Business Commons^™

Customer Dissatisfaction And Complaining Responses Towards Mobile Telephony Services, Simon Gyasi Nimako Mr

The African Journal of Information Systems

The paper examines customer satisfaction and complaint responses towards Mobile telephony services. The study was a cross-sectional survey involving customers from two mobile telephony companies. Data were collected using a self-administered structured questionnaire and analyzed using SPSS (version 16.0). The study found that customer satisfaction rating differed according to the mobile networks, and previous dissatisfaction significantly influences complaining response. Again, dissatisfied customers tend to complain more than satisfied ones. Moreover, dissatisfaction may not necessarily induce complaining and some satisfied customers may still complain. Furthermore, previous dissatisfaction may not always negatively affect overall satisfaction if it is effectively managed. Finally, the …

A Taxonomy Of Regulations: The Effect Of Regulation On Selling Activities, John F. Riggs

Dissertations, Theses and Capstone Projects

Many companies are faced with rising numbers of regulations with which they must comply. Regulations are particularly common in the areas of employment, environmental protection, and licensing of businesses. In recent years, a growing trend of new regulations has emerged in the selling and sales management business environment, changing the nature and scope of salespeople’s jobs. How do regulations affect the way salespeople do their jobs? This is an important and largely unexplored question. Therefore, the purpose of this study is to empirically construct a taxonomy of regulations that reveals their effect on current selling activities. A total of 7,493 …

Technology In The Aid Of Delivering Economic Content To Teachers: Virtual Economics V. 3, John R. Swinton, Benjamin Scafidi

Faculty Articles

We examine the impact on student achievement of a face-to-face teacher workshop that also provides economics instructors with access to an electronic library of instructional and reference material for their economics classroom—Virtual Economics v. 3 (VE3), offered by the Council for Economic Education. Based on evidence using student and teacher-level administrative data from the Georgia Department of Education and controlling for students’ prior achievement in mathematics, we find evidence that the VE3 workshop experience increases student achievement in high school economics. Our difference-in-differences estimates suggest that teacher participation in the VE3 workshop increases student achievement by 0.061 standard deviations on …

Does Online Cross-Border Shopping Affect State Use Tax Liabilities?, Mikhail I. Melnik, James Alms

Faculty Articles

How does online cross-border shopping affect state use tax liabilities? We collect our own data on actual online cross-border shopping transactions from eBay.com, focusing upon a “representative” commodity classification and a “typical” day. These data allow us to examine the extent of actual online crossborder shopping by buyers, and the subsequent potential impact on state use tax liabilities of buyers. Our results indicate that online cross-border shopping is highly prevalent on eBay, with out-of-state purchases accounting for on average 94 percent of the volume of a state’s online purchase transactions. Even so, given the limited volume of eBay-based transactions relative …

Towards The Deployment And Adoption Of Location-Based Services For Optimal Mobile Communication Operations In Africa, Folasade Dahunsi

The African Journal of Information Systems

Africa is the world’s second largest and second most populous continent with about one billion people. Mobile phones are a major source of communication and means of taking information and technology to rural and remote areas of the continent. With low-cost and readily available mobile phones, underprivileged, low-income earners and rural dwellers can also participate in the Information and Communication Technology (ICT) revolution. Services are introduced by mobile operators and vendors to enhance and optimize this mobile evolution. One of such service is location-based services (LBS); LBS make available personalized services based on the geographical location of the subscriber’s phone. …

The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter

The Kennesaw Journal of Undergraduate Research

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.

Towards Self-Emancipation In Ict For Development Research: Narratives About Respect, Traditional Leadership And Building Networks Of Friendships In Rural South Africa, Kirstin Krauss

The African Journal of Information Systems

In this paper, the author contends that if the outsider-researcher involved in Information and Communication Technology for Development really wants to make a difference and honestly address the emancipatory interests of the developing community, social transformation will have to occur on both sides of the “development divide.” This statement implies both an understanding of the researcher’s own ethnocentrism, prejudice, assumptions and inabilities as well as local concerns, needs, expectations and realities. Using critical social theory as a position of inquiry and learning from the enculturation phases of critical ethnographic fieldwork in a deep rural part of South Africa, the paper …

2012 - The Seventeenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Seventeenth Annual Symposium of Student Scholars, held on April 10, 2012. Includes abstracts from the presentations and posters.

