Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson

Atlantic Marketing Association Proceedings

No abstract provided.

Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis

Atlantic Marketing Association Proceedings

No abstract provided.

An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed

Atlantic Marketing Association Proceedings

No abstract provided.

Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.

Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu

Atlantic Marketing Association Proceedings

No abstract provided.

The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.

You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching An Online Mba Course: “Business In A Global Economy- The Brics Nations”, Hema A. Krishnan, Mee-Shew Cheung

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds

Atlantic Marketing Association Proceedings

No abstract provided.

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto

Atlantic Marketing Association Proceedings

No abstract provided.

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky

Atlantic Marketing Association Proceedings

No abstract provided.

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark

Atlantic Marketing Association Proceedings

No abstract provided.

Resources, Recycling, Regulations, And Reputation: A Case Study Comparison Of Operations Sustainability Techniques, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott

Atlantic Marketing Association Proceedings

No abstract provided.

Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Association Proceedings

No abstract provided.

How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.

Artificial Intelligence: A Diffusion Of Innovation View Of The Manufacturing And Health-Care Industries, William T. Rupp

Atlantic Marketing Association Proceedings

No abstract provided.

Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack

Atlantic Marketing Association Proceedings

No abstract provided.

2020-February-18-Etsu Elevates Pitch Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 18, 2020) – Seven minutes – that’s how long each of the five competing teams will have to convince the audience that their service project is worthy of a $5,000 service grant from East Tennessee State University. The public is invited to be a part of this “Shark Tank Style” competition at the ETSU Millennium Center ballroom on Thursday, Feb. 20, at 6:30 p.m.

The ETSU Elevates initiative, which supports service projects aimed at improving the lives of people across the region, was introduced by ETSU President Brian Noland last fall. So far, six teams have …

2020-February-18-Pharmacy Students Featured On National Pharmacy Magazine Cover, University Marketing And Communication, East Tennessee State University

ETSU News

Pharmacy students featured on national pharmacy magazine cover

JOHNSON CITY (Feb. 18, 2020) – A group of students at East Tennessee State University Bill Gatton College of Pharmacy were featured on the cover of the American Pharmacist Association-Academy of Student Pharmacists’ (APhA-ASP) Student Pharmacist magazine.

The theme of the photoshoot in the November/December 2019 bi-monthly magazine was “Personal & Team Development” and featured students on the ETSU Basler Team Challenge and Aerial Adventure Course completing team-based activities. The photos were included in the magazine’s feature article, “Becoming a Successful Team,” by Dr. Crystal Atwell, APhA director of student and new …

Coach Ohio- The View From The Site Implementation Manager, Vincent Ciola

Other QIC-WD Products

Vincent Ciola: I am the Site Implementation Manager in Ohio for our QICWD initiative, Coach Ohio, and work for the Ohio Department of Job and Family Services. Ohio is a county administered system, so I work with nine diverse counties on this project. It has been inspiring to see the dedication to the child protection workforce in each of these different places. I also work on Ohio’s improvement plan for round three of the Child and Family Services Review (CFSR). In that work, I focus on strategies to achieve comprehensive assessment and planning with all our families. I’ve been intrigued …

Application Of Rigour And Credibility In Qualitative Document Analysis: Lessons Learnt From A Case Study, Leanne M. Wood, Bernadette Sebar, Nerina Vecchio

The Qualitative Report

This paper probes functions and processes of qualitative document analysis (QDA), a method widely used in case study research. It firstly demonstrates the application of a QDA framework to inform a case study of women entrepreneurs in rural Australia; and provides insights into the lessons learnt, including strengths and limitations of QDA. Secondly, the paper provides guidelines for novice researchers seeking to use thematic analysis in a QDA process, arguing for rigour in naming assumptions and explicitness about the procedures employed. The paper contributes to discussion in the literature that positions QDA not only as a convenient tool, but as …