Business Commons^™

The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones Feb 2020

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo Feb 2020

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan Feb 2020

The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed Feb 2020

Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall Feb 2020

Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner Feb 2020

Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson Feb 2020

Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford Feb 2020

A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia Feb 2020

Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts Feb 2020

How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr Feb 2020

Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas Feb 2020

Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson Feb 2020

The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn Feb 2020

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook Feb 2020

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick Feb 2020

A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr. Feb 2020

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti Feb 2020

Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha Feb 2020

Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi Feb 2020

Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons Feb 2020

Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk Feb 2020

The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu Feb 2020

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson Feb 2020

Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk Feb 2020

M-Commerce Trust And Security Concern: A Comparison Between China And The U.S. M-Commerce Consumers, Jihye Lee, James L. Thomas, Brent J. Cunningham, Jianping Huang Feb 2020

An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan Feb 2020

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs Feb 2020

Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung Feb 2020

Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr. Feb 2020