Business Commons^™

The Stability Of Time- Versus Money-Based Product Evaluations, Leonard Lee, Michelle P. Lee, Gal Zauberman

Research Collection Lee Kong Chian School Of Business

Consumers constantly make product decisions involving temporal and monetary considerations. In this work, we examine how consideration of these two fundamental economic resources influences the stability of product evaluations. Results from a series of seven experiments demonstrate that, despite prior research that has shown that the valuation of time is more ambiguous and context-dependent than the valuation of money, time-based product preferences tend to be more consistent than money-based product preferences. Our findings support an affect-based account: compared to monetary considerations, temporal considerations elicit greater reliance on feelings versus analytical evaluation, which facilitates holistic judgments and promotes preference consistency. Consequently, …

Letter From Thomas Burrage, Cpa/Abv/Cff, Cva, Chair, Aicpa Forensic And Valuation Services Executive Committee, To Office Of Regulations And Interpretations, Employee Benefits Security Administration, U.S. Department Of Labor, Re: Definition Of Fiduciary Proposed Rule., American Institute Of Certified Public Accountants. Forensic And Valuation Services Executive Committee

Association Sections, Divisions, Boards, Teams

No abstract provided.

Tax Planning Alert--The 2010 Tax Act: Client Resources From Your Trusted Business Advisor., Martin M. Shenkman

Association Sections, Divisions, Boards, Teams

No abstract provided.

2011-02-01 Executive Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for February 1, 2011.

Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallabh Sambamurthy

Research Collection School Of Computing and Information Systems

Increasingly, consumers depend on social information channels, such as user-posted online reviews, to make purchase decisions. These reviews are assumed to be unbiased reflections of other consumers' experiences with the products or services. While extensively assumed, the literature has not tested the existence or non-existence of review manipulation. By using data from Amazon and Barnes & Noble, our study investigates if vendors, publishers, and writers consistently manipulate online consumer reviews. We document the existence of online review manipulation and show that the manipulation strategy of firms seems to be a monotonically decreasing function of the product's true quality or the …

Proposed Revisions To The Aicpa Standards For Performing And Reporting On Peer Reviews, Performing And Reporting On Peer Reviews Of Compilation Performed Under Ssars 19, January 31, 2011, Comments Are Requested By April 29, 2011; Exposure Draft (American Institute Of Certified Public Accountants), 2011, January 31, American Institute Of Certified Public Accountants. Peer Review Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Comment Letters On Proposed Revisions To The Aicpa Standards For Performing And Reporting On Peer Reviews, Performing And Reporting On Peer Reviews Of Compilation Performed Under Ssars 19, January 31, 2011, American Institute Of Certified Public Accountants. Peer Review Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

The Effect Of Technology Type On The Adoption And Effectiveness Of Global Environmental Standards, Ben William Lewis, Glen W. S. Dowell

Faculty Publications

We describe the role of technological change and technology type in affecting environmental performance. We argue that one of the key constraints on a firm’s ability to improve its environmental performance is the technology in which it is embedded. We develop hypotheses regarding the influence of technology type on a firm’s global environmental strategy, and test these hypotheses using a panel of MNEs. We find that technology type does influence a firm’s global environmental strategy, and the financial return associated with using a global environmental standard.

문화예술상품에 대한 소비자의 가치인식과 추구혜택에 관한 질적 연구, Young Sun Rhee, Eun Joo Shin

Asia Marketing Journal

This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist`s spiritual, actual act of creating or to the …

제휴카드 할인프로그램이 외식업의 수익성에 미치는 영향, Young Sik Shin, Kyoung Cheon Cha

Asia Marketing Journal

Recently strategic alliance between business firms has become prevalent to overcome increasing competitive threats and to supplement resource limitation of individual firms. As one of allianced sales promotion activities, a new type of discount program, so called "Alliance Card Discount", is introduced with the partnership of credit cards and loyalty cards. The program mainly pursues short-term sales growth by larger discount scheme while spends less through cost share among alliance partners. Thus this program can be regarded as cost efficient discount promotion. But because there is no solid evidence that it can really deliver profitable sales growth, an empirical study …

