Business Commons^™

How Corporate America Has Been Impacted By Remote Work, Jack Berg

Finance Undergraduate Honors Theses

This thesis evaluates how the new era of remote work has affected organizations and their employers. Specifically, it focuses on the effect remote work has had on productivity and revenue within companies, as well as the mental health and work-life balance implications it has had on employees. Furthermore, this analysis focuses on the history of remote work, how companies have had to adapt in recent years due to the COVID-19 pandemic and how remote work will look in post-COVID-19 times. In addition, all possibilities will be assessed to examine how efficient remote work is in the workplace.

Multiple resources were …

Insomnovation – Natural Sleep Solutions Business Plan, Nikolas Limperis

Finance Undergraduate Honors Theses

Currently, 70 million Americans suffer from some sort of sleep issues from trouble falling asleep, trouble staying asleep, and daytime drowsiness. However, the sleep solutions on the market today are either highly artificial or only address the symptoms of sleep issues rather than the underlying cause. This is what Insomnovation seeks to address. By providing supplementation to seven key vitamins and minerals, Insomnovation hopes to bring a natural solution to put the issue of sleep disorders to rest.

Sona Oral History With A Focus On Corporate Philanthropy, Caleb Fairchild

Finance Undergraduate Honors Theses

The arts scene of Northwest Arkansas has become increasingly woven into the culture of the ever-progressing region, and one of the longest-lasting players in this field is the Symphony of Northwest Arkansas. As a forerunner for so many other fine arts organizations in the area, there is much to learn from the Symphony of Northwest Arkansas. SoNA requested that the University of Arkansas record these experiences of past and present alike in the form of an oral history. As SoNA looks to the future, they recognize the many players who helped the organization to both survive and thrive at various …

Financial Planning Through A Pandemic: A Northwestern Mutual – Fayetteville Internship Experience, Grant Hoeldtke

Finance Undergraduate Honors Theses

For my internship, I worked as a College Financial Representative. As a College Financial Representative, I essentially worked as a full-time financial representative, but without some of the certifications required to offer the full line of products offered by Northwestern Mutual. Throughout the internship, I went through the process of kickstarting my financial advising practice and growing my connections around the Northwest Arkansas and Tulsa areas. I gained experience setting and hosting meetings with potential clients, then creating personalized and customizable financial plans based on the information I received during the client's meeting. Every single meeting and financial plan were …

Theranos: Case Study And Examination Of The Fraud Triangle, Abbey Jennings

Finance Undergraduate Honors Theses

Fraud is a serious issue which carries significant implications. Fraud committed by top level managers is particularly grievous, as it ripples through a firm, harming the company’s shareholders, employees, and credibility, while posing a threat to individuals and society (Zahra, et al.). A common framework in auditing, the fraud triangle, outlines three factors that if present, increase the risk or enable fraud to occur. The three factors are incentive, opportunity, and rationalization to commit fraud (Barlow).

In 2018, the Securities and Exchange Commission (SEC) charged Elizabeth Holmes, founder and CEO of a supposedly groundbreaking health tech company, Theranos, with what …

Target Internship During The Covid Pandemic, Laura Jo Randall

Finance Undergraduate Honors Theses

The coronavirus pandemic has triggered both social and economic changes around the world. Retail companies have been at the forefront of these changes due to widespread supply chain disruptions and supply shortages. Companies have struggled to meet the challenges caused by the pandemic including supply shortages and social distancing. Target Corporation is the eighth largest big box retail chain in the United States (Tanha, 2022). It has faced the challenges with innovation and implementation of new programs this year. During the summer of 2021, I had the pleasure to intern at Target and witness firsthand how this large corporation embraced …

Analysis Of The Technology Hardware, Storage & Peripherals Industry, Siddhant Ramesh