Two Papers On "How Perceptions Of Fairness And Influences Of Social Capital And Source Credibility Matter To Compensation Committees And Investors", Anne M. Wilkins

Dissertations, Theses and Capstone Projects

This paper uses an experimental research design to examine the influences of social capital, source credibility, and fairness on the decision making process of compensation committee members when making an executive compensation decision as well as whether an expectation gap exists between the committee members and nonprofessional investors regarding the judgment. One hundred and one public company compensation committee members and ninety nine nonprofessional investors completed an executive compensation case indicating their support on a scale of 0 to 100 of revising executive incentive pay financial performance targets mid-compensation cycle.

I find outcome fairness to shareholders and management significant influences …

Institutional Theory And Cross-National Differences In International Market Selection For Direct Selling, Charles B. Ragland

Dissertations, Theses and Capstone Projects

This study extends international market selection (IMS) literature by using institutional theory to develop conceptual links between country level factors of market attractiveness and IMS. More specifically, this study examines the extent to which institutional theory and cross national differences can predict attractive markets for direct selling. The hypotheses were tested over a sample of 51 countries from developed, developing, and emerging economies that comprise 91 percent of the worldwide GDP. The use of a marketing channel, in this case direct selling, is unique to IMS empirical analysis as it represents multiple products and services from multiple industries. The analysis …

The Drivers Of Future Generosity Behavioral Intentions Of College Service-Learning Experience Participants, Jeananne Nicholls

Dissertations, Theses and Capstone Projects

This research provides insight into the drivers of generosity behavioral intentions. Behavioral reasoning theory (BRT) is used as the framework for this investigation. First, in BRT, attitudes directly predict behavior and behavioral intentions (Ajzen, 2008; Ranganathan & Henley, 2008; Webb, Green, & Brashear, 2000; Westaby, 2005a, 2005b, 2006). Second, attitudes influence the relationship between "reasons" and behavioral intentions as demonstrated in several studies by Westaby (2005a, 2005b, 2006). Third, the reasons construct has two components: reasons for and reasons against a behavior (Westaby, 2006). Westaby (2005a,2005b) and Briggs. Peterson, and Gregory (2010) empirically explore this construct and demonstrate that it …

Antecedents And Outcomes Of The Investment In Internal Auditing And The Moderating Role Of Family Business Culture, Debra J. Lasher

Dissertations, Theses and Capstone Projects

While the internal auditing function (IAF) has been studied extensively in publicly traded firms, relatively little is known about the function and related outcomes among privately held family businesses. However, family businesses play a leading role in economic production and employment in the U.S. and globally. The blending of family culture with organizational culture in family businesses is a key aspect that differs from nonfamily businesses and across family businesses. This research develops the new construct of family business culture as a replicable measure of the influence of the combined cultures of the family and the business. Both essays include …

Job Embeddedness: Do The Interaction Effects Of Attitude, Personality, And Exchange Relationships Detract From Performance?, Juanne V. Greene

Dissertations, Theses and Capstone Projects

Job embeddedness (JE) research has considered the web of connections that attach an individual to their work organization. Empirical evidence suggests that high JE is related to reduced turnover and improved individual task performance. Scholars have also suggested the potential for negative implications of JE when the web of connections serves to trap the individual in the organization. This study explores the boundary conditions that may add light to this potential dark side of JE by considering how variance in individual attitude, personality, and exchange relationships may moderate the relationship between JE and both performance and counterproductive behavior. Moderated hierarchical …

An Examination Of The Influence Of Top Executives On Entrepreneurial Orientation, James Ruben Boling

Dissertations, Theses and Capstone Projects

This collection of essays examines the influence that top executives have on the level of entrepreneurial orientation (EO) within an organization. EO is defined as the degree to which a firm exhibits behaviors and managerial philosophies that are innovative, proactive and risk-taking. EO is an extensively studied construct, yet there is still much to be explored and understood about its effects and predictors. This study adds to the discussion by examining predictors of EO in the two essays.

Essay 1 examines the influence of top management team characteristics on entrepreneurial orientation and the moderating effect of managerial discretion. It adds …

Extended Stakeholder Orientation: Influence On Innovation Orientation And Firm Performance, Vijay K. Patel

Dissertations, Theses and Capstone Projects

In search of drivers of sustainable competitive advantage, this study integrates aspects of stakeholder theory and market orientation. The work results in the concept of extended stakeholder orientation incorporating proactive elements for the first time. Market orientation focuses on customers and competitors – two key stakeholders. Stakeholder theory seeks to broaden the focus to a wider group of stakeholders including employees and shareholders who together with customers and competitors are seen as ‘essential’ stakeholders. Relationships, interactions and ongoing mutual impact on firm activities involving essential stakeholders are fundamental and frequent. While other views of stakeholder theory place more emphasis on …

