Business Commons^™

Gambling Behaviors, Perceptions, And Risks Among Nevada Adults, Andrea Dassopoulos

International Gaming Institute Faculty Research

This study presents a statewide assessment of gambling behaviors, perceptions, and gambling-related risk among 1,078 Nevada adults. Using a mixed-source, population-calibrated survey developed by UNLV and NORC, the research measures gambling participation, motivations, venue exposure, and attitudes toward harm, treatment, and regulation. The Problem Gambling Severity Index (PGSI) identifies substantial levels of harm: nearly half of past-year gamblers show some degree of risk, with the highest rates among younger adults, racially diverse groups, gaming and hospitality workers, and those who gamble in neighborhood bars or slot parlors. The survey also documents public beliefs about gambling addiction, youth exposure, stigma, and …

The Artificial Intelligence (Ai) Economy In The Mountain West, 2025, Dre Boyd-Weatherly, Sean Curry, Krish Sharma, Kristian Thymianos, William E. Brown Jr.

Economic Development & Workforce

This fact sheet reports on the artificial intelligence (AI) readiness of five Mountain West metropolitan statistical areas (MSAs): Phoenix-Mesa-Chandler, AZ; Salt Lake City-Murray, UT; Denver-Aurora-Centennial, CO; Las Vegas-Henderson-North Las Vegas, NV; and Albuquerque, NM. Using data from the Brookings Institution's “Mapping the AI Economy” report, the MSAs are benchmarked based on their overall population, employment, talent, adoption, and innovation.

Supporting Career Navigation With An Online Occupational Information-Sharing Platform, Jay W. Rojewski, Janette R. Hill, Eunice Kim, Sejung Kwon, Linda Mccauley, Ikseon Choi

Journal of Research in Technical Careers

Rapid changes to the nature of work and the workplace have shifted responsibility for career success from organizations to individual workers. Successful navigation of one’s career requires a proactive perspective where individuals anticipate training needs and make decisions for achieving both short- and long-term career goals. Relevant and accurate occupational information is an essential component of career success; yet few sources of reliable and targeted information exist for adult workers. This article provides a conceptual overview of an online system (eMPACT) that provides personalized occupational information for selected health care professionals. The contributions and benefits of key stakeholders—employees, trainers, employers—in …

Preparing For The Artificial Intelligence (Ai) Economy In The Mountain West, 2025, Kian Parikh, Taylor Volk, Maisoon Faris, Kristian Thymianos, William E. Brown Jr.

Economic Development & Workforce

This fact sheet presents data from the Brainly report, “Here Are the States Most (and Least) Prepared to Win the AI Race in 2025” for the five Mountain West states of Arizona, Colorado, New Mexico, Nevada, and Utah. This fact sheet highlights the national and individual rankings of four key metrics for each Mountain West state: the fixed percentage of businesses using artificial intelligence (AI); the number of AI jobs per 1,000 workers; the number of AI-related degrees per 10,000 people ages 20-24; and federal funding for small business technology innovation per $1 million of gross domestic product (GDP).

Understanding Film Tax Credits In Nevada And Nationally, Michael J. Brown, David F. Damore, William E. Brown Jr.

Policy Briefs and Reports

This policy primer provides an overview of Nevada’s transferable tax credit program for film and other productions and reviews articles, reports, audits, and studies of film tax credits as a tool for economic development in the United States. This review considers a significant body of work analyzing the use of film tax credits in support of economic development. Studies and state audits often show that because film tax credits do not create the number and quality of full-time jobs necessary to merit their costs and do little to stimulate other related industries, they are a poor financial choice for state …

Latino Or Hispanic-Owned Businesses In The Mountain West, 2017-2022, Anthony Arroyo, Cason Noll, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet examines the growth of Latino or Hispanic-owned businesses in the largest metropolitan areas in the Mountain West between 2017 and 2022. The data are derived from the Brookings Institution’s “Charting the surge in Latino or Hispanic-owned businesses in the US” report, which highlights data on Latino or Hispanic-owned businesses in metropolitan and micropolitan areas across all 50 U.S. states and the District of Columbia. This fact sheet focuses on data for the following metropolitan areas in the Mountain West: Phoenix-Mesa-Chandler, AZ; Denver-Aurora-Centennial, CO; Las Vegas-Henderson-North Las Vegas, NV; Albuquerque, NM; and Salt Lake City-Murray, UT.

Cost Of Living For Older Adults (65+) In Mountain West Metropolitan Statistical Areas, 2024, Anirudh Polagani, Annie Vong, Mohit Pande, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.

