Business Commons^™

Chapter 10: Ysleta Del Sur Pueblo Tigua Tribe Of El Paso, Texas, Jacob Massoud, J. A. Peterson

Jacob Massoud

A collection of papers commissioned by the Southwest Center for Environmental Research and Policy addresses the social, environmental, and economic problems of Indian tribes in the Mexican-American border region.

Chapter 7: Determining Environmental Values: Storytelling At Bp., Jacob Massoud, David M. Boje

Jacob Massoud

To enhance sustainable development research and practice the values of the researchers, project managers and participants must first be made explicit. Values in Sustainable Development introduces and compares worldviews and values from multiple countries and perspectives, providing a survey of empirical methods available to study environmental values as affected by sustainable development. The first part is methodological, looking at what values are, why they are important, and how to include values in sustainable development. The second part looks at how values differ across social contexts, religions and viewpoints demonstrating how various individuals may value nature from a variety of cultural, …

Creating A Stem Identity: Investment With Return, Janet Callahan, Patricia Pyke, Susan Shadle, R. Eric Landrum

R. Eric Landrum

Attitude Behavior Consistency, William Baker

William E. Baker

Brand attitude play a central role in models of consumer behavior and advertising effects. Despite its use to assess the absolute and relative appeal of brands, its correlation to brand choice is highly conditional. Brand attitude – brand choice correspondence is most likely when the attitude is (i) accessible and stable, (ii) frequently repeated, (iii) formed on the basis of direct experience, (iv) formed in information environments highly similar to the choice environment and (v) formed in environments characterized by high involvement. All things considered, if brand choice is the ultimate variable of interest, then researchers are advised to measure …

The Complementary Effect Of Market Orientation And Entrepreneurial Orientation On Innovation Success And Profitability, William Baker, James Sinkula

William E. Baker

Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct constructs. MO reflects the degree to which firms' strategic market planning is driven by customer and competitor intelligence. Entrepreneurial orientation reflects the degree to which firms' growth objectives are driven by the identification and exploitation of untapped market opportunities. When modeled separately, research has reported direct effects of both constructs on firm profitability. When modeled simultaneously, however, the direct effect of EO has disappeared. This has led some scholars to postulate that EO is an antecedent of MO. The results of this study contradict this presumption and suggest that …

Market Orientation, Learning Orientation And Product Innovation: Delving Into The Organization's Black Box, William Baker, James Sinkula

William E. Baker

Many scholars now agree that market orientation is necessary, but not sufficient to facilitate the type of innovation that breeds long-term competitive advantage (cf. Dickson, 1996). In addition to a strong market orientation, a firm must also be able to institutionalize higher order learning processes, the type of learning that enables radical innovation. Recent research (cf. Baker and Sinkula, 1999) has empirically established a synergistic effect of market orientation and learning orientation on organizational performance. This paper attempts to add to the literature by offering a more complete theoretical explanation of how these two constructs interact to affect product innovation …

The Effect Of Radical Innovation In/Congruence On New Product Performance, William Baker, James Sinkula, Amir Grinstein, Stav Rosenzweig

William E. Baker

Radical innovation is critical for many firms and for society. This research focuses on the impact of radical innovation congruence — the degree to which management values regarding radical innovation match radical innovation norms in the business unit. We offer a model and empirically test it to assess the impact of radical innovation congruence on new product performance. We find that radical innovation norms are positively associated with new product performance, whereas we find no such association for management values and new product performance. Contrary to our expectations, we did not find a significant effect of radical innovation congruence on …

The Effect Of Noncognitive Traits On Health Behaviours In Adolescence, Silvia Mendolia, Ian Walker

Silvia Mendolia

This paper investigates the relationship between personality traits and health behaviours in adolescence using a large and recent cohort study. In particular, we investigate the impact of locus of control, self-esteem and work ethics at ages 15-16 years on the incidence of health behaviours such as alcohol consumption, cannabis and other drug use, unprotected and early sexual activity and sports and physical activity. We use matching methods to control for a very rich set of adolescent and family characteristics, and we find that personality traits do affect health behaviours. In particular, individuals with external locus of control, low self-esteem or …