유한킴벌리의 빨아쓰는 키친타올 스카트(R) 출시전략, You Jae Yi, Dong Il Lee, Suk Joon Yang

Asia Marketing Journal

In 2005, Yuhan Kimberly found interesting points in the existing customers` U&A survey on the kitchen towel. The usage of Korean consumers is usually restricted to getting rid of the oil from the fans and the fried food. This usage limits could be the barrier to the diffusion of kitchen towel. Although consumers were worried about the hygiene situations about the dishcloth, they also percieved that the existing paper kitchen towels were short of something to soothe their inconveniences. As a result, the company made a decision to seek out the solution for the consumers` worries. The relative shortage of …

영문 브랜드네임의 중문 브랜드네임 전환 방식에 대한 중화권 소비자들의 브랜드 평가에 관한 연구, Ji Eun Lee, Joo Eon Jeon, Hsiao Chen Fei

Asia Marketing Journal

Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely …

한국 인터넷사이트들의 산업별 경쟁유형에 대한 탐색적 연구, Yoon Seo Park, Yong Sik Kim

Asia Marketing Journal

Digital economy has grown rapidly so that the new business area called `Internet business` has been dramatically extended as time goes on. However, in the case of Internet business, market shares of individual companies seem to fluctuate very extremely. Thus marketing managers who operate the Internet sites have seriously observed the competition structure of the Internet business market and carefully analyzed the competitors` behavior in order to achieve their own business goals in the market. The newly created Internet business might differ from the offline ones in management styles, because it has totally different business circumstances when compared with the …

브랜드 자산의 이동을 통한 기업브랜드의 재구축, Sung Tae Hong, Woon Bong Na, Young Seok Son

Asia Marketing Journal

In case of Aju capital, it adopted a strategy to use a single brand not two separate brands after M&A was completed. In order to implement this strategy, it has endeavored to effectively process the work of shifting existing marketing infrastructure of DAEWOO capital, the mergee, spending enough transition time for the brand migration. In the process of merging, Aju capital picked the strategy to use the brand of mergee first, which is the Daewoo Capital brand, and then took a transition time for a while to converge to the single brand of Aju capital. Putting another way, even if …

지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구, Kwang Ho Ahn, Ha Neol Lee

Asia Marketing Journal

In the past, retailers secured customer loyalty by offering convenient locations, unique assortments of goods, better services than competitors, and good credit policy. All this has changed. Goods assortments among stores have become more alike as national-brand manufacturers place their goods in more and more retail stores. Service differentiation also has eroded. Many department stores have trimmed services, and many discount stores have increased theirs. Customers have become smarter shoppers. They don`t pay more for identical brands, especially when service differences have diminished. In the face of increased competition from discount storess and specialty stores, department stores are waging a …

Risk And Real Estate Investment Trust (Reits) Return: Evidence From Listed Public Trust, Nor Edi Azhar Binti Mohamad, Noriza Mohd Saad, Suzaida Bakar

The Indonesian Capital Market Review

This study examines an association of risk and returns of REITs from Malaysian REITs listed companies. The secondary data for analysis is retrieved from Bloomberg's Database of all 13 listed REITs in the Bursa Malaysia main market for three year period, from 2007 to 2009 with quarterly observation. The dependent variables are average return, expected return using Capital Asset Pricing Model, Sharpe Index, and Jensen Alpha Index. The independent variables represented by standard deviation, beta, trading volume, gross domestic product, inlation rate, and share price. The control variable for this study is type of REITs, whether it was categorized as …

An Evaluation Of Indonesian Capital Market Co-Integration With Asean 4 To Enter The Asean Capital Market Integration In Accordance To Asean Economic Community (Aec) 2020 Scheme: Should Indonesia Enter Or Postpone?, Barli Suryanta

The Indonesian Capital Market Review

Association of South East Asian Nations (ASEAN) Economic Community (AEC) 2020 has already been declared on 7 October 2003 by ASEAN Concord II in Bali, Indonesia. In general, AEC was designed to prepare ASEAN countries for ASEAN economic integration within the next 10-15 year. ASEAN Free Trade Area (AFTA) had actually been launched since 1992 though was not comprehensive enough and kept ASEAN only partially integrated. To overcome it, ASEAN proposed inancial integration through capital market integration based on AEC commitment in order to reach comprehensive ASEAN economic integration. Indonesia is one of the ASEAN members that is linked by …

Financial Development And Economic Growth Nexus: The Moroccan Case, Mohamed Abouch, Elhadj Ezzahid

