Business Commons^™

Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao

B-Corp Case Studies by UNL Raikes Seniors

Ben and Jerry’s is a world-leader in the premium ice cream market, having a very well-established brand known for high quality ice cream and unique flavors. Additionally, they are known for a large emphasis on economic and social equity, standing fast in their values and being very outspoken about their stances on prominent current events. After being acquired by Unilever, a global consumer goods company, Ben and Jerry’s came face to face with the reality that their company values will sometimes clash with their parent company’s after putting out a statement regarding the Israeli-Palestinian conflict that Unilever quickly denounced. While …

Warby Parker: A Blurred Vision Of Profitability, Emily Dalton, Nathan Gentry, Emily Kraai, Anna Kreuger, Zachary Streich

B-Corp Case Studies by UNL Raikes Seniors

Warby Parker is a rising competitor in the heavily consolidated eyewear industry. When it launched in 2008, the company took on a blue ocean strategy, which incorporates both cost leadership and product differentiation, in hopes of defeating powerful incumbents. Rather than selling its frames in existing eyewear retailers, many of which are owned by competitors, Warby Parker launched online, selling high-quality frames at an affordable price. More than a decade later, the company is reevaluating its strategy as it has yet to become profitable.

Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt

B-Corp Case Studies by UNL Raikes Seniors

Vital Farms prides itself in their ethical and environmentally-friendly production of pasture-raised eggs, butter, and ghee. A popular tagline for the company is “keeping it bullsh*t-free.” This is core to their company mission and values. However, they are currently facing a PETA class action lawsuit for potential humanewashing and greenwashing, essentially false advertising. So, what happens when the Certified B-Corporation is under attack for the very thing that sets it apart from its competition? Is it possible to rebuild trust with the public and regain ethical standing after bad PR? What are humanewashing and greenwashing, and is Vital Farms guilty?

Werner Enterprises Strategic Audit, Leavitt K. Reno

Honors Program: Senior Projects (Public)

Werner Enterprises is a large trucking company based in Omaha, Nebraska, operating out of 15 terminals around the country. It is among the top five trucking companies in the United States. This report examines the trucking industry and where Werner Enterprises stands within it, as well as Werner Enterprises’ competitive advantages, and how future challenges of the trucking industry may affect the company. The report utilizes a PESTEL and Porter’s Five Forces analysis to closer examine the external environment and industry Werner Enterprises operates in. Following this evaluation, recommendations are provided based on Werner Enterprises’ current positioning and future challenges …

Union Pacific Strategic Audit, Maureen O'Hara

Honors Program: Senior Projects (Public)

Union Pacific is the largest domestic railroad in the United States, responsible for nearly all of the rail-based shipping in the 23 states making up the Western two-thirds of the country. The company provides a crucial link in the global supply chain. By utilizing internal and external analysis tools, this report seeks to understand how Union Pacific’s business model and strategies have led them to create and sustain competitive advantages against other big competitors in the transportation industry. The analysis utilizes tools such as PESTLE, Porter’s Five Forces, and SWOT analyses. Following the application of the analysis, strategic recommendations are …

A Strategic Audit Of A Company In The Alcoholic Beverages Industry: Anheuser-Busch Inbev, Ava Dunne, Patrick Malec, Andrew Shank, Elizabeth Foral, Hannah Rethmeier

Honors Program: Senior Projects (Public)

This strategic audit provides a comprehensive analysis of Anheuser-Busch InBev, the world's largest brewer. The audit examines the company's business model, competitive position, financial performance, and future growth prospects. It also assesses the impact of external factors such as changing consumer preferences, government regulations, and technological innovations on the company's operations. The audit identifies key strengths and weaknesses of Anheuser-Busch InBev, as well as potential opportunities and threats in the beer industry. Based on this analysis, the audit provides recommendations for strategic actions that the company can take to enhance its competitive position, achieve sustainable growth, and mitigate potential risks. …

Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang

B-Corp Case Studies by UNL Raikes Seniors

This case study examines the challenges Patagonia has faced in attempting to balance its mission of sustainability and company growth. Since its inception, Patagonia has been dedicated to environmentalism and sustainability. They demonstrate this dedication through numerous ways including donating to environmental groups, using recycled materials to make their products, and implementing renewable energy in their production practices. However, as the company has scaled, it has made decisions to meet the needs of its growing customer base and increasing demand, which has led to conflicts with its mission. Additionally, Patagonia’s hard stance on sustainability puts every action they take under …

Athleta B Corporation Case Study, Megan Chaffey, Vivian Jacobitz, Ariel Levi, Leah Olson, Nicole Serpico

