Business Commons^™

How Network Structure Impacts Firm Performance, Kyunghee Kim, Jeongtae Kim, Junhong Min, Ryu

Asia Marketing Journal

Despite the importance of the impact of network structure on the relationships between firms and firm performance, few studies have investigated these effects. This study investigates how network openness influences the relationships between TSI, opportunism, technological uncertainty, and supplier performance. We also try to figure out how network openness functions as a governance mechanism.

To Conform Or Not To Conform : Mixed Conformity Model, Yongjee Han

Asia Marketing Journal

This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of …

Peer Effects In Service Usage, Sangyoung Song

Asia Marketing Journal

Researchers in marketing, sociology, and economics have been interested in the role of social interactions in consumer choice and consumption behaviors. Social interactions, labeled variously as peer effects, social contagion, and neighborhood effects, have important implications for firms’ allocation of marketing efforts. In this research, we test and provide empirical evidence for peer effects in consumers’ service usage in the context of gym-going behaviors. Using a detailed individual-level membership and attendance data at one of the largest health club chains in the U.S., we document that a focal member’s gym-going behavior is influenced by the behaviors and characteristics of the …

Asia Marketing Journal Vol.19 No.1 목차

Asia Marketing Journal

No abstract provided.

Connor Harris Signs Nfl Contract With New York Jets, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Knowledge Worker And Upskilling: Can Instructional Design Frameworks Help?, Susan W. Brown

Instructional Design Capstones Collection

This paper explores how knowledge workers face uncertainties in the job market and how workers sustain a decades-long career in the midst of technology changes and globalization pressures. In particular, this paper asks how knowledge workers self-assess knowledge gaps, discover appropriate learning opportunities, demonstrate mastery, and promote credentials across decades-long careers. Interviews with 8 knowledge workers in educational publishing, an industry undergoing workforce changes due to market disruption, provides real-world context to this research question. Taking into account various theoretical frameworks offered for adult education and also reviewing the realities of the postmodern workplace, the paper outlines the hurdles impairing …

Volume 3, Full Contents

Butler Journal of Undergraduate Research

No abstract provided.

Women’S Work: Labor Market Outcomes And Female Entrepreneurship In Ghana, Loretta Agyemang

Butler Journal of Undergraduate Research

This paper is an investigation of female entrepreneurship in Ghana. It seeks to answer the following question: Why are Ghanaian women so heavily concentrated in microenterprise in the informal economy? The literature review explores labor market trends for women on three different scales including an overview of developing countries, Sub-Saharan Africa regional, and Ghana-specific analysis. After exploring issues women face in formal employment, the study delves into business operations of informal, urban-based market participants by analyzing data pertaining to Ghanaian microenterprise. Additionally, the paper details the experiences and views of female entrepreneurs through in-depth interviews and participant observations with thirty …

Table Of Contents

Butler Journal of Undergraduate Research

Front cover, a list of the article contents in this issue, and editorial information.

How To Have A Successful Retirement, Trevor Benson

The Review: A Journal of Undergraduate Student Research

What is retirement? Retirement is the years that an individual is able to enjoy after spending a majority of their life devoted to their career. A successful retirement is not a birthright; it is something that an individual must earn through hard work and proper planning. This paper identifies ten important commandments that are both necessary and helpful in achieving a successful retirement.

Does The Cessation Of Quarterly Earnings Guidance Reduce Investors’ Short-Termism?, Yongtae Kim, Lixin (Nancy) Su, Xindong (Kevin) Zhu

Accounting

The practice of providing quarterly earnings guidance has been criticized for encouraging investors to fixate on short-term earnings and encouraging managerial myopia. Using data from the post–Regulation Fair Disclosure period, we examine whether the cessation of quarterly earnings guidance reduces short-termism among investors. We show that, after guidance cessation, investors in firms that stop quarterly guidance are composed of a larger (smaller) proportion of long-term (short-term) institutions, put more (less) weight on long-term (short-term) earnings in firm valuation, become more (less) sensitive to analysts’ long-term (short-term) earning forecast revisions, and are less likely to dismiss chief executive officers for missing …

Gospel With A Groove:
A Historical Perspective On The Marketing Strategies Of Contemporary Christian Music In Relation To Its Evangelistic Purpose With Recommendations For Future Outreach, Autumn E. Gillen

Selected Honors Theses

Contemporary Christian Music (CCM) is an effective tool for the evangelism of Christianity. With its origins dating back to the late 1960s, CCM resembles musical styles of popular-secular culture while retaining fundamental Christian values in lyrical content. This historical perspective of CCM marketing strategies, CCM music television, CCM and secular music, arts worlds within CCM, and the science of storytelling in CCM aims to provide readers with the context and understanding of the significant role that CCM plays in modern-day evangelism. This thesis will present CCM as an integrational religious style of music, meaning that it targets both Christian and …

