Business Commons^™

An Analysis Of The Awareness Of Sustainability In Food Consumption In Dublin., Thayla Penzin Goulart

Business ETD Collections

Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …

An Approach To The Impact On The Market And Music Consumption After The Emergence Of Streaming Technology., Letícia Ledoux

Business ETD Collections

Consumption in the music industry has been changing considerably, moving from the analogue to the digital phase and finally to the total dematerialization of music. Despite digitalization making consumption more accessible and democratic to consumers, the emergence of piracy is becoming a problem for the music industry, which faces dizzying declines in its sales. In an era that is virtually impossible to control online consumption, streaming technology is developed and launched which, in addition to curbing illegal downloading practices, creates a new business model and becomes a new consumer trend as it develops. Based on this scenario, where digital and …

Fast Fashion Industry: Ethical And Eco-Friendly?, Sara De Souza Reis

Business ETD Collections

The questions and sub-questions will introduce the Research Project which contextualize and analyse the environmental impact of fashion industries, mainly fast fashion, and its labour force. It will narrate how consumers engage with fast fashion and their perception.

The topics explore the universe of the fashion industry, carrying statistics and reflections about the actions, sustainable processes and techniques. Specifically, what fast fashion industry is doing in its framework to become sustainable, providing fair labour condition for the workers, and the impact of innovative mindset. The valuable contribution from non-profit organizations which support and give guidance to companies achieve sustainable goals. …

Fear Advertising And Its Impact On Audience Behaviour., Melissa Paulino

Business ETD Collections

This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.

An Analysis Of Sustainable Marketing And How It Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano

Business ETD Collections

This paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.

The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo …

The Connection Between People And The Sustainable Fashion Industries; How People Can Become More Aware Of Sustainable Fashion., Nivaldo Nazario

Business ETD Collections

This project consisted of in-depth research on the theme of sustainability in the fashion market. The main focus was the search for the connection between consumers and industries on the subject related to sustainability, how companies will seek adaptation to the sustainable fashion market and how people are valuing this subject over the years.

The research presented relevant data that show how the new generation is more concerned with environmental issues, but still not much is being done in practical actions to make this happen.

Technology proved to be a great ally for this sustainable fashion market, as analysed in …

An Examination Of The Growth Of Cruelty-Free Products Available For The 18–24 Age Range., Daniela Isabel Bolivar Leon

Business ETD Collections

The topic being studied for this research is the examination of the growth of cruelty free products available for the 18 -24 age range. This is to highlight how the economy has being changing and adapting to new generations with the purpose of satisfying their needs and offer a more significant approach towards sustainability and animal testing. Animal cruelty on cosmetics is an extremely high concern for Millennials and Generations Z, those generations are constantly looking for sustainable improvements on their purchases. This case study aims to build new theories on whether a business can make profit in the long …

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

Business ETD Collections

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …

The Importance Of The Coaching Process For The Development Of Leaders' Skills., Jussara De Silva Soares

Business ETD Collections

The purpose of the current study is understanding the coaching process as a way to support and leverage leadership skills. In today's business world, organizations are struggling to adapt and survive. Organizations need new leaders with skills and abilities that will influence, motivate and develop people for a new model of organization. Leadership development then takes major attention as an investment in necessary organizational and behavioural changes. Thus, coaching emerges, a widely used tool for the development of leadership in organizations. For that, it was necessary to know the concept and the coaching process and identify its importance and the …

How To Manage The Organizational Conflict In The Aspect Of People Management., Daniele Agostini Dos Santos

Business ETD Collections

This work aims to analyze how organizational conflicts interfere in interpersonal relationships in the work team, since, due to the constant search for success, companies require a lot from their employees, placing them in times of anxiety and stress, influencing disagreements and conflicts. For the study in question, a bibliographic search was carried out. Books, articles, theses and monographs were used, in order that this work may enable an aid in the construction of knowledge about the theme of conflicts, a subject rarely addressed in contemporary times, being essential to a good corporate performance.

It is concluded that the conflict …

Trade Marketing And Its Effects., Marlon Bastos Antão

Business ETD Collections

In today’s challenging business environment, the companies are mostly dependent on customer relationship management as they are considered as the key factors for improving the company sales and growth in the end. The report has focused upon the discussion of Customer relationship management (CRM) in the growth of the retail business and the importance of trade marketing for the increasing sales and profitability of the business. On the other hand, the importance of customer satisfaction after a company’s product sale and marketing has been critically analysed and the various challenges the retail companies face in maintaining good customer loyalty in …

How Patagonia Apply Triple Bottom Line In Their Marketing Strategy., Paolo Pena Lozada

Business ETD Collections

A sustainable business model generates competitive advantages through the incorporation of values and mission at social media platforms, especially in the clothing sector which is the second most pullulated in the world, by changing business supply chain can impacted environmental positively to save the planet. This case study examines how Patagonia apply triple bottom line in its marketing strategy, by analysing how having an ethical awareness drives brand engagement and the evaluation of the most appropriate Patagonia social media platform (YouTube, Facebook and Instagram) from driving the sustainability. The findings of both questions will lead to building hypothesis regarding if …

Tyler: The Rose City, Manuel Reyes-Loya

Hibbs Brief

History of Tyler, Texas, being considered the "Rose City".