B-Corp Case Studies by UNL Raikes Seniors

As a B Corporation, Athleta has the unique challenge of identifying a competitive strategy that will guide the company to success in the highly competitive athleisure market while also remaining consistent with its mission, vision, and values and supporting its parent company, Gap Inc. This case study was developed to evaluate this challenge through internal and external analysis of the company and to encourage readers to consider Athleta’s future priorities as the company undergoes changes in strategic leadership. The case study begins with a brief overview of the competitive landscape of the Athleisure market and a review of the history …

2023 Nebraska Women In Agriculture Conference, Jessica Groskopf, Katie Hothem

Cornhusker Economics

Includes a recap of the 38th Nebraska Women in Agriculture Conference held in February 2023 in Kearney, Nebraska.

Public Support: A Missing Variable In The Trade Policy Equation, Jill O’Donnell

Yeutter Institute International Trade Policy Review

As Canada considers launching free trade agreement (FTA) negotiations with Ecuador, the government wants to know what Canadians think. Ottawa makes it easy for citizens to weigh in, inviting Canadians to “join the discussion” and submit their “views, reflections and priorities” on the potential FTA through a Global Affairs Canada web page that is clear, inviting, and user-friendly. Under a section titled, “Who should participate?” the first answer given is “individuals.”

Although the Biden administration has been clear that it will not seek new FTA negotiations, taking a page from Canada’s public consultation playbook may be instructive, at least when …

Following The "Iron Lady" And Finding A University: A Phenomenological Study Of Organizational Identity, Erin Pearson

College of Education and Human Sciences: Dissertations, Theses, and Student Research

Higher education culture is steeped in institutional identity and ties to history. But what happens when that history is challenged, and an institution must change its name? While a merger was not initially intended for Kearney State College, merging into the University of Nebraska system was the only way to reflect the change and growth that emulated the type of institution it had become. By interviewing sixteen participants that lived the experience of the merge, a concise and collective history of the events that led to the creation of the University of Nebraska at Kearney was obtained and studied. Through …

Nebraska Farmland Values And Cash Rental Rates In 2023, Jim Jansen, Jeffrey Stokes

Cornhusker Economics

The market value of agricultural land in Nebraska increased by 14% over the prior year to an average of US $3,835 per acre, according to the 2023 Nebraska Farm Real Estate Market Survey. This marks the second-largest increase in the market value of agricultural land in Nebraska since 2014 and the highest non-inflation-adjusted state-wide land value in the 45-year history of the survey.

The University of Nebraska-Lincoln’s Department of Agricultural Economics annually surveys land industry professionals across Nebraska, including appraisers, farm and ranch managers, agricultural bankers, and related industry professionals. Results from the survey are divided by land class and …

Do Ceo Gratification Preferences Influence Accounting Choices Near Retirement?, Nicholas Wilson

College of Business: Dissertations, Theses, and Student Research

CEOs near retirement are less motivated to act in shareholders' best interests than those planning to remain indefinitely; this is the horizon problem. Financial reporting that personifies the horizon problem includes an abrupt reduction in discretionary spending and an increase in current accounting earnings; this abrupt change in reporting is potentially detrimental to long-term gains. Gratification preference, defined by observable tendencies, is a personal characteristic reflecting one's prior life experiences and environments. This study offers an archival measure of these gratification preferences and examines whether these preferences mitigate or exacerbate the CEO horizon problem. The results suggest that discretionary accounting …

The Center For Agricultural Profitability Contributes To Collaborative Adaptive Management Project At The Barta Brothers Ranch, Jay Parsons, Mitchell B. Stephenson, Kyle Martens

Cornhusker Economics

In 2020, the University of Nebraska's Barta Brothers Ranch (BBR) launched a collaborative adaptive management (CAM) project to address risks and uncertainties related to grassland management in the Sandhills. The project brings together UNL faculty engaged in research, extension and teaching across multiple disciples, departments and geographic locations. All three Institute of Agriculture and Natural Resources (IANR) District Research, Extension, and Education Centers are involved the project (Eastern Nebraska, Panhandle, and West Central) along with three East Campus based centers: the Center for Grassland Studies, the Center for Resilience in Agricultural Working Landscapes, and the Center for Agricultural Profitability housed …

Predicting Mobility Using Limited Data During Early Stages Of A Pandemic, Michael T. Lash, S. Sajeesh, Özgür M. Araz

Department of Marketing: Faculty Publications

The COVID-19 pandemic has changed consumer behavior substantially. In this study, we explore the drivers of consumer mobility in several metropolitan areas in the United States under the perceived risks of COVID-19. We capture multiple dimensions of perceived risk using local and national cases and death counts of COVID-19, along with real-time Google Trends data for personal protective equipment (PPE). While Google Trends data are popular inputs in many studies, the risk of multicollinearity escalates with the addition of more relevant terms. Therefore, multicollinearity-alleviating methods are needed to appropriately leverage information provided by Google Trends data. We develop and utilize …

