Business Commons^™

Dutch Bros Coffee Strategic Audit, Parker Barry, Olivia Palmer, Cade Swanson, Braden Starck, Jacob Whiston

Honors Program: Senior Projects (Public)

This case study focuses on Dutch Bros, a leading drive-thru coffee chain. A strategic audit was conducted to understand the company’s strategic management principles: external and internal factors, performance and competition, business level strategy, corporate level strategy, and organizational design and governance. In addition, the audit studies the implications of their recent strategic decisions to expand roasting facilities and move towards corporate-owned stores rather than operating a franchise model.

The research contained in this audit used publicly available information, including Dutch Bro’s financial statements, information from their website, annual reports, IBIS industry reports, and online press coverage.

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …

Conagra Brands Strategic Audit, Ashley R. Nierman

Honors Program: Senior Projects (Public)

The goal of this paper is to present a comprehensive strategic audit of Conagra Brands, Inc., a major company in the consumer-packaged foods industry. The audit evaluates the external environment of Conagra, including a PESTEL analysis and Porter’s Five Forces analysis. Various industry factors that affect Conagra’s operations are taken into consideration. It will also explain the internal environment of Conagra using tools such as a SWOT analysis, financial performance review, and strategy explanation. Key areas of focus include shifting demands, including consumers’ desire for more healthy and sustainable food options, recent political and economic factors, competitive advantages of Conagra, …

Sofi Technologies Incorporated Strategic Audit, Elena Eisaman

Honors Program: Senior Projects (Public)

SoFi, a catchy abbreviation of Social Finance, is a digital bank as of 2022. The company seeks to offer better banking than traditional alternatives. SoFi, founded in 2011, has slowly developed financial offerings with the goal of dominating digital banking. The company is best known for helping customers manage student loans, but SoFi aims to provide customers with services for their every financial need. The platform boasts 10.9 million members, 33 billion in debt paid, and 117 billion in loans issued (SoFi). This report will explore SoFi’s origin, functions, and competitive environment. These investigations will inform recommendations for the company …

A Strategic Audit Of Cnh Industrial, Cassidy Hoffman, Derek Huss, Maren Tuell, Cami Chapin, Megan Berg

Honors Program: Senior Projects (Public)

This research examines CNH Industrial, a leading global agricultural machinery company, and its strategic approach to innovation, sustainability, and customer loyalty. Operating under brands like CASE IH and New Holland Agriculture, CNH focuses on integrating advanced technology into its products, such as precision agriculture tools, to enhance efficiency, optimize fuel savings, and support sustainable agricultural practices. The company’s comprehensive business model, which spans from product development to financing, fosters strong customer retention and brand loyalty.

Through a differentiation strategy, CNH maintains competitiveness in the face of intense market rivalry, particularly with industry leader John Deere. This study analyzes CNH’s ability …

A Strategic Audit: Eli Lilly & Company, Natalie Karrels, Ethan Heinemann, Jonathan Patton, Meg Williams

Honors Program: Senior Projects (Public)

This strategic audit assesses the external and internal forces impacting Eli Lilly & Company’s strategic decision-making strategies. All information has been gathered from industry reports and company reports, including reports for investors, analyst calls, financial statements, and news reports. The report highlights the quantitative, qualitative, performance, strategy, and leadership decisions that have allowed Eli Lilly & Company to succeed for the past 150 years.

Understanding Pre-Harvest Hedging Behavior And Basis Forecasting: The Role Of Information In Grain Marketing, Iyore Eronmwon

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation examines decision-making under risk in grain marketing, focusing on how information influences behavior, attitudes toward accessible information, and methods for forecasting commodity basis. Through three essays, it explores the impact of information on hedging decisions, the determinants of information-seeking behavior, the extent to which students can serve as proxies for farmers in risk experiments, and the effectiveness of different forecasting approaches for commodity basis.

The first essay examines the impact of information on pre-harvest grain marketing hedging decisions and grain marketing information-seeking behavior. Specifically, it evaluates two types of information hypothesized to influence decision-making: expected cost of production …

Where Is Your Crop Insurance Agent? Understanding The Geographical Distribution Of Agents, Cory Walters, Nathan Delay

Cornhusker Economics

Following the modifications to the Standard Reinsurance Agreement (SRA) in 2010, there was limited understanding of the impact of policy changes on agent availability. Our objective is to construct a model of the equilibrium supply of crop insurance agents and to test hypotheses regarding the factors influencing agent concentration, such as commissions, competition, and risk. We developed a theoretical equilibrium model of the federal crop insurance market, which encompasses three tiers: insurance companies, agents, and farmers. The model incorporates key features of the federal program, including government-set premiums and the stipulation that agents cannot refuse coverage or modify premiums for …