Financial Management Issues Of College-Aged Students: Influences And Consequences, Katharine N. Widener

Selected Honors Theses

College students have acquired a reputation of irresponsibility and impulsivity, which has contributed to the perception that they are poor managers of money. This researcher sought to establish a clearer picture of the full story behind how college students handle their finances through a comprehensive literature review. Several searches were conducted on the topics of college students, finances, money management, debt levels, and other related terms. Scholarly articles were analyzed for common themes and research patterns, and the various strings of research identified were categorized into three main headings: Financial situation, financial influences, and financial consequences. The three major headings …

The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson

Selected Honors Theses

The purpose of this work is to investigate and identify the influence of perceptions on entrepreneurial success. Entrepreneurs have been identified as instrumental to the economic survival of society and have therefore become the focus of an increasingly large number of studies. This thesis will expound upon those studies by focusing on aspects of the studies that pertain to entrepreneurial perceptions and success. This work will focus on three types of perceptions and how they influence success. It will focus on the perceptions the entrepreneurs have of themselves, the perceptions they have of their environments and the perceptions others have …

Gaap And Ifrs: The Convergence Phenomenon, Paul R. Walter

Selected Honors Theses

The past few decades have birthed dialogue regarding the convergence of U.S. and international accounting standards. With over a hundred countries using International Financial Reporting Standards (IFRS), it becomes natural to notice the purple elephant in the room in that a set of different principles serve as guide to accounting in the U.S. and for U.S. companies known as Generally Accepted Accounting Principles (GAAP). Some see it as simply a matter of time before a convergence of sorts takes place more completely between the two accounting rule frameworks. A look at GAAP and IFRS reveals some fundamental differences produced by …

Restaurant Entrepreneurship: Theory And Practice, Margaret Leach

Selected Honors Theses

Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.

Residential Life Goes Live With Starrez!, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2017-April-28-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-28-Dr. William N. Duncan, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-28-Percussion Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Glen W. Rollins Et Al Order On Defendants' Motion For Summary Judgment, Melvin K. Westmoreland

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott

Undergraduate Theses

This study analyzes advertisements in the top sports magazines in the United States and United Kingdom, Sports Illustrated and SPORT respectively, during the 2014 FIFA World Cup. Sports magazines see an increase in sales during the time of the FIFA World Cup, meaning companies will put more effort into the production of their advertisements as the audience is larger and more diverse. The study uses content analysis methods to gain insight into the informational content and gender representation in the advertisements. The results demonstrate both hard and soft-sell approaches to selling goods and services. The study uses predictive analysis to …

Analyzing Organizational Commitment And The Effect On Job Turnover In Nurse Residents, Cory D. Church

Nursing Theses and Dissertations

This dissertation is an exploration of psychosocial concepts related to the experiences of a vital health human resource, newly licensed registered nurses. Newly licensed registered nurses are at risk for leaving their first job within the first year due to the difficulty of transitioning to practice. The pressure to gain competence and deliver quality care, all while navigating the workplace environment, can impact their commitment to an organization and the profession. The reader will notice these concepts threaded throughout the dissertation. While these concepts are explored in other nursing workforce populations, the researcher determined a gap in the research on …

Comprehensive Overview Of Exchange Traded Funds, Their Place In Portfolio Construction, And A Short Term “Scale In” Investment Strategy, Samuel Lewis Bonnie

Honors Capstones

No abstract provided.

Financial Literacy Project Of Eastern Kentucky, Kisha Burchett, Michael Harford

Celebration of Student Scholarship Poster Sessions Archive

No abstract provided.

Nonprofit Investigative Journalism Conversations About Impact And Reach, Matthew Hale

Political Science Publications

No abstract provided.

Nonprofit Investigative Journalism Presentation Slides, Matthew Hale, Joseph Riccardelli, Lisa Deluca

Political Science Publications

No abstract provided.

Nonprofit Investigative Journalism Executive Summary, Matthew Hale, Joseph Riccardelli, Lisa Deluca

Political Science Publications

No abstract provided.

Nonprofit Investigative Journalism Content Analysis Section Final Report, Matthew Hale, Joseph Riccardelli, Lisa Deluca

Political Science Publications

No abstract provided.

Interview With J. Clay Singleton, J. Clay Singleton, Wenxian Zhang

Oral Histories

A native of St. Louis, MO, J. Clay Singleton received his BAS in Political Science from Washington University in St. Louis in 1969, his MBA and PhD in Business from the University of Missouri-Columbia in 1972 and 1979, respectively. In addition, he also earned his CFA designation in 1985. After college, Singleton first served in the US Army, then became a professor at the University of Nebraska-Lincoln (1979-1991), and later the Dean of College of Business Administration at the University of North Texas (1991-1995).

Before joining the Crummer faculty, Singleton was Vice President of Ibbotson Associates (1999-2002), where he was …