The Indonesian Capital Market Review

The issues of the existence and the direction of causality between inance and growth are not yet settled. Even if theoretical and historical evidences suggest an important contribution of inance to foster economic growth, empirical studies provide conlicting results depending upon analytical approaches, econometric techniques, and used data sets. The empirical exploration of the links between the development of the Moroccan inancial sector (MFS) and the economic performance of the country shed some light on the proile of this relationship. It appears that even if the indicators measuring the degree of development of the MFS have steadily evolved, they are …

Early Warning System In Asean Countries Using Capital Market Index Return: Modiied Markov Regime Switching Model, Imam Wahyudi, Rizky Luxianto, Niken Iwani Suryaputri, Liyu Adhika Sari Sulung

The Indonesian Capital Market Review

Asia's financial crisis in July 1997 affects currency, capital market, and real market throughout Asian countries. Countries in southeast region (ASEAN), including Indonesia, Malaysia, Philippines, Singapore, and Thailand, are some of the countries where the crisis hit the most. In these countries, where financial sectors are far more developed than real sectors and the money market sectors, most of the economic activities are conducted in capital market. Movement in the capital market could be a proxy to describe the overall economic situation and therefore the prediction of it could be an early warning system of economic crises. This paper tries …

Role Of Indian Commodity Derivatives Market In Hedging Price Risk: Estimation Of Constant And Dynamic Hedge Ratio, And Hedging Effectiveness, Brajesh Kumar, Ajay Pandey

The Indonesian Capital Market Review

This paper examines hedging effectiveness of four agricultural (soybean, corn, castor seed and guar seed) and seven non-agricultural (gold, silver, aluminium, copper, zinc, crude oil and, natural gas) futures contracts traded in India, using VECM and CCC-MGARCH model to estimate constant hedge ratio and dynamic hedge ratios, respectively. We ind that agricultural futures contracts provide higher hedging effectiveness (30-70%) as compared to non-agricultural futures (20%). In the more recent period, the hedging effectiveness of Indian futures markets has increased. When hedging effectiveness of non-agricultural Indian futures contracts with the world spot markets (NYMEX and LME) is analyzed, hedging effectiveness increases …

부정적 언론보도에 대한 기업의 대응시점 효과, Jong Chul Park, Woo Jun An, Han Jun Lee

Asia Marketing Journal

Product harm crises can distort long standing favorable equality perceptions, tarnish a company`s reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers` response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into …

Athletic Building To House Academic Success Center, New Locker Rooms, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2011-01-28 General Edcuation Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from January 28, 2011.

2011-01-28 University Graduate Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

University Graduate Committee Meeting Minutes for January 28, 2011.

Understanding Generational Diversity In The Workplace: What Resorts Can And Are Doing, A. Scott Rood

Journal of Tourism Insights

The purpose of this exploratory study is to examine generational diversity issues within the resort industry in order to develop management strategies that can be employed to increase intergenerational understanding, morale and improve productivity. Data for this study were collected through a self administered questionnaire completed by resort managers. Findings suggest generational differences do exist and that managers can improve morale and productivity by understanding and incorporating these differences.

2011-01-27 Senate Issues Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Senate Issues Committee Meeting Minutes for January 27, 2011.

Bowling Green-Warren County [Kentucky] Junior Chamber Of Commerce (Sc 2411), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2411. Directory of 1957-1958 officers and active members of the Bowling Green-Warren County, [Kentucky] Junior Chamber of Commerce. Includes the "Jaycee Creed" and procedure for nomination of new members.

2011-01-21 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from January 21, 2011.

2011-01-20 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for January 20, 2011.

State Of Ohio: Insurance Industry And Occupational Highlights, Ohio Board Of Regents, Wright State University, Center For Urban And Public Affairs

Economic Development

Over 7,000 business establishments in Ohio employ 120,626 people in the Insurance Industry. Employment is expected to grow 1% a year to 2015, adding 6,323 workers, outpacing the national growth rate. In an analysis of the top ten states by employment size and industry concentration, Ohio is expected to grow at the second fastest pace.

Every year, the Insurance Industry has roughly 2,000 job openings for new and replacement jobs. The core of the industry is found in five occupations: insurance sales agents; claims adjusters, examiners, and investigators; insurance underwriters; insurance appraisers, auto damage; and actuaries. For those five occupations, …