Business Commons^™

Sunshine Café: A Breakfast Restaurant Business Plan, Lillian I. Burrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to create a business plan for the SunShine Café. While the commonly known statistic of 90% of restaurants fail within the first year is false, approximately 60% of restaurants do fail within their first three years of operation (Parsa, Self, Njite, & King, 2005). The problem for entrepreneurs starting a restaurant is how does one reduce this risk of failure.

One way to minimize this risk is to create a business plan. Thus the main objective of this paper is to create a business plan that will not only help the restaurant develop …

Hospitality Loyalty Program Effectiveness Evaluation Rubric, Nazia Charania

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examines the various loyalty program strategies and design elements utilized within the hospitality industry and evaluates the implications of the various strategies on establishing and fostering loyalty among consumers within a hyper competitive industry. In order to maintain competitive parity, many programs have constantly lowered reward thresholds and increased program offerings, making such programs very costly and with little direct evaluation in their ability to stimulate true loyalty. In a society bombarded by loyalty programs in almost all industries, consumers are becoming very savvy in comparing their personal rewards to the effort and inconveniences incurred by enrolling. The …

An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered loyalty programs, and reward type and timing. Specifically, this study attempts to understand aspects that have been proven successful in order to design more effective customer loyalty programs. This literature synthesis provides important professional implications for casino executives in effectively designing customer loyalty programs.

Business Plan For 1st Street Diner And Nightclub, Brian D. Deets

UNLV Theses, Dissertations, Professional Papers, and Capstones

A business plan was created for a diner and nightclub located in downtown Des Moines, Iowa, and the concept was found to be unique to the Des Moines area. The downtown community is home to sixty-six American-cuisine eateries, is under continued development, and looking to house more restaurant and entertainment establishments. Des Moines has a five-county metropolitan area with a population of 562,000 and Des Moines alone is home to 200,000 people. The downtown community is growing, and with the projected employment outlook to rise 11%, downtown’s 77,000 employees will also increase. These findings suggest that there is a market …

A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With increasing global competitions, more opportunities transcending national boundaries may exist for the exhibition organizers and participants. This study offered an integrated approach to understanding how various motivation factors affect the participation in exhibition. The literature review included an introduction of push/pull motivation theories as one of the most representative motivation theories. The factor analysis of survey results supported the categorization of push/pull factors in exhibition industry. The paper concluded that the factor analysis procedures yielded the motivation factor dimensions with similar natures and four underlined motivation dimensions of exhibition participation were labeled. Furthermore, the cultural difference between Western and …

E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has been little study done concerning the service quality of Japanese hotels toward foreign guests; especially e-mail management in English has not been analyzed in Japan before. Since e-mail inquiries in English from foreign guests could be the first step for Japanese hotels to provide good service to prospective guests, managing English e-mails efficiently is a key to attracting more foreign guests. Therefore this study examined the actual condition of e-mail management at Japanese hotels by sending an English inquiry to them. Korean hotels were also included because South Korea and Japan have similar linguistic and economic backgrounds. A …

Cultural Acceptance And Its Effect On Tourism, I-Hsuan Shih

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.

The Green Movement In Hotels: Are College Students On Board?, Amy Walker

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this study is to see if environmentally friendly practices are a factor for college students when selecting a hotel. Another purpose of this study is to see if students would be willing to spend more for hotels who offer these environmentally friendly practices.

