Business Commons^™

The Relationship Between Motivation To Use Airbnb And Guests’ Repurchase Intention: Moderating Effect Of Consideration Set, Wen Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the rise of the peer-to-peer sharing economy, Airbnb has become the leading platform as an online marketplace that allows homeowners to contract short-term leases or rents to tourists. It has expanded rapidly around the globe. This study comprehensively reviews previous literature with respect to the marketing of Airbnb. The study then summarized and categorized 12 motivators linked as causative agents for guests choosing Airbnb. Using the push-pull theory, along with research on the consideration set, this study examines the relationships between Airbnb motivators and guests’ repurchase intention. This study further examines how the consideration set moderates these relationships.

Seventy-eight …

A Quasi-Experimental Study Of The Effect Of Experience Staging Techniques On Engagement, Emerson Ferrell Watanabe

Theses and Dissertations

The purpose of this study is to examine the effect of experience staging techniques (personalization through co-creation and multisensory stimuli) on engagement level. This study also explores the possible contribution of experience staging techniques as practical tools that recreation professionals can use to better engage participants in recreation activities and events. A 2-way univariate ANOVA revealed no significant relationship between the use of co-creative and multisensory stimulating techniques and engagement levels in participants (F (3,200) = .263, p = .826, partial η2 = .004). Practical applications for recreation professionals and further research opportunities are discussed.

Mortgage Dollar Roll, Zhaogang Song, Haoxiang Zhu

Research Collection Lee Kong Chian School Of Business

Mortgage dollar roll, the most common financing strategy for agency MBS, differs from repo in that the returned collateral can differ from those received. Also, MBS ownership changes hands in the funding period. We show that dollar roll “specialness,” how much implied financing rates fall below MBS repo rates, (1) increases in the value of the cheapest-to-deliver option, (2) decreases in the leverage of primary dealers, (3) decreases in prepayment risk exposure during the financing period, and (4) decreases in MBS returns. The Federal Reserve’s dollar roll sales in quantitative easing operations are associated with lower specialness.

The Replication Of The Globe Study In Turkey: Understanding The Effects Of Social, Economical, And Political Changes On Cultural Dimensions And Leadership Ideals: A Mixed Methods Study, Zeki Pagda

Dissertations

Starting in 1995, the GLOBE (Global Leadership and Organizational Behavior Effectiveness) project has conducted a comprehensive study of cultural values and leadership ideals of 62 countries. GLOBE has identified nine cultural and six leadership dimensions, examined the relationship between cultural values and leadership ideals, grouped countries into clusters, and presented culturally derived leadership ideals. According to the 1995 GLOBE findings, Turkey fits in the Middle Eastern cluster with its corresponding expectations regarding leadership ideals. However, in the past thirty years, Turkey has undergone dramatic social, economic and political changes that may have affected ideals of leadership. The goal of this …

Middle-Status Conformity Revisited: The Interplay Between Achieved And Ascribed Status, Matteo Prato, Emmanuel Krypraios, Gokhan Ertug, Yonghoon G. Lee

Research Collection Lee Kong Chian School Of Business

Decisions about conforming to or deviating from conventional practices in a field is an important concern of organization and management theory. The position that actors occupy in the status hierarchy has been shown to be an important determinant of these decisions. The dominant hypothesis, known as middle-status-conformity, posits that middle-status actors are more likely to conform to conventional practices than high- and low-status actors do. We challenge this hypothesis by revisiting its fundamental assumptions and developing a theory where actors’ propensity to conform based on their achieved status further depends on their ascribed status that actors inherit from their social …

The Information Content Of Sudden Insider Silence, Claire Yurong Hong, Frank Weikai Li

Research Collection Lee Kong Chian School Of Business

We present evidence of investors underreacting to the absence of events in financialmarkets. Routine-based insiders strategically choose to be silent when they possessprivate information not yet reflected in stock prices. Consistent with our hypothesis,insider silence following routine sell (buy) predict positive (negative) future return aswell as fundamentals. The return predictability of insider silence is stronger amongfirms with poor information environment and facing higher arbitrage costs, and alarge fraction of abnormal returns concentrates on future earnings announcements. Along-short strategy that exploits insiders’ strategic silence behavior generates abnormalreturns of 6% to 10% annually

Amphibious Entrepreneurs And The Origins Of Invention, Kurt Sandholtz, Walter W. Powell

Faculty Publications

In this chapter, we examine entrepreneurs who carry ideas, technologies, values, and assumptions between previously unrelated spheres of economic or cultural activity, and in the process, change the existing order of things. We label such individuals amphibious entrepreneurs and explore their characteristics via four case studies. Their stories suggest a distinct species within the genus of entrepreneur: more pragmatic than heroic, and as likely to invent by not knowing any better as by calculative creation. We discuss their role in creating interstitial spaces, contrast them to other boundary-spanning actors, and identify directions for future research at the intersection of social …