Cotopaxi: Stewardship To Succession, Roy Dumblauskas, Landry Geiger, John Post, Jack Smiley, Zachary Wallenburg

B-Corp Case Studies by UNL Raikes Seniors

Cotopaxi is a company built from the ground up to be socially conscious, from their governance structure to their deeply ingrained core values. Despite being in a market dominated by incumbents like Patagonia, they've done well in the past, bringing in around $160 million in revenue in 2023 while donating millions outright and carefully maintaining ethical internal business practices. But just as the company began taking off, founder Davis Smith left the company to pursue religious mission work. He spent years, starting the search in 2019 before finally stepping down in July 2022, looking for a successor, eventually finding a …

Bombas: Weaving Purpose Into Profit, Bethany Barnwell, Madelyn Craft, Emily Nau, Carina Swanson, Vaughn Thompson

B-Corp Case Studies by UNL Raikes Seniors

Bombas is a leading premium basics brand with a unique focus on socks and philanthropy. Its 'buy one, give one' model, along with a viral appearance on Shark Tank, helped propel the company into the public eye. Since the company’s inception, they have donated over 150 million essential clothing items to people in need. Bombas’s commitment to quality and product innovation has earned it a loyal consumer base. However, its production practices and business model have faced scrutiny, raising questions about whether the company is truly maximizing its impact in giving back

New Belgium Brewing: Balancing Growth And Company Values Post-Acquisition, Brooke Bode, Charlie Brockmeier, Chase Kling, Zach Hammann, Jace Ruth, Jay Selzer

B-Corp Case Studies by UNL Raikes Seniors

New Belgium Brewing was founded in 1991 by Jeff Lebesch and Kim Jordan in Fort Collins, Colorado, famously inspired by a bicycle tour through Belgium, with "environmental stewardship" viewed as a core value from day one (New Belgium Brewing, nd). From its earliest years, New Belgium had set out to prove that a brewery could be a successful business while also being a force for good. The company implemented open-book management and a profit-sharing program that allowed employees as early as 1998 to vote and give up bonuses to invest in a wind-powered brewery in the U.S. (New Belgium Brewing, …

Tillamook: Ethical Values Or Misleading Marketing?, Victoria Chin, Ealynn Hsu, Kyana Le, B Littman, Natalia Trejo Andalon

B-Corp Case Studies by UNL Raikes Seniors

Tillamook began as a humble cooperative for the local dairy farmers of Tillamook County, Oregon, to ensure that high-quality cheese was the local standard. As time passed, Tillamook evolved to establish an internal Farm Services Team to help support each farmer and pay above market value for members’ milk–in return, receiving a stable supply of dairy to manufacture its dairy-based products. Additionally, the farmers are still the ones who call the important shots for Tillamook rather than other corporate shareholders. Tillamook County Creamery Association (TCCA) has since expanded nationally, but the foundation remains the same: high-quality dairy to create high-quality …

Gojo & Company, Inc.: Collaborate To Elevate - Microfinancing Through Strategic Partnerships, Ellenna Divingnzzo, Joshua Feng, Charles Moloney, Brendan Shanks, Emma Wagner

B-Corp Case Studies by UNL Raikes Seniors

Gojo’s mission is to “extend financial inclusion across the globe” with the goal “to enable the provision of high-quality affordable financial services in 50 countries” (Impact Report, Gojo, pg. 4). They are a microfinance institution (MFI) that provides financial assistance mainly to individuals in five countries: Cambodia, Sri Lanka, Myanmar, India, and Tajikistan (Impact Report, Gojo, pg. 10). They also have partnerships that extend into many other countries to a lesser extent. Gojo’s group companies provide services such as group loans, business loans, microenterprise loans, emergency loans, voluntary savings, affordable housing, microcredit depositing, and more to over 2.4 million clients. …

Corsets Of Empowerment, Dorsa Farzi

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

This project explores the intersection of fashion and activism, using contemporary design to reflect on significant women’s rights movements from around the world. This exhibition presents four uniquely crafted corsets, each representing a pivotal movement, from the Suffragette era to the ongoing fight for gender equality in Iran. Through modern aesthetics, innovative construction, and symbolic details, this project transforms clothing into a medium for dialogue and advocacy. Fashion becomes more than just design—it becomes a powerful tool for storytelling, sparking awareness, and encouraging new perspectives on gender equality and activism.