Virtual Training In Child Welfare, Penny Putnam Collins

QIC-Takes

Child welfare offices and training centers had to transition their classroom instructor-led training to virtual platforms when the pandemic hit. Some training systems were already using virtual platforms or asynchronous learning tools to deliver training content, but no agency was 100% virtual pre-pandemic. The transition was sudden and there was a steep learning curve for some trainers. Changes made when the pandemic hit may now be the new normal. This QICTake highlights what our QIC-WD sites and team members experienced as child welfare agencies shifted to, and are now embracing, virtual training. What We’re Seeing Finding the Right Tools for …

How Gender And Primary Language Influence The Acquisition Of Economic Knowledge Of Secondary School Students In The United States And Germany, Roland Happ, Susanne Schmidt, Olga Zlatkin-Troitschanskaia, William Walstad

Department of Economics: Faculty Publications

Economics has become an essential component of secondary school curricula in many countries as a result of the growing awareness that young adults need fundamental economic knowledge to manage their personal finances. Accordingly, an increasing number of comparative studies are being conducted of commonalities and differences in students’ economic knowledge and its most decisive influencing factors within and across countries. In this study, we compare the performance of secondary school students in the United States (N = 3517) and Germany (N = 983) on the fourth version of the Test of Economic Literacy. We investigate two personal characteristics that have …

Workforce Trends To Watch In 2023, Cheryl A. Burkhart-Kriesel

Cornhusker Economics

The rise of quiet quitters, digital nomads, and shaky employee trust are some of the major workforce trends that need watching in 2023, according to a recent article published by the Harvard Business School. Coupled with an uncertain economy and a tight labor market, business owners can view these potential trends as either challenges that pull their business down or opportunities that offer a competitive advantage. To leverage these toward business growth and increased productivity, it takes an understanding of how these trends emerged and how they could be an asset in an ever-changing business environment.

Covers: quiet quitters, digital …

Economics Of Deficit Irrigation Utilizing Soil Moisture Probes In The Western Corn Belt, Emily O’Donnell, Lia Nogueira, Cory Walters, E Wesley F. Peterson, Suat Irmak

Department of Agricultural Economics: Faculty Publications

Effective irrigation management is critical for future food supplies and the prosperity of producers engaged in irrigation production. Through a deficit irrigation field experiment, we determine the financial impact on producers caused by changing irrigation costs, corn prices, extreme weather events, and restricting irrigation levels. Results suggest that the optimal economic strategy within our constrained optimization model is to fully irrigate, with the economic impact highly dependent on commodity prices, restriction level, and irrigation costs. The greatest economic losses caused by irrigation restrictions come from decreases in yield. Some simulations resulted in negative profits, indicating that a switch to alternative …

Rising Interest Rates: What They Mean For You And The Economy, Timothy Meyer

Cornhusker Economics

Discusses rising interest rates what they mean for agricultural workers and the economy.

Supporting Virtual Supervision As Part Of A Hybrid Workforce, Quality Improvement Center For Workforce Development

QIC-Tips

More and more public child welfare agencies offer the opportunity to work in a hybrid environment, combining remote work with in-office work. This has raised questions among supervisors about how best to manage a remote workforce. Since research on virtual supervision is fairly limited relative to the popularity of remote work, studies are needed to understand the ways and conditions that influence effectiveness. Available research on remote work indicates that it is moderately associated with greater perceived autonomy and modestly associated with better supervisor relationships, performance, and job satisfaction. It was also modestly associated with decreased role stress and turnover …

2023 Nebraska Crop Production Budgets Higher Costs And Risks, Glennis Mcmclure

Cornhusker Economics

The Nebraska crop budgets are available for the 2023 production season. The 84 budgets indicate cost of production increases. Estimated average economic or total costs per bushel for 2023 corn production are expected to be at least 23% to 25% greater than last year. Soybeans are estimated to be 13% to 19% more in economic costs per bushel, with wheat production costs having jumped over 20% compared to last year and running as high as 63% higher over the last two years combined. Cost scenarios for individual producers can vary based on their timing of input purchases and price variabilities.