Social Media And Customer Relationship Management Technologies: Influencing Buyer-Seller Information Exchanges, Omar S. Itani, Michael T. Krush, Raj Agnihotri, Kevin J. Trainor

Marketing Faculty Publications

Highlights

• Social media and CRM technology aid salespeople in market sensing and customer-linking activities.

• Social media utilization enhance the competitive information collection abilities of the seller.

• CRM techpositively affects seller product information communication, which enablesbuyer information sharing intentions.

• Sellers capture value from buyers by CRM utilization.

• Seller experience has significant moderating and explanatory power regarding the use of sales technology.

Abstract

Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Our research draws from social exchange …

The Invisible Hurdle: Biases Investors Have Against Sustainable Investing, Kerry E. Ullman

Student Publications

A current trend of many corporations is making it a priority to focus on becoming more socially responsible and ethical in all aspects of their businesses. Investors, on the other hand, have not been as focused on incorporating these issues into their selection criteria, especially when it comes to the issue of sustainable investing (ESG). This research tries to understand what the hidden barriers are that stop individual investors from investing sustainably. This research examines the effect of proper information on sustainable investing and the most effective communication strategies to relay this information to investors. There was a control group …

Challenges And Practices For Effective Knowledge Transfer For New Members In Ad Hoc Virtual Teams, Alekhya Penmasta, Gopichand Nandamuri, Mohamed Sheikh, Sobha Rani Chittila, Thanvi Vemulapally

Engineering and Technology Management Student Projects

For many organizations, knowledge transfer whether in a co-location setting or virtual setting is one of the most important and challenging aspects of overall knowledge management infrastructure. The purpose of this research report is to explore the challenges faced by ad hoc virtual teams for achieving effective knowledge transfer between the members. In the year 2020, due to a pandemic caused by COVID-19, many industries were forced to follow physical distancing guidelines for the health and safety of their employees. This required many co-location teams to become ad hoc virtual teams. As success of a new member(s) in a team …

Initial Decision Framework For The Implementation Of Virtual Teams, Duane Murray, Jeffrey Pinkerton, Yaya Sirimongkarakorn, Mohammed Thawab, Mohammed Zaid

Engineering and Technology Management Student Projects

Virtual teams have been used in varying degrees by organizations over the last several decades. The COVID-19 pandemic has required organizations to increase their use of virtual teams for survival. This increase has placed the positive and negative aspects of working within this virtual paradigm into the spotlight, requiring organizational management and employees to adapt abruptly. This has led to individuals adopting sets of technical tools for communicating and working together in a virtual environment. Identifying and examining the critical perspectives and components for virtual team success, this paper seeks to initiate a framework to help an organization decide if …

A False Sense Of Security: How Congress And The Sec Are Dropping The Ball On Cryptocurrency, Tessa E. Shurr

Dickinson Law Review (2017-Present)

Today, companies use blockchain technology and digital assets for a variety of purposes. This Comment analyzes the digital token. If the Securities and Exchange Commission (SEC) views a digital token as a security, then the issuer of the digital token must comply with the registration and extensive disclosure requirements of federal securities laws.

To determine whether a digital asset is a security, the SEC relies on the test that the Supreme Court established in SEC v. W.J. Howey Co. Rather than enforcing a statute or agency rule, the SEC enforces securities laws by applying the Howey test on a fact-intensive …

Antitrust Changeup: How A Single Antitrust Reform Could Be A Home Run For Minor League Baseball Players, Jeremy Ulm

Dickinson Law Review (2017-Present)

In 1890, Congress passed the Sherman Antitrust Act to protect competition in the marketplace. Federal antitrust law has developed to prevent businesses from exerting unfair power on their employees and customers. Specifically, the Sherman Act prevents competitors from reaching unreasonable agreements amongst themselves and from monopolizing markets. However, not all industries have these protections.

Historically, federal antitrust law has not governed the “Business of Baseball.” The Supreme Court had the opportunity to apply antitrust law to baseball in Federal Baseball Club, Incorporated v. National League of Professional Baseball Clubs; however, the Court held that the Business of Baseball was not …

Dental Practice Success Vol. 7 No. 3, American Dental Association, Publishing Division

Dental Practice Success

No abstract provided.

J Mich Dent Assoc October 2020

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story, “Michigan’s New Hypertension Screening Guidelines: What Do They Mean for You?”
• Three feature articles: “The Mask Ask: Understanding and Addressing Mask Resistance”, “An Election-Year Message from Your MDA Dental PAC”, and “How to Respond to Online Reviews Without Violating HIPAA”.
• News you need, Editorial and regular department articles on MDA Foundation activities, …

2020-October-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following member of the East Tennessee State University family who retired in September.  Thank you for your service!

