Business Commons^™

Audio-Technica Strategic Audit, Caleb Druckemiller

Honors Program: Senior Projects (Public)

Audio-Technica is a multinational audio equipment design and manufacturing company specializing in the production of headphones, microphones, and turntables. The company has been a gold standard for professional use since its inception and has recently ventured into consumer markets. Using both internal and external analysis tools, this audit aims to evaluate how Audio-Technica has established itself in the highly competitive audio equipment industry. Specific techniques include Porter’s Five Forces and PESTEL analyses. After conducting this examination of Audio-Techinca and its industry environment, strategic recommendations will be made to best position the company moving forward.

Measuring Diversity, Equity, And Inclusion, Quality Improvement Center For Workforce Development

Workforce Analytics Resources

What is Diversity?

Diversity refers to the degree of differences in the composition of the workforce in terms of such constructs as race, ethnicity, gender, gender identity and expression, sexual orientation, religion, disability, age, national origin, language, or other social identities. Though there are certainly other types of employee differences worth assessing (e.g., acquired diversity characteristics, such as education, skills, personality, preferences, attitudes), the focus here is on inherent social identities, especially those that are related to differences in representation, power, and privilege. Note that diversity is a characteristic of a group, not an individual.

How is Diversity Measured?

To …

Depreciation Changes Ahead, Tina N. Barrett

Cornhusker Economics

When the Tax Cuts and Jobs Act (TCJA) was passed in 2018, a lot of time and focus was placed on all the things that were changing quickly and the things that were 5-6 years out became back burner problems. Amazingly enough, we are now at the stage of the bill where things are starting to phase out. These changes will start to impact tax returns starting in 2023 and will continue increasing taxable income through 2025. The first change is the phase out of the Bonus depreciation. This law has been on the books since 2001 (there was no …

Toward An Effective Approach For On‑Farm Experimentation: Lessons Learned From A Case Study Of Fertilizer Application Optimization In Japan, Takashi S.T. Tanaka, Taro Mieno, Ryoya Tanabe, Tsutomu Matsui, David S. Bullock

Department of Agricultural Economics: Faculty Publications

On-farm experimentation (OFE) is increasing worldwide. Appropriate OFE procedures may differ depending on the characteristics and circumstances surrounding farms, such as climate, field conditions, farm size, degree of agricultural digitalization, and a farmer’s socioeconomic background. This study aims to guide the future development of OFE in Japanese grain farming by examining the experimental setup, data analysis, and farmers’ activities within their socioeconomic and institutional communication and learning networks. The results of this typical OFE case study, which estimates a field’s economicallyoptimal fertilizer variable-rate application map for winter wheat production, are reported. The outcomes of the case study, which are intended …

North Central Extension Risk Management Education Center Helps Producers Manage Risks, Christine Lockert, Sheila Aikanathan Johnson, Bradley D. Lubben

Cornhusker Economics

The Extension Risk Management Education (ERME) program, funded by USDA's National Institute of Food and Agriculture, provides training to help producers learn new strategies to manage complex and growing agricultural risks. ERME strives to achieve this goal by encouraging and funding innovative programs across the country and helping programs focus on tangible results. Four regional grant-making ERME Centers are located across the country at the University of Delaware (Northeast), the University of Arkansas (South), Washington State University (West) and the University of Nebraska-Lincoln (North Central) along with a Digital Center at the University of Minnesota to help administer online application, …

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Program: Senior Projects (Public)

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …

Vanmoof Strategic Audit, Chi-Chun Chang

Honors Program: Senior Projects (Public)

VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.

Producer Long-Term Marketing Opportunities With Ethanol Plants, Austin Harthoorn, Logan Lloyd, Cory Walters, Kate Brooks

Cornhusker Economics

Commodity marketing operates in a complex decision environment with constant information flow, which can conceal long-run financially profitable marketing opportunities for producers. In the corn marketing space, the competitive role of ethanol plants throughout the state may provide producers with long-run financial gains by strategically approaching marketing decisions. In this article, we characterize whether producers can gain financially from strategically marketing corn to ethanol plants. For example, do ethanol plants provide a better long-run return from pre-harvest hedging, spring sale, or harvest sale?

We investigate three important contracting times--forward contract for harvest delivery (called pre-harvest hereafter), harvest delivery, and spring …

Strategic Audit Report Pfizer – Brand-Name Pharmaceutical Manufacturing (U.S.), Madeleine Grimm, Meghan Schuette, Trent Lockard, Connor Boudreau, Kollin Goff

Honors Program: Senior Projects (Public)

The purpose of this strategic audit report is to provide an in-depth analysis of different aspects of Pfizer Inc.’s business operations and an overview of the different types of strategies that Pfizer employs within the Brand-Name Pharmaceutical Manufacturing Industry. The audit contains analyses of the company’s history and strategic leadership strategies, external environment, internal environment, performance, and competitive dynamics. These aspects are examined to provide a foundation for further analysis of Pfizer’s strategies in the context of the environment. This report also analyzes the company’s business and corporate-level strategies, the impact of recent mergers and acquisitions, corporate governance practices, and …

