the filling of this gap, we …

A Theories-In-Use Approach To Building Marketing Theory, Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, Gerald Zaltman

Research Collection Lee Kong Chian School Of Business

This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research approaches. The benefits of engaging in TIU-based research are discussed, including the development of novel organic marketing theories and the opportunity to cocreate relevant marketing knowledge with practitioners. Next, they review criteria for selecting research questions that are particularly well-suited for examination with TIU-based research. This is followed by detailed suggestions for TIU research: focusing on developing new constructs, theoretical …

Best Practices For New Online Management Education Instructors To Overcome Resistance To Online Teaching: New Insights, Lorianne D. Mitchell

ETSU Faculty Works

Enrollment in online courses has increased rapidly in the last two decades, and exponentially in the last few years (Seaman, Allen, & Allen, 2018) as part of an e-revolution, especially in business schools (Kumar, Kumar, Palvia, & Verma, 2019), in which access to and use of information technology has become widespread. Instructors are one of the most important variables in online teaching as they function as the source of content for, and facilitators of, the online course. Some faculty, however, are ambivalent about teaching online for a variety of reasons (Mitchell, Parlamis, & Claiborne, 2015), and this ambivalence can be …

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …

Weight Stigma In Different Aspects Of Life, Emanuel Noyola

Capstone Showcase

Weight stigma is discrimination or bias against any individual who is perceived to be overweight or obese. It has recently been recorded that the effects of weight discrimination have an influence on three major areas of life which include schools, the workplace, and personal relationships. This is important as weight discrimination was found to mostly have negative effects in all these areas but was also found to be sometimes beneficial in others, such as retail. Past research has also shown that the effects of weight discrimination are 37 times worse among obese females compared to obese males. One alarming setting …

Smaller Drawdowns, Higher Average And Risk-Adjusted Returns For Equity Portfolios, Using Options And Power-Log Optimization Based On A Behavioral Model Of Investor Preferences, Jivendra K. Kale, Tee Lim

School of Economics and Business Administration Faculty Works

No abstract provided.

Sound And Fury: Digital Vigilantism As A Form Of Consumer Voice, Kimberly Legocki, Kristen Walker, Tina Kiesler

School of Economics and Business Administration Faculty Works

No abstract provided.

Refocusing Loyalty Programs In The Era Of Big Data: A Societal Lens Paradigm, Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan

Marketing Faculty Publications

Big data and technological change have enabled loyalty programs to become more prevalent and complex. How these developments influence society has been overlooked, both in academic research and in practice. We argue why this issue is important and propose a framework to refocus loyalty programs in the era of big data through a societal lens. We focus on three aspects of the societal lens-inequality, privacy, and sustainability. We discuss how loyalty programs in the big data era impact each of these societal factors, and then illustrate how, by adopting this societal lens paradigm, researchers and practitioners can generate insights and …

Awareness, Empathy, And Intention: Creating Constructive + Responsive Structures Of Diversity, Equity, And Inclusion, Safa Arshadullah

Scripps Senior Theses

Diversity, equity, and inclusion (DE&I) are three concepts widely understood as integral to positive organizational development. In a capitalist world, these notions are purposefully ignored or superficially discussed for financial and social gain. Prioritizing empathy, compassion, equity, and inclusion as worthwhile endeavours resist those tokenizing and disingenuous systems. This thesis explores the current perfunctory treatment of DE&I in organizations and examines how to incorporate intentional and human-centered values into organizational culture through intersectional thinking, applied empathy, and organizational storytelling. Recognizing lived experiences and personal narratives as equally valuable to quantitative data, this study entrusts both the individual and the organization …

“They F*Cking Own This Sh*T. They're Running It”: Are Music Fandoms Organizations?, Jacqueline Haughton

Scripps Senior Theses

Organizational Studies as a field typically focuses on organizations such as workplaces, large businesses, corporations, or governments. While organizational theorists often recognize in their definitions of organization that other forms of human groups and communities can be considered organizations, they don’t often include non-traditional organizations as examples in literature. In this thesis, I argue that music fandoms are a form of organization by examining multiple definitions, power relations, culture, influence on identity, and lasting impacts of fandom.

