Business Commons^™

Environmentally Friendly Practices Of Hotel Businesses In The Context Of Unep-Sustainable Tourism's Environmental Purity Principle: A Case Study, Yusuf Bayraktar

University of South Florida (USF) M3 Publishing

This study was carried out to emphasize the negative effects of the tourism sector on the environment through an example accommodation business. The research examined the environmental awareness policies of an accommodation business within the framework of the "Environmental Purity " principle set forth by UNEP and UNWTO. The research was designed according to the case study pattern based on qualitative research methods. In this research, the business was evaluated in terms of the quality certification systems, energy saving, waste management and the visibility of environmental awareness policies in social networks.

Keywords: environmental awareness, accommodation business, sustainable tourism, case study …

Determining The Opinions Of Travel Agencies In Terms Of Cultural Tourism: The Case Of Ankara Province, Gonca Aytas, Fatma Doganay Ergen, Baris Bas

University of South Florida (USF) M3 Publishing

The fact that Turkey has hosted many civilizations for thousands of years and as a result the traces left by civilizations has made the country a rich country in terms of cultural tourism potential. In this context, Ankara has taken its place among our important cities in terms of cultural tourism potential, thanks to its deep-rooted history and its continued importance as an important center throughout history by being the capital of many states. In this context, in this study, which aims to evaluate the cultural tours carried out in Ankara by the travel agency employees, the survey technique, one …

The Effects Of Pull And Push Motivation Factors On The Tourists’S Behavioral Intention: The Case Of Mugla, Ozgur Davras, Elvan Tatik

University of South Florida (USF) M3 Publishing

The aim of this study is to examine the effect of tourist push and pull motivation factors on their behavioral intentions. For this purpose, a survey was conducted on 405 national and international tourists who came to Muğla in the 2021 summer season. Explanatory factor analysis results determined that the push motivation factors were adventure and knowledge acquisition, relaxation, friendship and escape” pull motivation factors were natural, historical and cultural attractions, events, economic conditions and infrastructure, hygiene and security. The results of the multivariate regression analysis revealed that all pull motivation factors significantly and positively affect the behavioral intentions of …

Advances In Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the Third Managing Tourism Across Continents (MTCON22) conference in March 2022. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-08-0

Table of Contents

• Analysis of green marketing orientations of green hotels during COVID-19 with fuzzy
  • Ceylan Bozpolat and Burcu Simsek Yagli
• The effect of organizational change on organizational commitment
  • Ali Sukru Cetinkaya and Shafiq Habibi
• Tourism-oncology: More than a treatment
  • Ozge Buyuk and Gulsah Akkus
• A literature review on tourism studies based on technology acceptance model …

The Effect Of Organizational Change On Organizational Commitment, Ali Sukru Cetinkaya, Shafiq Habibi

University of South Florida (USF) M3 Publishing

Change is an ongoing process of renewing the structures, directions, and capabilities of the organizations to adapt to the variable needs of customers, employees, and the marketplace. Thus, organization needs to change in order to stay in the market. Change process will be smoothed by employee’s commitment. There is a strong need to examine the effects of organizational change on organizational commitment. In this quantitative research, survey technique was used as a data collection tool. It employs the scale developed by Meyer and Allen (2004) for organizational commitment. Items used for organizational change have been adapted from scales created by …

Mechanism And Empirical Analysis Of The Optimization And Upgrading Of The Tourism Industry Structure—Takes Western Jilin As An Example, Xu Bo, Alaa N. Abukhalifeh, Yichao Wu, Qiong Zhao, Xinbo Zhou, Biao Gao

University of South Florida (USF) M3 Publishing

This paper analyzes the role of the structure of tourism has been improved and upgraded on the industrial development. The research, especially the relevant data analysis of Western Jilin, provides good data support for this research. Secondly, this article starts from the seven elements of the tourism industry structure, analyzes the accommodation, catering and transportation aspects, and proposes different measures according to the different situation of each city. Finally, from the perspective of the internal development of the tourism industry structure, this paper makes relevant suggestions on the tourism industry structure in Western Jilin. Improve the tourism service facilities, establish …

A Study About Recommendation Of Research And Development The “Green Generation Restaurants”, Sena Ersoy, Atilla Akbaba

University of South Florida (USF) M3 Publishing

In this study, the subject of "Green Generation Restaurant" was examined based on Turkey, and suggestions were developed for Turkey to use this movement more efficiently. “Green Generation Restaurant”, a concept that has become increasingly popular today, has started to shape the field of gastronomy with the philosophy it contains. Turkey's participation in this trend, which is still in the initial state, has the potential to be one of the important steps for the Anatolian culinary culture to finally reach the place it deserves. In this context, it is important to produce and develop new ideas on “Green Generation Restaurant …