Finance Undergraduate Honors Theses

The Technology Hardware, Storage & Peripherals industry is stimulated by strong trends across numerous end-markets and categories of products. Advancements in 5G, demand for health-conscious wearable devices, and emerging services for next-generation devices are major prospects for the broader hardware industry through 2022. However, Headwinds such as trade wars, the COVID-19 pandemic, and the recession looming, could alter the healthy trends that are noticed. Enterprise spending is seen to keep improving, but consumer spending is encouraged to take a breather in 2022. As such, the outlook for the Technology Hardware, Storage & Peripherals industry for the next 12 months is …

Colgate-Palmolive Customer Development Finance Internship: A Collection Of Journals Entries & Testimonials Of Professional Development, Braden Byrum

Finance Undergraduate Honors Theses

This is a collection of journal entries and testimonials to professional development that I received from my internship with Colgate-Palmolive on the Walmart team. Over the span of three months it serves as a reflection on my purpose and inflictions throughout my day to day during my internship. The skills developed during this experience are monumental in professional development but also expand into my personal life. These themes are relevant to the life ahead of me and this collection will serve as an endorsement to that.

Comparing Actively Managed Mutual Fund Categories To Index Funds Using Linear Regression Forecasting And Portfolio Optimization, Luke Weiner

Industrial Engineering Undergraduate Honors Theses

The global investment industry offers a wide variety of investment products especially for individual investors. One such product, index funds, which are younger than actively managed mutual funds, have typically outperformed managed funds. Despite this phenomenon, investors have displayed a tendency to continue investing in actively managed funds. Although only a small percentage of actively managed funds outperform index funds, the costs of actively managed funds are significantly higher. Also, managed fund performances are most often determined by their fund category such as growth or real estate. I wanted to answer the following question for individual investors: can we …

Walmart Vs Amazon: How Walmart Can Compete With Amazon In The Age Of E-Commerce, Andrew Turner

Finance Undergraduate Honors Theses

In the growing battle between the retail giants, Walmart, and Amazon, it has become clear that Walmart must take steps to secure their place in a market where a pandemic-driven technology enabled e-commerce industry is expected to grow leaps and bounds over the next several years. In order to compete with Amazon, who dominates the majority of e-commerce in the US, Walmart must identify core competencies that drive revenue and customer loyalty and adapt them to a new age of retail. By taking advantage of physical locations and access to customer data, Walmart may be able to continue to offer …

Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila

Apparel Merchandising and Product Development Undergraduate Honors Theses

Consumers shop at multiple retailers for different needs. It is understood that many choose a retailer for an experience and others will shop at large discount retailer for the better savings aspect. These two retailers are constantly working on improving customer experience as well as trying to increase their sales. In a time where E-commerce is at an all-time high, these two retailers also need to consider how other retailers compare against them in different sales categories. Since March of 2020, the retail world shifted with COVID-19 disrupting the supply chain. As retailers solve ways to keep consumers content and …

Corporate America Gives Back: Exploring The Best Practices And Implemented Programs That Help Combat Food Insecurity In America, Emily Uvaney

Marketing Undergraduate Honors Theses

As businesses of all types become more self-aware and responsive to consumers’ interests, they are quickly adapting their business models to include pillars of philanthropy. Philanthropic qualities are especially important in regards to the CPG industry (consumer packaged goods) since they often produce food products. Many consumers and analysts believe that CPGs have a moral obligation to cater to people with various types of dietary needs, restrictions, and preferences while also helping customers meet their nutritional minimums. Companies can aid consumers in a plethora of ways. Beneficial programs can include initiatives like fundraising, food drives, internal employee assistance programs, and …

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …

Helping Small Businesses In Belize, Laura Hollingsworth

Marketing Undergraduate Honors Theses

This paper will discuss my summer internship project with Peacework in Belize. The study abroad Special Projects in Belize with Peacework was supposed to be the summer of 2019. The trip was going to be two months long and while there we were going to get paired with a community leader or a local development organization to work on a community project in Dangriga, Belize. Because of COVID-19, the trip was cancelled for the summer of 2019 and then for the summer of 2020 it was moved to virtual. The Belize team was still paired with people from the community …

Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson

Marketing Undergraduate Honors Theses

From June 2021 to May 2022, I had the privilege of being the Customer Development Intern in the home care department at Colgate-Palmolive. In this thesis I will unpack the experience of working with Colgate Palmolive, specifically as it pertains to my largest project for the company.

