Business Commons^™

"Nobody Reads Books Anymore:" Challenges, Opportunities, And Recommendations For The Book Publishing Industry In A Digital World, Nathan D. Provencher

Marketing Undergraduate Honors Theses

This thesis analyzes the current challenges and opportunities facing the book publishing industry in the digital era. Although recent data suggests a decline in reading for pleasure among U.S. adults, industry revenues remain relatively stable, indicating that traditional measures of reading do not fully reflect industry performance. This thesis examines how digitization influences key aspects of the book publishing industry, including production, marketing, and consumption. Using a combination of secondary research and an interview with a self-published author, this thesis analyzes the impact of digital technology on the industry. The findings indicate key challenges, including increased competition for consumer attention, …

Behind The Game-Day Experience: Sports Marketing In Practice, Catherine S. Boyle

Marketing Undergraduate Honors Theses

This paper examines two internship experiences in sports marketing and athletics administration: one with the Houston Texans and one with the University of Arkansas Athletics Department. With the Texans, responsibilities included sponsorship activation, fan engagement at events such as the CONCACAF Gold Cup and Training Camp, and serving as a player care assistant for players' families. At Arkansas Athletics, work focused on NIL strategy, athlete profile development, basketball scouting, and managing a social media account dedicated to athlete branding. Both experiences made clear how much of sports marketing happens behind the scenes, and how much it depends on relationships.Working in …

Beautiful By Drew Advertising Campaign, Maddilyn R. Fairchild

Marketing Undergraduate Honors Theses

An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration in Marketing and Management-Organizational Leadership. This document includes a creative brief and pitch deck, presented to professionals from the Beautiful by Drew company. It is a comprehensive advertising campaign designed to reach Gen Z shoppers.

Income Distribution And Poverty Rate Changes In Hurricane Katrina-Affected Parishes: A Case Study Of Orleans, Jefferson, Plaquemines, And St. Bernard, 2000-2023, Carly L. Day

Economics Undergraduate Honors Theses

On August 28^th, 2005, the National Hurricane Center announced that a category five hurricane sustaining over 160-mile winds was cruising through the Gulf of Mexico, headed straight for the coasts of Louisiana and Alabama. By August 29^th, 2005, Katrina made landfall in Plaquemines Parish, Louisiana as a category three hurricane. After surviving a significant amount of rainfall, the levee system in New Orleans failed, putting over 80% of the city of New Orleans underwater and leaving many residents without homes (“Hurricane Katrina”, 2025). Despite a mandatory evacuation order, many people were forced to take shelter in …

The Problem Child Of Defense: A Comprehensive Historical Analysis Of The Inherent Imbalances And Structural Contradictions That Have Plagued The United States Military Acquisitions System For Eighty Years, Shepherd E. Dollahon

Finance Undergraduate Honors Theses

This thesis examines the structural contradictions and systemic failures that have defined the United States defense acquisitions system across eight decades of reform. Beginning with the creation of the Department of Defense in 1947 and proceeding through the Hegseth-era reforms of 2025, this analysis traces the cyclical pattern by which each successive administration identified procurement dysfunction, issued legislative remedies, and declared progress — only to produce new failures while leaving the underlying pathologies intact.

The central argument is that the defense acquisitions system has never suffered primarily from mismanagement or insufficient oversight, but from a structurally embedded incentive architecture that …

Integrating People And Technology: Exploring The Validation Of The King And Hughes Hrd, Technology Ethics, And Leadership Scale, Hannah King

Graduate Theses and Dissertations

People and technologies have coexisted within organizations for centuries. In the wave of the fourth and fifth industrial revolutions, however, organizations must place an emphasis on ethically integrating new technologies, like artificial intelligence, alongside people in order to sustain a competitive advantage in the marketplace. A review of the literature identified a need for more research examining ethics in the use of technology by HRD professionals. The purpose of this descriptive research study was to assess the relationship between HRD activities, ethics, and technology and examine the influence that an organization’s code of ethics has on their integration. This study …