A Strategic Audit Of Tesla Inc., Jayden Boesch

Honors Program: Senior Projects (Public)

This research paper examines Tesla's competitive advantages and challenges, as well as its strategy and objectives in the electric vehicle industry. The paper begins by providing an overview of the electric vehicle market and Tesla's position within it. It then discusses Tesla's business model, strategy, and objectives, as well as its competitive advantages over other firms in the industry. The paper also highlights key resources that Tesla needs to maintain its sustainable competitive advantage in the future, such as research and development, charging infrastructure, and top engineering talent. Finally, the paper identifies challenges that Tesla may face in the future, …

Job Posting, Megan Paul, Nina Williams-Mbengue, Courtney Harrison

QIC-Tips

A job posting must be informative, clear, transparent, and appealing to potential child welfare job candidates. It should also be candidate-centric and answer questions candidates often ask, especially any key information that has turned out to be a dealbreaker for people later in the process. This QIC-Tip is designed to highlight actionable strategies to create a good job posting. Please note that the information presented is not meant to override or supersede local, state, or federal legal civil service or human resources guidance.

Think of the job posting as a marketing opportunity for your agency and highlight the positive aspects …

Measuring Diversity, Equity, And Inclusion In The Child Welfare Workforce, Quality Improvement Center For Workforce Development

QIC-Tips

Some child welfare professionals have stated that there is a critical need for systemic changes to improve diversity, equity, and inclusion, but where do child welfare agencies begin? Although change is never easy, the starting place on the journey to have a diverse, equitable, and inclusive (DEI) workforce is relatively simple. It starts with you—a child welfare supervisor, manager, or administrator. Start by considering what you think you know. Is your knowledge based on perception or data? What experiences shape your perceptions? What tools do you have to measure your workforce? Administrative data sets and surveys that gather both qualitative …

Irrigation-As-A-Service For Smallholder Farmers, Ishani Lal

Department of Agricultural Economics: Dissertations, Theses, and Student Research

Irrigation is a crucial management practice that can help increase food security among smallholders globally while mitigating climate change impacts. High-efficiency irrigation technologies such as drip kits and sprinkler systems are relatively expensive and smallholder farmers cannot afford them to buffer crop yields against low precipitation. In many developing countries, farmers participate in robust informal markets for renting and sharing of irrigation equipment. Such services may be operated by farmers or via a third party such as irrigation start-ups, water user associations, non-governmental organizations, or even government agencies. These services are referred to collectively as Irrigation-as-a-Service (IaaS).

The objective of …

Nintendo Strategic Audit, Stephanie Herridge

Honors Program: Senior Projects (Public)

Nintendo is a Japanese-based multinational company that is one of the primary competitors in the video game industry. It has smaller headquarters located in North America and Europe and continues to pursue new markets and customers. Having remained successful for over a century, Nintendo pursues unique forms of strategy to maintain relevance for current generations of consumers. This strategic audit seeks to dissect Nintendo’s long-term profitability by analyzing the company’s history, competitive resources and advantages, and the current challenges and trends in the video game industry as a whole. The tools used to explore the industry include Porter’s Five Forces …

Realizing The Good Despite Customer Mistreatment, Carissa Kim

College of Business: Dissertations, Theses, and Student Research

Unruly and rude customer behavior is on the rise. Estimates indicate that frontline employees experience ten episodes of customer mistreatment daily. Not only is customer mistreatment detrimental for the frontline employee (e.g., higher turnover, lower job satisfaction, lower well-being, and more), but also for customers that witness (e.g., emotional contagion) or engage (e.g., loss of morals) in these deviant interpersonal behaviors. Extending the body of research on customer mistreatment, my dissertation seeks to investigate silver linings or possible functional consequences of customer mistreatment. My dissertation draws from Emotions as Social Information (EASI) theory to investigate the outcomes of mistreatment in …

Kate Spade Strategic Analysis, Cydne Munson

Honors Program: Senior Projects (Public)

Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.

Johnson & Johnson Strategic Audit, Hannah Headley, Lucy Peterkin, Ryan Nyffeler, Joshua Wiemers, Bailey Birkholtz

Honors Program: Senior Projects (Public)

Johnson & Johnson (J&J) is a healthcare company that generates economic value from its three core business segments: Consumer Health, Pharmaceuticals, and Medical Devices. Recent innovations include new pharmaceutical products, remote clinical trials, automated patient recruitment, improved scientific and digital literacy amongst employees, and innovative digitized models for supply chain planning. J&J has a competitive edge in R&D efficiency, with a 4.35 return on research capital ratio. Sociocultural, technological, and economic factors will play a large role in changing the pharmaceutical industry environment, and J&J is well positioned to benefit from sources of growth such as the increase in aging …

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Program: Senior Projects (Public)

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.

Mckinsey & Company: People And Organizational Performance Strategic Analysis, Sadie Richards

Honors Program: Senior Projects (Public)

McKinsey & Company is an international management consulting firm for businesses, governments, and institutions. It is one of the five largest consulting services in the United States and one of the “Big Three” management consulting firms of the United States. This report focuses on McKinsey & Company’s People and Organizational Performance sector and provides an internal and external analysis to understand how it has gained and maintained a sustainable competitive advantage in its industry. Specifically, this report uses Porter’s Five Forces and a PESTEL Analysis as tools to analyze the macro environment and competition within the industry. Recommendations are given …

Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels

Honors Program: Senior Projects (Public)

A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …

Northern Oil & Gas Strategic Audit, Jacob Hansen

Honors Program: Senior Projects (Public)

Northern Oil & Gas is an energy company that operates in various basins across the United States. The company utilizes a non-operating model, meaning it does not drill wells or operate rigs, but rather partners with operators and acquires fractional working interests in drilling units. This report seeks to understand Northern Oil & Gas’ business model by examining its competitive strategy, advantages, and resources. Internal and external environmental factors are also analyzed using both PESTEL analysis and Porter’s Five Forces. In addition, key challenges facing the company are explored and recommendations are given on how Northern Oil & Gas can …

John Deere Construction Equipment - Strategic Audit, Michael Pallesen

Honors Program: Senior Projects (Public)

John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.

Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and …

Tesla Energy Division Strategic Audit, Kaleb Strawhecker

Honors Program: Senior Projects (Public)

Tesla’s electric vehicle manufacturing operation is the major revenue source for the company. Tesla has established itself as a significant player amongst other automotive manufacturers, specifically in the electric vehicle sector. Many trends are favoring Tesla’s expansion. This audit takes a look at trends and changes through a PESTEL analysis along with Porter’s Five Forces. Both provide an in-depth look into what the environment around Tesla is like. Then, these are used to evaluate Tesla’s major strategies, competitive advantages, and resources it has at its disposal. Finally, the audit will address how the factors allow Tesla to take advantage of …

Lululemon Athletica Strategic Audit, Nolan T. Rinn

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

Diageo Strategic Audit: A Deep Dive Into The Management Strategies Of Diageo, Hailey Hoogers, Maria Alessandro, Joel Myers, Abigail Grimm, Harrison Gates

Honors Program: Senior Projects (Public)

Diageo is a multinational premium drink producer and supplier with over 200 brands and sales in over 180 countries. A conglomerate since its founding, Diageo controls and operates some of the world’s well-known and loved drinks, like Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, and Crown Royal. The firm is an industry leader in consumer insight, innovation and creativity, and sustainability efforts. Diageo believes pursuing sustainability, efficiency, and positive drinking allows them to compete, now and in the future. This audit analyzes the history, leadership, business model, mission, external environment, internal environment, core competencies, recent performance, competitive dynamics, business level …

Career Interests, Sarah Stepanek, Megan Paul

Umbrella Summaries

Career interests reflect individuals’ “trait-like preferences for activities, environments, and outcomes that motivate goal strivings and achievement” (Jones et al., 2020). Simply put, interests are a series of likes and dislikes that develop alongside one’s cognitive abilities and personality to shape human behavior (Jones et al., 2020; Low et al., 2005). Interests, thus, drive the amount of time and effort individuals spend acquiring knowledge and abilities within a certain domain and their pursuit of educational and career goals (Jones et al., 2020). According to vocational choice theory, individuals tend to seek work that aligns with their interests, and when this …

Corn Grain Marketing Strategy Unbiasing For 2023, Matthew Stockton, Shannon Sand

Cornhusker Economics

Discusses cognitive biasing errors that may be employed--in the context of corn market strategizing--such as the Dunning-Krueger effect, availability or distancing bias, gambler's fallacy, and anchoring bias.

Things To Consider Before Co-Signing A Loan, J. David Aiken

Cornhusker Economics

In the context of family farms, includes some general points to consider before you sign a loan guarantee for a family member who is heavily in debt.

Conclusion: Having to consider whether to co-sign a child's loan is a very difficult situation-no one wants to be part of losing part of the family farm or ranch to loan foreclosure. But if the loan guarantee isn't part of a financial turnaround plan that has at least a fighting chance of success, don't sign the guarantee unless you absolutely don't need the money for your own retirement.

Deficit Irrigation Management For Irrigated Corn In Nebraska: Economically Viable?, Lia Nogueira, Cory Walters, Emily O'Donnell, E. Wesley F. Peterson, Suat Irmak

Cornhusker Economics

In this study we determine the economic value of deficit irrigation management using both technological and methodological advancements. The use of soil moisture probes represents the technological improvement. We provide improvements in the methodology as follows. Regarding data, we employ a field-size study, instead of plots, where the irrigation decision is determined by the moisture level in the soil measured through a soil moisture probe. Regarding the understanding of the yield response to water, although we examine the commonly used quadratic function, we improve upon this specification by also examining an alternative response function, the linear response stochastic plateau. Our …