Fields And Consumer Groups: The Layered And Overlapping Roles Of Culture, Brandon James Mcalexander

Graduate Theses and Dissertations

The first essay investigates Bourdieu’s conceptualization of fields and its use in the marketing literature. It suggests that fields do not exist in isolation, but rather work together in a number of different possible configurations. Fields are reconceptualized as dominated, overlapped, unrelated, contrasted, and co-constituted, rather than completely distinct and opens a new theoretical space for interpretive researchers in marketing. The second essay is a descriptive ethnography of a local fab lab. The essay describes in rich detail the ways in which new skills are developed in a shared work environment, and contextualizes the findings using practice theory as a …

Estimating Demand Elasticities For Rice In Benin, Ogoudele Simon Codjo

Graduate Theses and Dissertations

Rice consumption in Benin is increasing along with shifting consumer demand toward higher quality rice. In this context of changing demands, experimental estimation methods provide an effective way to estimate the current state of consumer preferences. We conducted a hypothetical choice experiment in 15 open markets in Benin to analyze the demand for rice and its substitutes. The results reveal that consumers value quality rice, even those in the low-income class. While high income consumers are more likely to choose high quality imported rice, low- and middle-income consumers are more likely to select high quality domestic rice among the set …

Program, Policy, And Culture Factors Minority Millennials Perceive As Important Within Their Workplace For Retention, Tanesha C. Watts

Graduate Theses and Dissertations

Millennials make up the largest segment of the current workforce. However, research about minority Millennials and their needs are relatively unknown. The purpose of this study was to find out what minority Millennials deemed important within an organization’s culture and the policies and programs that would persuade them to remain with the company. Purposeful sampling was used to identify participants for this study. Participants met the criterion of a Millennial by age, identified as a minority, currently worked at an organization with 50 or more employees in an office location and had worked for their current employer for one year …

The Impact Of Post-Trade Transparency On Price Efficiency And Price Discovery: Evidence From The Taiwan Stock Exchange, Chiou-Fa Lin, Cheng-Huei Chaio, Bin Wang

Finance Faculty Research and Publications

Purpose

The purpose of this paper is to examine the impact of post-trade transparency on price efficiency and price discovery.

Design/methodology/approach

The authors use an exogeneous change in market transparency in the Taiwan Stock Exchange that mandates the disclosure of unexecuted orders of the five best bid and ask prices after each trade, and conduct an event study analysis.

Findings

After the change, price efficiency enhances for both large and small firms, although the impact on stock prices is greater when the firm is larger. The authors also find that post-change trading reveals more private information for large firms but …

Managing Projects For More Efficiency In The Healthcare And Payment Industry: Determination Of Key Characteristics And Skills Of Successful Project Managers, Dale Irvin Troutman

Doctoral Dissertations and Projects

The drive to reduce healthcare costs while maintaining or improving patient care quality is being pushed on medical care providers and healthcare payment organizations. Many of these organizations do not currently have the necessary expertise or processes needed to successfully implement the required changes to reduce costs while maintaining quality. Project management is a function that can be used to deliver projects to reduce costs in these healthcare related organizations. Knowledge of the key characteristics and skills of successful project managers can be used by managers of project managers and human resources individuals that hire project managers in their selection …

Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2019-20 season.

Asia Marketing Journal Vol.21 No.2 목차

Asia Marketing Journal

No abstract provided.

2019-July-31-Bill Gatton College Of Pharmacy Snpha Chapter Takes Home National Honors, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2019-July-31-Sga Fall Concert, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Planning For Multiple Shopping Goals In The Marketplace, Jacob Suher, Szu-Chi Huang, Leonard Lee

Business Faculty Publications and Presentations

Four online grocery‐shopping experiments and one field study using video‐tracking technology at a grocery store document how shoppers’ motivation evolves from the beginning to the end of their shopping trips. We uncover unique motivational patterns as shoppers achieve multiple subgoals (i.e., choose multiple grocery items) to complete their trips: a monotonic decrease in motivation for shoppers with a shopping list versus a curvilinear trend (i.e., decrease then increase) in motivation for shoppers without a list. In addition, we demonstrate how to reverse the observed patterns for shoppers with a list by changing their reference points for tracking progress. The discovery …

Globalizing The Mediheal Brand: L&P Cosmetic’S Collaboration With Bts, Ick Hyun Kwon

Asia Marketing Journal

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market …

2019-July-31-Tennessee Business Tax Seminar, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

The Study On The Effect Of Waiting Line On Consumers’ Perceived Quality And Emotional State, Nan Li, Jae-Do Song

