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Articles 1 - 30 of 191
Full-Text Articles in Business
The Link Between People's Social Perceptions Of Cultivated Meat Eaters And Their Acceptance Of Cultivated Meat, Xiaoyu Dai, Angela K. Y. Leung, Mark Chong
The Link Between People's Social Perceptions Of Cultivated Meat Eaters And Their Acceptance Of Cultivated Meat, Xiaoyu Dai, Angela K. Y. Leung, Mark Chong
Research Collection School of Social Sciences
Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described …
The Persuasive Effect Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee
The Persuasive Effect Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee
Research Collection Lee Kong Chian School Of Business
Artificial intelligence (AI) technology seeks to emulate humans. One aspect is AI-synthesized voices, used in voice assistants (such as Amazon Alexa, Apple Siri, and Google Assistant) to assistive technologies (such as voiceover narration in product videos). For example, there are currently more than 3.25 billion voice assistants; a number that is expected to touch about 8 billion by next year (i.e., 2023) (Statista 2022). With the extensive availability and enhanced accuracy of AI-synthesized voices, consumer research is starting to examine the impact of AI-synthesized voices on consumer information processing and decision making. The extant literature, however, is relatively limited because …
Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandez, Shu Tian Ng
Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandez, Shu Tian Ng
Research Collection Lee Kong Chian School Of Business
This paper comprises a qualitative (Study 1) and a quantitative phase (Study 2). Study 1 aimed to find out what frames and nomenclature would appeal most to meat eaters – including consumers who have eaten cultivated chicken – in Singapore. It also aimed to discover whether perceptions of cultivated meat's naturalness varied across different age groups. Study 2 assessed which message frame and nomenclature were most effective in fostering consumer acceptance of cultivated meat. In addition, it investigated if age was related to the perception of cultivated meat's naturalness and acceptance, and whether aversion to tampering with nature was negatively …
Public Sentiments And The Influence Of Information-Seeking Preferences On Knowledge, Attitudes, Death Conversation And Receptiveness Towards Palliative Care: Results From A Nationwide Survey In Singapore, Su Lin Yeo, Raymond Han Lip Ng, Tan Ying Peh, May O. Lwin, Poh Heng Chong, Patricia Soek Hui Neo, Jamie Xuelian Zhou, Angel Lee
Public Sentiments And The Influence Of Information-Seeking Preferences On Knowledge, Attitudes, Death Conversation And Receptiveness Towards Palliative Care: Results From A Nationwide Survey In Singapore, Su Lin Yeo, Raymond Han Lip Ng, Tan Ying Peh, May O. Lwin, Poh Heng Chong, Patricia Soek Hui Neo, Jamie Xuelian Zhou, Angel Lee
Research Collection Lee Kong Chian School Of Business
Background: Low awareness about palliative care among the global public and healthcare communities has been frequently cited as a persistent barrier to palliative care acceptance. Given that knowledge shapes attitudes and encourages receptiveness, it is critical to examine factors that influence the motivation to increase knowledge. Health information-seeking from individuals and media has been identified as a key factor, as the process of accessing and interpreting information to enhance knowledge has been shown to positively impact health behaviours. Objective: Our study aimed to uncover public sentiments toward palliative care in Singapore. A conceptual framework was additionally developed to investigate the …
Beyond Anthropomorphism: Unraveling The True Priorities Of Chatbot Usage In Smes, Tamas Makany, Sungjong Roh, Kotaro Hara, Jie Min Hua, Felicia Si Ying Goh, Wilson Yang Jie Teh
Beyond Anthropomorphism: Unraveling The True Priorities Of Chatbot Usage In Smes, Tamas Makany, Sungjong Roh, Kotaro Hara, Jie Min Hua, Felicia Si Ying Goh, Wilson Yang Jie Teh
Research Collection Lee Kong Chian School Of Business
This study examined business communication practices with chatbots among various Small and Medium Enterprise (SME) stakeholders in Singapore, including business owners/employees, customers, and developers. Through qualitative interviews and chatbot transcript analysis, we investigated two research questions: (1) How do the expectations of SME stakeholders compare to the conversational design of SME chatbots? and (2) What are the business reasons for SMEs to add human-like features to their chatbots? Our findings revealed that functionality is more crucial than anthropomorphic characteristics, such as personality and name. Stakeholders preferred chatbots that explicitly identified themselves as machines to set appropriate expectations. Customers prioritized efficiency, …
Workplace Culture Must Emphasise Mutual Respect [In Chinese], Siow-Heng Ong
Workplace Culture Must Emphasise Mutual Respect [In Chinese], Siow-Heng Ong
Research Collection Lee Kong Chian School Of Business
In a commentary, SMU Professor of Communication Management (Education) Ong Siow Heng discussed the importance of having a respectful culture in the workplace. He opined that one way to appreciate employees is to provide equitable pay and career advancement opportunities for staff, so that workers will know that their employer respects their contribution. Even though more forms of disrespect for workers are being addressed by law, Prof Ong opined that improving respect for the workers’ dignity is best managed by those in workplace leadership even before relevant laws are passed, especially in areas that cannot be covered by law. He …
Social Acceptance Vital To Success Of Novel Food Technologies, Mark Chong, Mark Chong
Social Acceptance Vital To Success Of Novel Food Technologies, Mark Chong, Mark Chong
Research Collection Lee Kong Chian School Of Business
In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science of risk perception and behavioural science, and why a risk communication and engagement strategy is an essential component of risk management.
Impacts Of Distributive Comparison Behavior On Corporate Social Responsibility In Supply Chains: The Role Of Small Firms, Mingzheng Wang, Xin Fang, Zizhuo Wang, Ying-Ju Chen
Impacts Of Distributive Comparison Behavior On Corporate Social Responsibility In Supply Chains: The Role Of Small Firms, Mingzheng Wang, Xin Fang, Zizhuo Wang, Ying-Ju Chen
Research Collection Lee Kong Chian School Of Business
Problem definition: In this paper, we explore how a firm’s concern about profit distribution and the size of downstream firms in supply chains affect corporate social responsibility (CSR) investment strategy. Methodology/results: In a supply chain consisting of one supplier and one manufacturer, both players decide whether to invest to reduce CSR violations, and they negotiate over a wholesale price. Distributive comparison behavior makes the manufacturer compare the profit with his equitable payoff, which is determined by the supplier’s profit. Advantageous (resp. disadvantageous) inequality occurs when the manufacturer’s profit is higher (resp. lower) than the manufacturer’s equitable payoff. We compare this …
Boosting Persuasion: The Attention Benefits Of Multiple Narrating Voices, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay
Boosting Persuasion: The Attention Benefits Of Multiple Narrating Voices, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay
Research Collection Lee Kong Chian School Of Business
The "Voice Numerosity Effect”: When hearing different voices narrating a marketing video facilitates persuasion. In a forthcoming paper in the Journal of Marketing Research, we investigate the role of voice (narrator) numerosity in marketing videos (Chang, Mukherjee, and Chattopadhyay 2022). For example, consider the following two real-life examples: a product video introducing Apple’s AirPods Max had two narrating voices while a product video introducing Apple’s new Macbook Pro had a single narrating voice. Does the difference in the number of narrating voices influence consumers’ attention and subsequent behaviour?
