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Full-Text Articles in Business

The External Influence Of International Business Scholarship: Growth, Stabilization, Or Decline?, Gokhan Ertug, Andrew Delios, Yi Li, Zhengchu Zhang Jun 2026

The External Influence Of International Business Scholarship: Growth, Stabilization, Or Decline?, Gokhan Ertug, Andrew Delios, Yi Li, Zhengchu Zhang

Research Collection Lee Kong Chian School Of Business

The influence of international business (IB) scholarship is an active debate (e.g., Bello & Kostova, 2012; Cantwell et al., 2014, 2016; Doh et al., 2023; Tung et al., 2023). Although IB research has expanded in the number of publications, in its sophistication of research design, and in its thematic breadth over the past decades, questions remain regarding its influence beyond the core ecosystem of IB journals. Anecdotally, a pessimistic view has become more commonplace. The concern is that IB has become increasingly self-referential, relying more heavily on IB-related theory extensions and context-specific settings, which could limit its resonance in the …


Settlement Manipulation In Prediction Markets, David Dai, Ruizhe Jia, Shihao Yu Jun 2026

Settlement Manipulation In Prediction Markets, David Dai, Ruizhe Jia, Shihao Yu

Research Collection Lee Kong Chian School Of Business

Prediction markets increasingly list contracts settling on an asset price that holders can move by trading the underlying. We build a model showing that such contracts transfer wealth from prediction-market liquidity traders to manipulators and harm price discovery in the underlying, even as it becomes more liquid. After the launch of Polymarket's five-minute Bitcoin contract, settlement-time spot order flow spikes, causing large price reversals after settlement. Manipulators capture a large amount of profit, mostly from retail. Manipulation is largely absent in the fifteen-minute contracts: lengthening the contract horizon removes it, providing the market-design remedy our model and evidence support.


Not Retirement, But A Rewiring And Fresh Perspectives Post-Dbs, Says Piyush Gupta [Interview With Business Times], Su Shyan Lee, Piyush Gupta May 2026

Not Retirement, But A Rewiring And Fresh Perspectives Post-Dbs, Says Piyush Gupta [Interview With Business Times], Su Shyan Lee, Piyush Gupta

Oral History Collection

In an interview with The Business Times, SMU Chairman Piyush Gupta discussed topics ranging from meditation and conservation to the future of education. On his role at SMU, he emphasised his desire to help shape tertiary education and noted that the rise of AI makes it critical to rethink how we learn. Mr Gupta believes that in an AI-driven world, students must move beyond domain knowledge to focus on interpreting information, "connecting the dots," and engaging others with genuine empathy. He is supportive of a more experiential curriculum at SMU — one that focuses on regional exposure through internships and …


Factors Influencing Patient Recall For Follow-Up In The Multi-Stage Deployment Of Medical Intelligent Screening Systems, Wenjie Chen May 2026

Factors Influencing Patient Recall For Follow-Up In The Multi-Stage Deployment Of Medical Intelligent Screening Systems, Wenjie Chen

Dissertations and Theses Collection (Open Access)

With the deep integration of artificial intelligence (AI) technology in the healthcare sector, intelligent screening systems have achieved significant breakthroughs in predictive accuracy; however, they commonly face a management challenge in clinical implementation: accurate early warnings but limited patient recall. To address this ineffective technological empowerment issue in practice, this study proposes a theoretical framework featuringbidirectional interactions between "technological empowerment" and"relational empowerment" based on empowerment theory to systematicallyinvestigate the dynamic evolution mechanisms and boundary conditions of patient recall willingness under multi-stage, cross-departmental deployment of medical intelligent screening systems. Using a leading municipal hospital as the primary experimental setting, the study …


The Impact Of Successor Differences In Family Businesses On Firm Performance: An Empirical Analysis Based On China Listed Company Data, Xulong Zhao May 2026

The Impact Of Successor Differences In Family Businesses On Firm Performance: An Empirical Analysis Based On China Listed Company Data, Xulong Zhao

Dissertations and Theses Collection (Open Access)

Family businesses are an important pillar of global economic development. Currently, Chinese private enterprises are ushering in an unprecedented wave of intergenerational succession. At this critical historical juncture, "who" takes over and how the succession behavior affects firm performance have become core issues of common concern to academia and practice. Traditional principal-agent theory usually posits that introducing professional managers can break the limitations of family governance and improve corporate efficiency. However, Chinese family businesses are deeply rooted in specific institutional environments and cultural soils, where blood-based "relational trust" and socioemotional wealth (SEW) play irreplaceable roles in power transitions. Therefore, how …


