Business Commons^™

Si Ndikon Brendi I Produkteve Ushqimore Në Sjelljen E Konsumatorit, Yllza Osmani

Theses and Dissertations

Në ekonominë e tregut ndërmarrjet e shumta prodhojnë produkte të llojeve të ndryshme me sasi të mëdha që shpeshëherë përmbushin nevojat identike. Produktet e tilla veqohen me brend. Një brend prezanton një produkt apo shërbim, dimensionet e të cilit ndryshojnë nga produktet apo shërbimet e tjera. Këto ndryshime mund të jenë funksionale, racionale, ose të prekshme – referuar performancës së produktit të atij brendi. Ndryshimet gjithashtu mund të jenë simbolike, emocionale, ose të paprekshme – referuar në atë se çka prezanton ai brend. Gjithë këto diferencime të produkteve të llojit të njëjtë por me brendim të ndryshëm përcillen tek konsumator. …

“The Difference Between The Internal And External Audit And Their Importance”, Lindita Vuksani

Theses and Dissertations

This thesis aims, through a detailed presentation to provide clarification for a better understanding of what internal and external audit definition, objectives, functions and stages of its development mean. It will also identify differences and similarities between them by analysing their characteristics such as: to whom they report, what are the objectives, what they cover and the responsibilities of improvement. This study will use the quantitative and qualitative data by exploring literature and analysing previous researches to bring focus of importance the process of audit has, and comparing results of findings for different requirements entities have in different countries they …

Shfrytëzimi I Rrjeteve Sociale Nga Bizneset Kosovare Dhe Ndikimi I Tyre Tek Konsumatorët, Drilon Selmani

Theses and Dissertations

Se sa të rëndësishme janë sot rrjetet sociale për bizneset/organizatat e dëshmon edhe vëmendja e madhe që i jepet këtij sektori nga ndërmarrësit. Se sa vlerësohet kjo gjë në Kosovë dhe sa ndikon tek konsumatorët do ta shohim gjatë hulumtimit rreth bizneseve dhe konsumatorëve. Sa i përket qëllimit kryesor të hulumtimit, qëllim parësor ka qenë se sa bizneset Kosovare përdorin rrjetet sociale dhe po ashtu për përfitimet nga këto mundësi promovuese, si dhe ndikimi i tyre tek konsumatorët dhe shpenzimet e bizneseve për rrjetet sociale. Dhe në fund hulumtimi të përdoret si referim i bizneseve për stimulim dhe shtytje për …

Letrat Me Vlerë, Blerina Shabani

Theses and Dissertations

Oferta dhe kërkesa për mallra daton që herët, plasimi dhe blerja e mallrave për të plotësuar kërkesat e familjeve, ka shtyrë në krijimin e një vendkëmbimi të thjeshtë për të blerë dhe shitur gjëra të ndryshme. Njerëzit kanë shkëmbyer mallrat në forma ndryshme në tregje të vogla apo në mënyrë individuale.

Në fillim nuk ka ekzistuar paraja si mjet pagese, por tregjet janë përdorur si vend shkëmbimi të mallrave ndërmjet veti, pra produkti është këmbyer me produktin tjetër dhe varësisht nga vlera e produktit është llogaritur edhe masa.

Shtrohet pyetja po çka është paraja?!

Paraja thonë po citoj “E …

Ndikimi I Etikës Menaxheriale Në Përgjegjësitë Sociale Të Bizneseve, Fatlume Mustafa

Theses and Dissertations

Në Kosovë mund të themi që përgjegjësia sociale është një koncept i ri. Është folur shumë pak rreth përgjegjësisë sociale në lidhje me ndërmarrjet sepse ata e kanë të vështirë të kuptojnë që përfshirja në përgjegjësinë sociale shërben si një element ndihmës dhe mjaft motivues për rritjen e fitimit. Ky hulumtim përpos pjesës teorike do të ketë edhe pjesën empirike e cila do të realizohet me hulumtim të personave të ndryshëm në marrëdhënie pune. Metodologjia e hulumtimit është e bazuar në hulumtimin kërkimor shumë dimensione, që ofron një mundësi gjithëpërfshirëse për ngritjen e besueshmërisë së studimit shkencor. Popullacion për ketë …