Creative Brief For Upkept, Angela Cheng

Marketing Undergraduate Honors Theses

The repair and alterations market is currently outdated and fragmented, despite the demand for repair services. Consumers are willing to spend money on repairs, but there isn’t currently a convenient solution that makes the process easy. Upkept is trying to change this market by offering a more modern, tech-enabled, online solution that makes garment repair simple and accessible. Instead of going to a tailor in person, the process is streamlined. The goal is to make clothing repair feel like an easy, everyday option rather than an expensive inconvenience. Helping consumers save time, be more sustainable, and get more value and …

Cultural Intelligence Recruitment: A Reflection Of Communication And Marketing At Wallace Myers International, Emily Salazar Coutino

Marketing Undergraduate Honors Theses

In an increasingly interconnected global economy, effective international talent acquisition hinges on the ability to navigate cultural diversity and communicate authentically across borders. This reflective thesis, anchored in a two-month internship at Wallace Myers International, a Dublin-based recruitment agency, examines how the cultural backgrounds of consultants and interns from Germany, France, Italy, Hong Kong, and the U.S. influence workplace communication, employer branding, and recruitment marketing. Drawing on Hofstede’s Cultural Dimensions Theory and Inglehart’s Theory of Cultural Transformation, the study analyzes observed communication dynamics among a diverse multinational team and their impact on candidate engagement and client relations. It explores the …

Make Fashion Circular: Extending Brand Loyalty By Extending The Life Of Garments, Madelyn Schillinger

Marketing Undergraduate Honors Theses

This research targets the fashion industry and its journey towards sustainability and circularity, specifically through the rise of clothing resale. It discusses the environmental impact of the overall fashion industry, as well as how secondhand shopping can offset the production of new items. This research also compares third party marketplaces with private, brand-operated resale platforms, exploring how each one benefits both the environment and consumers. Each resale model provides variety in user experiences, profits, and sustainability outcomes. These findings reveal that peer-to-peer platforms have helped normalize secondhand shopping, but brand resale initiatives have a greater control over sustainability and customer …

Creative Brief For Upkept, Ashley A. Wheeler

Marketing Undergraduate Honors Theses

My thesis is a creative brief and pitch for the client Upkept along with an appendix. Upkept is a tech-enabled, affordable, sustainable, online repair and alterations service. The current market for the repair and alterations industry is fragmented and outdated. Consumers want a different solution like Upkept. Our goal was to help Upkept build trust, awareness, increase accessibility, and make repair feel easy, like an everyday option rather than an expensive inconvenience. Our three deliverables for the brand were partnerships with the university and influencers, in-person touchpoints, and expanded drop-off locations and lockers.

Shopper Marketing Thesis For Upkept, Chesney Cox

Marketing Undergraduate Honors Theses

This shopper marketing brand thesis focuses on Upkept, an online tailoring and alterations company based in Rogers, Arkansas. Using research gathered through in-depth interviews, empathy maps and user personas are created to better understand customer motivations, behaviors, and perceptions surrounding clothing repair. Based on these insights, three strategic deliverables, partnerships, in-person touchpoints, and expanded services, are designed to increase brand awareness and encourage a shift in target market attitudes toward clothing repair as a valuable, accessible, and sustainable solution.

Not Just A Drink: The Cultural Evolution Of A Beverage Turned Lifestyle And Its Adaption To Spain, Ava Axtell

Marketing Undergraduate Honors Theses

This research explores the rise of dirty soda in the United States and how a simple customizable beverage evolved into a cultural ritual shaped by social media, treat culture, and the lifestyle norms of the LDS community. It analyzes the cultural meaning behind Swig’s popularity, including how influencers and online aesthetics transformed the drink into a status symbol and daily indulgence. This study also compares U.S. and Spanish cultural values, including individualism, indulgence, and social rituals, to determine how Swig must adapt its product, branding, and store model for successful expansion into Spain. Findings reveal that while dirty soda thrives …

The Impact Of Change In The Legal Definition Of Confidentiality On The Redaction Behavior Of U.S. Firms, Alexey Alferov