Asia Marketing Journal

This study examines a model which simultaneously contains two paths between waiting line and purchase intention: one tested the positive effect of waiting line through consumers’ perceived quality, whereas another one go through consumers’ emotional state to test the negative effect of waiting line on purchase intention. To further understand perceived quality, the study divided perceived quality into perceived product quality and perceived service quality. The study used restaurants in the experiment. Results indicated that although long waits in line will directly increase both consumers’ product quality perception and negative emotions, the total indirect effects on purchase intention are still …

Communism In Чебурашка (Čeburaška) Film: A Semiotic Study, Hendra Kaprisma

International Review of Humanities Studies

This article discusses communism in the film titled Čeburaška by Eduard Uspenskij. The study aims to identify the ideology of communism in Čeburaška. The Roland Barthes' semiotic theory was used to analyse the film. In order to see communism contained in Čeburaška, the author used two stages of Roland Barthes' semiotic theory of denotation and connotation. The research used descriptive and criticism methods. In analysing communism in Čeburaška, the author also use the following concepts: the concept of character and characterization, ideology, and film as an ideology. The research result shows that Čeburaška contains elements of communism that can be …

Planning And Budgeting: The Study Of Village Financing Process In Balige Subdistrict, Dwi Lauran Lumbantoruan, Sri Mulyani

Journal of Accounting Auditing and Business

This study aims to understand the management of village funds, especially in the planning and budgeting processes. The focus of the study was on the suitability of the planning and budgeting processes carried out by village governments with applicable regulations, namely the Minister of Home Affairs Regulation (Permendagri) No. 114 and 113 the year 2014. The study employed qualitative methods, and the collection of data was conducted using interview techniques. The study was taken place in Lumban Gaol Village and Parsuratan Village in Balige Subdistrict, South Toba of Indonesia. The results of the study indicate that the planning and budgeting …

The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence, Jihye Park, Youjae Yi, Dawon Kang

Asia Marketing Journal

Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online review. In addition, little attention has been paid to how sponsorship presence (firm-sponsored reviews vs. consumer-voluntary reviews) influences individuals’ attitude toward online review. Unlike consumer-voluntary reviews without any monetary incentive, firm-sponsored reviews include messages about brands providing monetary compensation. This study examines whether review valence (two-sidedness vs. onesidedness) influences attitude toward online review via its influence on review credibility. Further, this study examines whether …

Effect Of Online Word Of Mouth On Product Sales: Focusing On Communication-Channel Characteristics, Jaihyun Jeon, Taewook Lim, Byung-Do Kim, Seok

Asia Marketing Journal

As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel’s unique characteristics. …

Luxury Brand Equity In Online Channel: The Moderating Effect Of Brand Trust, Hyowon Hyun, Jungkun Park, Weon Sang Yoo

Asia Marketing Journal

Branding strategy is important in the hyper-competitive luxury industry. In digitalized market environments, it is critical for luxury brands to transfer their established brand equity from the offline market to the online market. The purpose of this study is to examine the causal relationships between offline brand equity (i.e., brand awareness, brand image, and perceived quality)toward online consumer responses, including satisfaction and loyalty, in the context of luxury brands. In addition, this study investigates the moderating effects of offline brand trust on the relationship between offline brand equity and online satisfaction and loyalty. Data was collected via online surveys. For …

The Oppressive Pressures Of Globalization And Neoliberalism On Mexican Maquiladora Garment Workers, Jenna Demeter

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

The international economic trends of globalization and neoliberalism have exposed and enabled the exploitation of Mexican workers, especially women in the maquiladora garment industry. During the 1950s, globalization gave rise to the new international division of labor and transnational corporations (TNCs) that have offshored labor-intensive phases of production to developing countries, many of which have pursued export-led industrialization. Export processing in Mexico was encouraged in the 1960s by Item 807 of the U.S. Tariff Code and Mexico’s Border Industrialization Program. Especially following the Latin American debt crisis of the 1980s, advanced capitalist countries and International Financial Institutions foisted neoliberal structural …

An Overview And Analysis Of The Impacts Of Extreme Heat On The Aviation Industry, Brandon T. Carpenter

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

Weather is a common cause of flight delays and cancellations. However, the vast majority of the time when thinking about weather and its effect on aviation, winter conditions such as snow come to mind. Heat is usually one of the last types of weather we associate with airline challenges. Recently, a bomb cyclone made headlines for the disruptions it caused with travel, especially at John F. Kennedy International Airport. Interestingly, the exact opposite of winter weather conditions can cause just as many challenges. During the summer of 2017, a number of flights at various airports such as Phoenix Sky Harbor …

2019-July-30-A Boon To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2019-July-30-Etsu Health Seeks To Reduce Number Of Babies Born Addicted To Drugs, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2019-July-30-Meet Daisy Neely, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.