Emerging Trend In Educating Future Young Marketers: "Like Or Unlike", Pamela Kwok, Paula Hodgson

Paula Hodgson

The implementation of a new academic structure, the Hong Kong Diploma of Secondary Education, in 2012 has led to revised common descriptors for associate-degree and higher-diploma programmes released by the Education Bureau in Hong Kong. Both types of programme are now required to have generic content of at least 60 and 40 percent, respectively, in terms of curriculum design. This generic content covers IT and other skills for initial employment at a para-professional level. The business environment in Hong Kong is highly dynamic, and generic IT skills can play a crucial role in enabling young marketers to be better informed, …

Alter Rules Of Liability, Yaniv Heled

Yaniv Heled

No abstract provided.

Affect And Cognition As Predictors Of Behavioral Intentions Towards Services, Anne Smith, Nina Reynolds

Nina Reynolds

Purpose - The purpose of this paper is to examine alternative approaches to measuring service evaluation across cultures. This paper aims to assess: differences between cognitive and affective measures and their ability to predict behavioral intentions and the impact of service features on these measures.

Design/methodology/approach - A self-completion survey of African (East/West), Chinese, and English higher education students includes service quality, satisfaction, affect (emotions/feelings), and behavioral intentions scales relating to retail banking.

Findings - For all groups, overall quality, satisfaction, and positive affect predict behavioral intentions. Negative affect is significant for English consumers. Differences across cultures are identified in …

Status And Conspicuous Consumption As Antecedents Of Price Sensitivity, Moritz Freiherr Von Hurter, Nina Reynolds, Luke Greenacre

Nina Reynolds

No abstract provided.

Theoretical Justification Of Sampling Choices In International Marketing Research: Key Issues And Guidelines For Researchers, Nina Reynolds, Antonis Simintiras, Adamantios Diamantopoulos

Nina Reynolds

Sampling in the international environment needs to satisfy the same requirements as sampling in the domestic environment, but there are additional issues to consider, such as the need to balance within-country representativeness with cross-national comparability. However, most international marketing research studies fail to provide theoretical justification for their choice of sampling approach. This is because research design theory and sampling theory have not been well integrated in the context of international research. This paper seeks to fill the gap by developing a framework for determining a sampling approach in international studies. The framework is based on an assessment of the …

Flow And Attitude Toward The Website On The Evaluation Of Products Present By Means Of Virtual Reality: A Conceptual Model, Eva Tomaseti, Salvador Ruiz De Maya, Nina Reynolds

Nina Reynolds

The website represents the future of a company's business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on the five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation.

Assessing The Impact Of Response Styles On Cross-Cultural Service Quality Evaluation: A Simplified Approach To Eliminating The Problem, Nina Reynolds, Anne Smith

Nina Reynolds

With the proliferation of comparative research, it is important to recognize some of the inherent limitations of cross-cultural measurement. This article examines the impact of response styles on substantive conclusions of cross-cultural service quality research. The authors use relatively simple analysis methods in conditions where more sophisticated approaches are unlikely to be robust. They demonstrate how analysis of covariance and partial regression can be used to assess both differences in mean scores and differences in relationships. Their results demonstrate that conclusions drawn from analysis that ignores the potential impact of response styles differ from those drawn when response styles are …

Attitude Formation Online: How The Consumer's Need For Cognition Affects The Relationship Between Attitude Towards The Website And Attitude Towards The Brand, Maria Sicilia, Salvador Ruiz, Nina Reynolds

Nina Reynolds

This paper applies traditional models of attitude formation, based on the elaboration likelihood model, to the internet. Specifically, the dual mediation hypothesis and the affect transfer hypothesis are tested on an interactive website. The paper also considers whether the consumer's inherent need to think about things (need for cognition) impacts on which model applies. Findings suggest that the traditional model dominant offline (dual mediation hypothesis) is not dominant online, unless the consumer has an intrinsic tendency to think. The implications of the findings on transferring offline models to the interactive environment online, and on website design, are discussed.