Meritocracy And Equal Access To The Public Sector: A Comparative Analysis Of Accessibility To Public Sector Jobs And Public Services, Beomgeun Cho, Heasun Choi May 2026

Meritocracy And Equal Access To The Public Sector: A Comparative Analysis Of Accessibility To Public Sector Jobs And Public Services, Beomgeun Cho, Heasun Choi

Research Collection School of Social Sciences

This study investigates the impact of meritocracy on equal access to the public sector, focusing on public sector employment and services. While meritocratic principles promote impartiality and fairness in administrative processes, their effectiveness in improving equal accessibility remains understudied and contested. Drawing on the literature linking meritocracy to democratic stability, we argue that strong meritocratic systems enhance equal access to the public sector regardless of social groups and gender by fostering professional stewardship in the bureaucracy and strengthening checks and balances between bureaucrats and politicians. Our findings, drawn from a panel dataset consisting of 161 countries over 49 years, suggest …


Expanding Links Between Work Values And Occupations: Development Of The Occupational Values Inventory (Ovi), Nicholas F. Heimpel, Kevin Hoff, Zihan Liu, Federick L. Oswald, James Rounds May 2026

Expanding Links Between Work Values And Occupations: Development Of The Occupational Values Inventory (Ovi), Nicholas F. Heimpel, Kevin Hoff, Zihan Liu, Federick L. Oswald, James Rounds

Research Collection Lee Kong Chian School Of Business

This research developed the Occupational Values Inventory (OVI), a 30-item measure that expands the content coverage of work values by linking into a broad range of O*NET occupational descriptors, including Work Activities and Work Contexts, along with salary data from the Bureau of Labor Statistics. The OVI assesses 11 work values—Interpersonal, Outdoor, Physical, Leadership, Salary, Prestige, Variety, Interest, Work Hours, Knowledge Utilization, and Autonomy—providing an updated and refined coverage of work values relevant to people and occupations in the modern labor market. Study 1 (N = 768) developed and refined the OVI’s scales using conceptual and psychometric criteria, also reporting …


Bitcoin Options Risk-Reversal Predictability, Meng Hwee Neo May 2026

Bitcoin Options Risk-Reversal Predictability, Meng Hwee Neo

Dissertations and Theses Collection (Open Access)

This dissertation examines whether Bitcoin options risk-reversal (RR) spreads predict future Bitcoin returns, using daily Deribit data from April 2021 to December 2025 (1,723 observations).

In the primary 25-delta, 90-day specification, the RR coefficient is significant at the 1% level in a thirteen-variable baseline regression with Newey–West standard errors. Robustness tests across all available delta–tenor specifications show statistically significant RR coefficients in the majority of configurations, concentrating in the 30–180-day maturity band.

The butterfly spread (BF) also predicts returns. Both remain significant after controls are added: the RR t-statistic increases from 1.91 (univariate) to 3.73 (full baseline), and the BF …


Research On The Spatial Diffusion Process And Influencing Factors Of Traditional Chinese Medicine Brands: Evidence From Beijing Tong Ren Tang, Yuehua Shen May 2026

Research On The Spatial Diffusion Process And Influencing Factors Of Traditional Chinese Medicine Brands: Evidence From Beijing Tong Ren Tang, Yuehua Shen

Dissertations and Theses Collection (Open Access)

Against the backdrop of the dual drivers of the revitalization and development of traditional Chinese medicine (TCM) and the rising demand for health-related consumption, the nationwide expansion of TCM chain brands has become a prominent issue of shared concern for both industry and policy circles. However, existing research largely treats cities as mutually independent units and overlooks the spatial externalities arising from geographic proximity. It also implicitly assumes that the driving factors remain stable over a brand's expansion life cycle. This makes it difficult to capture the dynamic evolution of the logic governing store expansion across different stages. Accordingly, this …


Technological Strategy Paths, Dynamic Capability And Innovation Performance In Complex Product Industries: A Mechanism Study Based On China’S New Energy Vehicle Industry, Fan Zhang May 2026