Graduate Theses and Dissertations

U.S. public companies may redact information from material contracts in SEC filings as long as such information is not considered to be material by the SEC and when it is the type of information that the registrant treats as private and confidential. In 2021, the SEC revised redaction regulations in response to the expansion of the legal definition of ‘confidential’ by the Supreme Court of the United States. In this paper I examine whether these changes, referred to as FMI Amendments, impact companies’ decision to redact information from their material contracts filed with the SEC. In addition, I extend Thompson …

"Forward Together, Not One Step Back": Southern Women, Joy, And The Revitalization Of A Movement, Katelyn Holly Johnson

Graduate Theses and Dissertations

This study seeks to illuminate the ways that working women across the Southern United States organize labor within their communities both in and outside of the traditional union space. Due to the repressive nature of labor policy across the Southern US, this study focuses on how both unions and non-union organizations in the South generate feelings of collective identity and sustain solidarity. This study explores one central question: How do women in unions and worker-organizations in the South build solidarity and sustain collective action under restrictive labor conditions. Early findings reveal that working women in the South navigate multiple barriers …

The Effects Of Vocational Self-Concept Crystallization And Career Choice On Crop Farming Apprenticeship Completers: An Exploratory Qualitative Analysis, Stormy Zane Speaks

Graduate Theses and Dissertations

Across the United States, a farmer shortage threatens the future of food production as the population continues to grow. However, farming apprenticeship programs may be a solution to this crisis. This study addressed a gap in research regarding the career decision-making processes of farm apprenticeship completers. Specifically, this study sought to identify whether farm apprenticeship completion resulted in greater vocational self-concept crystallization as well as farming as a career choice. Due to the lack of research, an exploratory qualitative research design was most suitable for this study. Donald Super’s self-concept development theory was the theoretical framework. Self-concept development theory was …

Non-Profit Foundation Boards: An Investigation Into Best Practices Using Fayetteville Public Library Foundation Board As A Test Case, Esther S. Beller

Accounting Undergraduate Honors Theses

Effective governance is critical for the success of non-profit organizations, with foundation boards playing a central role in ensuring accountability, strategic direction, and resource allocation for the organization. This thesis investigates best practices for non-profit foundation boards, using the Fayetteville Public Library Foundation Board as a case study to evaluate the efficiency of its governance practices. The research aims to identify whether the foundation board operates efficiently and adheres to established best practices for non-profit governance boards.

To address this, a two-phase methodology was employed. The first phase involved an extensive review of scholarly journals, industry guidelines, and other resources …

From Bean To Cup: Sustainability Practices In A Small Specialty Coffee Roaster, Reese Weathersby

Accounting Undergraduate Honors Theses

Sustainability has become an increasingly important issue in the coffee industry as businesses

face growing pressure to balance profitability with environmental and social responsibility.

While much of the existing research focuses on large corporations and global supply chains, less

attention has been given to how small independent businesses approach sustainability with fewer

resources and different operational constraints. This study examines Doomsday Coffee Roasters,

a small specialty coffee business in Northwest Arkansas, to better understand how sustainability

is practiced at the local level.

Using a qualitative case study approach, the research focuses on four areas of operation: ethical

sourcing, roasting practices, …

Analyzing The Effects Of Message Testing On The Public's Opinion About Gene Editing In Agriculture And Medicine, Luke Sanford Wimpy

Graduate Theses and Dissertations

This paper will present results from the final survey of a multi-stage project examining factors that influence opinions about gene editing in agriculture and medicine. In this final survey, 3,200 U.S. respondents were recruited and randomized to view one of eight videos that communicated the safety of gene editing to determine which factors are most influential in changing opinions. The eight videos were designed based on data collected from focus groups and three previous surveys in this multi-stage project. The eight videos varied by three attributes: messenger, message, and application. The messenger in the videos was either a researcher or …

