Business Commons^™

A Mixed Integer Programming Model To Locate Traumatic Brain Injury Treatment Units In The Department Of Veterans Affairs: A Case Study, Murray J. Côté, Siddhartha Syam, W. Brice Vogel, Diane C. Cowper

Management Faculty Research and Publications

For the Department of Veterans Affairs (VA), traumatic brain injury (TBI) is a significant problem facing active duty military personnel, veterans, their families, and caregivers. The VA has designated TBI treatment as one of its physical medicine and rehabilitation special emphasis programs, thereby providing a comprehensive array of treatment services to those military personnel and veterans with TBI. Timely treatment of TBI is critical in achieving maximal recovery, and being in geographical proximity to a medical center with specialized TBI treatment services is a major determinant of whether such treatment is utilized. We present a mixed integer programming model for …

Investment Advice: Go For The Mba, Brooks Holtom, Edward J. Inderrieden

Management Faculty Research and Publications

Business school deans have been rushing to the defense of their graduate degree programs ever since Jeffrey Pfeffer and Christina Fong published their 2002 article questioning the value of an MBA. Not only did those authors debate the worth of the MBA in general, they suggested that the degree was only valuable if it was earned from a top-ranked school. A recent U.S.-based study shows this is clearly not the case. Researchers employed by the Graduate Management Admission Council (GMAC) surveyed thousands of graduates over the course of five years, collecting data that compared the costs and rewards of accredited …

Embracing Globalization: A Study Of Factors Shaping Consumer Acceptance Of Imported Products, Srinivas Durvasula, Steven Lysonski

Marketing Faculty Research and Publications

Free trade as embraced by globalization is altering the world's economies at an unprecedented pace. Yet, this inertia may be stymied by consumers who feel threatened by the changes in their domestic economies and by imported products. This study examines factors shaping consumer acceptance of imported products. With samples derived from Singapore and New Zealand, we explore the impact of consumer ethnocentrism, domestic product quality, the necessity of a product, and cultural openness on acceptance of imports. The findings reveal that only consumer ethnocentrism has a strong association with opposition to imports. The other factors show some impact but in …

An Ethical Basis For Relationship Marketing: A Virtue Ethics Perspective, Patrick Murphy, Gene R. Laczniak, Graham Wood

Marketing Faculty Research and Publications

Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach.

Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives. Earlier studies published in EJM on relationship marketing are featured in a table.

Findings – The proposed ethical relationship marketing approach has three stages (establishing, sustaining and reinforcing) that are paired with specific virtues (trust, commitment and diligence). These and other facilitating virtues are shown in a figure.

Research limitations/implications – The model and its components have yet to …

Globalization, Expectations Model Of Economic Nationalism, And Consumer Behavior, Syed H. Akhter

Marketing Faculty Research and Publications

Purpose – The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is reflected in people’s expectations of their government, domestic firms, and the general public, in terms of restricting the activities of foreign firms.

Design/methodology/approach – A confirmatory factor analysis is conducted to test the model, using the LISREL procedure.

Findings – Results show acceptable fit for the proposed model. Reliability of each of the three dimensions of economic nationalism is in the acceptable range. A nomological validity test showed that economic nationalism is related …

Bringing Global Sourcing Into The Classroom: Experiential Learning Via A Global Software Development Project, Monica Adya, Dhruv Nath, Varadharajan Sridhar, Amit Malik

Management Faculty Research and Publications

The growing trend in offshore software development has imposed new skills requirements on collaborating global partners. In the U.S. this has translated into skill sets that include communications, project management, business analysis, and team management. In a virtual setting, these skills take on a complex proportion. This paper describes an educational initiative in offshore software development between undergraduate students enrolled in a project management course at Marquette University, USA and graduate business students enrolled in an Information Systems Analysis and Design course at Management Development Institute, India. The course replicated an offshore client/vendor relationship in a virtual setting. For faculty …

Analysis Of Competition In The Defense Industrial Base: An F/A-22 Case Study, David R. King, John Driessnack

Management Faculty Research and Publications

Consolidation of the defense industrial base has led to concerns about whether enough competition exists between remaining firms to maintain needed cost reduction and innovation. We examine competition in the U.S. defense industrial base by performing an in-depth case study of Lockheed Martin and the F-22 program that considers multiple tiers of the industrial base. We find that defense firm specialization has led to outsourcing practices and arguably a more robust U.S. defense industrial base. Implications for government policy are identified.