Consumers’ Preferences For Ethical Entertainment Consumption: Conceptualization, Development, And Validation Of A Scale, Avirupa Basu, Tamas Makany, Pratap Chandra Mandal, Ashutosh Bishnu Murti
Consumers’ Preferences For Ethical Entertainment Consumption: Conceptualization, Development, And Validation Of A Scale, Avirupa Basu, Tamas Makany, Pratap Chandra Mandal, Ashutosh Bishnu Murti
Research Collection Lee Kong Chian School Of Business
Our study describes the conceptualization, development, and validation of a reliable scale to measure the Consumers’ Preferences for Ethical Entertainment Consumption (CPEEC) in the context of OTT platforms. Past literature has addressed Ethical Consumption in various contexts that hold significant importance among consumers. However, there is limited literature on the Ethical Consumption in the domain of OTT entertainment, which is a new and burgeoning field of literature. Conceptualizing and developing a measurement scale for CPEEC will help measure the ethicality of entertainment like films, web shows and reality shows. The CPEEC scale is developed and validated by performing 33 in-depth …
What You See Is What You Get? Measuring Companies' Projected Employer Image Attributes Via Companies' Employment Webpages, Christian P. Theurer, Philipp Schapers, Andranik Tumasjan, Isabell M. Welpe, Filip Lievens
What You See Is What You Get? Measuring Companies' Projected Employer Image Attributes Via Companies' Employment Webpages, Christian P. Theurer, Philipp Schapers, Andranik Tumasjan, Isabell M. Welpe, Filip Lievens
Research Collection Lee Kong Chian School Of Business
Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies' projected employer image attributes based on their employment webpages. Specifically, we analyze companies' projected employer image attributes by applying computer-aided text analysis (CATA) to the employment webpages of 461 Fortune 500 companies (i.e., more than 11,100 individual pages). Our results show that projected employer image attributes remain relatively stable over time. Moreover, we find relatively low levels of …
Two Studies Exploring The Effects Of Ageing Cohorts And Channel Usage On The Antecedents And Consequence Of Customer Satisfaction, Yongchang Chen
Two Studies Exploring The Effects Of Ageing Cohorts And Channel Usage On The Antecedents And Consequence Of Customer Satisfaction, Yongchang Chen
Dissertations and Theses Collection (Open Access)
A rapidly ageing customer base, and an acceleration in the adoption of self-service technologies (SST) are two major trends which are set to have an increasing impact on how companies manage and satisfy customers. While there has been a rich body of work studying the effects of ageing and SST usage on customers, research on how they might affect cumulative satisfaction appears to be limited. The ageing literature tends to focus on cognition and decision-making processes, while SST research tends to be narrowly focused on SST evaluation and adoption. Our understanding on how ageing affects how satisfied customers are with …
Hci In Southeast Asia: The Journey Forward, E. Sari, J.A. Tedjasaputra, Y. Kurniawan, E. Zulaikha, A. Asfarian, M. Ghazali, A. Sivaji, J.A. Abu Bakar, C.Y. Wong, N.M. Norowi, Tamas Makany, D. Perera-Schulz, T. Chintakovid, S. Nuchitprasitchai, Ethel Ong
Hci In Southeast Asia: The Journey Forward, E. Sari, J.A. Tedjasaputra, Y. Kurniawan, E. Zulaikha, A. Asfarian, M. Ghazali, A. Sivaji, J.A. Abu Bakar, C.Y. Wong, N.M. Norowi, Tamas Makany, D. Perera-Schulz, T. Chintakovid, S. Nuchitprasitchai, Ethel Ong
Research Collection Lee Kong Chian School Of Business
SEACHI 2022 has been conducted to bring HCI and UX leaders in Southeast Asia to discuss the current state-of-the-art HCI and UX teaching, practice, and support they experience in their region. This activity aims to explore the potentials and challenges and identify the gaps amongst different sectors in different countries. Through this workshop, we will have a common understanding of what we face. It explores how we can work collaboratively to achieve a better purpose, i.e., to grow HCI and UX fields in Southeast Asia. This one-day online workshop was conducted as a collocated event of CHI 2022 and was …
Hci Education And Ux Practice: Highlights From Singapore, Tamas Makany, Dharani Perera-Schulz
Hci Education And Ux Practice: Highlights From Singapore, Tamas Makany, Dharani Perera-Schulz
Research Collection Lee Kong Chian School Of Business
This position paper highlights trends in education, practice, and support of HCI/UX in Singapore, a small city-state island in Southeast Asia. The paper was prepared for the 2022 Southeast Asia Computer-Human Interaction (SEACHI'22) virtual workshop on Apr 14, 2022, as part of the ACM CHI Conference on Human Factors in Computing Systems (CHI'22) international conference.