A Bibliometric Study To Identify Recent Trends In International Tourism Literature, Asli Ersoy, Ruya Ehtiyar

University of South Florida (USF) M3 Publishing

This study aims to reveal the development and recent trends of the international tourism literature. In this context, the answers to the research questions such as what the current themes in the tourism literature and which concepts are come to the fore were sought. For this purpose, the Tourism Management journal, which was scanned in the Social Sciences Citation Index (SSCI) and included in the Q1 (quartile) category of the Scientific Journal Rankings in the field of tourism, was selected. The data set, which includes 1750 articles published in the Tourism Management journal between 2013 and 2022, was analysed with …

Concretizing The Fictional Places In Literary Works And Bringing Them To Tourism: Zeyniler Village Calikusu House, Zeynep Yamac Erdogan

University of South Florida (USF) M3 Publishing

In this study, in line with the relationship between tourism and literature, Zeyniler Village which is included in the novel Çalıkuşu by Turkish Literature writer Reşat Nuri Güntekin, has been examined in terms of literary tourism. In the study, it is aimed to determine the tourism potential of Zeyniler Village with the house in which the fictional main characters live concretized and opened to visitors under the name of Çalıkuşu Evi. Zeyniler Village was examined on-site, at the same time as one of the qualitative research methods, interview technique was used, and content analysis was conducted by compiling the data …

An Attempt To Develop A Measurement Tool For Interpretation Performance Of Tourist Guides, Gizem Capar, Dilek Atci

University of South Florida (USF) M3 Publishing

The search for different experiences in touristic visits brings the necessity of differentiating the tours for tour guides with. Interpretation lies at the heart of this differentiation. This research aims to examine the structure of interpretation performance of tour guides empirically within the framework of E.R.O.T/T.O.R.E model. For this purpose, in line with the literature firstly conceptual structure of interpretation performance and interpretative guiding was determined, then expert opinion was sought with the expression pool consisting of draft statements. After expertising process, the measurement tool was first applied on a sample of 191 participants. For preliminary analysis the performance of …

Investigation Of Poultry Meat Consumption Habits In Turkish And World Cuisine, Busra Erilmez Ilter, Dilek Dulger Altiner

University of South Florida (USF) M3 Publishing

It is very important to include animal foods in the human diet. When the animal production data in the world is examined, it is seen that poultry meat farming is increasing every day. Poultry meat is the name given to poultry animals whose meat can be consumed, such as chicken, turkey, quail, goose, duck, partridge. Poultry meat is consumed by billions of people all over the world every year. Poultry meat consumption amounts vary according to growing conditions, consumer income level, local cuisine culture, differences in rural or urban lifestyles, consumption frequency and amount. Since poultry meats have strategic importance …

Managerial Competencies Review, Ali Sukru Cetinkaya, Khayal Hajiyev

University of South Florida (USF) M3 Publishing

Competencies are some characteristics that managers use in the organization. Many authors, researchers, etc. have done research on competencies. These surveys usually involve managers working in organizations. Organizations have a great need for competencies. These needs or requirements are constantly increasing or changing. It is important for organizations to continue their activities in the long term and to cope with other competitors. In this study, it is aimed to explain the definition of managerial competencies, their classification, and the characteristics of different types of competencies. Managers are the advantages they bring to organizations by using their management skills and their …

Proceedings Of The Conference On Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

This is the second volume of the Conference on Managing Tourism Across Continents Proceedings Series.

ISSN: 2834-4731

Tourism-Oncology: More Than A Treatment, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

Medical tourism is a growing global niche market all over the world. In this study, which intends to assess the status of "tourism-oncology," texts obtained longitudinally from digital and social media were analyzed for content. Tourism-oncology has evolved as an economic activity within the context of medical tourism in Turkey. The research revealed that (i) oncology was among the top five, (ii) lung cancer was the cancer type that results in the most travel, (iii) the user profiles shared on social media were mostly those of travel agencies and health-consulting businesses, (iv) Istanbul, Antalya, Ankara, Izmir, and Mugla were the …

A Literature Review On Tourism Studies Based On Technology Acceptance Model (2000-2021), Yakup K. Ozekici

University of South Florida (USF) M3 Publishing

Although there is ample research on technology acceptance model from both out of tourism (Marangunić & Granić, 2015) and tourism literature (Pourfakhimi et al., 2019). There is no paper explicating how the TAM have been addressed in tourism and hospitality literature to guide researchers in accelerating theoretical advancement and help tourism professionals in designing creative solutions. Thus, it is the aim of this study to unfold progress of TAM in tourism and hospitality literature through overviewing it. To fulfil this aim, 145 quantitative papers based their theoretical framework on TAM, published at journals involved within SSCI, ESCI or Scopus indexes …

Examining Social Media Views On Post-Pandemic Tourism Rebuilding: The Case Of Twitter, Muharrem Tuna, Nilgun Demirel Ili, Onur Celen

University of South Florida (USF) M3 Publishing

The world is trying to keep up with the COVID-19 pandemic's new normal conditions. The ongoing pandemic has adversely affected global tourism sectors and their activities like all sectors. Institutions and organizations in various countries, especially UNWTO, are taking initiatives to ensure the recovery of the tourism sector, which has been seriously affected by the COVID-19 pandemic. Therefore, the case study design, one of the qualitative analysis methods, was used to examine the views on social media activity (motivation) that occurred for the resumption of tourism. In the study, the effects of the pandemic on tourism were determined and a …

Geriatric-Tourism, Pmr, And Thermal Treatments In The Third Age, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

This study aims to reveal the situation of geriatric-tourism (gerontourism) in Turkey with longitudinal data obtained from digital and social media. As a result of the study i) geriatric-tourists visiting Turkey mostly benefit from thermal treatments in complementary medicine and PMR in traditional medicine, and also resort to hair transplantation among aesthetic interventions, ii) they come mostly from Iraq and Libya (Middle East), Germany (Europe), Azerbaijan (the Turkic Republics), and Ukraine and Russia (CIS), iii) they mostly prefer big cities such as Izmir, Ankara, Istanbul, Antalya, Bursa, iv) motivation factors are cost, thermal resource richness, medical service quality and additional …

Scope Of Rural Tourism Inroads Through Nonvegetarian Gastronomic Tradition In Western Himalayas: The Hindu’S Bakrid, Rohit Chauhan

University of South Florida (USF) M3 Publishing

This study explores the potential of rural gastronomic capital as tourism product in Shimla district of Western Indian Himalayas keeping in view the sustainable community-based approach. Bottom-up community driven approach is essential for sustainable tourism development and the state under study accounts for 89% of rural population. Gastronomic tradition is one such approach involving a large number of populations bringing them direct benefits. In this study a mixed research design was adopted for first identifying themes and lately looking for scope in a broader area. For getting initial idea 16 interviews were conducted. Upon analyzing the responses from this pilot …

The Relationship Between Balloon Tourism And Well-Being, Serkan Bertan

University of South Florida (USF) M3 Publishing

The relationship between balloon tourism and well-being was analyzed in this study. In line with this purpose, a questionnaire was implemented on people living at Pamukkale destination. The reason for selecting Pamukkale was its importance as one of the most prominent localities with many hot air balloon activities. Structural equation model was used in this study which was conducted to determine the relation between well-being and the effects of and support for balloon tourism. The sample was determined with random sampling method. Data were analyzed through PLS-SEM method. Economic, cultural and environmental impacts were found to be positively affecting the …

The Influence Of Demographic Characteristics On Satisfaction With Adventure Tourism Experience, Tahir Albayrak

University of South Florida (USF) M3 Publishing

Although the researchers extensively investigate white-water rafting as an adventure tourism type, little is known about the influence of participants’ demographic characteristics on the formation of rafting satisfaction. This study examines the influences of gender, marital status, age, and previous experience on overall satisfaction with the rafting experience by using data obtained from 319 German tourists, who participated in white-water rafting on holiday. Research results revealed that the respondents’ ages and previous experiences significantly contribute to their overall satisfactions with rafting experience. The findings of this study give comprehensive insights to scholars and practitioners targeting to identify white-water rafting participants’ …

The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor

University of South Florida (USF) M3 Publishing

This study seeks to validate previous reports by demonstrating a connection between broad consumer views of green brand equity and environmental awareness and positive green brand image perceptions of luxury tourism. The purpose of this study is to clarify the mediating role of green image and green awareness in the relationship between green brand equity and luxury hotel performance. The result of this article is to verify the positive relationships between green brand equity and its two drivers – green brand image, green awareness which help to achieve hotel performance for luxury brands.