The Impact Of Covid-19 And Associated Policy Responses On Global Food Security, Edward J. Balistreri, Felix Baquedano, John C. Beghin

Department of Economics: Faculty Publications

We analyze the impact of the COVID-19 pandemic and associated policy responses on the global economy and food security in 80 low- and middle-income countries. We use a global economy-wide model with detailed disaggregation of agricultural and food sectors and develop a business-as-usual baseline for 2020 and 2021 called “But-for-COVID” (BfC). We then shock the model with aggregate income shocks derived from the IMF World Economic Outlook for 2020 and 2021. We impose total-factor productivity losses in key sectors as well as consumption decreases induced by social distancing. The resulting shocks in prices and incomes from the CGE model simulations …

Nebraska Monthly Economic Indicators: January 27, 2023, Eric Thompson

Leading Economic Indicator Reports

The LEI-N fell by just 0.03% in December 2022. The leading indicator, which is designed to predict economic growth six months in the future, suggests that there will be little growth in the Nebraska economy during the first half of 2023. Three components of the leading indicator worsened in December. There was a decline in airline passenger counts on a seasonally-adjusted basis. Building permits for single-family homes also declined and there was another increase in initial claims for unemployment insurance in Nebraska. One positive component during December was the value of the U.S. dollar. The dollar declined in value which …

The Impact Of Organized Activism On Technology Sharing, Ahmed Chennak, Amalia Yiannaka

Cornhusker Economics

What factors influence a firm's decision to share its technology with competitors? While patent licensing has received considerable attention in the literature, studies have typically focused on the optimal licensing contract for product and process innovations in various market settings. A key finding of this literature is that the optimal licensing strategy depends on the type of the patentee; that is, whether the patentee is a producer in the market (insider patentee) or not (outsider patentee). Little attention has been given, however, to the role the general public can play on firms' incentives to share their innovations through licensing contracts …

Heifers On Feed Indicate Long-Term Liquidation Still Occurring, Elliott James Dennis

Cornhusker Economics

This article was first published in the Livestock Marketing Information Centers' (LMIC) In the Cattle Markets newsletter on January 9, 2023.

Combining the historical quarterly percentage of heifers on feed and cattle inventory report can provide an indicator of how many heifers will be held back for replacement in the 2023 report.

Hedging Your Average Crop Price Using Seasonals, Cory Walters, Richard K. Preston

Cornhusker Economics

In this article, we connect what the industry says and what producers say to improve the disconnect and the decision-making environment associated with hedging. We accomplish this by inspecting the distribution of producer prices with and without hedging in the fall as the distribution contains both yearly outcomes (producer concern) as well as the average outcome (another point of view). Computer models are used to lift the mystery surrounding the role of hedging. Computer models help understand complex processes, allowing for a better decision environment, leading to improved financial standing and stability. Our model reproduces the risk profile that individual …

Nebraska Monthly Economic Indicators: January 6, 2023, Eric Thompson

Leading Economic Indicator Reports

The LEI-N fell by 0.16% in November 2022. The leading indicator, which is designed to predict economic growth six months in the future, has fallen in four of the last six months. Such a decline implies that the Nebraska economy will stagnate during the first half of 2023. Two components of the leading indicator worsened significantly during November. There was an increase in initial claims for unemployment insurance, signaling softening in the Nebraska labor market. There was also a drop in manufacturing hours worked during the month. It will be important to monitor whether these two trends continue since a …

Role Of Social Network On Technology Adoption: Application To Nebraska Producers In The Face Of Undesirable Vegetation Transitions, Sabrina Gulab, Holly K. Nesbitt, Simanti Banerjee, Theresa Floyd, Karina A. Schoengold

Cornhusker Economics

Conclusion

Producers need to have access to information regarding new conservation practices and technologies to ensure land management in the face of ecological threats in general and vegetation transitions (VTs) in the context of our study. This study investigates the role of an individual producer's social network on the willingness to seek information about technologies and management practices and the likelihood of new technology adoption with special attention to risk attitudes and producer spillover effects. Our results provide evidence that network composition and information obtained through a producer's social network don't influence an individual's willingness to seek information about new …

Developing An Ecological Model Of Turnover Intent: Associations Among Child Welfare Caseworkers’ Characteristics, Lived Experience, Professional Attitudes, Agency Culture, And Proclivity To Leave, Dana M. Hollinshead, Rebecca Orsi

QIC-WD Journal Articles

Almost a quarter of the child welfare workforce leaves their job each year, and despite clarion calls over the decades, our insights into dynamics underlying turnover remain limited. Using survey data from 276 caseworkers in a Midwestern state, this analysis explores an array of personality, stress, attitudinal, and perception measures and their association with three measures of turnover intent: thinking about quitting, intending to search, and intent to leave. Findings indicate that controlling for demographic factors, burnout, and confidence in decision support from agency leadership had consistent and strong associations with all three outcomes (positive for burnout; negative for decision …