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Perspectives@SMU
Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner
Breaking The Sound Of Silence: Explication In The Use Of Strategic Silence In Crisis Communication, Pang, A., Yan Jin, Youngji Seo, Sung In Choi, Hui-Xun Teo, Phuong D. Le, Bryan Reber
Breaking The Sound Of Silence: Explication In The Use Of Strategic Silence In Crisis Communication, Pang, A., Yan Jin, Youngji Seo, Sung In Choi, Hui-Xun Teo, Phuong D. Le, Bryan Reber
Research Collection Lee Kong Chian School Of Business
Crises present organizations with the “rhetorical exigency” to enact control. Silence is not an option. This study, as the first empirical examination of Le et al’s (2019) seminal study on silence in crisis communication, examines, first, if silence can be strategically used as a bona fide strategy; second, under what circumstances should silence be broken; and third, when silence is broken, how it affects (a) organizational reputation, (b) societal risk perception, and (c) the publics’ crisis information sharing intention. An online experiment was conducted using a nationally representative sample in the United States. Participants were recruited in 2019 via a …
Conflict Positioning In Crisis Communication: Impact Of Antecedent Conditions On Negotiation, Pang, A., Glen T. Cameron
Conflict Positioning In Crisis Communication: Impact Of Antecedent Conditions On Negotiation, Pang, A., Glen T. Cameron
Research Collection Lee Kong Chian School Of Business
Organizations need to position themselves favorably in times of crisis. The conflict positioning conceptualization offers a framework for organizations to do so by integrating insights of crisis communication with negotiation through the following steps. First, understanding the factors that will affect an organization's ability to handle the crisis. Second, based on the influence of these factors, examine the stance the organization will adopt. Third, examine the strategies the organization will embrace. Four, the strategies adopted will impact the conflict property it aims to resolve which will in turn influence the negotiation approach and the relationship dynamics between the organization and …
The Catholic Church Abuse Scandal In Ireland: Two Steps Forward, One Step Back By Pope Francis?, Augustine Pang, Eada Hogan, Igor Andrasevic
The Catholic Church Abuse Scandal In Ireland: Two Steps Forward, One Step Back By Pope Francis?, Augustine Pang, Eada Hogan, Igor Andrasevic
Research Collection Lee Kong Chian School Of Business
Purpose: Ireland is viewed as the shining base for Catholicism. That image is shattered as survivors revealed the abuse in the Magdalene Laundries and Mother and Baby Homes, and sexual abuse by priests. This study aims to examine image repair efforts by the Pope during his August 2018 visit. Design/methodology/approach: Examined against the Letter of His Holiness released days earlier, this study evaluates all the Pope's speeches during his visit to Ireland using the image repair theory (Benoit and Pang, 2008) as its theoretical lens. Findings: Pope Francis used the evasion of responsibility strategy to address the Magdalene Laundries and …
Joint News, Attention Spillover, And Market Returns Predictability, Li Guo, Lin Peng, Yubo Tao, Jun Tu
Joint News, Attention Spillover, And Market Returns Predictability, Li Guo, Lin Peng, Yubo Tao, Jun Tu
Research Collection Lee Kong Chian School Of Business
We analyze over 2.6 million news articles and propose a novel measure of joint news coverage of firms. The measure strongly and negatively predicts market returns, with a monthly R-squared of 3.93% in sample and 6.52% out of sample. The relation is causal, robust to existing predictors, and is especially strong when market uncertainty is high or when market frictions are large. At the firm level, joint news coverage is associated with a 20.3% increase in EDGAR downloads by new IPs from the investor bases of the other covered firms. Our evidence suggests that joint news triggers investor attention spillover …
Communicating Business, Singapore Management University
Communicating Business, Singapore Management University
Perspectives@SMU
Communications heads should have a seat in boardrooms to facilitate strategic communication. But they need to demonstrate how communications drive business
The 2021 Ipr Future Of Communications In Asia Report, Sarah Crawshaw, Alexis B. Fitzsimmons, Tina Mccorkindale, Pang, A., Stephen Thomas, Su Lin Yeo
The 2021 Ipr Future Of Communications In Asia Report, Sarah Crawshaw, Alexis B. Fitzsimmons, Tina Mccorkindale, Pang, A., Stephen Thomas, Su Lin Yeo
Research Collection Lee Kong Chian School Of Business
IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the COVID-19 pandemic, IPR conducted follow-up focus groups with nearly 20 senior communications leaders in Asia in November and December 2020 to better understand the long-term impact of the pandemic on communications in the region. These sessions were conducted according to Chatham House rules, so the participants’ identifiers have been removed.