The genesis of the project was informed by observations of the company over the course of the internship. The company had a noticeable gap in the data collection tools it was utilizing. I, along with the manager and analyst of the home care team, identified a solution by using Walnut in Google Data …

Creative Brief For Blakeman's Fine Jewelry, Abigail Bouve

Marketing Undergraduate Honors Theses

According to recent trends, the global luxury market has grown due in part to a shift in young adult luxury consumers, including generations Y and Z, and millennials. Recognizing that consumer interest in luxury goods exists within this age range, new marketing strategies and insights are vital to encourage a lifetime of brand loyalty (Eastman, Shin, & Ruhland, 2020). With respect to brand loyalty, if a person were to have an exceptional experience while purchasing their first piece of fine jewelry at a store, then they would be more likely to remain a loyal customer at that same store as …

Achieving Brand Authenticity In The Age Of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen As Complicit, Caitlin Paris

Marketing Undergraduate Honors Theses

As cultural controversies arise, brands experience pressure from consumers and competitors to take a stance. The looming presence of cancel culture has increased this feeling, as users are quick to point fingers at organizations they think are falling short. However, increased brand engagement has created a gap between superficiality and moral accountability. When a crisis strikes, the media arena becomes filled with statements, pleas, and promises, but when the dust settles, those who lack action are quick to be criticized. Companies must strike a balance between focalized brand authenticity and short-term reactivity, in a culture where it is unacceptable to …

A Historical And Practical Analysis For Neuromarketing In Business Practices Today, Scott Wicinski

Marketing Undergraduate Honors Theses

What thoughts come to your mind when you think of the term neuromarketing? In a digital age where personal privacy seems to be diminishing and data exploitation appears to be rising, many people are skeptical about businesses' attempts to combine neurology, psychology, and business. This skepticism is unfortunately, legitimate. Our history reveals plenty of occasions where businesses have exploited their customers through unethical means and traded valuable relationships and resources for profits. However, despite the flaws business can introduce, business is arguably still the most powerful tool for creating value in a community. Through business, customers have had access to …

Harvesting Growth -- An Internship Thesis, Emma Conover

Marketing Undergraduate Honors Theses

During the Summer of 2021, I had the privilege to Intern with Harvest Group in Rogers, Arkansas. During this 12-week internship, I was placed in the Client Services division and was a part of a consumables team that served several clients. I gained invaluable experience from this internship and developed both personally and professionally.

The Ethical Dilemmas Of The True Crime Genre, Jordan Smail

Marketing Undergraduate Honors Theses

Along with the recent mainstream popularity of true crime entertainment, the genre has been increasingly criticized for ethical violations. Interestingly, the centuries-long history of true crime and the moral debates around it has led to an abundance of literature on the subject with little to no consensus. The mere existence of true crime entertainment can even be considered controversial in some cases. For those who produce and market true crime content, a lack of common guidelines means receiving a wide range of feedback. This dichotomy of both backlash and praise being published about the same works reveals a gap in …

Aligning University Of Arkansas Curriculum With Employee Expectations Regarding Analytics Graduates, Ryan Norman

Economics Undergraduate Honors Theses

Institutions around the world need talented data analysts that can handle the influx of data being produced. This is driving an even higher need for well-prepared students that can bring value to the company immediately out of undergraduate or graduate programs. Because of this, what they are being taught needs to align directly with skills and knowledge that are required to be effective within organizations from the jump. This paper considers the alignment of higher education curriculum with employee expectations regarding analytics graduates.