The Management Of An Indigenous Hotel Chain Company In China: A Case Study Of Sichuan Minshan Hotel Corporation, Yinglin Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification:

The hotel industry has a comparatively lower threshold for market entry. This has enabled many international foreign competitors to successfully take up a fairly large share of this market. The competition in this emerging industry in China is becoming increasingly fierce as time progresses. Due to the pressure of growing number of foreign competitors, some indigenous hotels in China have started to follow in their footsteps and expand their sister properties across the country. However managing hotel chain properties is still new to most of these indigenous hotel chain organizations and the hotel chain effects of maximizing profits have …

The Modern Brand: A Guide To The Intigration Of Csr Practices Into Hotel Branding, Matthew Warren

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

There are certain components of the hospitality industry that make it unique in comparison to other industries. One of those components is the perishability that is associated with the hotel product. When it comes to hotel rooms, if a room is left empty then there is instantly lost profit for that property with no way of recovering it. In order to make maximum profit all rooms must be filled each night, this makes the task of attracting customers of the upmost importance within the industry. One of the primary ways in which hospitality companies have strived to attract customers …

Business Plan For U.S. Based Soup And Salad Franchise Restaurant In Beijing, China, Xin Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.

Technology Base Self Service In Hospitality Industry, Wan Chi Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are more and more technology based self service (TBSS) encountering people’s daily life, even hospitality industry, where people pay to get service, has began to add TBSS as part of their service. Some people believe this TBSS is the trend for the future, but some others who have experienced this service believe that traditional human touch service (THTS) will be remain as the main service providing channel. While people are wondering what kind of service to provide as they want to get a high return on their investment, they need to have a better understanding on self service technology. …

Preventing Workplace Injuries Commonly Sustained By Hotel Guestroom Attendants, Jennifer Daros

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

Hotels are generally organized into various departments. These provide specialized services to guests. Almost every hotel in the world has (in one form or another) a housekeeping department. Guestroom attendants (GRAs) are a primary component of any housekeeping department. GRAs (also known as maids, housekeepers, or room/suite service attendants) are employed by hotels to clean guestrooms, change bed linens, restock supplies, and provide turn down services when requested (see Appendix A). Those employed as GRAs frequently suffer injuries at work that can be costly to employers. This paper reviews some of the more common causes of GRA workplace injuries …

Research Study Proposal For Nightlife Company (San Francisco, Ca), Trevor Hewitt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

This research proposal proposes a study to evaluate the differences in consumer spending amongst a company’s three types of customers (pre-sale ticketed, paid admission, free admission) once granted entry to one of the company’s nightclub venues in order to evaluate the optimal supply mix of customer type to maximize revenues. Since the company’s venue has a finite customer capacity limit due to safety and fire regulations and laws and it generally reaches these legal capacity levels on the vast majority of the nights it is open for business (leaving surplus customers unable to enter the venue), the proposed research …

Evaluating Websites By Features: Do Independent Hotels In Singapore Get It Right?, Prasetya Purnawan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study aims to evaluate the websites of independent hotels in Singapore in the business-to-consumer (B2C) framework. The modified balanced scorecard (BSC) approach is incorporated into the evaluation by features method in order to avoid the dominance of the marketing perspective by including technical, customer, and destination information perspectives. A set of website evaluation criteria representing these four perspectives is then used to examine the websites of 37 independent hotels. Almost three of four hotels get it right in developing, utilizing, and maintaining their websites. These websites have the presence of features that are known to be contributing towards website …

Hotel Front Office Training: Turning Expense Into Investment, Thomas Sanders

UNLV Theses, Dissertations, Professional Papers, and Capstones

The process of employee training is typically looked upon as an expense, but perhaps a more insightful view would be to consider employee training an investment. This becomes possible when employees are taught to execute service-marketing principles during customer interactions. Well-executed interactions then lead to satisfied guests, repeat purchases, and company profitability. The purpose of this paper is to develop a customer focused training guideline integrating service-marketing concepts into the front office employee training process. A literature review was conducted to identify service marketing concepts and best training practices that can be applied to the hotel employee workplace. This information …

Sensible, Prudent & Shrewd: Building Blocks For A Theology Of Efficiency, Michael E. Cafferky

Faculty Works

This paper examines operational efficiency from a biblical theology perspective. The paper describes operational efficiency in contemporary terms and considers six categories of constraints on efficiency. In pursuing its purpose the paper reviews six relevant biblical themes including: God‘s character, creation, covenant, shalom, blessing, and fruitfulness. Five biblical values and virtues describe how efficiency is to be achieved: truth, wisdom, prudence, usefulness, and stewardship. The biblical theme of agricultural yield provides an illustration of the instrumental virtues and values by which workers achieve and measure efficiency.