Thomas Russell Olmsted – Associate Professor, Department of Psychiatry and Behavioral Sciences

Published October 1, 2020, as part of the Accent email newsletter for faculty and staff.

2020-October-01-Outdoor Band Concert.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Wind Ensemble and Concert Band will present a Lunchtime Outdoor Concert on Wednesday, Oct. 14, at 12:15 p.m.

The concert will be performed at the concrete pad adjacent to Burleson Hall and the Ballad Health Athletic Center (Mini Dome) and across Sherrod Drive from Brown Hall.

Members of the campus community are welcome to bring lawn chairs and lunch and enjoy live music performed by ETSU students. Those in attendance must follow ETSU COVID-19 guidelines.

In the event of rain, the concert will be postponed to Friday, Oct. 16, at the …

A Longitudinal Analysis Of Job Skills For Entry-Level Data Analysts, Tianxi Dong, J. Triche

School of Business Faculty Research

The explosive growth of the data analytics field has continued over the past decade with no signs of slowing down. Given the fast pace of technology changes and the need for IT professionals to constantly keep up with the field, it is important to analyze the job skills and knowledge required in the data analyst and business intelligence (BI) analyst job market. In this research, we examine over 9,000 job postings for entry-level data analytics jobs over five years (2014-2018). Using a text mining approach and a custom text mining dictionary, we identify a preliminary set of analytic competencies sought …

2020-October-01-Dekliah Kelly.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

De’Kliah Kelly, a sophomore from Chattanooga, is an Honors-in-Discipline in History student with a second major in anthropology. Kelly applied to a number of schools, but the tipping points that led her to choose ETSU were its classical studies minor and its Summer Bridge Program, which provides incoming African American, Hispanic and Native American students a solid foundation before they start their freshman year.  After taking advantage of tutoring services provided through TRIO Programs at ETSU, as well as earning the 2020 Tennessee TRIO Adult-Learner Academic Scholarship, she now serves fellow students as a tutor herself. She is also a …

2020-October-01-Etsu Health Receives Cup Of Kindness Award For Community Service.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Highlights of Community Service

Early in the pandemic, ETSU Health worked to established the region’s first drive-through COVID-19 testing site. This site was instrumental in detecting the first cases of community spread in the area. Currently, ETSU’s Quillen College of Medicine is conducting vital research on COVID-19 using blood samples from local patients who have recovered from the disease.

As the pandemic progressed, ETSU Health became a go-to source of expertise for government and community leaders, our local media, and the public. Representatives from ETSU Health were called upon for interviews about various facets of COVID-19, and the ETSU College …

2020-October-01-Super South Heritage Day.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The George L. Carter Railroad Museum at East Tennessee State University will hold its Super South themed Heritage Day on the final day of the month, Oct. 31.

Special trains headed to Florida and other vacation destinations displayed advertisements such as “Come to the Sunshine” to lure travelers in the northern areas of New York, Chicago and Detroit where the cold winds of winter would drive thousands of passengers to travel South. Beyond the passenger operations, these lines were notable for moving vast amounts of produce – oranges, watermelons, peaches and more – to northern metropolitan regions. …

2020-October-01-Theatredance To Present Virtual Performance Of Appropriate, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct 1, 2020) The Department of Theatre and Dance at East Tennessee State University will launch its fall 2020 season with a virtual performance of the drama “Appropriate” by Brandon Jacobs-Jenkins on Friday, Oct. 9, at 7 p.m. 

Tickets for the show are free but patrons will need to obtain a ticket in order to access the link. 

In “Appropriate,” every estranged member of the Lafayette clan has descended upon the crumbling Arkansas homestead to settle the accounts of the newly-dead patriarch. As his three adult children sort through a lifetime of hoarded mementos and junk, they …

Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun

Information Systems Faculty Publications

Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.

Hedging Season: The Effect Of Hedging Using Financial Derivatives On Firm Value Of Publicly-Listed Non-Financial Firms In The Philippines, Julio Alfonso D. Arrastia, Christina Angela N. Balagot, Joseph Anthony Go, Dominique Ann Philomena V. Lacuna

Angelo King Institute for Economic and Business Studies (AKI)

Firms use financial derivatives as a way to hedge risky transactions to avoid financial risks. Studies have focused on firms’ use of financial derivatives in developed countries. However, there is limited research done on emerging markets like the Philippines because these economies have only recently adapted advanced reporting standards that obligate the disclosure of the nature and extent of risks resulting from the use of financial instruments. We used Tobin’s Q ratio to proxy for firm value and to determine the presence of a hedging premium. Because derivatives are used by firms to hedge against currency risks, interest rate risks, …