This research paper is designed to determine whether programs, such as the Walton College of Business, need …

Impact Of Fear On Interpersonal And Economic Decision-Making, John Wilson

Economics Undergraduate Honors Theses

Fear is one of the most basic, intrinsic, and powerful emotions an individual may experience when faced with known or unknown threats, imminent pressures, or expectations of approaching doom. Fear may allow an individual to act quickly in a fight-or-flight response. Fear can alter both physiological and psychological frameworks to avoid certain calamity. Fear provides motivation to protect oneself or to effectuate altruistic behavior towards others for the greater good. One lesser explored area of research pertaining to fear and its implications is the influence of fear on interpersonal and economic decision-making. Economic volatility can produce both immediate consequences as …

An Analysis Of The Suspect: The Impact Of Economic Conditions On Crime, Ryan Perez

Economics Undergraduate Honors Theses

Every place in the world experiences a level of crime within its borders, but there is much contention as to which factors lead to crime. Economic conditions, due to their association with poverty, are frequently discussed as a possible contributors to crime rates. This analysis examines four macroeconomic variables (GDP per capita, unemployment rate, inflation rate, and interest rate) and their effect on crime rates (violent, property, and total). After thoroughly reviewing the philosophical nature of crime, the current economic conditions through the lens of the selected macroeconomic variables, and the present criminal landscape throughout the United States and the …

In Sickness And In Health: Effects Of Covid-19 On Felony Crime In Washington County, Arkansas, Layne Roberts

Economics Undergraduate Honors Theses

This research explores potential connections to the COVID-19 pandemic and felony crime levels, as seen in the categories of business crimes, domestic violence, and theft. The COVID-19 pandemic has rearranged what was previously known about the world, in every aspect of life. From jobs to public life to even government, at every level worldwide there was a fundamental change. Therefore, it stands to reason that crime was also affected by this massive shift in the overall state of being. This research examines how much of an effect there was on crime rates in Washington County, Arkansas by measuring amounts and …

Sustainability, A Competitive Advantage In The Corporate World, Samantha Kennelly

Economics Undergraduate Honors Theses

Abstract: Over the years, society has become more aware of the impact they leave on the environment. For this reason, many are wondering what can be done to curb their footprint, and research has shown that customers now more than ever are demanding more sustainable goods. The aim of this paper is to provide an in-depth analysis of the relationship between corporate social responsibility, consumer desires, and sustainability as a competitive advantage. I will first discuss the history and present factors surrounding environmental problems, in particular marine plastic pollution, we face today. I will define microplastics and marine plastics and …

How Student Athletes Can Profit From Their Name, Image, And Likeness Rights, Ryan Bartholow

Finance Undergraduate Honors Theses

A new mixture of state laws and NCAA rules have provided athletes with varying degrees of new protections and opportunities to make money by selling their NIL rights (Murphy, 2021). However, these new NIL rights do not come with any sort of guide on how to begin making a profit. According to Christovich (2021), wealthy D-I schools have spent the past year building their NIL programs and hiring consultants to educate their athletes on the new NIL rules. There are many D-II and D-III schools that may not have the finances available to educate their athletes on how to return …

How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier

Graduate Theses and Dissertations

With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …

How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart

Marketing Undergraduate Honors Theses

Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success. Social …

A Country Prospering On Abuse: Migrant Worker Exploitation And Labor Reform In Qatar, Emma Towe

Marketing Undergraduate Honors Theses

The countries of the Gulf Cooperation Council rely on migrant workers to drive their economies and perform hard labor while simultaneously abusing these workers through the kafala (sponsorship) system. Qatar is not an exception to this rule, even as labor reforms are being implemented. When Qatar was awarded the responsibility of hosting the 2022 FIFA World Cup, an international spotlight on labor abuses followed. Although Qatar has responded by enacting labor reforms, strong evidence shows continued abuse and lax enforcement of new polices. While the economy of Qatar thrives, overworked, underpaid migrant workers, who have little to no rights, continue …

For The Kingdom, Jack Conway

Marketing Undergraduate Honors Theses

For The Kingdom is a tabletop board game that I have developed for my thesis. In my thesis, I would like to cover three areas that have been crucial to the development of the game- the guidebook created to support and facilitate the board game, the changes made due to player feedback and testing, and the potential paths to getting the game to the market. Before Talking about those three areas, however, I will first describe the games genre and a bit about my approach to developing it.