Assessing The Feasibility Of Mturk For Cross-National Consumer Online Sampling, Nina Reynolds, Luke Greenacre

Nina Reynolds

[extract] Sampling respondents from online sources is now a common research practice. With the increase in internet use across the globe, it is possible to source respondents from multiple countries. This leads to questions concerning the suitability of these samples for cross-national research. Amazon's Mechanical Turk (MTurk) is a now common source of participants in research. To assess the feasibility of MTurk for cross-national consumer research this paper asks two broad questions (i) where are MTurk workers located and can location be considered equivalent to nationality?, and (ii) are MTurk workers representative of their nationalities and/or cross-nationally comparable?

The Impact Of Complexity And Perceived Difficulty On Consumer Revisit Intentions, Nina Reynolds, Salvador Ruiz De Maya

Nina Reynolds

Many consumer tasks that are facilitated by technology are inherently complex. More complex tasks are generally perceived by consumers as more difficult. Complexity and perceived difficulty can impact on the consumer's intention to revisit a website. This paper uses the Technology Acceptance Model (TAM) to compare directly the impact of both task complexity and perceived task difficulty on consumers' revisit intentions. Data collected from 298 European consumers were analysed using structural equation modelling to address these objectives. The findings show that both complexity and perceived difficulty impact on consumers' revisit intentions. Consequently, website designers and marketing managers need to evaluate …

Measuring Cross‐Cultural Service Quality: A Framework For Assessment, Anne Smith, Nina Reynolds

Nina Reynolds

The trend towards internationalisation in many service industries has increased the need for both managers and academics to collect cross-cultural/national consumer-perceived service quality data. Failure to establish cross-cultural equivalence and to detect differences in cross-national response bias will, however, affect data comparability, may invalidate the research results and could therefore lead to incorrect inferences about attitudes and behaviours across national groups. By initially focussing on developments in the mono-cultural service quality literature, a framework is presented whereby academics and managers can assess the potential impact of these international measurement issues. Existing cross-cultural service quality literature is reviewed and the extent …

The Impact Of Response Styles On The Stability Of Cross‐National Comparisons, Adamantios Diamantopoulos, Nina Reynolds, Antonis Simintiras

Nina Reynolds

Response style effects are a source of bias in cross-national studies, with some nationalities being more susceptible to particular response styles than others. While response styles, by their very nature, vary with the form of the stimulus involved, previous research has not investigated whether cross-national differences in response styles are stable across different forms of a stimulus (e.g., item wording, scale type, response categories). Using a quasi-experimental design, this study shows that response style differences are not stable across different stimulus formats, and that response style effects impact on substantive cross-national comparisons in an inconsistent way.

The Influence Of Positive And Negative Ewom On Purchase Intention, Nisrein Shabsogh, Mei-Na Liao, Nina Reynolds

Nina Reynolds

Literature suggests that source expertise and similarity between sender and receiver influence the impact of word of mouth on consumer's decision making. This paper investigates the impact of source expertise and similarity with both positive and negative email messages on consumers' intention to purchase a holiday. A conceptual framework developed from the literature indicates that the impact of source expertise and similarity on purchase intention is influenced by trustworthiness and that these relationships are not necessarily stable across positive and negative messages. Email scenarios, developed from focus groups, were used to manipulate the independent variables (expertise, similarity and message direction). …

The Effect Of Pretest Method On Error Detection Rates: Experimental Evidence, Nina Reynolds, Adamantios Diamantopoulos

Nina Reynolds

Although pretesting is an essential part of the questionnaire design process, the range of methodological work on pretesting issues is limited. The present paper concentrates on the effect of the pretest survey method on error detection by contrasting respondents who are interviewed personally with those who receive an impersonal survey method. The interaction between survey method and respondent knowledge of the questionnaire topic is also considered. The findings show that the pretest method does have an effect on the error detection rate of respondents; however, the hypothesised interaction between method and knowledge was not unequivocally supported. The detailed results illustrate …