Understanding Organizational And Socio-Cultural Contexts: A Communicative Constitutive Approach To Social License To Operate Among Top Hong Kong Companies, Angela K. Y. Mak, Suwichit (Sean) Chaidaroon, Alessandro Poroli, Pang, A.
Understanding Organizational And Socio-Cultural Contexts: A Communicative Constitutive Approach To Social License To Operate Among Top Hong Kong Companies, Angela K. Y. Mak, Suwichit (Sean) Chaidaroon, Alessandro Poroli, Pang, A.
Research Collection Lee Kong Chian School Of Business
Embracing a constitutive view of communication, this study explores how organizations in Hong Kong make sense of and negotiate their corporate societal commitment. It does that by examining how the considered organizations construct their engagement in society and talk of their aspirations on identified society-oriented doings by cultural discourse analysis. Findings show that the studied Hong Kong companies constructed their engagement by communicationally relating to other societal actors, establishing we-ness in community engagement actions, incorporating elements of the local cultures (languages and places) and in their reasoning and disclosing emotion-rich considerations. Aspirations were instead presented through a constant reference to …
The 2021 Ipr Future Of Communications In Asia Report, Tina Mccorkindale, Sarah Crawshaw, Su Lin Yeo, Stephen Thomas, Alexis B. Fitzsimmons, Pang, A.
The 2021 Ipr Future Of Communications In Asia Report, Tina Mccorkindale, Sarah Crawshaw, Su Lin Yeo, Stephen Thomas, Alexis B. Fitzsimmons, Pang, A.
Research Collection Lee Kong Chian School Of Business
The communication function within Asian-headquartered organizations is undergoing significant growth and changes that will be pivotal for its future success, according to a new Institute for Public Relations (IPR) research report. The “IPR Future of Communications in Asia” research report investigates key changes that will impact the future of the communications function. The analysis is based on interviews with 30 senior communications executives based in Asia in a variety of industries from 2019 to 2020, and three focus groups with nearly 20 senior communication leaders in late 2020.