Tregtia Ndërkombëtare Dhe Globalizimi, Fjollë Rrustemaj

Theses and Dissertations

Në këtë punim kam paraqitur zhvillimin e procesit të tregtisë ndërkombëtare dhe globalizimit, në trendin ndërkombëtar të fjales si edhe ndikimet e globalizimit në ekonominë ndërkombëtare. Eshtë e ditur se globalizimi ka aspektet e veta pozitive dhe negative, porse gjithësesi sjell ndërrime esenciale në ekonomi. Bota e zhvilluar është bartëse e procesit të globalizimit dhe pikërisht ata kanë shfrytëzuar më së miri rrethanat aktuale ekonomike botërore. Me zhvillimin e teknologjisë informative dhe komunikative bota është bërë një e tërë në kuptimin e ekonomisë, ndërkaq lidhja mes këtyre dysubjekteve në pjesë të ndryshme të globit, zakonisht arrihet apo realizohet në periudhen …

“The Difference Between The Internal And External Audit And Their Importance”, Lindita Vuksani

Theses and Dissertations

This thesis aims, through a detailed presentation to provide clarification for a better understanding of what internal and external audit definition, objectives, functions and stages of its development mean. It will also identify differences and similarities between them by analysing their characteristics such as: to whom they report, what are the objectives, what they cover and the responsibilities of improvement.

This study will use the quantitative and qualitative data by exploring literature and analysing previous researches to bring focus of importance the process of audit has, and comparing results of findings for different requirements entities have in different countries they …

Markat Tregtare Dhe Roli I Tyre Në Zhvillimin E Kompanive Të Sapothemeluara Në Kosovë, Valdrin Asllani

Theses and Dissertations

Është e pa argumentushme që marka tregtare është aktivitet krucial dhe ‘mbijetues’ në suksesin e kompanive të sapothemeluara. Kjo temë prezanton aktivitetin hulumtues për çasjen e kompanive starts-up në Kosovë dhe rolin e brandingut në këto kompani të sapo themeluara. Përgjithësisht, në Kosovë mungon aktiviteti hulumtues shkencor për aktivitetet e brendingut, andaj, konsideroj që kjo temë është vlerë e shtuar për kompanitë kosovare gjithashtu, për pasurim akademik hulumtues e shkencor.

Për sa i përket metodologjisë; qasja kualitative do të përdoret kryesisht bazuar në raste konkrete. Studimi i rasteve konkrete do të lejoj që të eksplorohet më në detaje dhe të …

An Exploration Of The Organizational Attributes That Attract High Quality Pilots To Regional Airlines, Andrew Reitz

Doctoral Dissertations and Projects

The purpose of this study was to identify which organizational attributes affected the decision to apply to or accept an employment offer as a pilot for a regional airline. The regional airlines in the United States faced a significant shortage of qualified pilot applicants. The shortage was expected to worsen over the next decade. It came from an increase in mandatory retirements, major airline growth and hiring, an increase in pilots leaving the profession coupled with a reduction in the number of candidates beginning flight training. Those regional carriers that could meet the most needs and desires of applicants would …

Strategic Silence: Withholding Certification Status As A Hypocrisy Avoidance Tactic, W. Chad Carlos, Ben William Lewis

Faculty Publications

We examine why organizations that obtain prominent certifications may at times elect not to publicize them. Drawing on the impression management literature, we argue and show that concerns about being perceived as hypocritical may cause organizations to strategically withhold their certification status. Using a longitudinal panel of corporations that were members of the Dow Jones Sustainability Index, a prominent environmental certification, we show that in the face of reputational threats, organizations are less likely to publicize their certification status when the threat appears to directly contradict the claims implied by the certification. Our findings suggest that the threat of hypocrisy …

A Social Commerce Investigation Of The Role Of Trust In A Social Networking Site On Purchase Intentions, Nick Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile Richard

Marketing Faculty Publications

Trust is a crucial issue in online shopping environments, but it is more important in social commerce platforms due to the salient role of peer-generated contents. This article investigates the relationship between trust in social commerce and purchase intentions and describes a mechanism to explain this relationship. We propose a main and two alternative models by drawing on three concepts: social commerce information seeking, familiarity with the platform, and social presence. The models clarify the mechanisms through which trust, familiarity, social presence, and social commerce information seeking influence behavioral intentions on social commerce platforms. Findings from a survey of Facebook …

Cattle, Land, People, And Accountability Systems: The Makings Of A Values-Based Organisation, Jesse Dillard, Madeleine Pullman

Business Faculty Publications and Presentations

An in-depth case study of a natural beef cooperative describes a management information and accountability system (MIAS) that emerged from, and facilitates the nurturing of, a values-based organisation’s core values. Sustaining the family ranching culture and community represents the core value upon which the values-based agricultural coop is founded. Responsible people, land and animal management are central elements in sustainable ranching operations. The MIAS is designed to support the social and environmental objectives as well as to maintain the economic viability of the ranchers that make up this social enterprise. The MIAS is the key to linking organisational core values, …

Personal Public Relations And Celebrity Scandals: A Cross-Cultural Analysis Of Twitter Communication In The Aftermath Of Johnny Depp’S Accusations Of Domestic Violence, Roxana Maiorescu

Emerson Authors, Researchers, & Creators

Purpose– The purpose of this paper is to examine the relationship between personal public relations practices, which trigger parasocial relationships between celebrities and their followers, and initial reactions to celebrity crises. For this purpose, the study analyzed Johnny Depp’s(JD’s) communication practices over a period of 15 years and assessed online perceptions of responsibility attribution and message valence in the aftermath of JD’s 2016 divorce and accusations of domestic violence. Design/methodology/approach– The study employed the case study methodology and analyzed two data sets. First, a frequency analysis was conducted to determine the most prevalent cultural dimensions (Hofstede, 2011) present in JD’s …

New Frontiers In Logistics Research: Theorizing At The Middle Range, Theodore P. Stank, Daniel Pellathy, Joonhwan In, Diane A. Mollenkopf, John E. Bell

Peer Reviewed Articles

Logistics has evolved from a description-based discipline to one based upon theoretical grounding from other business disciplines to define, explain and understand complex interrelationships, resulting in the identification of the discipline’s primary domain and major concepts – the “what’s” of logistics. General theories, however, lack the domain specificity critical to understanding the inner workings within key relationships – the how’s, why’s and when’s – that drive actual outcomes. Middle-range theorizing enables researchers to focus on these inner workings to develop a deeper understanding of the degree to, and conditions under which, logistics phenomena impact outcomes as well as the mechanisms …

Reinventing The Wheel Of Teaching Business? Learning In The Academic Classroom - The Case Of The Business Consulting Course, Francesco R. Frova

Dissertations, Theses, and Capstone Projects

The purpose of this study is to use the case of the Business Consulting course to demonstrate and enhance the significance of the application of effective and experiential learning in the academic classroom. Three Learning Theories are considered: Classical, Social, and Experiential Learning. Principles of effective learning and learning goals are described, and are looked at through the description of a Business Strategy and Business Consulting courses run in a US North-Eastern public university. The Business Consulting course is then compared with a standard lecture course and a course that uses case studies to demonstrate how the learning goals can …

Production Of Energy And Environmental Protection As A Prerequisite For Sustainable Development, Diana Baus

Dissertations, Theses, and Capstone Projects

This paper explains why renewable energy is a prerequisite for sustainable development. The development of renewable energy sources is important because renewable energy sources have a very important role in reducing emissions of carbon dioxide (CO₂) into the atmosphere, eradicate poverty and increase the employment rate. In the first section the paper introduces renewable energy sources. The focus is on the function of solar energy, wind power, biomass, geothermal energy, and hydroelectric energy and their implementation globally. The second part of the paper elaborates on the economic, political, and social aspects for the development of renewable energy sources. …

Effects Of Customer Financial Distress On Supplier Capital Structure, Mauro Oliveira, Palani-Rajan Kadapakkam, M. Neyhaghi

School of Business Faculty Research

We study how financial distress of a significant customer impacts capital structure of suppliers. Using a sample of U.S. firms that filed for Chapter 11 between 1980 and 2013, we find that the suppliers of these firms increase their leverage ratio over the two years prior to the filing date. This change is economically significant and consistent with the bargaining power theory, which states that an increase in suppliers' debt decreases the surplus available for negotiations. Therefore, suppliers increase their financing leverage to fortify their bargaining power with significant, distressed customers. We also find evidence that suppliers reduce their leverage …

2017-February-01-Aimee Johnson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Essays In Corporate Responsibility And Finance, Mert Demir

Dissertations, Theses, and Capstone Projects

This dissertation consists of three chapters:

Chapter 1: The Effects of Corporate Social Performance and Social Norms on Market Valuation of Nonfinancial Disclosures Using a novel measure of the quality of corporate social responsibility (CSR) disclosures by global companies, this paper analyzes how CSR report quality affects firm value when mediating roles of social pressure and CSR performance are considered. I find that firms operating in socially controversial industries enjoy higher valuations when they issue high-quality CSR reports. I also find that for firms with poor CSR performance, higher-quality CSR disclosure is associated with a decline in firm value, while …

A Whole New Wurld? How Unusual Brand Name Spelling Negatively Affects Sensory Perceptions Of New Products Through Cognitive And Affective Processing, Ann E. Mcneel

Dissertations, Theses, and Capstone Projects

Introducing the importance of unusual brand name spelling to sensory marketing, this research shows that utilizing the linguistic device of unique brand name spelling can lead to differences in sensory perceptions and actual consumption of a variety of consumer products. Across five studies, we explore how perceptions of the uniqueness of a brand name can be achieved by varying one letter in the spelling of the brand name, and that such a small variation can result in less favorable sensory perceptions of taste (studies 1 and 3), scent (study 2), and vision (studies 4 and 5) as a result of …