The Effects Of Internal Audit Report Type And Reporting Relationship On Internal Auditors' Judgments, Douglas M. Boyle

Dissertations, Theses and Capstone Projects

This study examines the effects of internal audit reports issued to external stakeholders (the public) and internal audit reporting relationship types on internal auditors’ judgments. I use a 4 x 2 between-subjects experiment and practicing internal auditors as participants. I manipulate internal audit report type at four levels ((1) no external report issued by the internal audit function [current state of practice], (2) descriptive external report of internal audit activities, (3) assurance external report on the internal controls, and (4) a descriptive external report of internal audit activities and an assurance external report on the internal controls). Senior level internal …

The Impact Of Ict Investments On Development Using The Capability Approach: The Case Of The Nigerian Pre-Paid Electricity Billing System, Salihu Ibrahim-Dasuki, Pamela Abbott, Armin Kashefi

The African Journal of Information Systems

Most existing ICT for development (ICT4D) literature tends to focus mainly on design, transfer and implementation issues. There is limited focus on the impact of ICT projects on development and little concrete analysis of these initiatives in terms of their long-term developmental impact. In this paper, we use Sen’s notion of capabilities as an evaluative space for ICT project assessment. We employed the freedom concepts of the capability approach to focus on the developmental impact of such projects. We based our evaluation on the Pre-paid Electricity Billing system in Nigeria. Our analysis shows that the pre-paid system failed to fully …

A Lesson Plan For Communicating The Sustainability Of An Enterprise, Clare L. Comm, Dennis F. X. Mathaisel

Atlantic Marketing Journal

Sustainability is the ability to endure. For any organization or any enterprise, sustainability is the ability to remain productive long term while minimizing waste and creating value. An organization can achieve sustainability if it aligns itself with the product and service needs of its customers and wants and interests of its multiple stakeholders. The enterprise, whether it is an ecological, environmental, human, or service enterprise, must possess five “abilities” to be sustainable: availability; dependability; capability; affordability; and marketability. This paper presents a lesson plan or strategy for how an enterprise should communicate/promote sustainability to its stakeholders based on these five …

Marketing Mavens’ Fusion With Social Media, Deborah Lester, R. Keith Tudor, Dolly D. Loyd, Tyra Mitchell

Atlantic Marketing Journal

Maven behavior and its fusion with social media was a natural progression from an auspicious beginning. The acknowledgement of market influencers and their impact on consumer behavior emerged in the discipline literature during the 70’s with a study by Sheth (1971) who recognized the marketing opportunity of information disseminators. The potential publicizing influence of these brokers was investigated by Kotler and Zaltman (1976) whose findings advocated for their inclusion within a communication stratagem. Further examination produced precise demographic variables and personality traits along with the more accurate terminology of market mavens (Feick and Price, 1987) to delineate their unique dispositions. …

Delivering Preventive Health Care Information To More Versus Less Health-Oriented Consumers: A Comparative Demographic Analysis, Joseph D. Cangelosi, Edward Ranelli, David Kim

Atlantic Marketing Journal

Preventive health care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and future. Although PHC information is widely available, people are not utilizing the information to improve their health. We examine PHC information sources utilized by persons who are more health-oriented vs. less health-oriented. The less health-oriented individuals were identified as: low educational attainment, low income, men, younger age, unmarried, and non-White. A factor analysis produced three primary sources of PHC information sources: print, institutional, and electronic and audio-visual delivery systems. An ANOVA compared how more health-oriented individuals …

A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton

Atlantic Marketing Journal

Tourism is an important industry in the United States and for more regional economies, motivating research exploring characteristics of tourist consumers and their travel behavior. This paper deals with the issue of sampling frame generalizability for tourism research. Visitors to state and local welcome centers were compared in terms of their area awareness, respondent and travel party demographics, and expenditures. Significant differences were found between the groups, questioning the generalizability of data collected at state welcome centers.