The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba

University of South Florida (USF) M3 Publishing

The tourism industry has been exposed to different crisis situations, which reveal tourism's vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects …

Characteristic Of Turkey Registered Geographical Indications (Gi) Of Food And Agricultural Products In Regions, Nihan Akdemir, Aykut Simsek

University of South Florida (USF) M3 Publishing

Geographically Indications (GI) is as a niche market for countries, creates value-added and has a strong link with origin and cultural heritage. The aim of this study is to examine registered GI products that can be considered as gastronomically in Turkey in terms of regions and product groups determined by the Turkish Patent and Trademark Office. For this purpose, the Turkish Patent and Trademark Office Geographical Indications Portal (www.ci.turkpatent.gov.tr) was examined in depth, based on the descriptive scanning model. As a result of the examinations, it has been seen that Turkey has 825 registered GI of food and agricultural. It …

Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato

University of South Florida (USF) M3 Publishing

In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …

Positive Influences Of Covid-19 On Local Touristic Sites: The Role Of Country Image In Stimulating Tourism In Jordan And India, Nadine Khair, Vimal C. Verma, Sara El-Deeb

University of South Florida (USF) M3 Publishing

Tourism took one of the hardest hits during COVID-19 pandemic, especially in Jordan and India, as they are tourism-dependent countries. Despite the restrictions that followed the pandemic, this study identifies the positive influence that this may have caused in enhancing local tourism. The study employed qualitative research methodology in which a sample of 30 interviews were conducted using convenience sampling technique in India and Jordan. Data was analysed using the thematic analysis. Results suggest that countries that have positive country image during the pandemic, may motivate civilians participate in domestic tourism resulting in improving local economy. The issue addressed is …

Pandemic Time And Tourism In Oecd Countries: Artificial Intelligence And Digital Platforms, Alfonso Marino, Paolo Pariso, Michele Picariello

University of South Florida (USF) M3 Publishing

Introduction underline the three phases related to sector crisis, Background, starting from literature highlight the importance of what are the main actions implemented in 38 Member States. Methodology, with SPAD, elaborates a qualitative and quantitative set of policy responses that are displayed in Results. Discussions highlight the different approaches within the OECD area, but also the absence of a common strategy to exit to the sector crisis. The conclusion emphasizes that crisis response policies still need to be built and developed in the OECD area, even though initial responses showed strong responses in individual Member States that did not address …

Islamic Hospitality Philosophy, Islamophobia Host-Guest Relationships, Traveler Psychographic And Archetype In The Muslims World, Jamaliah Jamil, Zulhasni A. Rahim

University of South Florida (USF) M3 Publishing

The Islamic hospitality emerged within the cultural transformation between tradition and religion context. Throughout history, the Islamic hospitality it spreads to all parts of the world together with the adoption of Islamic faith and lifestyle. Today, the it is visible to identify the Islamic hospitality in many shapes and form of social activities and also commercial industries sectors. Once of the significant form of brand of the Islamic hospitality is the halal industries, which covers food, services, tourism and more based on the increasing demand on the Muslim market. However, the negative concept of Islamophobia that are dominantly prompted by …

Daha Iyi Bir Dunya Icin Turizm: Sayi 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Third Managing Tourism Across Continents (MTCON22) conference in March 2022. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2022'de Üçüncü Kıtalar Arası Turizm Yönetimi (MTCON22) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-10-3

Table of Contents

• Effect of COVID-19 pandemic on career planning: A study on university …

Effect Of Covid-19 Pandemic On Career Planning: A Study On University Students In Tourism Department, Mehmet Polat

University of South Florida (USF) M3 Publishing

The COVID-19 pandemic has adversely affected many sectors, including the tourism sector. In this process, many tourism sector employees lost their jobs. Employees who lost their jobs did not return by turning to different sectors. This situation has revealed the lack of qualified personnel in the tourism sector. This study focuses on universities that provide qualified personnel to the tourism sector. The aim is to explore how the career plans of students who receive tourism education are affected after the COVID-19 outbreak. The research was carried out through an online survey in December 2021. The results of the study show …

The Mediating Role Of Corporate Prestige Perception In The Effect Of Person-Organization Fit On Intention To Leave: A Research In Hotel Enterprises, Bayram Kirmizigul

University of South Florida (USF) M3 Publishing

In this study, it has been aimed to measure the effect of person-organization fit on employees’ intention to leave and to determine the mediating role of employees' corporate prestige perceptions on this effect. In line with this purpose, face-to-face surveys were conducted with the personnel currently working in hotel enterprises to reach the required data firsthand. Within the scope of this study, 396 valid questionnaires were included in the research, and data obtained were subjected using SPSS and AMOS statistical programs. Reliability and validity analyses of the collected data, demographic statistics of the participants, and correlation analyses regarding the relationships …