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Articles 1 - 30 of 64
Full-Text Articles in Business
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Atlantic Marketing Association Proceedings
No abstract provided.
Millennial Consumer Behavior And Classical Concert Design, Terry Damron
Millennial Consumer Behavior And Classical Concert Design, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde
Atlantic Marketing Association Proceedings
No abstract provided.
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
The Moderating Effect Of Attitude Toward Violence In A Video Game Setting: Initial Explorations., Stef Nicovich, Pamila Dembla
Atlantic Marketing Association Proceedings
No abstract provided.
The Souvenir: What Is Purchased And Is The Purchaser A Collector Of Art?, Timothy J. Schibik, Aaron J. Schibik
The Souvenir: What Is Purchased And Is The Purchaser A Collector Of Art?, Timothy J. Schibik, Aaron J. Schibik
Atlantic Marketing Association Proceedings
No abstract provided.
Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia
Servqual Measurement In A Healthcare Setting: Before And After Corrective Strategy Implementation, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
An Exploratory Study Investigating The Effect Of The Nfl Player Anthem Protest On College Student Nfl Viewership, George W. Stone Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Intercollegiate Athletics’ Marketing Techniques To Attract Football & Men’S Basketball Fans, Chris Croft
Intercollegiate Athletics’ Marketing Techniques To Attract Football & Men’S Basketball Fans, Chris Croft
Atlantic Marketing Association Proceedings
No abstract provided.
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Controversial And Global Issues Fantasy Sports' Outcomes, Amber A. Smith-Ditizio, Alan D. Smith, Walter Kendall
Atlantic Marketing Association Proceedings
No abstract provided.
Moving Toward Marketing Oriented Soccer Referee Association Management: Factors Influencing Ussf Referees’ Intentions To Maintain Or Abandon Certification, Charles Roome
Atlantic Marketing Association Proceedings
No abstract provided.
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
Atlantic Marketing Association Proceedings
No abstract provided.
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Atlantic Marketing Association Proceedings
No abstract provided.
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
What's Brand Love Got To Do With It ... Everything, Brad Taylor
What's Brand Love Got To Do With It ... Everything, Brad Taylor
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Atlantic Marketing Association Proceedings
No abstract provided.
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Atlantic Marketing Association Proceedings
No abstract provided.
Content Marketing Today, Pj Forrest
Content Marketing Today, Pj Forrest
Atlantic Marketing Association Proceedings
No abstract provided.
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
Atlantic Marketing Association Proceedings
No abstract provided.
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Atlantic Marketing Association Proceedings
No abstract provided.
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Atlantic Marketing Association Proceedings
No abstract provided.
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe
Are Women’S Sales Skills Better Than Men’S?, Scott A. Inks, Aberdeen Leila Borders, Deborah Lester, Terry W. Loe
Atlantic Marketing Association Proceedings
No abstract provided.
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Mobile Food Pantries: A Marketing Opportunity, Deirdre T. Guion Peoples
Mobile Food Pantries: A Marketing Opportunity, Deirdre T. Guion Peoples
Atlantic Marketing Association Proceedings
No abstract provided.
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Atlantic Marketing Association Proceedings
No abstract provided.
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
Atlantic Marketing Association Proceedings
No abstract provided.
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Atlantic Marketing Association Proceedings
No abstract provided.
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Atlantic Marketing Association Proceedings
No abstract provided.