Business Commons^™

Impact Of Automonous Delivery And Last-Mile Logistics, Michael G. Kay, Peerapol Sittivijan, Bhagyalakshmi V. Shrikrishna, Bharat Kulkarni

International Material Handling Research Colloquium

Poster 19

15th International Material Handling Research Colloquium Program, College Industry Council On Material Handling Education, Mhi

International Material Handling Research Colloquium

Official Conference Program

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Taking Flight – July 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Katie McGrath
• MBA Alumni Highlighted on Poets & Quants
• Cote: Financial Figures You Should Monitor
• Georgia Southern's Q1 2018 Economic Monitor Reports Expected Upswing Later in the Year
• Halaby Featured on WalletHub

Drone Implementation: Regulatory Barrier, Mitchell Mayes

Honors College Theses

This paper discusses the relationship of the regulatory barriers and the level of innovation with regards to drones in the logistics industry. This relationship is shown in a cohesive and understandable two-by-two matrix that combines both industry and academic articles using a context analysis. This entire matrix not only shows where we are currently with drone technology but also where we are headed within logistics. This matrix can also be used to show how industries can move from different portions of the industry to one that works better for the business model they are pursuing. Also, the matrix can help …

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Taking Flight – June 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Morrell McCaskill
• MBA Alumni Highlighted on Poets&Quants
• Georgia Southern Human Resource Management Student Chapter Earns International Award
• AICPA Recognizes College of Business Alums with Elijah Watt Sells Award
• Alumni Gather in D.C./Virginia
• Economics Professor Visits Czechia
• Logistics Students Awarded Scholarships

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Beyond Higher Ed Marketing: Unsanctioned User Generated Content, Jordan Taylor Salvador

Honors College Theses

The impact of User Generated Content (UGC) on higher-education marketing is an entirely untouched area of marketing research, therefore the current study aims to better understand how widely disseminated this content is among students, how they perceive this content and its impact upon their university, as well as what kinds of students are drawn to participate in and consume this content. A sample of 187 university students at a large public institution were surveyed regarding their engagement with UGC content associated with their school, and the ways in which it may effect their perception of the institution.

Taking Flight – May 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Jesse Nkemka
• A New Era for the College of Business
• Mooney Named New Graduate Programs Director
• New Director of Student Engagement
• Business Abroad Devember 2018 Announced
• Hospitality Students Experience NOLA
• Students Participate in Georgia Logistics Summit
• Savannah Traffic Club Awards Scholarships
• Sales Program Receives Recognition
• IS Through the Ages
• Business Alum Inducted into Boys & Girls Club Alumni Hall of Fame
• Eagles on Wall Street
• BIG Cafe
• Cote: Set Content Guidelines for Business Facebook Page

Inside Sales Vs. Outside Sales & The Evolving Art Of Communication, Garrett Chapman

Honors College Theses

The 21^st Century market is defined by the rise of technology and the level to which different businesses adapt to these innovations. The modern-day sales market has entered a new era of interaction between buyer and seller. While the traditional method of sales, entailing an inside representative supporting outside salespeople still exist, many companies have invested heavily into a strictly inside sales method. Inside sales is cost-effective for businesses, but it removes the benefits of non-verbal communication from the buyer and seller. Research was conducted through a detailed literature review and interviews of industry professionals in both the inside …

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Dynamic Logistics Enabled By Iot, Madeline K. Conner

Honors College Theses

The implementation of Internet of Things technology is becoming increasingly popular in the logistics industry due to its promise of valuable payoffs. The benefits will span across the entire logistics value chain, and benefits from IoT implementation will also impact areas such as operational efficiency, safety, security, and customer experience, while redesigning traditional business models. This report specifically focuses on creating a dynamic logistics system using the Internet of Things. The findings of this report focus on the associated cost savings between traditional logistics systems, and a daily dynamic model enabled by IoT technology. By applying IoT to logistics operations …