2011-06-23 Executive Council Meeting Minutes (Meeting With The Provost), Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for June 23, 2011. Meeting with the Provost.

2011-06-23 Executive Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for June 23, 2011.

2011-06-23 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for June 23, 2011.

Ada News - 06/20/2011, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Assessing Audit Risk, Annetta M. Gibson

Faculty Publications

Presentation for the General Conference Auditing Service meeting, San Diego, California, June 20, 2011.

Promoting Successful College-To-Workplace Transitions: Examples From Bethel University, Charles Hannema, Joyce Lemay, Bethany Opsata, Stephen Whiting

Business Faculty Publications

Life is filled with transitions. One of the toughest is from college to the workplace. Many graduates experience culture shock as they move from the comfort of a Christian college to the reality of the business world. This paper will look at the context and the challenges for workplace transition. It will then review the practices used at one Christian university that have shown effective in preparing students for employment along with theories currently in development to improve workplace transition.

A Meta-Analysis Of The Antecedents Of Voluntary Turnover In Studies Involving Active Duty Military Member Populations, Christy A. R. Licklider

Theses and Dissertations

Studies have explored the antecedents to turnover in the military; however, results vary. This research used a meta-analytic method to evaluate reported correlations between antecedents of turnover intent and turnover in an effort to understand the true relationship between them and offer insight to leaders as to where they can affect turnover within their organizations. Included studies reported a military sample and were published between 1973 and 2009. The meta-analysis revealed no correlation between OPTEMPO and turnover intent. Not enough studies were included to evaluate the relationship between OPTEMPO and turnover. Varying definitions and measurements of OPTEMPO raised concern. Additional …

Adaptation Of An Adolescent Coping Assessment For Outdoor Adventure, Melissa S. Russell

Theses and Dissertations

The purpose of this study was to adapt a measure for coping in outdoor adventure activities that reliable and valid inferences could be made. To do this, the constructs were clearly defined; relevant items were written representing the constructs. An expert panel reviewed the items for content validity, and the instrument was administered to subjects to gather evidence supporting the reliability and validity of inferences. The instrument adapted will provide a foundation for future research and understanding related to outdoor adventure coping skills. In addition, evidence supporting the reliability and validity of inferences of the assessment serve to measure outcomes …

Career In The Marketplace: Is It Appropriate For A Christian?, Michael E. Cafferky

Faculty Works

All settings where productive and legitimate service can be provided are valued in the Bible so long as each endeavor is pursued in a manner that honors God.

What's Your Pitch? Explain Your Business In 30 Seconds (Or Less)!, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

This keynote presentation was designed to help entrepreneurs, small business owners and community leaders use the "High 5" Elevator Pitch developed by Connie Reimers-Hild, Ph.D. ([email protected]) to better sell themselves, their businesses and communities.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Ima Chapter Earns Gold, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

USU’s Institute of Management Accountants (IMA) student chapter earned the Gold level Award of Excellence designation for the 16th consecutive year. Plans are already underway to go for the Gold again next year

The Relationship Between Media In The Home And Family Functioning In Context Of Leisure, Camilla J. Hodge

Theses and Dissertations

The purpose of the study was to examine the relationship between media as family leisure and family functioning among families with at least one adolescent child. Specifically, this study examined the relationship between family functioning and media use, media connection, and media monitoring over time. Furthermore, because the data were nested in families, and because most family leisure research has been limited to individual-level analyses, this study incorporated mixed modeling into its analysis which accounted for family-level and individual-level variance. The sample consisted of 500 families participating in the Flourishing Families (FFP) Project, a longitudinal study of inner-family life involving …