Using The Technology Acceptance Model To Assess The Impact Of Decision Difficulty On Website Revisit Intentions, Nina Reynolds, Salvador Ruiz De Maya

Nina Reynolds

In the consumer context, 'fun' and 'enjoyment' have been added to the Technology Acceptance Model (TAM). These additions, alongside the question of whether 'usefulness' and 'enjoyment' have direct as well as indirect relationships with behavioural intentions, have resulted in several possible TAM configurations. This paper's first objective is to directly compare the different TAM configurations. Many consumer decisions that are facilitated by technology are inherently complex; consequently, this paper's second objective is to examine the impact of decision difficulty on technology adoption. Data collected from 193 European consumers was analysed using structural equation modelling to address these objectives. Results indicate …

Learning From A Wiki Way Of Learning, Kelly Page, Nina Reynolds

Nina Reynolds

There is a growing need to design learning experiences in higher education that develop collaborative and mediated social writing practices. A wiki way of learning addresses these needs. This paper reports findings from a case study involving 58 postgraduate students who in small groups participated over eight weeks in a mediated collaborative writing project with and through wiki contexts. The project was not assessed but designed for task-based domain learning. Evaluation of the project was conducted using data drawn from multiple sources collected before, during and after the project. Findings show that participation in the project had a positive relationship …

Researching The Impact Of Neutralisation Techniques In Ethical Consumption In The Uk Context, Kyoko Fukukawa, Kalmonwan Sungkanon, Nina Reynolds

Nina Reynolds

The paper explores the discrepancy between attitude and behavioural intention in ethical consumption, focusing on the role of techniques of neutralisation. Drawing on findings of 251 respondents in the UK, results suggest despite positive attitude towards ethical consumption, consumers are also susceptible to the techniques of neutralisation. Hierarchical and moderated regression analyses reveal that inclusion of the neutralisation construct moderates the influences of attitudes on behavioural intention, and advances the model's predictive capacity. In spite of suggested positive attitude towards ethical consumption, real existing behaviour is frequently filtered through the techniques of neutralisation. The sample is restricted to in size …

Bases Of E‐Store Loyalty: Perceived Switching Barriers And Satisfaction, George Balabanis, Nina Reynolds, Antonis Simintiras

Nina Reynolds

Loyalty, its antecedents, and its consequences have been considered extensively. Store loyalty, in particular e-store loyalty, has not, however, received the same level of attention despite the increase in the number of organisations that sell directly over the Internet. This paper focuses on two antecedents of e-store loyalty, perceived switching barriers and satisfaction, and the way in which they interact. It found that customers do not consider themselves loyal to the e-store they frequent despite being largely satisfied, that the impact of switching barriers varies at different levels of customer satisfaction, and that what customers consider to be a switching …

Financial Statement Informativeness And Alternative Earnings Disclosure In Australia, Elisabeth Sinnewe

Dr Elisabeth Sinnewe

No abstract provided.

A Service Design Framework For Doctoral Program Management, Pat Gillett, Elisabeth Sinnewe, Jakob Trischler

Dr Elisabeth Sinnewe

No abstract provided.

The Concept Of On-Going Interactions In Co-Design: Insights From Three Different Disciplines, Jakob Trischler, Elisabeth Sinnewe

Dr Elisabeth Sinnewe

Co-design with the customer is identified as an effective opportunity for service design and service innovation. By reviewing the different streams of marketing, design and service innovation with emphasis on user involvement, this paper proposes a multi-disciplinary framework for mutual learning and co-design. It is suggested that the firm can use on-going interactions with customers during the value generating process to create a space for mutual learning and co-design in which the customer becomes an integrated part of the innovation and design process not only as an informant but also as a co-designer.

Pro Forma Earnings: Examining Voluntarily Disclosed Earnings Measurements In Corporate Communication Devices In Light Of Informativeness Versus Opportunism, Elisabeth Sinnewe

Dr Elisabeth Sinnewe

No abstract provided.