The Business Of 19th Century American Landscape Paintings: A Case Study Of The Connection Between Art History And Economics, Claire Di Meglio

Scripps Senior Theses

This thesis explores the economic incentives of both businessmen and artists who shared a mutual interest in the business of producing 19th century American landscapes paintings.

Career Funneling, Perceptions Of Success, And Their Impact On College Students At Scripps, Pitzer, And Claremont Mckenna Colleges, Carina A. Schick

Scripps Senior Theses

The U.S. News top college ranking lists have created a narrowing definition of collegiate and career success. Students are told an elite education is the ticket to a successful life, one filled with a high achieving career, meaning, and happiness. Through peer, familial, and media interfaces students are inundated with societal definitions of success such as fame, wealth, and status. Socialization primes adolescents to work towards these goals. This idealized type of success is only accessible to a select few, leading to dissatisfaction and creating pressures on students to work towards their college admission at early ages. This thesis examines …

The Impact Of California Senate Bill 826 On Employee Perspectives And Stock Performance On California Tech Firms, Kimberly M. Kaneshina

Scripps Senior Theses

On September 30, 2018, California Senate Bill 826 (CA SB 826) was passed. This Bill requires a quota for women to serve on California headquartered and public corporate boards. This study focuses on California tech firms, which I define as firms that are reliant on technology to create their main product or platform; but, are not aerospace or telecommunication firms. My thesis is a two-part analysis: exploring employees’, who worked at companies that were impacted by this Bill, perspectives, as well as, discovering if there is a relationship between percentage of female directors and stock price performance. Most employees were …

A Review Of Problem Structuring Methods For Consideration In Prognostics And Smart Manufacturing, Patrick T. Hester, Andrew J. Collins, Barry Ezell, John Horst

Engineering Management & Systems Engineering Faculty Publications

Successful use of prognostics involves the prediction of future system behaviors in an effort to maintain system availability and reduce the cost of maintenance and repairs. Recent work by the National Institute of Standards and Technology indicates that the field of prognostics and health management is vital for remaining competitive in today’s manufacturing environment. While prognostics-based maintenance involves many traditional operations research-centric challenges for successful deployment such as limited availability of information and concerns regarding computational efficiency, the authors argue in this paper that the field of prognostics and health management, still in its embryonic development stage, could benefit greatly …

Lévy Processes: Characterizing Volcanic And Financial Time Series, Peter Kwadwo Asante

Open Access Theses & Dissertations

In this work, we use the Diffusion Entropy Analysis (DEA) to analyze and detect the scaling properties of time series from both emerging and well established markets as well as volcanic eruptions recorded by a seismic station, both financial and volcanic time series data are known to have high frequencies (i.e they are collected at an extremely fine scale). The objective is to determine the characterization i.e whether they follow a Gaussian or Lévy distribution. If they do follow a Lévy distribution we are then interested in finding if they are characterized by a Lévy walk which has a finite …

Essays On The Tax Cuts And Jobs Act Of 2017, Tahsina Haque Simu

Open Access Theses & Dissertations

This study investigates the effects of a tax reform act on the financing and tax planning activities of firms using the Tax Cuts and Jobs Act of 2017 as the experimental setting. This paper examines the changes in debt levels, effective tax rates, use of interest and non-debt tax shields and various tax constructs before and after the tax revision. The results show that debt ratios significantly rise from pre to post event year. Economically, this increase seems significant, as well, as increases in debt ratios range from 1% to 4%. There is also evidence that effective tax rates do …

A Social Network Perspective Of Employee Overqualification To Outcomes Relationships In Workgroups, Farid Jahantab

Open Access Theses & Dissertations

Integrating overqualification research with the social network perspective, and emphasizing social exchanges among organizational members, I propose to examine how social networks unpack the relationship between perceived overqualification and organizational outcomes. Specifically, I suggest that perceived overqualification (POQ) has implications for employees' centrality in a friendship network and that friendship network centrality (FRDNC) mediates the relationships between perceived overqualification and organizational outcomes (operationalized as organizational citizenship behaviors directed at coworkers [i.e., OCBI] and turnover intentions). Further, adopting a contingency approach to overqualification, I propose to identify contextual variables that determine the strength of perceived overqualification-social network-outcomes relationships. Social comparison theory …