A Review Of Bankruptcy Prediction Studies: 1930-Present, Jodi L. Gissel, Don E. Giacomino, Michael D. Akers

Accounting Faculty Research and Publications

One of the most well-known bankruptcy prediction models was developed by Altman [1968] using multivariate discriminant analysis. Since Altman's model, a multitude of bankruptcy prediction models have flooded the literature. The primary goal of this paper is to summarize and analyze existing research on bankruptcy prediction studies in order to facilitate more productive future research in this area. This paper traces the literature on bankruptcy prediction from the 1930's, when studies focused on the use of simple ratio analysis to predict future bankruptcy, to present. The authors discuss how bankruptcy prediction studies have evolved, highlighting the different methods, number and …

Foundations In Wisconsin: A Directory [26th Ed. 2007], Marquette University - Funding Information Center, Mary Frenn, Jeremy Blackwood, Oana Deselnicu, Alexandria Innes, Sarah Martin, Katie Morrison, Vance Thomas

Foundations in Wisconsin: A Directory

The 2007 edition of Foundations in Wisconsin marks the 26th release of the print directory and the 7th year of the online version (www.wifoundations.org). The directory is designed as a research tool for grantseekers interested in locating information on private, corporate, and community foundations registered in Wisconsin. Each entry in this new edition has been updated or reviewed to provide the most current information available. Most of the data was drawn from IRS 990-PF tax returns filed by the foundations. However, additional information was obtained from surveys, foundation Web sites, annual reports, and newsletters.

Wisconsin foundations continue to grow in …

Retirement [Encyclopedia Entry], Gary A. Adams, Kenneth S. Shultz

Management Faculty Research and Publications

No abstract provided.

Normative Perspectives For Ethical And Socially Responsible Marketing, Gene R. Laczniak, Patrick Murphy

Marketing Faculty Research and Publications

This article presents a normative set of recommendations for elevating the practice of marketing ethics. The approach is grounded in seven essential perspectives involving multiple aspirational dimensions implicit in ethical marketing. More important, each basic perspective (BP), while singularly useful, is also integrated with the other observations as well as grounded in the extant ethics literature. This combination of BPs, adhering to the tenets of normative theory postulation, generates a connective, holistic approach that addresses some of the major factors marketing managers should consider if they desire to conduct their marketing campaigns with the highest levels of ethics and social …

The Impact Of Military Lifestyle Demands On Well-Being, Army, And Family Outcomes, Gary A. Adams, Doris B. Durand, Carl A. Castro

Management Faculty Research and Publications

Adopting M. Segal’s framework, we focused on examining four military lifestyle demands—(1) risk of service member injury or death, (2) frequent relocations, (3) periodic separations, and (4) foreign residence—and their relationships to psychological and physical well-being, satisfaction with the Army, and marital satisfaction. Questionnaire results from 346 spouses living overseas indicated that the impact of separations was negatively related to all four outcomes, while foreign residence was negatively related to physical and psychological well-being, fear for soldier safety was negatively related to physical well-being, and the impact of moving was negatively related to satisfaction with the Army. The results further …

Tests Of Graphic Visuals And Cigarette Package Warning Combinations: Implications For The Framework Convention On Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup

Marketing Faculty Research and Publications

The World Health Organization recently adopted the Framework Convention on Tobacco Control, a groundbreaking public health treaty that will require that warning information in the form of text, pictures, or a combination of these two forms cover at least 30% of the front and back of cigarette packages. In three studies using smokers from the United States and Canada, the authors examine the effects of specific graphic visuals in the context of current U.S. verbal warnings. The findings indicate that including both graphic visual warnings, such as those used in Canada, and warning statements currently used in the United States …

The Impact Of Local Predatory Lending Laws On The Flow Of Subprime Credit, Giang Ho, Anthony Pennington-Cross

Finance Faculty Research and Publications

Local authorities in North Carolina, and subsequently in at least 23 other states, have enacted laws intending to reduce predatory and abusive lending. While there is substantial variation in the laws, they typically extend the coverage of the Federal Home Ownership and Equity Protection Act (HOEPA) by including home purchase and open-end mortgage credit, by lowering annual percentage rate (APR) and fees and points triggers, and by prohibiting or restricting the use of balloon payments and prepayment penalties. Empirical results show that the typical local predatory lending law tends to reduce rejections, while having little impact on the flow (application …

Order Lead-Time Improvement Following Enterprise Information Technology Implementation: An Empirical Study, Mark Cotteleer, Elliot Bendoly

Management Faculty Research and Publications

This paper investigates the influence of enterprise systems implementation on operational performance. The work extends the literature on enterprise systems by focusing on changes in process dynamics as a source for ongoing firm-level performance improvement. A case discussion of Tristen Corporation, a firm that implemented ERP and subsequently experienced benefits through gains to its continuous improvement efforts, is examined in light of theorized impacts of such implementations on process dynamics. Analyses of longitudinal data suggest that performance along a key metric motivating the ERP initiative (i.e., order fulfillment lead-time) showed a significant improvement immediately after system deployment. The data further …

Production And Inventory Management Under Multiple Resource Constraints, Kurt M. Bretthauer, Bala Shetty, Siddhartha Syam, Robert J. Vokurka

Management Faculty Research and Publications

In this paper we present a model and solution methodology for production and inventory management problems that involve multiple resource constraints. The model formulation is quite general, allowing organizations to handle a variety of multi-item decisions such as determining order quantities, production batch sizes, number of production runs, or cycle times. Resource constraints become necessary to handle interaction among the multiple items. Common types of resource constraints include limits on raw materials, machine capacity, workforce capacity, inventory investment, storage space, or the total number of orders placed. For example, in a production environment, there may be limited workforce capacity and …

Sox Goes To College, Craig Piotrowki, Robert Yahr

Accounting Faculty Research and Publications

No abstract provided.

Marketing, Consumers And Technology: Perspectives For Enhancing Ethical Transactions, Gene R. Laczniak, Patrick Murphy

Marketing Faculty Research and Publications

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic "cookies," spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important "marketing and technology" ethical debate.

The Ethics Of Managing Short-Term Earnings: Business Managers And Business Students Rate Earnings Management Practices – Implications For Academia, Don E. Giacomino, Jodi L. Gissel, Michael D. Akers

Accounting Faculty Research and Publications

In 1990, Bruns and Merchant surveyed the readership of the Harvard Business Review (HBR). Their survey asked HBR readers to rate the acceptability of earnings management practices. Prior to that study, researchers and accounting practitioners paid little attention to the morality of short-term earnings management. However, in the wake of highly publicized financial frauds and failures, the profession and academic journals have emphasized the importance of the concepts of earnings quality and earnings management. The Bruns and Merchant survey provided 13 earnings management situations and asked the HBR readers to rate the acceptability of those practices. In this study, we …

Debiasing Omission Neglect, Frank Kardes, Steven Posavac, David Silvera, Maria Cronley, David Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul Herr, Murali Chandrashekaran

Marketing Faculty Research and Publications

Two experiments investigated the effectiveness of two new procedures for improving judgment by increasing sensitivity to missing information. When consumers are insensitive to important missing information, overly extreme product evaluations are formed. However, when consumers are sensitive to important missing information, they form more moderate and appropriate evaluations. Sensitivity to missing information was increased by encouraging consumers to consider their criteria for judgment before receiving product information (Experiment 1) and by asking consumers to rate presented and missing product attributes before providing overall product evaluations (Experiment 2). Both procedures were effective for improving judgment by reducing omission neglect.

What Is Fraud And Who Is Responsible?, Michael D. Akers, Jodi L. Gissel

Accounting Faculty Research and Publications

Research shows that fraudulent activity affecting the financial statements is more prevalent than ever despite the increased attention devoted to the prevention and detection of fraud by companies and professional accountants. Fraud is a critical issue for preparers and users of financial statements, as well as auditors. Each group’s association and involvement with the financial statements is from a slightly different perspective. Even though all individuals in the financial reporting process share the responsibility for the integrity of the financial statements, different perspectives of fraud can and do affect each group’s interpretation of fraudulent activity and responsibility for the prevention …

Real World Classroom, Michael D. Akers

Accounting Faculty Research and Publications

No abstract provided.