Consumer Perceptions Of Fda Front-Of-Package Nutrition Labeling, Madison Price

Graduate Theses and Dissertations

The U.S. Food and Drug Administration (FDA) proposed a front-of-package nutrition labeling (FOPL) rule in early 2025 to help consumers more quickly and easily compare the nutritional quality of packaged foods (U.S. Food and Drug Administration, 2025). FOPL is gaining attention as a way to encourage healthier eating habits and consumer choices, but there is still debate over which label format works best. The objective of this study was to examine consumer perceptions, understanding, and trust of FDA FOPL, and to determine how these labels impact purchasing behavior and nutritional decision-making. Data were collected via an online Qualtrics survey distributed …

Corporate Giving In Shifting Political Winds: A Case Study Of Walmart Philanthropy, 2022–2026, Victoria F. Hudson

Strategy, Entrepreneurship and Venture Innovation Undergraduate Honors Theses

The purpose of this paper is to study whether and how Walmart's philanthropic efforts have shifted amidst the recent turbulent political atmosphere in the United States, specifically. It concludes that the shift in political ideals during the relevant time period has an important impact on Walmart’s communication strategies and frequency. I evaluated Walmart’s philanthropic decisions through its press releases from 2022 to 2026, spanning the transition between the two most recent presidential administrations.

Intraday Cotton Futures Price Responses To World Agricultural Supply And Demand Estimates (Wasde) News, Owen Mclane Tyrone

Graduate Theses and Dissertations

Price discovery in agricultural futures markets is augmented by information about supply and demand, leading markets to react when public reports are released. Effective price discovery in futures markets is vital to allocate physical commodities across time, synthesize information, and provide hedging tools. Price discovery in cotton markets is unique because it is less liquid than many other commodity markets. Therefore, our objective is to measure the initial price response in the cotton futures market to unanticipated ending stocks information in the WASDE report; then determine if markets continue to adjust after the initial price change. To meet our objective, …

Elevating The Performance Of Software Development Teams By Leveraging Emotional Intelligence Through Improved Knowledge Sharing, Rajiv Sabherwal, Mary M. Dunaway

Information Systems Faculty Publications and Presentations

Emotional intelligence (EI) plays a crucial role in managing emotions within software development (SD) teams, which often face challenges such as stress and anxiety. EI can enhance knowledge sharing (KS) and team performance, contributing to the success of SD projects. This paper examines EI in terms of four aspects - awareness and management of own and others' emotions - and investigates how they affect KS and team performance. The study is based on survey data from 357 individuals in 86 teams at seven large companies in the United States. Multilevel modeling, specifically using Generalized Structural Equation Modeling in Stata 19, …

Technical Skills And Their Roles In Agribusiness Supply Chain Management Education, Ryan Loy, Logan L. Britton, F. Bailey Norwood

Agricultural Economics and Agribusiness Faculty Publications and Presentations

The integration of advanced technical skills and supply chain management (SCM) tools is critical for the evolving demands of agribusiness. This study identifies the technical competencies, software proficiencies, and educational strategies essential for preparing students to excel in modern SCM roles. Through semi-structured interviews with 26 SCM professionals across US agribusiness sectors, the study highlights the demand for expertise in tools such as SAP, Power BI, and SQL alongside capabilities in data-driven decision-making and adaptability. Despite theoretical preparation, graduates often lack practical experience with industry-standard technologies, underscoring a gap in academic curricula. The findings suggest that agribusiness programs should emphasize …

Exclusive By Design: Engineered Scarcity And Consumer Behavior In Fashion Drops, Caroline Meyer

2026 Research Poster Competition

The drop business model centers on releasing small batches of products, often without much notice, on a recurring or semi-regular schedule. These limited releases, or "drops," sell out quickly and rarely restock, creating urgency and making each product feel exclusive. Consumers are trained to anticipate launches, check for updates, and act fast within minutes to secure items before they’re gone. By tapping into psychological drivers such as scarcity, fear of missing out (FOMO), and the desire for social belonging, the drop model flips traditional retail logic. Instead of keeping shelves full, it withholds. Instead of lowering prices to drive sales, …

Whose Responsibility Is It: Corporate Ethics And Supply Chain Accountability In The Uyghur Crisis, Katelyn Evans