Taking Flight – April 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumi Spotlight -- Kimberly Owens
• Georgia Southern University Online MBA Ranked in Top 20 by Poets&Quants
• Studies Show Potential for Spaceport Camden
• Eagle Executive Society -- Student Chapter Hosts Annual Dinner
• Billy Hickman Named Humanitarian of the Year, Honored at the 30th Annual Deen Day Smith Awards
• Young Alumni Give Back
• Georgia Southern's Economic Monitor Reports Continued Growth Despite Hurricane
• Logistics and Supply Chain Management Moves Up in Rankings
• Georgia Southern Logistics and Supply Chain Team Wins 10th Annual IANA Case Competition
• BIG Cafe
• Candler County Hospital Impact Reveal
• Leadership Symposium -- Logistics

Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle

National Youth Advocacy & Resilience Conference

The Foundation for Economic Education (FEE) aims at equipping Title 1 schools with free, hands-on, engaging materials that any teacher can facilitate either individually or in a classroom setting with no background in entrepreneurship necessary. These versatile lessons, courses, and workshops teach the entrepreneurial mindset optimizing opportunities for grades 8-12 students no matter which life/career path they choose.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Consuming Digital Technologies To Enact Identities: An Exploratory Study Among Mothers, Meera Venkatraman

Journal of Applied Marketing Theory

This manuscript explores mothers’ consumption of digital technologies to enact their individual, relational, and familial identities. Using multi-method qualitative research techniques including phenomenological interviewing, image- based auto-elicitation, and home visits, it finds mothers purposefully consume digital technologies to negotiate, construct, and enact identities. Specifically, mothers use a repertoire of four appropriation strategies: mastering, partnering, domesticating, and avoiding. Mastery is a multi- year project in which mothers enroll in digital educational programs, qualify, and create new professional identities. In domestication, mothers assert themselves on technology managing their inclusion/exclusion in the time and spaces of family life, thereby enacting parental identities. In …

The Impact Of Bilingual Labeling In The U.S. On Package And Product Evaluation, Mahesh Gopinath, Myron Glassman, Prashanth Nyer

Journal of Applied Marketing Theory

This paper explores the effect of bilingual (English-Spanish) product packaging on the perceptions of U.S. consumers toward the package and the product inside. Two experimental studies show that 1) products in bilingual packages are seen as targeting Hispanics living in the U.S., 2) package characteristics and the product itself are rated lower when the product is in a bilingual package versus an English-only package, especially among highly ethnocentric subjects, and 3) of the three bilingual formats tested (English on two sides with Spanish on the other two; an English paragraph followed by a Spanish paragraph on the same side; and …

An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo

Journal of Applied Marketing Theory

This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.

Taking Flight – March 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Paul Newman
• Entrepreneurship Faculty Member Highlighted in Knowledge Review
• Eagle Sales Showcase Boot Camp
• Logistics Roundtable
• Finance & Economics Meet & Greet
• Sales Students Place at the Toledo Sales Competition
• School of Accountancy Hosts PKM Etiquette Dinner
• Senior Marketing Student Wins at Conference
• Finance Association Visits the Federal Reserve Bank
• Inside Bulloch Business with DeQayne Grice -- Real Help to Get Your Business off the Ground
• Darron Burnette Presented with James H. Blanchard Leadership Award
• Finance Association Hosts Caleb Tucker
• BIG Cafe

Examining Differences Among Primary And Secondary Rivals: Are Fan Perceptions, Behavioral, And Consumption Intentions Influenced By Degree Of Rivalry?, Cody T. Havard, Lamar Reams

Journal of Applied Marketing Theory

The current study investigated how the relevance of a rival influences perceptions and behavioral intentions toward the rival and favorite team. In particular, fans of intercollegiate athletics reported their (1) perceptions of a rival team, (2) willingness to consider committing anonymous acts of aggression toward rival participants and fans, and (3) likelihood to consume their favorite team when playing either a primary and secondary rival team. Results indicated that fans were less likely to support their primary rival when playing another team than when their secondary rival was playing another team, believed fans of the primary rival team behaved more …

Regulatory Focus And Risk Factors In Travel Planning, Michael Musante, David Bojanic