This project was exhibited at the Robert Hillestad Gallery, University …

Lemonade: Mini-Case Study Report, Grace Boguslawski, Seth Daup, Aditya Jain, Chaitra Pirisingula, Caden Punteney

B-Corp Case Studies by UNL Raikes Seniors

Lemonade disrupts the traditional insurance industry through its innovative use of AI-driven underwriting and claims processing. By leveraging AI to replace traditional brokers, Lemonade positions itself as a technologically advanced and socially responsible alternative in a legacy-driven market. As a certified B-Corp, the company emphasizes its mission-driven approach, notably donating leftover premiums to nonprofit organizations selected by its customers. This case study examines the strategic challenges arising from Lemonade’s position in an evolving AI landscape. It explores how Lemonade can maintain its differentiation while navigating increasing competition, ethical considerations, and the diminishing sustainability of AI as a unique long-term competitive …

Aesop Under L'Oreal: Growth Vs. Brand Integrity, Gowrav Ghatamaneni, Spencer Godina, Reed Mchenry, Cole Miller, Shruti Pradeep

B-Corp Case Studies by UNL Raikes Seniors

Founded in Melbourne, Australia, in 1987, Aesop has emerged as a global luxury skincare brand known for its minimalist packaging, commitment to sustainability, and sensory in-store experience. In 2023, L'Oréal Groupe acquired Aesop from Natura & Co. in a deal valued at $2.5 billion, marking the largest acquisition in L'Oréal's history. The brand's dedication to aesthetics has set it apart in the competitive beauty industry. But how does a brand built on small-scale, curated retail experiences navigate the expansion driven by a multinational owner? Can Aesop maintain its core values while scaling up?

Nebraska Beef Cow Breeding Herd As Capital Stock, Richard Perrin, Margarida Noelia De Aguiar Cunha Souza, Lilyan E. Fulginiti

Cornhusker Economics

Throughout her lifetime, the capital stock value of a cow first rises as the size/quality of calves increase, then declines because there are fewer calves expected over her remaining lifetime. The value later in life begins to rise in anticipation of culling value.

We estimate the age distribution of the Nebraska cow herd every year, then we estimate the capital value of each cohort. Adding these values across ages and adjusting to 2015 prices, we obtain the series of capital values, measured in terms of 2015 dollars.

In addition, we calculate the value of the annual flow of services provided …

2025 Nebraska Farmland Values And Cash Rental Rates, Jim Jansen

Cornhusker Economics

The market value of agricultural land in Nebraska declined by 2% over the prior year to an average of $3,935 per acre, according to the 2025 Nebraska Farm Real Estate Market Survey. This marks the first decline in the market value of agricultural land in Nebraska since reaching the record non-inflation-adjusted statewide land value in the survey's 46-year history in 2024.

The University of Nebraska-Lincoln’s Department of Agricultural Economics annually surveys land industry professionals across Nebraska, including appraisers, farm and ranch managers, agricultural bankers, and related industry professionals. Results from the survey are divided by land class and summarized by …

The Employer/Employee Relationship: It’S More Than Just Hiring, Cheryl A. Burkhart-Kriesel

Cornhusker Economics

For some businesses this year, they may be thinking about hiring one or more new employees. This is a big decision. Initially, they may be thinking, “Can this business support another employee?” That could be the easy question. The harder questions could be, “How do I find a good employee, and then what do I need to do to retain them?”

These questions are at the top of the minds of businesses all across the country right now. The workplace environment is subtly changing with current trends impacting both employees and employers. In a recently published article by the …

Nebraska Crop Budgets Updated For 2025, Glennis Mcclure

Cornhusker Economics

For the 2025 production season, 83 crop budgets were developed for Nebraska. These budgets show slightly lower per-unit costs compared to 2023 and 2024. The primary factor behind the reduction in input costs is the lower estimated costs of fuel and fertilizer. In most cases, machinery depreciation and opportunity costs remained relatively stable, while land values and rental rates increased slightly. Additionally, seed and interest costs also rose in the 2025 budgets. Budget scenarios for individual producers may vary depending on the timing of their input purchases and fluctuations in prices.

The Nebraska crop budgets are updated annually to serve …

Understanding Market Outlooks, Elliott James Dennis

Cornhusker Economics

As 2024 has concluded, many industry analysts will reflect on the market trends and forces that shaped 2024 to make improved decision making in 2025. This is a pivotal time to evaluate the factors influencing commodity markets and plan for the future. Market outlooks play a vital role in this process, offering agricultural producers and industry stakeholders valuable insights into price trends, production forecasts, and market dynamics. By analyzing data from government agencies, universities, and private firms, these outlooks help users anticipate and navigate market fluctuations, whether through short-term forecasts or long-term projections spanning decades. With advances in technology and …

Research Report: Confidence In Institutions, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley D. Lubben, L. J. Mcelravy, Rebecca J. Vogt

Nebraska Rural Poll

This report details 943 responses to the 2025 Nebraska Rural Poll, the 30th annual effort to understand rural Nebraskans’ perceptions. Respondents were asked a series of questions about their confidence in institutions. Trends for some of the questions are examined by comparing data from the 2017 Poll and 2021 Poll to this year’s results. In addition, comparisons are made among different respondent subgroups, that is, comparisons by age, occupation, region, etc. Based on these analyses, some key findings emerged:

• Rural Nebraskans’ confidence in many institutions did not change much during the past eight years. However, more rural Nebraskans have a …

Research Report: Insights Into Community, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Rural Nebraskans are more positive about the current change in their communities this year but are less positive about its future. Starting three years ago, the proportion believing their community changed for the worse was more than the proportion believing it had changed for the better (similar to what occurred in 2003 and 2009). However, last year that trend reversed back to the typical pattern and continued this year. This year, more people believe their community has changed for the better than has changed for the worse. When asked about what they expect ten years from now, this year more …

2025 Nebraska Business

College of Business: Trade Publications

2025 Nebraska Business

Applications Of Systems Thinking In Honors Education: The Justice Challenge, Rebecca C. Bott, Jonathan D. Kotinek, Timothy J. Nichols, Heidi Appel, Andrea Radasanu, Joy L. Hart

Honors in Practice Online Archive

Honors education has long been praised for its potential as a test bed for curricular innovation. A wide variety of high-impact practices have been employed to prepare honors students to think critically and tackle complex problems. Examination of the use of systems thinking within pedagogical practices in honors education is, however, nearly nonexistent in the literature. The authors present a brief introduction to systems thinking; review its use within honors curricula; and examine how a nationwide collaborative of honors educators equips students with systems thinking tools to learn about and engage with complex interdisciplinary problems. The authors characterize systems thinking …

Aggregate Survey Reports Of The Leading Economic Indicator, Nebraska

Bureau of Business Research Publications

Aggregate Survey Reports of the Leading Economic Indicator, Nebraska from the Bureau of Business Research at the University of Nebraska-Lincoln.

Future Of Bse Days 2025: Growing A Regenerative Bse, Derek M. Heeren, Santosh Pitla, Jennifer R. Keshwani, Mark Stone

Department of Agricultural and Biological Systems Engineering: Presentations and White Papers

The Future of BSE Days 2025: Growing a Regenerative BSE brought together over 150 faculty, staff, students, and partners to envision the next quarter-century of the Department of Biological Systems Engineering. The event emphasized regeneration—not only of resources and ecosystems, but also of ideas, learning models, and relationships. Across seven major sessions—three Spark Talks and four Pillar Workshops—participants explored how BSE can thrive amid technological disruption, demographic change, and societal transformation.

Key Outcomes

Redefining Impact: This session challenged participants to evolve from counting outputs to valuing relationships, collaboration, and community well-being.

Adaptive Learning Models: This discussion introduced design studios, micro-credentials, …

Green Project Finance For Infrastructure And Building Construction: Instruments And Benchmarks, Yunping Liang

Durham School of Architectural Engineering and Construction: Faculty Publications

It is counterintuitive that both the practice and research on green project finance for infrastructure and building construction are ascendant and still have limited precedents, considering that individually, the two parts (i.e., project finance and sustainability in the built environment) are both familiar to the communities. To narrow the gap and facilitate the financing of the built environment’s sustainable transformation, this study systematically reviews the common instruments for financing green infrastructure and building projects. Benchmarking questions distinguishing the profile of green project finance from common construction project finance are developed based on the literature review and then are used for …

Reconciling Jekyll And Hyde: The Future Of Masculinity Research Within The Domestic Violent Extremism Context, Sam T. Hunter, Brett H. Neely, Carter Welch, Amanda N. Moeller

Department of Management: Faculty Publications

Violence among young men in the United States has escalated in recent years, leading to two contrasting perspectives of young men—either as (a) agentic aggressors or (b) by-products of societal shifts that have caused disadvantage. The first perspective characterizes men as entitled and reactionary, prone to aggression when their societal expectations are unmet. This view aligns with the frustration-aggression hypothesis in which unmet desires lead to hostile behaviors, particularly among individuals who perceive a loss of status and significance. Conversely, the second perspective views men as victims of rapid societal changes, such as job displacement, educational disparities, and shifting gender …

Mcdonald’S Corporation Case Analysis Fall 2025, Madalynn Janousek

Honors Program: Senior Projects (Public)

McDonald’s Corporation has experienced rapid growth and expansion across the United States and globally, entering diverse markets despite evolving regulations, dietary trends, and consumer preferences. The company’s marketing strategies and ability to adapt have been strongly influenced by the leadership of its CEOs over time. Most recently, CEO Chris Kempczinski has been tasked with guiding the company through a post–COVID-19 market marked by staffing shortages, economic pressures, declining customer service, and rising consumer expectations. While McDonald’s continues to hold a significant share of the market, it must invest in improved customer service, innovative marketing, and healthier menu options to remain …