Demography

This fact sheet explores 2024 cost of living data for adults over the age of 65 in the largest metropolitan statistical areas (MSAs) across five Mountain West states: Arizona, Colorado, Nevada, New Mexico, and Utah. The data are sourced from the “Elder Index,” a dashboard that focuses on housing, healthcare, food, transportation, and miscellaneous expenses that collectively reflect the monthly expenses for those over the age of 65. This fact sheet focuses on five MSAs in the Mountain West: Phoenix-Mesa-Chandler, AZ; Denver-Aurora-Centennial, CO; Las Vegas-Henderson- North Las Vegas, NV; Albuquerque, NM; and Salt Lake City-Murray, UT.

Native American Tribes And Federal Grant Funding In The Mountain West, Fy2023-2025, Isabelle G. Graham, Maisoon Faris, Dre Boyd-Weatherly, Olivia K. Cheche, William E. Brown Jr.

Elections & Governance

This fact sheet presents state-level data on the impact of a federal government-wide funding freeze affecting Native American Tribes, focusing on the Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah. The data are derived from the Brookings Institution’s “A federal grant freeze could disrupt over $24 billion to Native American communities and undermine US obligations to Tribes” brief, which reports data from USAspending. The original report provides data on the federal government’s obligations, outlays, and remaining balances owed to Native American Tribes for all 50 U.S. states and the District of Columbia.

The Perceptions And Receptiveness To Responsible Gambling By College Men Who Sports Bet: A Focus Group Study, Chance V. Dow, Matthew D. Andersland, Emily A. Velandia, Rory A. Pfund, James P. Whelan

UNLV Gaming Research & Review Journal

Responsible Gambling (RG) includes prevention messages aimed at mitigating harms. Research examining the experiences of college students who sports bet is lacking, hindering efforts to tailor messaging to college students. This qualitative study explored how college men who sports bet perceive and respond to existing RG messages, gathering their feedback on the characteristics of messages they find effective. Online focus groups were conducted with college men who sports bet (N = 12) using a semi-structured interview guide. The discussions were recorded, transcribed, and analyzed using an open coding Thematic Analysis approach. Codes were independently identified and analyzed resulting in …

Bachelor's Degrees And Earnings In The Mountain West, 2022, Anthony Arroyo, Sydney Mitchell, Lara Karaalp, Caitlin J. Saladino, William E. Brown Jr.

Higher Education

This fact sheet presents 2022 data on the median annual earnings of bachelor's degree holders for specific fields of degrees (FODs) across the five Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah. This fact sheet also examines the share and earnings of individuals with less than a bachelor’s degree compared to bachelor’s degree holders in the three Mountain West metropolitan statistical areas (MSAs) appearing among the 30 largest MSAs in the United States: Phoenix-Mesa-Chandler, AZ; Denver-Aurora-Lakewood, CO; and Las Vegas-Henderson-Paradise, NV. The “Field of Bachelor's Degree in the United States: 2022” report from the U.S. Census Bureau …

‘High-Stakes’ Security: Current And Emerging Trends In Casino Gaming Cybersecurity, Ernest Adams, Jared Bischoff, Mehmet Erdem

UNLV Gaming Research & Review Journal

Alongside the digital evolution of the casino gaming industry, cybercrimes have emerged as a prominent threat to gaming businesses across the entire world. With the growing frequency of high-profile cyberattacks against major casino resorts and casino operators, the gaming industry has responded by implementing innovative cybersecurity strategies and resources to prevent and mitigate potential future assaults. This paper aims to examine cyber events in the gaming industry, how the industry has responded by enhancing its security posture, and what experts in the industry prioritize as security topics for future research. To accomplish this, a literature review was first performed to …

Financial Inducements In Gambling Marketing: An Information Disclosure Proposal To Inform Gamblers Of Their True Economic Value, Philip Newall, Dominic Cortis, Jamie Torrance

UNLV Gaming Research & Review Journal

Financial inducements such as free bets are frequently-used gambling marketing offers which temporarily improve a gambler’s usual pattern of risk and potential return. Previous research has shown that there are up to 15 distinct types of financial inducements in common use, and that gamblers frequently misunderstand inducements’ play-through requirements and other complex terms and conditions. The Australian government has therefore recently banned play-through requirements for inducements shown to new customers, and the Great British regulator the Gambling Commission has recently announced a maximum play-through requirement of 10 times. The present work describes an alternative and yet potentially complementary approach based …

Federal Funding In The Mountain West, 2021-2024, Isabelle G. Graham, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.

Elections & Governance

This fact sheet presents data on the number of federal funding awards granted to the five Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah between 2021 and 2024. These awards include investments authorized under major federal legislation such as the Inflation Reduction Act (IRA), CHIPS and Science Act, and Bipartisan Infrastructure Law (BIL), among other programs tracked by Invest.gov. The One Big Beautiful Bill Act (OBBBA) will see funding for these programs sunsetted (terminated as the above legislation expires).

Housing Crisis Outlook In Mountain West Metros, 2023, Kian Parikh, Yiselle Olivas Ruiz, Ivan Sun, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet presents 2023 data on housing market conditions in seven large metros across the five Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah. The Lending Tree report, “Portland, Ore., Has Worst Housing Crisis Outlook – Here’s Why,” includes data on the 100 largest metros in the U.S. This fact sheet focuses on housing crisis outlook data for Mountain West metros appearing among the largest 100 metros in the nation: Phoenix, AZ; Tucson, AZ; Colorado Springs, CO; Denver, CO; Las Vegas, NV; Albuquerque, NM; and Salt Lake City, UT.

U.S News & World Report 2025 Graduate Program Rankings, Unlv & Unr, Dre Boyd-Weatherly, Caitlin J. Saladino, William E. Brown Jr.

Higher Education

This fact sheet presents 2025 graduate program rankings for the University of Nevada, Las Vegas (UNLV) and for the University of Nevada, Reno (UNR) based on the data published in spring 2025 by U.S. News & World Report. The graduate program categories reported include business, education, engineering, fine arts, law, medicine and health care, sciences and mathematics, and social sciences and humanities.

Homelessness Increases In The Mountain West, 2015-2024, Krish Sharma, Sydney Mitchell, Mohit Pande, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.

Demography

This fact sheet presents data on homelessness increases in the Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah from 2015 to 2024. The data are derived from “Male homelessness in the United States,” a report by the American Institute for Boys and Men (AIBM). The original report includes data on the overall increase in homelessness in the United States from 2015 to 2024, as well as data on the increase in homelessness by gender.

Breaking The Odds: A Gendered Analysis Of Women And Gambling Behaviors, Rowland Edet

UNLV Gaming Research & Review Journal

Gambling is increasingly recognized as a complex public health issue with wide-ranging implications for individuals, families, and communities. While traditionally male-dominated, recent shifts reveal a growing participation among women, facilitated by gender-specific gambling products, targeted marketing, and evolving societal norms. This paper critically examines the prevalence, motivations, and harms associated with gambling among women, drawing on theoretical perspectives such as social capital theory, cultural geography, and gender role theory. By synthesizing existing literature, this review highlights distinct gendered patterns in gambling behaviors, including the use of gambling as a coping mechanism for stress, isolation, and caregiving burdens, and the role …

New Building Permits In The Mountain West, 2024, Taylor Volk, Mohit Pande, Kristian Thymianos, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet examines data on new build permits from January 2023 to January 2024 in the five Mountain West States of Arizona, Colorado, Nevada, New Mexico, and Utah.“New Home Construction Statistics,” published by This Old House, reported percent changes on new builder permits and construction manufacturing costs and statistics across all 50 states.

The Startup Ecosystem In Southern Nevada: Growth, Energy, And Emerging Entrepreneurship In 2025, Len Jessup, Sean Curry

Policy Briefs and Reports

The startup ecosystem in Southern Nevada has undergone significant transformation during the past decade, evolving from a fragmented and nascent environment into a dynamic and increasingly coordinated landscape. This study examines the growth of the Southern Nevada startup ecosystem, analyzing key components such as funding sources, incubators, accelerators, and public-private collaborations. Utilizing both quantitative and qualitative data, including investment trends, economic impact reports, and interviews with over 100 stakeholders, this policy brief provides a comprehensive assessment of the strengths and gaps within the ecosystem. Key findings indicate that while the region has made substantial progress, particularly in fostering early-stage investments …

Does A Star Player’S Jewelry Matter? An Analysis Of Nba Real Team Value, Brandon C. Penticoff

Undergraduate Economics Working Paper Series

This study dives into the financial and sport factors that impact team market value and revenue. This study's results confirm that star players significantly enhance team value, with NBA Superstars adding nearly $500 million annually. This study discovered the prominence of a Principal-Agent Problem between star players and NBA front offices over the issue of championship pursuit. The analysis also identifies an optimal style of play for revenue generation, but that could oppose longer-term team value. These findings have critical implications for NBA front offices, owners, and coaching staffs.

Leveraging College Men’S Sports Betting Experiences To Inform Responsible Gambling: A Focus Group Study, Chance V. Dow, Matthew D. Andersland, Emily A. Velandia, Rory A. Pfund, James P. Whelan

UNLV Gaming Research & Review Journal

College students are especially vulnerable to the harms associated with sports betting. Responsible Gambling (RG) strategies aim to mitigate these harms. However, research on the relevance and adoption of RG strategies among college students is limited and lacks insight from consumer experiences. The current study conducted a qualitative investigation to examine the experiences of college men who sports bet to provide guidance on how these experiences can subsequently inform RG. Three online focus groups with college men who sports bet (n = 12) were conducted using a semi-structured interview guide. Discussions were recorded, transcribed, and analyzed using an open …

Ai Governance In The Gaming Industry: A Proposal For A Use Case Registry, Cesar D. Lozoya Martinez

Student Research

Artificial intelligence (AI) is increasingly integrated into everyday life. From customer service chatbots and marketing strategies to player protection tools and surveillance systems, casino operations are embracing the trend. However, without a systematic framework to track the current and emerging use cases across the industry, concerns about transparency, ethical use, and potential consumer harm continue to grow. Rather than aiming to establish binding regulatory practices for an industry and technology that are both quickly evolving, this policy brief advocates for the creation of an AI-use case registry. The registry would comprehensively track gaming companies that are using AI. The growing …

Gambling-Related User-Generated Content: An In-Depth Analysis Of Slot Machine Vlogs On Youtube, Tiange Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The growing popularity of social media platforms has transformed how gambling content reaches audiences, with gambling vlogs now attracting millions of viewers outside traditional marketing channels. Despite their reach and potential influence, these user-generated videos remain understudied in gambling research. This study sought to analyze slot machine vlogs by examining their portrayal of gambling experiences, assessing viewer engagement patterns, and identifying the video features associated with higher engagement metrics. Using a comprehensive mixed-methods approach, I analyzed 170 popular YouTube slot machine vlogs and 43,837 viewer comments through advanced analytical techniques. Latent Dirichlet Allocation topic modeling identified four themes in gambling …

Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …

The Nexus Of Sports Fandom And Sports Wagering: A Scoping Review, Brandon Mastromartino, Michael L. Naraine, Henry Wear

UNLV Gaming Research & Review Journal

This scoping review examines the intersection of sports fandom and sports betting, with a particular focus on the marketing considerations involved in this relationship. Sports fandom, driven by strong emotional investments and team identification, plays a critical role in shaping betting behaviors. As this relationship becomes increasingly complex, it is essential to explore the underlying motivations and behaviors of sports fans who engage in betting, the ethical implications of marketing practices targeting this group, and the methodologies used to study this intersection. To address these relationships, this review examines four key areas: motivations for sports fans to engage in betting, …

Will Vegas Bet On Itself?, Quintez Gatewood

Undergraduate Research Symposium Podium Presentations

Abstract:

• Las Vegas faces a serious dilemma post covid, whats next? After having been decimated with the shot to hospitality it nearly collapsed the city.
• The question I am supposing is how do we prevent this?
• Like any investor would suggest, diversify your portfolio to mitigate risk. So why hasn’t Vegas done this with the job market?
• I seek to answer this by using models and illustrating how the outcome will be

The Influence Of Money In Politics, Aminata Dieng

Undergraduate Research Symposium Podium Presentations

Money plays a powerful role in shaping political outcomes by significantly influencing who gets elected and which policies are prioritized. Campaign financing, which includes donations from individuals, corporations, and Political Action Committees (PACs), often determines a candidate's visibility, resources, and ability to compete effectively. Those with greater financial backing tend to dominate media coverage and reach more voters, which can tip the scales in elections.

The East La Walkouts Of 1968: How A Community Came Together For The Fight Of Chicano Educational Rights, Cynthia Castro

Undergraduate Research Symposium Posters

The Walkouts of 1968 occurred from March 1st to March 8th when thousands of Chicano students from 5 East LA high schools marched to have their voices heard by the school board and people across the United States of America

Issues:

Chicano youth and student movement was determined to find a new identity and radical forms of political power that were different from past generations (Munoz Jr., 75)

Chicano students were major contributors to the Chicano movement • The Walkouts were a foundation point for other educational movements in the Chicano community

Banking On Black: Black Banking And Financial Institutions In Historic Westside, Las Vegas, Drewmel Darby

Undergraduate Research Symposium Podium Presentations

Guiding Questions and Topic Interest:

• What happened to the attempts to establish a black-owned bank on the Westside? Why did they fail?

• In what ways did the black community engage with financial institutions?

• How did black Las Vegans view their fiscal autonomy post-integration of Las Vegas in the 1960s?

• How does understanding the community’s history with banking better our understanding of it’s condition in the present?

Impact Of Remote Work On Wages In Nevada’S Labor Force, Lauren Tomlinson, Sean Atias, Renato Salazar, Ezrah Tayag

Undergraduate Research Symposium Podium Presentations

Remote Work Evolution and COVID-19

• In 2019, 7% of full paid workdays were done remotely. During the pandemic, that number substantially grew to 60%, and by 2023 it shrunk down to 28%. Elements of remote work have even spread to multiple industries such as healthcare, finance, and education (Barrero et al., 2023).
• Direct relationship between self-perceived job performance and remote work productivity. However, living with children under 18 negatively impacts remote work engagement and productivity (Toscano & Zappalá, 2021).
• Remote work can be associated with increases in Total Factor Productivity (TFP). Between 2019 and 2021, a 1% increase in the …