The Value Of Foreclosed Property, Anthony Pennington-Cross

Finance Faculty Research and Publications

This paper examines the expected price appreciation of distressed property and compares it to the prevailing metropolitan area appreciation rate. Whether due to individual property or local area heterogeneity in appreciation, the results show that foreclosed property appreciates less than the area average appreciation rate. The magnitude of the deviation is sensitive to loan characteristics, legal restrictions, housing market conditions and marketing time.

An Empirical Study Of Operational Performance Parity Following Enterprise System Deployment, Mark Cotteleer

Management Faculty Research and Publications

This paper presents an empirical investigation into whether the implementation of packaged Enterprise Systems (ES) leads to parity in operational performance. Performance change and parity in operational performance are investigated in three geographically defined operating regions of a single firm. Order lead time, the elapsed time between receipt of an order and shipment to a customer, is used as a measure of operational performance. A single ES installation was deployed across all regions of the subject firm's operations.
Findings illustrate parity as an immediate consequence of ES deployment. However, differences in rates of performance improvement following deployment eventually result in …

Entertainment Industry Ratings Disclosures And The Clear And Conspicuous Standard, Mariea Grubbs Hoy, J. Craig Andrews

Marketing Faculty Research and Publications

This study examined entertainment ratings disclosures against the Federal Trade Commission's (FTC’s) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games industries focus on “ensuring that the rating … and the reasons for the rating … are effectively and clearly communicated to parents” (p. 31). An investigation of a week of prime-time television commercials across six networks revealed that with the exception of dual modality presentation of the letter rating, ratings disclosure information is often incomplete and falls far short of meeting …

Fraud Requirements In Ssars 10, Michael D. Akers, Jodi L. Gissel

Accounting Faculty Research and Publications

With the issuance of Statement on Standards for Accounting and Review Services (SSARS) 10, Performance of Review Engagements, which is effective for review engagements for periods ending on or after Dec 15, 2004, the AICPA Accounting and Review Services Committee requires accountants performing review engagements to make inquiries regarding fraud. Furthermore, the management representation letter must address fraud. The authors reviewed the comment letters that the AICPA received in response to the exposure draft for SSARS 10 and conducted a survey of practitioners after the statement was issued. SSARS 10 amends SSARS 1, Compilation and Review of Financial Statements, primarily …

Finding The Sweet Spot: A Two Industry Study Using The Zone Of Tolerance To Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality enjoyed a similar status in the life insurance industry. Results also confirm that while MSA and MSS both drive satisfaction and loyalty, perceptions of actual service have the strongest correlations with those …

The Evolution Of The Subprime Mortgage Market, Souphala Chomsisengphet, Anthony Pennington-Cross

Finance Faculty Research and Publications

This paper describes subprime lending in the mortgage market and how it has evolved through time. Subprime lending has introduced a substantial amount of risk-based pricing into the mortgage market by creating a myriad of prices and product choices largely determined by borrower credit history (mortgage and rental payments. foreclosures and bankruptcies, and overall credit scores) and down payment requirements. Although sub prime lending still differs from prime lending in many ways, much of the growth (at least in the securitized portion of the market) has come in the least-risky (A-) segment of the market. In addition, lenders have imposed …

States Fight Predatory Lending Laws In Different Ways, Giang Ho, Anthony Pennington-Cross

Finance Faculty Research and Publications

To restrict predatory lending in the subprime (high cost) mortgage market, Congress enacted in 1994 the Home Ownership and Equity Protection Act (HOEPA). This law restricts some types of lending and requires lenders to disclose additional information about loans that have predatory features. Following the lead of federal regulations, at least 23 states, beginning with North Carolina in 1999, have introduced their own predatory lending laws, using HOEPA as a template.1

Perhaps not surprisingly, research focusing on the impact of the North Carolina law found that the rate of applications and originations for subprime loans declined after the law took …

The American Aircraft Industrial Base: On The Brink, David R. King

Management Faculty Research and Publications

An article reviewing the decline in the American aircraft industrial base.