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How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza
How Important Is Nutrition Within The 'Ideal' Eating Out Experience? A Descriptive Comparison Among Southern United States Consumers, Abel Alonso, Martin O'Neill, Claire Zizza
Abel D Alonso
Eating out experiences can project different images, desires and expectations among consumers. Depending on the overall outcome of these experiences, consumers may have a positive impact on a business through continued patronage or word-of-mouth advertising, while in the case of dissatisfying experiences their response may even harm an establishment's image. From a group of 305 participants, this study explores consumers' viewpoint of the ideal eating out experience and in the process seeks to identify keywords that are evoked in their definition of this experience. This information could prove invaluable to restaurant professionals in better meeting the needs of consumers in …
Wine, History, Landscape: Origin Branding In Western Australia, Abel Alonso, Jeremy Northcote
Wine, History, Landscape: Origin Branding In Western Australia, Abel Alonso, Jeremy Northcote
Abel D Alonso
No abstract provided.
Small Winegrowers' Views On Their Relationship With Local Communities, Abel Alonso, Jeremy Northcote
Small Winegrowers' Views On Their Relationship With Local Communities, Abel Alonso, Jeremy Northcote
Abel D Alonso
No abstract provided.
Consumption Patterns Among New Zealand Winery Visitors - An Exploratory Study, Abel Alonso, David A. Cohen, Rick Fraser
Consumption Patterns Among New Zealand Winery Visitors - An Exploratory Study, Abel Alonso, David A. Cohen, Rick Fraser
Abel D Alonso
No abstract provided.
Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso
Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso
Abel D Alonso
This study addresses the consumer’s image of stereotypical Southern foods in the Southern United States (US), as well as their level of consumption, and sheds light on the trade-off that many consumers continue to make favouring taste over health when it comes to consumption. Data were collected in a South-eastern US town via direct questionnaire distribution; 500 questionnaires were distributed and 233 usable responses obtained. The findings indicate that the high calorie content or the ‘unhealthy’ nature of the foods, but at the same time the ‘tasty’ element are images consistently identified in respondents’ comments. Thus, there appears to be …