Technological Strategy Paths, Dynamic Capability And Innovation Performance In Complex Product Industries: A Mechanism Study Based On China’S New Energy Vehicle Industry, Fan Zhang

Dissertations and Theses Collection (Open Access)

In recent years, the new energy vehicle (NEV) industry has developed rapidly, moving from electrification toward an intelligent phase characterized by software-defined vehicles. NEV firms pursue product and technological innovation through diverse strategic paths, including internal research and development, collaborative development, and platform-based development, yet their innovation performance varies. Most extant research focuses on the industry level, offering limited insight into how, at the firm level, different technological paths shape the innovation outcomes through firms’ dynamic capabilities. It still remains unclear whether and how these relationships among paths, capabilities, and innovation outcomes differ across technological domains.

This study adopts a …


The Seller Valuation Of Family Firm Exits: Socioemotional Wealth And Ceo Equity Ownership, Masahiro Nishii May 2026

The Seller Valuation Of Family Firm Exits: Socioemotional Wealth And Ceo Equity Ownership, Masahiro Nishii

Dissertations and Theses Collection (Open Access)

This study examines seller valuation in family-firm exit using the initial asking price from private M&A sales. In the sale of a family firm, it is known that seller valuation may go beyond financial value alone because owners often hold strong emotional attachments to the firm. However, it remains unclear whose judgment brings that non financial value into seller valuation and why this varies across types of family CEOs.

Drawing on socioemotional wealth theory, the study develops the mechanism at the CEO level. I argue that the anticipated SEW loss translates into seller valuation through the CEO’s judgment. When the …


From Catching Up To Surpassing—A Multi-Case Study Of Chinese Latecomer Technology Firms, Baohua Chen May 2026

From Catching Up To Surpassing—A Multi-Case Study Of Chinese Latecomer Technology Firms, Baohua Chen

Dissertations and Theses Collection (Open Access)

In recent years, a number of Chinese latecomer technology firms have grown rapidly and, in some cases, have even moved into leading positions in global competition. As global competition is being reshaped, technologies are evolving more rapidly, and traditional catch-up paths are becoming less viable, how these Chinese latecomer technology firms catch up with leading incumbents has become an important issue in strategic management research. Drawing on the theoretical lens of asymmetrical competition, resource orchestration, and dynamic capabilities, this study adopts an Eisenhardt-style multiple-case design to conduct a longitudinal comparative analysis of six firms—Insta360, Dreame, DJI, Unitree, Transsion, and Royole—and …


An Empirical Study On The Impact Of Eco-Friendly Selling Points On The Purchase Intention Of Young Chinese Consumers, Yang Liu May 2026

An Empirical Study On The Impact Of Eco-Friendly Selling Points On The Purchase Intention Of Young Chinese Consumers, Yang Liu

Dissertations and Theses Collection (Open Access)

Industry consumer research widely portrays Generation Z as an identity-driven cohort that enacts sustainability values through consumption. This narrative is often generalized across cultural contexts, assuming that Western-developed green consumption frameworks can be directly transferred without structural modification. Yet Chinese Gen Z’s e-commerce purchase patterns depart notably from this depiction, raising core questions: Can Western green consumption frameworks be applied to Chinese Gen Z? If so, what theoretical and structural adaptations are necessary?

This dissertation develops and tests an integrated three-pathway model to explain green purchase intention among Chinese Gen Z consumers. The model places utilitarian benefits, self-expression benefits, and …


International Business And Sustainability: Towards An Interdisciplinary Research Agenda, Jonathan Doh, Ans Kolk, Heli Wang May 2026

International Business And Sustainability: Towards An Interdisciplinary Research Agenda, Jonathan Doh, Ans Kolk, Heli Wang

Research Collection Lee Kong Chian School Of Business

The relationship between international business (IB) and sustainability is a complex and multifaceted one. Multinational enterprises (MNEs) both affect and are affected by the social, economic, and ecological (green environment) context in which they are embedded.1 As such, the study of how IB activity influences sustainability and the way that sustainability, in turn, impacts IB, involves incorporating a wide range of drivers, actors, processes, and outcomes. At the same time, sustainability challenges, such as climate change, biodiversity loss, pollution, resource scarcity, economic and social inequality and others, are increasingly systemic, multilevel, and intertwined with geo economic, biophysical and governance dynamics …


Research: What Message Are Your Headphones Sending Your Coworkers?, Oguz Gencay, Michael Schaerer, Trevor A. Foulk May 2026

Research: What Message Are Your Headphones Sending Your Coworkers?, Oguz Gencay, Michael Schaerer, Trevor A. Foulk

Research Collection Lee Kong Chian School Of Business

Walk into almost any modern office, and you will see it: earbuds in, playlists on, and heads down. For many employees, music is an essential tool for focusing, mood regulation, and stamina. For most managers, it is a non-issue as long as performance stays strong. If it helps people concentrate, let them listen to music. At worst, it is a harmless preference, such as drinking coffee or using a standing desk.


Political Costs And Strategic Corporate Communication, Christine Cuny, Jungbae Kim, Mihir N. Mehta May 2026

Political Costs And Strategic Corporate Communication, Christine Cuny, Jungbae Kim, Mihir N. Mehta

Research Collection School Of Accountancy

When subject to public scrutiny, do firms strategically use advertising to reduce expected political costs? Advertising can ease public concerns, thereby reducing the pressure on politicians to act harshly against scrutinized firms and their industries. We use repeated congressional testimony by industry members as a novel way to identify political scrutiny. Our central finding is that scrutinized industries increase their advertising spending 132 percent more in the electorates of politicians overseeing the hearings than in the electorates of other politicians. Further, strategic advertising is complementary to income-decreasing accounting choices and a substitute for lobbying. Overall, our study sheds light on …


Leading Ai Adoption In Organizations: Introducing A Behavioral Human-Centered Approach, Shane Schweitzer, Devesh Narayan, Jack Mcguire, David De Cremer May 2026

Leading Ai Adoption In Organizations: Introducing A Behavioral Human-Centered Approach, Shane Schweitzer, Devesh Narayan, Jack Mcguire, David De Cremer

Research Collection Lee Kong Chian School Of Business

Initiatives to implement AI technologies in organizations fail at an alarming rate. We argue that leading the adoption of AI is not a simple engineering exercise but rather represents a behavioral exercise where change management principles—the process by which organizations plan, implement, and embed changes in practices—are employed. However, many AI initiatives in business focus predominantly on the AI systems themselves, assuming humans will fall in line. To solve this, we integrate ideas from change management with scholarship on human-centered artificial intelligence to offer a behavioral approach that accounts for the impact of AI adoption on humans at all stages …


The Downside Of Generosity: How Rare Giving Fosters Stronger Social Connection, Minkwang Jang, Shereen J Chaudhry, Ayelet Fishbach May 2026

The Downside Of Generosity: How Rare Giving Fosters Stronger Social Connection, Minkwang Jang, Shereen J Chaudhry, Ayelet Fishbach

Research Collection Lee Kong Chian School Of Business

Giving serves not only to benefit others and society but also to foster social connections between givers and recipients. However, more giving is not necessarily merrier. This research finds that social connection depends not only on the act of giving but also on how many others receive the gesture from the same giver. Rare givers—those who give to fewer recipients—are perceived as more socially connected to each recipient than broad givers—those who give to many (the rare giving effect). This effect emerges across diverse contexts, including interpersonal gift exchanges in both new and existing relationships and corporate donations. As a …


From Trees To Treewidth: Inventory Management In Complex Supply Chain Networks, Philippe Blaettchen, Andre Calmon, Georgina Hall, Mohit Tawarmalani May 2026

From Trees To Treewidth: Inventory Management In Complex Supply Chain Networks, Philippe Blaettchen, Andre Calmon, Georgina Hall, Mohit Tawarmalani

Research Collection Lee Kong Chian School Of Business

We propose an exact solution approach to the Guaranteed Service Model (GSM), one of the most widely applied models for optimizing safety stock placement in supply chain networks. Based on linear programming (LP), our approach handles any directed acyclic network and any cost function that depends on a stage's incoming and outgoing service times. It scales polynomially in the number of nodes n in the network, and exponentially in its treewidth, which quantifies how "tree-like" a network is, and can be much smaller than n. This contrasts with existing approaches, which scale exponentially in n. The proof of exactness of …


Fighting Against Recruitment Scams: Theory-Driven Supervised Learning And Empirical Analysis For Digital Fraudulent Recruitment Posting Behavior, Tom (Tianteng) Wang, David (Jingjun) Xu, Keng Siau, Zhongju (John) Zhang May 2026

Fighting Against Recruitment Scams: Theory-Driven Supervised Learning And Empirical Analysis For Digital Fraudulent Recruitment Posting Behavior, Tom (Tianteng) Wang, David (Jingjun) Xu, Keng Siau, Zhongju (John) Zhang

Research Collection School Of Computing and Information Systems

The number of recruitment postings on digital recruitment hiring platforms has increased since the COVID-19 pandemic. However, the weak surveillance and operations of these platforms, combined with the fact that most job seekers have relatively low vigilance and a strong desire for recruitment offers, enable scammers to easily deceive job seekers for their money and confidential information. In this work, we combine prevailing text mining techniques (i.e., ChatGPT with prompting engineering and supervised machine learning) with interpersonal deception theory (IDT) from social science to design an interpretable IT system to predict fraudulent recruitment postings on digital recruitment-hiring platforms. We compare …


The Smallholder’S Dilemma In Agroecological Transitions: The Diseconomy Of Agroecology For Small Farmers In Industrial Agriculture, Qian Forrest Zhang May 2026

The Smallholder’S Dilemma In Agroecological Transitions: The Diseconomy Of Agroecology For Small Farmers In Industrial Agriculture, Qian Forrest Zhang

Research Collection School of Social Sciences

A scalar contradiction exists between agroecology's three goals: while ecological sustainability is best pursued at the landscape scale, social equity and livelihood goals often require organizing production at the small scale of family farms. In China's ‘industrial agriculture of small farmers’, ecological farming practices became economically unviable at small farmers' minuscule scales. Agroecological transitions almost always first go through a scale expansion, a process fraught with tension. The empirical analysis focuses on three ‘ecological farms’ that enjoyed favorable conditions unattainable to smallholders. Yet, lock-ins across five dimensions have either made their operations economically unsustainable or forced compromises in agroecological principles.


Digital Platform Participation, Service Innovation, And Retailer Growth Performance, Xueqiang Chen Apr 2026

Digital Platform Participation, Service Innovation, And Retailer Growth Performance, Xueqiang Chen

Dissertations and Theses Collection (Open Access)

The rapid expansion of the digital economy has fundamentally transformed how firms create and deliver value. As a core infrastructure of the digital economy, digital platforms are reshaping firms’ business activities and market interactions. For brand firms that rely heavily on channel systems, retailers play a dual role as both product distributors and critical interfaces with end customers. However, the rise of digital platforms has significantly altered the operating environment of retailers. While digital platforms provide new channels, they also require retailers to adapt by reconfiguring their business models and service offerings. Although digital platform participation has become increasingly common, …


Research On The Impact Of Digital Transformation On Esg Performance Of Real Estate Enterprises, Lung Tim Tong Apr 2026

Research On The Impact Of Digital Transformation On Esg Performance Of Real Estate Enterprises, Lung Tim Tong

Dissertations and Theses Collection (Open Access)

In the era characterized by the dual carbon goals driving the green transformation of industries and the exponential growth of the digital economy, the real estate sector is at a critical transformation juncture. From a policy-oriented perspective, building codes and energy consumption quota standards issued by the Ministry of Housing and UrbanRural Development and other regulatory bodies have rendered it imperative for real estate enterprises to reduce carbon emissions throughout the entire building life cycle. From the market demand side, consumers' preference for green and intelligent living environments has compelled real estate firms to break through traditional development models. The …


Relationship Between Change In Unrealized Gains Or Losses Of Afs Securities And Credit Spreads Of U.S. Life Insurance Companies, Kwang Liang Yeo Apr 2026

Relationship Between Change In Unrealized Gains Or Losses Of Afs Securities And Credit Spreads Of U.S. Life Insurance Companies, Kwang Liang Yeo

Dissertations and Theses Collection (Open Access)

This study evaluates the transmission of unrealized fair value accounting losses to credit default risk within the United States life insurance sector during a period of unprecedented monetary tightening. Integrating a pre-specified confirmatory econometric framework with a text-based exploratory analysis of regulatory filings, we examine how changes in Other Comprehensive Income (OCI) and benchmark interest rate dynamics shape market perceptions of insurer default probability. Our findings reveal that credit default swap markets do not price OCI variations contemporaneously; instead, they reflect a structural one-quarter pricing lag that aligns with the regulatory timeline of financial disclosures. Furthermore, the relationship between interest …


The Impact Of Private Label Product Choice On Consumers' Hedonic Consumption Behavior, Xiaosong Wang Apr 2026

The Impact Of Private Label Product Choice On Consumers' Hedonic Consumption Behavior, Xiaosong Wang

Dissertations and Theses Collection (Open Access)

The competitive landscape of the current retail market is changing rapidly, and private label products, as a unique product force, are playing a role in the fierce market competition. While extensive research has been conducted on why consumers purchase private label products, the behavioral outcomes of consumers’ private label choices have not been fully explored. Based on the business reality of private brand retailing in China, this study constructs a research model concerning the impact of private brand product choice on hedonic consumption behavior. Grounded in self-awareness theory, the paper proposes four scientific research hypotheses. Through seven empirical studies, it …


A Study On The Capital Market Valuation Effects Of Corporate Ai Adoption: An Empirical Analysis Of Manufacturing Firms In China's A-Share Market, Libin Ma Apr 2026

A Study On The Capital Market Valuation Effects Of Corporate Ai Adoption: An Empirical Analysis Of Manufacturing Firms In China's A-Share Market, Libin Ma

Dissertations and Theses Collection (Open Access)

This dissertation examines whether and how corporate adoption of artificial intelligence (AI) affects capital market valuation in manufacturing firms. As AI is increasingly embedded in R&D design, production organization, supply chain coordination, and operational management, its value implications depend not only on whether firms adopt AI, but also on how AI is deployed within business processes. Existing research has mainly focused on productivity, innovation, labor substitution, and digital transformation, while the enterprise value consequences of differentiated AI application strategies remain insufficiently examined.

Using Chinese A-share listed manufacturing firms from 2015 to 2024 as the sample, this study identifies firm-level AI …


From Suppliers’ Esg Performance To Corporate Bargaining Power With Customers: A Supply Chain Advantage Transmission Perspective, Minghao Du Apr 2026

From Suppliers’ Esg Performance To Corporate Bargaining Power With Customers: A Supply Chain Advantage Transmission Perspective, Minghao Du

Dissertations and Theses Collection (Open Access)

With the growing awareness of sustainable development, Environmental, Social, and Governance (ESG) practices has increasingly become a critical source for firms to meet stakeholder demands and gain new competitive advantages. In particular, under the backdrop of rising supply chain risks, stakeholder concerns are no longer confined to the ESG performance of individual firms; rather, they have expanded to encompass the entire supply chain, attaching equal importance to the ESG performance of both focal firms and their supply chain partners. With the continuous tightening of ESG regulatory requirements, customers may move beyond managing the ESG practices of first-tier suppliers to paying …


Research On The Impact Of Industrial-Financial Cooperation On Corporate R&D Investment, Jiayin Yin Apr 2026

Research On The Impact Of Industrial-Financial Cooperation On Corporate R&D Investment, Jiayin Yin

Dissertations and Theses Collection (Open Access)

The national industrial-financial cooperation pilot policy represents a key strategic initiative to implement China's strategy of building a "financial powerhouse" and guide financial resources toward empowering high-quality development in the real economy. In December 2016, four central government departments in China jointly announced the first batch of national industrial-financial cooperation pilot cities. Leveraging this quasi-natural experiment, this study comprehensively evaluates the impact of the pilot policy on corporate R&D investment activities using a sample of Chinese A-share listed companies from 2014 to 2019.

Research findings indicate: (1) The industrial-financial cooperation pilot policy significantly increases enterprises' R&D investment levels. Specifically, compared …


The Age Of Impact, Scott Fritzen Apr 2026

The Age Of Impact, Scott Fritzen

Asian Management Insights

Across Asia—and increasingly around the world—we are entering what can only be described as an age of impact. Organisations are no longer judged solely by what they produce, but by what changes as a result. Growth remains important, but it is no longer sufficient. Stakeholders—investors, policymakers, partners and the public—are asking a more demanding question: what difference does your work make, and how do you know?


Building The Foundations For Impact, Michael Rich Apr 2026

Building The Foundations For Impact, Michael Rich

Asian Management Insights

For organisations to drive real change, they must treat impact as a strategic commitment and reshape internal structures to support it. An interview with Michael Rich, President Emeritus of RAND Corporation.