2026 Research Poster Competition

Global supply chains have become increasingly complex, making it difficult to identify and prevent unethical labor practices embedded within everyday consumer goods. In recent years, attention has been directed toward the use of Uyghur forced labor in China, particularly within the fashion and automotive industries. While governments and corporations have faced growing scrutiny, less is known about how consumers perceive responsibility for unethical sourcing and how unethical practices influence their purchasing behavior. This research seeks to examine the question: Whose responsibility is it to address unethical practices in global supply chains? Specifically, the study evaluates perceptions of responsibility across three …

Applied Textile Innovation In Sustainable Design: Evaluating Soy-Based Materials And Embroidery Techniques For Circular Apparel Applications, Jasmine Williams

2026 Research Poster Competition

Applied Textile Innovation in Sustainable Design:Evaluating Soy-Based Materials and Embroidery Techniques for Circular Apparel Applications  AbstractThe global apparel industry is recognized as one of the most environmentally intensive manufacturing sectors, driven by high resource consumption, chemically intensive processing, and linear production systems that generate significant textile waste. In response to these challenges, sustainable fashion research increasingly emphasizes the exploration of bio-based materials and circular design strategies that reduce environmental impact while maintaining functional and aesthetic value. This applied design research project investigates the potential of soy-based textiles combined with embroidery and applique techniques as sustainable strategies for circular apparel applications.Grounded …

Professional Wear For Women Aged 30 And Under Post Double Mastectomy Without Reconstruction, Lilly Davis

2026 Research Poster Competition

This study explores the fit, functionality, and style preferences of professional wear for women aged 30 and under who have undergone double mastectomy surgery and have not had reconstruction, often referred to as ‘living flat’. While there have been advancements to make adaptive post mastectomy clothing that prioritizes recovery or traditional prosthetic solutions, there still remains a gap in professional wear for younger women that encourages confidence and comfort in the workplace. This research aims to bridge that gap in the apparel industry by providing inclusive, adaptive, and empowering options for the professional setting. A mixed-methods design approach will be …

Adaptive Leggings For Crohn’S/Colitis/Isbs Patients With A Colostomy/Ileostomy Bag, Evie Liebbe

2026 Research Poster Competition

Individuals living with Crohn’s disease, ulcerative colitis, irritable bowel syndrome (IBS), and related gastrointestinal conditions often face significant physical and emotional challenges following colostomy or ileostomy surgery. While ostomy bags are essential medical devices that support health and survival, they frequently create difficulties related to clothing fit, comfort, discretion, and self-expression. Despite growing conversations around inclusivity and adaptive apparel, the contemporary fashion market offers limited stylish, affordable, and functional clothing options for individuals with ostomies, particularly younger consumers who value both comfort and personal style. This lack of inclusive design can negatively impact confidence, body image, and overall quality of …

Historical Comparison Of Fashion Symbolism: Evaluating Queen Elizabeth Ii, Princess Diana, And Princess Catherine Of Wales, Rebecca O'Dea

2026 Research Poster Competition

It is no secret that appearance is a determining factor of how one is perceived by others. One of the most significant elements of image is the clothes that one wears. Through dress people reveal aspects about themselves; a person’s attire serves as an expression of their intentions, values, and feelings in relation to their surroundings before any actual interaction takes place. The purpose of this study is to explore the phenomenon of the influential element of dress, specifically within royal costume. Within the public spotlight, the reach and impact of appearance accumulate more attraction and influence. This research focuses …

Exploring Retention And Satisfaction Among Arkansas County-Level Cooperative Extension Employees: A Job Embeddedness Perspective, Rebecca M. Simon

Graduate Theses and Dissertations

Abstract This quantitative study investigated the retention of county-level employees within the Arkansas Cooperative Extension Service (CES) using Job Embeddedness Theory (JET) as the theoretical framework. The research aimed to describe levels of job embeddedness, job satisfaction, and intent to stay, and to examine the relationships among these variables. A census of 328 CES employees was conducted, yielding a 53% response rate. Data were collected through a validated online survey and analyzed using descriptive statistics, correlation analysis, and multiple regression. Results indicated high scores in organizational fit and sacrifice dimensions, while links to organization and community were comparatively lower. Age …