Journal of Applied Marketing Theory

Pending publication

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Taking Flight – February 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Moira Sheehan
• AACSB Recognizes Georgia Southern University College of Business Alum as a 2018 Influential Leader
• Defying the Odds: From the Projects of Baltimore to CPA
• Center for Business Analytics and Economics Research Participate in Georgia Economic Outlook
• Start Your Business in Three Days #GS3DS
• TLC Awards & Scholarship Dinner
• Armstrong Graduates Take 1st Place
• Faculty/Staff News

Metrics-Driven Climate And Metrics-Based Activities As An Organizational Processes To Complement Mpm System In The Firm, Yuko Yamashita, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi

AMTP Proceedings 2018

We have learned that the marketing performance measurement (hereinafter MPM) does matter from the growing accumulation of the recent research. Marketing needs an appropriate set of metrics to plan, check and correct their marketing actions. How can then the use of MPM can be radicated in the organization? Although marketing research stream have developed marketing metrics and linked metric use to firm performance, there is little understanding of what promotes the use of marketing metrics in an organization. We observe many cases where the metrics cannot be well rooted in the organization because of the cultural resistance, irrelevance to the …

Custom Windows Patching Methodology - Comparative Analysis, Brent Michael Henderson

College of Graduate Studies: Theses & Dissertations

Windows Server Update Services has been a common mainstay among organizations with a heavy footprint of Windows operating systems since it was originally released as Software Update Services in 2002. While the product has grown in scope, the primary allure remains the same: WSUS offers organizations greater control over the patches that are released to their environment and saves bandwidth by allowing a centralized device to download and offer patches to internal clients rather than having each of those clients download the content they require from the Internet. Unfortunately, the product has a structural limitation in that it lacks the …

Improving The Environmental Sustainability Of Pallet Logistics Through Preemptive Remanufacturing: An Integer Linear Optimization Model, Fabiana Tornese, Jennifer Pazour, Andres L. Carrano, Brian K. Thorn

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

The use of pallets is crucial in handling and transportation processes and wooden pallet represent the most common packaging type in the US and in Europe. This work focuses on the environmental impact of wooden pallet reverse logistics, exploring the advantages of preemptive remanufacturing policies. Preemptive schedules allow the service provider to allocate transportation emissions across multiple pallet components, increasing the environmental efficiency of the transportation process. This advantage has to be compared to the lost opportunity of repairing a usable component earlier than required. An integer linear optimization model analyzes this trade-off and the benefits of a preemptive remanufacturing …

Managing The Order Picking Process In For Click And Collect In Grocery Stores, Dale T. Masel, Akhilesh Mesa

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Many grocery stores offering a service called “Click and Collect,” where customers can submit an order online and pick up the order at the store or have it delivered. To offer this service in an efficient way while still meeting customer expectations, stores can adapt methods used in warehouse order picking. Once strategy is the method used to group the orders into batches as they are received. We have examined two strategies for batching: order-based batching and time-based batching. From testing these two approaches, time-based batching produces a slightly lower average picking time, but order-based batching has orders ready for …

A Space Syntax Analysis Of The Relationship Between Function And Form In Facility Layout, Alejandro Teran-Somohano, Alice E. Smith

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

This paper explores the relationship between a facility’s operation and its form using quantitative techniques provided by Space Syntax. Space Syntax provides quantitative metrics for characterizing the spatial traits of the locations within a facility which can then be related to operational metrics. Instances of the quadratic assignment problem are used to perform spatial and operational analyses on different flow matrices to study the resulting layouts. The effects of different objective functions on facility shapes are also studied.

An Integrated Network Modeling Framework For Analysis Of Multi-Line Order Pick Systems, Debjit Roy, Vishal Bansal

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Due to demanding service levels in E-commerce order fulfillment, modeling and analysis of order picking processes in warehouses deserve special attention. With a particular focus on multi-line E-commerce orders, we develop modeling tools that are necessary to analyze the order consolidation delays in the downstream pick stations. We develop a queuing network modeling framework for integrated analysis of upstream (storage system) and downstream (pick system). We apply our modeling approach to an integrated order-pick system that includes a shuttle-based storage and retrieval system, and a single pick station. Using simulations, we test the effect of the storage system configuration on …