The Effects Of Parametrically Manipulating The Ratio Of Complimentary To Constructive Feedback Statements On Performance, Amanda Mentzer

Dissertations, Theses, and Capstone Projects

Performance feedback is frequently discussed and implemented. Although shown to be quite effective, the characteristics of feedback have yet to be fully explored. Feedback ratio was explored in this study. While participants evaluated the postural safety of body positions presented on a computer screen, researchers measured the (a) number of s that it took participants to evaluate body positions (i.e., response time), (b) percent of correctly evaluated body positions (i.e., percent correct), and (c) extent to which participants appreciated the statements they received after responding (i.e., rating). Using a mixed-factorial design, researchers manipulated feedback within groups and feedback ratio between …

Dehumanization: A Case Study, Regina Varthi

Dissertations, Theses, and Capstone Projects

The capstone “Dehumanization” is divided into three main parts.

The first part contains a brief presentation on the UN family (or UN system), showing its role through its organizational and managerial structures. All data are derived from UN corresponding websites.

The second part, “Homelessness,” focuses on the SDG 11 of the 2030 GA Agenda. In 2014 the United Nations Human Rights Council appointed Leilani Farha Special Rapporteur on adequate housing in order to conduct research on the subject of homelessness as a violation of human rights. In her report, presented at the Human Rights Council in March 2016, Farha claims …

Of The Rat Pack, Ashtrays, Cocktail Napkins, And Grateful Losers: The Making Of The Las Vegas Experience As A Historical Process In The 20th Century, Paul Franke

Occasional Papers

This paper explores how Las Vegas casino executives have successfully produced a unique gaming experience. From the 1950s onwards they were able to use architecture, entertainment and business practices to link games of chance with a specific consumption experience for players. It will examine what sets the Las Vegas consumption experience apart from other gaming locations, what it consisted of, and how it was produced by the casinos. It also investigates how people between the 1950s and 1980s perceived and consumed the Las Vegas experience. Drawing from these observations the paper argues that the special of Las Vegas in gaming …

Taking Flight- February 2017, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight: Matthew Whaley
• Retail Students Compete in New York City, Bringing Home the Top Prize
• Georgia Southern Online Business Programs Recognized for Excellence in Latest U.S. News & World Report
• Deans of the College
• Finance Student Passes Chartered Financial Analyst Level I Exam
• Student Ambassador Successes at BMW
• February BIG Café

2017 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2017.

Are You Ready? Data Analytics Is Reshaping The Work Of Accountants, Clarence Goh

Research Collection School Of Accountancy

According to the 2016 State of Analytics and Data Science reportpublished by data analytics firm Mu Sigma, 65% of senior business leaderssurveyed in the United States believe that data analytics has influenced theirbusiness in a positive way.

Are You Ready? Data Analytics Is Reshaping The Work Of Accountants, Clarence Goh

Research Collection School Of Accountancy

According to the 2016 State of Analytics and Data Science reportpublished by data analytics firm Mu Sigma, 65% of senior business leaderssurveyed in the United States believe that data analytics has influenced theirbusiness in a positive way.

A Dominant Logic View Of Managing It Innovation, Gary Pan

Research Collection School Of Accountancy

With rapid technological advances and increased competition, managing innovation has become increasingly challenging. There are two possible causes for the innovation project failure. First, owing to incomplete market information, poor product management decision is made that may result in delayed market entry. Second, challenging project management activities such as inefficient communication among project teammates and mishandling complex stakeholder relationships. To gain insight into successful IT innovation project management, a theoretical lens that is able to facilitate the understanding of issues arising from these two causes is necessary. Dominant logic, which can be viewed as both an information filter and routine, …

Industry-University Partnership Through Experiential Project-Based Learning: A Singapore Case Study, Gary Pan, Gan Hup Tan, Yvonne Tan

Research Collection School Of Accountancy

A radical approach to preparing university students with future work skills, by combining academic with experiential learning through real projects faced by client partners. Learn how a university can create opportunities for collaborative learning and a tripartite learning relationship for academia, students and industry. Outcomes and impact of the case Post-module feedback surveys conducted over AY2015/16 showed that over 80% of the students who took an SMU-X module reported enhanced problem-solving, analytical, reasoning and communication skills, all of which were skills highly valued by employers. These results also dovetailed with SMU-X’s learning outcomes. More than 85% felt that the SMU-X …

What Case Studies Can Teach Us In International Public Relations, Gregor Halff

Research Collection Lee Kong Chian School Of Business

No abstract provided.