Building Digital-Ready Culture, Richard Raymond Smith
Building Digital-Ready Culture, Richard Raymond Smith
Research Collection Lee Kong Chian School Of Business
The rapid change to digital and remote working in organizations around the world has been a great test of human spirit and resilience. Yet, over the weeks and months of meeting and engaging people through cameras and microphones, many have noted that “Things are not quite the same.” While we have replaced the formal physical meetings, the paper-intensive processes, and the auditorium town-hall meetings, many are missing the informal interactions, the social connections, the spontaneous discussions in the day-to-day digital work life. The traditional business handshake has all but disappeared from the planet and many are wondering if it will …
The Impacts Of Ethical Philosophy On The Corporate Hypocrisy Perception And Communication Intentions Toward Csr, Kyujin Shim, Jeong-Nam Kim
The Impacts Of Ethical Philosophy On The Corporate Hypocrisy Perception And Communication Intentions Toward Csr, Kyujin Shim, Jeong-Nam Kim
Research Collection Lee Kong Chian School Of Business
This study investigates how perceptions of corporate hypocrisy from the Corporate Social Responsibility (CSR) activities connect the public’s ethical philosophy to subsequent positive/negative opinion-sharing intention. With special attention to deontology and consequentialism in normative ethics of philosophy, the current study empirically tests a theoretical model of perceived corporate hypocrisy with two causal antecedents (i.e., individual moral philosophy of deontology and consequentialism), and the mediating role of corporate hypocrisy between such antecedents and the publics’ subsequent communication intention (i.e., positive and negative opinion-sharing intentions) toward a firm. Results indicate significant mediation effects of corporate hypocrisy between personal ethical orientations and the …
Us Lawmakers Are Taking A Massive Swipe At Big Tech. If It Lands, The Impact Will Be Felt Globally, Katharine Kemp
Us Lawmakers Are Taking A Massive Swipe At Big Tech. If It Lands, The Impact Will Be Felt Globally, Katharine Kemp
Perspectives@SMU
Five antitrust laws proposed in the US aim to aggressively rein in the market power of “big tech” companies and change the way they do business, writes UNSW Sydney's Katharine Kemp
Impact Of Moral Ethics On Consumers’ Boycott Intentions: A Cross-Cultural Study Of Crisis Perceptions And Responses In The United States, South Korea, And Singapore, Kyujin Shim, Hichang Cho, Soojin Kim, Su Lin Yeo
Impact Of Moral Ethics On Consumers’ Boycott Intentions: A Cross-Cultural Study Of Crisis Perceptions And Responses In The United States, South Korea, And Singapore, Kyujin Shim, Hichang Cho, Soojin Kim, Su Lin Yeo
Research Collection Lee Kong Chian School Of Business
This study investigates the effects of individuals’ ethics on perceptions and responses to a company’s crisis. Drawing on Moral Foundations Theory, it empirically tests a theoretical model of crisis attribution and emotional reaction with two antecedents (i.e., individualizing moral and binding moral) on three outcomes (i.e., crisis attribution, emotions, and boycott intentions), using more than 3000 samples from three culturally-diverse countries - the U.S., South Korea, and Singapore. The study finds that individualizing and binding moral foundations have significant effects on attribution, emotional reaction, and behavioral intentions related to corporate irresponsibility, but that their effects are distinct and vary across …
On The Influence Of Incentive Mechanisms For China’S Current Mixed Ownership Reform On Corporate Performance, Hui Yong Ren
On The Influence Of Incentive Mechanisms For China’S Current Mixed Ownership Reform On Corporate Performance, Hui Yong Ren
Dissertations and Theses Collection (Open Access)
Since the Central Economic Work Conference set the mixed ownership reform as where China’s state-owned enterprises (SOE) can make breakthroughs on reforms in early 2017, enterprises at all levels, from central to local state-owned, have continuously introduced new measures and new deployments involving the reform. The mixed ownership reform (hereinafter referred to as the “mixed reform”) introduces flexible market response mechanisms and innovative management systems from private enterprises into state-owned enterprises to enhance the market awareness of state-owned enterprises, to increase their own competitiveness, vitality and creativity. It aims to build a system that conforms to modern corporate governance and …
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Research Collection Lee Kong Chian School Of Business
While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …
Reputation Matters: Building Internal Trust And Resilience With Effective Communication, Su Lin Yeo
Reputation Matters: Building Internal Trust And Resilience With Effective Communication, Su Lin Yeo
Research Collection Lee Kong Chian School Of Business
Reputation is a crucial driver of business performance. In today’s crisis-ridden business environment, this corporate quality has never been more prized in organizations. Research has time and again demonstratedthat a favorable reputation offers long-term value for organizations. Reputation impacts everything from financial to relationships represented by public’s confidence in brand equity, human capital, earnings and future growth. Reputation-led companies have been shown to set the standard by leading the pack for other businesses to follow, and in times of a crisis, the reputation capital that they have amassed enable them to better recover from economic storms. However, unlike other business …