Exploring The Strategic Use Of Platform-Based Planning, Ellen Thomas

Atlantic Marketing Journal

Platform planning is a strategy that can be effectively used to manage today’s rapidly changing environment. It is the process by which core elements are identified and used as a foundation for future growth. Although platform planning is most often associated with product design, its value is now being acknowledged along other dimensions of marketing strategy such as brands, target markets, geographical markets, and business processes. This paper summarizes literature introducing different dimensions of marketing strategy that platform planning can be applied to. Next it introduces findings from engineering literature regarding the benefits and risks associated with this type of …

Shopping Cart Abandonment In Online Shopping, Laura S. Egeln, Julie A. Joseph

Atlantic Marketing Journal

Shopping cart abandonment in online shopping is a growing concern for retailers because it represents lost sales. This study looks at perceived risk and perceived ownership in relation to shopping cart abandonment. It is hypothesized that perceived risk in intended behavior will affect actual purchase behavior and perceived ownership in intended behavior will positively affect perceived ownership in actual behavior. It is believed that decreasing risk will also decrease cart abandonment and increasing ownership will increase transaction completion therefore decreasing cart abandonment. A survey was administered and results showed that the most common perceived risk in abandoning the cart was …

An Exploratory Model Of The Antecedent Factors Contributing To Fan Support/Attendance At Hbcu Basketball Games, George W. Stone, Kathryn T. Cort, Japhet Nkonge

Atlantic Marketing Journal

The factors that impact attendance at sporting events in general and at small college sporting events in particular have been widely examined by sports marketing academicians. Among the various factors emerging over two decades has been attendance based on identity with individual teams and players, to idiosyncratic factors such as the environment and the entertainment value of the sporting event itself. Less is known, however, about what creates and promotes the desire to attend sporting events associated with historically black colleges and universities (HBCU’s). HBCU’s, like their other small college athletic departments, are now facing financial difficulties because of dwindling …

Intellectual Capital And Firm Performance: An Empirical Study Of Software Firms In West Africa, Mohammed-Sani Abdulai, Youngsun Kwon, Junghoon Moon

The African Journal of Information Systems

This study investigates factors instrumental to the success of software industries of the 3I Nations (India, Ireland and Israel), examines the relationship between its elements, and studies the performance of software firms in West Africa. The study draws on concepts from multiple theoretical perspectives to develop a model for assessing the relationship between intellectual capital of software firms and their performance. The developed model was experimentally validated through a field survey of 83 software companies in West Africa using the Partial Least Square method. The survey results show significant relationship between the elements of intellectual capital and competitive capabilities of …

The Role Of Family Ownership In International Entrepreneurship: Exploring Nonlinear Effects, Salvatore Sciascia, Pietro Mazzola, Joseph H. Astrachan, Torsten M. Pieper

Faculty Articles

Empirical research on international entrepreneurship is growing, but results on the role of family ownership in this phenomenon are inconsistent. We believe these inconsistencies owe to prior researchers having not yet investigated nonlinear relationships. Drawing on opposing perspectives of stewardship and stagnation, we explore potential benefits and drawbacks of family ownership for international entrepreneurship and explore nonlinear relationships among these two variables. Using a sample of 1,035 US family businesses and applying ordinal regression analysis, we find an inverted U-shaped relationship between family ownership and international entrepreneurship: International entrepreneurship is maximized when family ownership stands at moderate levels. We discuss …

Threats To Information Security Revisited, Michael Whitman, Herbert J. Mattord

Faculty Articles

The battle for the protection of information assets continues to rage at all organizations, big and small. In the ever-changing world of information security, new threats emerge, and old threats remain potent risks to poorly prepared organizations. It is critical to the ongoing protection of valuable information assets to understand these threats, new and old. This study seeks to inform organizations and researchers about the characteristics of specific threat categories and the relative dangers they pose. In addition, the study provides updated findings of a study conducted in 2002. New findings reveal the more things change, the more they stay …

Ceos, Cfos, And Accounting Fraud, Douglas M. Boyle, Brian W. Carpenter, Dana Hermanson

Faculty Articles

The article focuses on fraudulent financial reporting, which has been a long-standing concern for the U.S. investors. It discusses the findings of a study that provides valuable insights into the role of chief executive officers (CEO) and chief financial officer (CFO) in the prevention of such situation. Also provided are key anti-fraud resources including a fraud risk management program, the assessment of fraud risk exposure and prevention techniques.

Perceptions From Academia On The Use Of Current Marketing Metric, Shane Smith

Faculty Articles

As a great source of generating revenue to the organization, it is agreed that marketing not only drives customer's actions but also can be measured in terms of financial equity. Yet, many often view marketing as an expense rather than that of an investment. This paper looks to evaluate the common methods of measuring marketing's role within the firm. A study was performed to investigate the perceptions of marketing metrics from faculties in four major business degree disciplines. These beliefs in use today demonstrate the difficulty that marketing managers have in building credibility within their departments.

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty Articles

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …