Business Commons^™

October 2014, Inland Empire Business Journal

Inland Empire Business Journal

New Data Shows Riverside-San

Bernardino-Ontario is a Leading

Metropolitan Area for Exports The

U.S. Department of Commerce’s International

Trade Administration announced new export

data that shows merchandise exports from

the Riverside-San Bernardino-Ontario

Metropolitan area totaled a record $9.6 billion,

an increase of 20 percent or $1.6 billion from

2012 to 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Why It’s Important for Business Owners to

Get Out of the Office and Participate in

Conversations Gabie Boko …

September 2014, Inland Empire Business Journal

Inland Empire Business Journal

Checking Account Transparency Report: How Easily Can Consumers Shop for a Checking Account Online?

There are more than 100 million

checking accounts in the U.S. and close to nine out of

10 households have an existing account. Having

access to and understanding the costs associated

with checking accounts is essential for consumers. . . . . 3

You Can Negotiate Anything: 13 Negotiating Techniques Taught at the Wharton School of Business

Everything is open for negotiation—

even prices, schedules, and product offerings that

seem carved in stone. No one has to just accept

what’s offered…..but first you must hone your …

July 2014, Inland Empire Business Journal

Inland Empire Business Journal

Does the Economic Big Picture Drive Your

Decisions? Three “Context Clues” Leaders Should

Never Ignore How can your company’s leaders

make better decisions where challenges are concerned?

Some of those decisions have short-term consequences

while others will affect the business for much longer.

Ron Scherer and Joel Naroff points out three clues

leaders should never ignore. . . . . . . . . . . . . . . . . . . . . 7

Talk Your Way to the Top: Why Old-School

Communication Skills are the Competitive Edge

New Grads Need Geoffrey Tumlin advises new

grads not …

Summer 2014, College Of Business And Public Administration

IMPACT Magazine

Table of Contents:

Future Events 4

AACSB Reaccreditation 5

Gifts and Grants 6

Department Highlights 8

Public Adminsitration 9

Management 10

Centers of Excellence 12

Inland Empire Center for Entrepreneurship 14

Students Create Impact 15

New Faculty and Staff 17

CSUSB Alumni 18

Developing A Metrics Framework For The Federal Government In Computer Security Incident Response, Vincent Sritapan, Walter Stewart, Jake Zhu, C.E. Tapie Rohm Jr.

Communications of the IIMA

As technology advances and society becomes more dependent on information technology (IT), the exposure to vulnerabilities and threats increases. These threats pertain to industry as well as government information systems. There is, however, a lack in how we measure the performance and create accountability for computer security incident response (CSIR) capabilities. Many government organizations still struggle to determine what security metrics to use and how to find value within these metrics. To fill this apparent gap, a metrics framework has been developed for incident response to serve as an internal analysis, supporting continuous improvement in incident reporting and strengthening the …

Discovering A Joomla Exploit For Possible Malware: Social Engineering And A Php Base64 Gif Exploit, M.S. Terrell Rohm, C.E. Tapie Rohm Jr., Haakon Brown

Communications of the IIMA

his article discusses the importance of Joomla as a Content Management System that is used by 2.7% of the web and how a possible new malware exploit has been discovered. The PHP BASE64 malware exploit is a well-documented exploit of PHP but the implementation of this exploit as it relates to Joomla is a very ingenious method not previously used before, as far as the authors were able to discover. In this particularly case, PHP code is embedded in a GIF file to produce a very sophisticated and unique malware exploit to Joomla.

Digital Media Dependency, Relational Orientation And Socaial Networking Among College Students, C. Mo Bahk, Astrid Sheil, C.E. Taipe Rohm Jr., Frank Lin

Communications of the IIMA

This study focused on digital media dependency, relational orientation, and demographic variables as potential factors that were relevant to the usage of social networking websites (e.g., MySpace and Facebook) among college students. A total of 258 (101 male and 157 female) students completed the questionnaire that contains the measures of digital media dependency, relational orientation, social networking media usage, and demographic characteristics. The respondents also indicated specific types of things that they disclose (post) on their social media websites. The results showed that relational orientation is positively correlated with the disclosure (posting) of family photos, friends’ photos, and travel photos …

June 2014, Inland Empire Business Journal

Inland Empire Business Journal

Michael Spence: China’s Rising Middle Michael

Spence explains how a slowing Chinese economy

could be good for China—and for the rest of us. . . . . . 3

Are Your Employees Sabotaging Your Company’s

Accountability? Ten Bottom-Line-Busting Behaviors

to Watch Out For Authors Julie Miller and Brian

Bedford share 10 employee “types” whose attitudes

and actions are sabotaging your company’s

accountability, costing you money, and sending

customers running for the hills. . . . . . . . . . . . . . . . . . 6

13 of the Biggest Mistakes Entrepreneurs Make

(That May Not …

Electronic Student-Form Management System, Donia I. Alsayed

Electronic Theses, Projects, and Dissertations

The development of technology has made the world a smaller place where communicating instantaneously irrespective of the geographical location is a way of life. Electronic Forms (E-FORMS) are an easy way to communicate efficiently with students. At present, universities are still using old systems for communication where efforts to improve the system is a lethargic process. As most of these universities are still using student forms manually, the introduction of E-FORMS will speed up the whole process and positively impact in communicating efficiency. In addition, the inconvenience of making numerous visits to the university is sometimes seen as a hassle …

Intelligent Web User Interfaces, Myron Sheu, Xin James He

Communications of the IIMA

This paper investigates the key components of an intelligent web user interface to facilitate online investment as a novel approach to compensating for the impersonality of e-commerce. By analyzing challenges to online brokerage services and evaluating key criteria for a viable intelligence system, we develop a decision tree based intelligent web user interfaces model. The resulting intelligent model is intended to help online shoppers avoid common mistakes by means of implicit reasoning, flexible knowledge granularity, and effective reasoning-by-exception, which is significantly different from the traditional approaches that largely rely on assistance from remote control knowledge engines. One of the key …

May 2014, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Is Employee Cynicism Killing Your Culture?

Strategic Ways to Re-Configure It Around Trust

Rich Karlgaard says employee cynicism is a red flag

signaling a serious dearth of trust—and explains

what you can do to fix it. . . . . . . . . . . . . . . . . . . . . . . 11

3 Lessons on Retirement Planning From 2 Classic

Cars An old story from car aficionado David

Rosell holds valuable lessons on retirement planning. . 26

Exit Planning: The Necessary Beast—

Due Diligence No experienced buyer purchases

a company …

April 2014, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Protecting Your “A” Factor: 16 Accountability

Killers to Avoid Most of us are guilty of small

behaviors that crack our accountability façade and

hurt us, both personally and professionally, far more

than we realize. Julie Miller and Brian Bedford

examines what can happen when businesses, teams,

families, and individuals shirk accountability. . . . . . . . 3

Five Ways to Use Your Brain to Build a Better

Business Michael Vaughan shows us why business

owners and managers should use their brains to

understand what employees need psychologically

in order to excel and perform, and gives …

March 2014, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

The Way You Do Anything Is the Way You Do

Everything (and Nine More “Tough Love” Truths

for Business Owners) Suzanne Evans says that you,

and you alone, are the source of your success or failure.

She gives us 10 inconvenient but ironclad truths that

all business owners should take to heart. . . . . . . . . . . . 9

Will Your Social Security Check Be in the Mail

Come 2015? Economist Allen W. Smith says there is

no trust fund, and a number of elected officials,

including former President George W. Bush, …

The Development Of A Non-Profit Organization, Keep In Touch, As A Solution To The Problem Of Visitation, Shalom Z. Lapoint, Shalom Z. Lapoint

Electronic Theses, Projects, and Dissertations

ABSTRACT

This project discusses the development of Keep in Touch. Keep in Touch is a 501(c)(3) non-profit organization which is designed to aid the visitation process. Visitation is concerned with children and their families who have been separated. Reasons for separation vary; however, many children have been separated and would benefit greatly from a local visitation program. Items such as children’s rights, California’s mandatory mediation law, and the current conditions of the family court house in San Bernardino County are all discussed and examined as supporting evidence to the problem of family visitation. The goal of Keep in Touch is …

January 2014, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Four Critical Actions Leaders Can Take Now

to Build a Culture of Accountability in 2014 Julie

Miller and Brian Bedford offers a proven process

for installing an accountability-based culture, a

platform for success in business and in everyday

life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Are You Penny-Pinching Yourself Out of Business?

Sean C. Castrina outlines five expenses a business

should never ever skimp on. …

The Classification Performance Of Multiple Methods And Datasets: Cases From The Loan Credit Scoring Domain, Jozef Zurada, Niki Kunene, Jian Guan

Journal of International Technology and Information Management

Decisions to extend credit to potential customers are complex, risky and even potentially catastrophic for the credit granting institution and the broader economy as underscored by credit failures in the late 2000s. Thus, the ability to accurately assess the likelihood of default is an important issue. In this paper the authors contrast the classification accuracy of multiple computational intelligence methods using five datasets obtained from five different decision contexts in the real world. The methods considered are: logistic regression (LR), neural network (NN), radial basis function neural network (RBFNN), support vector machine (SVM), k-nearest neighbor (kNN), and decision tree (DT). …

Shopping Preference: A Comparative Study Of American And Taiwanese Perceptions, Chuleeporn Changchit, Robert Cutshall, Tzong-Ru Lee

Journal of International Technology and Information Management

With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, it is crucial for online businesses to understand why some consumers prefer online shopping and some prefer shopping at a physical store. It is also important to investigate further whether their shopping preference is influenced by culture. This study aims at comparing the shopping preference between the consumers in the U.S. and in Taiwan. Three hundred and seventy-two (372) Americans and three hundred twenty- six (326) Taiwanese participated in this study. Five factors of shopping perception, …

Value Of Online Social Networks From The Perspective Of The User, A.J. Gilbert Silvius, Ruta Kavaliauskaite

Journal of International Technology and Information Management

This paper reports a study on the willingness to pay for the services of online social networks (OSNs). The relevancy of the question is derived from indications that these OSNs are considering charging their users for more advanced services in order to develop from the advertisement-based business model. The value of these OSNs has been studied mainly from the perspective of the advertiser. This paper reports a study into the value of OSNs from the user perspective. More specifically, the study investigated the willingness to pay for the use of the OSNs Facebook, Twitter and LinkedIn, and the factors influencing …

An Empirical Application Of Delone And Mclean Model In Evaluating Decision Support System In The Banking Sector Of Oman, Anu Manchanda, Saurabh Mukherjee

Journal of International Technology and Information Management

Banks are investing a huge amount on information systems to provide fast services to their customers and to stay competitive. Therefore it becomes necessary to measure the success of these systems. The main objective of this study is to assess the applicability of DeLone and McLean model of information systems in evaluating decision support system in the banking sector of Oman and to check the relationship among variables of the model. In order to achieve the objectives, data was collected from the managers and assistant managers using decision support system in the banks of Oman. Hypotheses were tested using correlation …

Technology Adoption: Issues And Challenges In Information Technology Adoption In Emerging Economies, Samuel A. Ejiaku

Journal of International Technology and Information Management

Recognizing the need, effect and importance of Information Technology (IT) in any society, this study explored some of the challenges in the transfer and adoption of IT in developing countries. In Advanced countries, IT has generally revolutionized all facets of life, including technology, business, education and the global economy. Developing countries have not fully participated in this global revolution. This paper discusses some of the challenges that developing countries and donor countries encounter in the transfer and adoption of IT in developing countries. Some of these challenges include government policies, infrastructure, training, and culture of the recipient countries. The study …

The Influence Of Cognitive Trust And Familiarity On Adoption And Continued Use Of Smartphones: An Empirical Analysis, Efosa C. Idemudia, Mahesh S. Raisinghani

Journal of International Technology and Information Management

In the information-driven and application rich environment of smartphones, power is closer to the user than ever before and it has the potential of helping them become more effective and efficient. Smartphones have become increasingly important for companies to create strategic opportunities and competitive advantage by adding value for its stakeholders and improving efficiency. Technological advances in smartphones have led to increased mobile applications and implications for theory and practice since they create strategic opportunities and competitive advantage by adding value for customers and improving efficiency through the use of mobile technologies. Understanding the factors that influence the continuance in …

A Modified Stacking Ensemble Machine Learning Algorithm Using Genetic Algorithms, Riyaz Sikora, O'La Hmoud Al-Laymoun

Journal of International Technology and Information Management

With the massive increase in the data being collected as a result of ubiquitous information gathering devices, and the increased need for doing data mining and analyses, there is a need for scaling up and improving the performance of traditional data mining and learning algorithms. Two related fields of distributed data mining and ensemble learning aim to address this scaling issue. Distributed data mining looks at how data that is distributed can be effectively mined without having to collect the data at one central location. Ensemble learning techniques aim to create a meta-classifier by combining several classifiers created on the …

Entropy Based Feature Selection For Multi-Relational Naïve Bayesian Classifier, Vimalkumar B. Vaghela, Kalpesh H. Vandra, Nilesh K. Modi

Journal of International Technology and Information Management

Current industries data’s are stored in relation structures. In usual approach to mine these data, we often use to join several relations to form a single relation using foreign key links, which is known as flatten. Flatten may cause troubles such as time consuming, data redundancy and statistical skew on data. Hence, the critical issues arise that how to mine data directly on numerous relations. The solution of the given issue is the approach called multi-relational data mining (MRDM). Other issues are irrelevant or redundant attributes in a relation may not make contribution to classification accuracy. Thus, feature selection is …

Assessing Web Site Usability In Retail Electronic Commerce, Charles E. Downing, Chang Liu

Journal of International Technology and Information Management

In the increasingly competitive environment of electronic commerce, companies are paying careful attention to Web site design and function to attract and retain both traffic and customers. One key factor that has been shown to increase both is Web site usability. This paper presents and tests a Web site usability research framework derived from prior literature. Fourteen Fortune 500 retail Web sites are examined by 261 potential customers and rated on aspects of usability. Results show that Content and Ease of Use are not currently differentiating sites with regard to usability (these attributes are expected and required just to survive …

A Web-Based Knowledge Management Tool Utilizing Concept Maps For On-Line Student Advising, Jay M. Lightfoot

Journal of International Technology and Information Management

Increasingly complex program offerings by universities combined with on-line educational opportunities have created a situation where students must deal with an extremely complicated array of curriculum decisions. At the same time, many universities are moving away from the traditional one-on-one advising model toward one that relies heavily on web-based resources. The result of this is that students are often forced to self-advise using complicated and often poorly structured websites. This paper describes a knowledge management tool to mitigate this problem by creating an intuitive, web-based interface to help students navigate directly to the Internet advising materials that are most applicable.

Cloud-Based Email Adoption At Higher Education Institutions In South Africa, Melanie Willett, Rossouw Von Solms

Journal of International Technology and Information Management

Cloud computing, in general, is having an impact on organizations today. Cloud-based email, in particular, is being adopted by educational institutions around the world on a large scale. This paper reports on the state of cloud-based email adoption at higher education institutions in South Africa; it does this by describing the findings of a survey of IT managers at sixteen of these institutions. It will show that South Africa follows the global trend of a large uptake of cloud- based email for higher education institutions. The fact that although organizations are satisfied with the service they receive from cloud-based email …

A Model Of Jordanian Firm’S Trainees’ Acceptance Of A Web-Based Training, Amin A. Shaqrah, Al Hareth Abu Husain

Journal of International Technology and Information Management

This study investigates E-learning technologies such as web based training “WBT” as a one of many products which wide used in all corporate training for delivering educational content to their employees. In order to achieve a better view and validate the study, researcher attempts to give details of how technology acceptance models help Jordanian trainees firms in accepting e- learning technology, and how if applied will result more attention to usage behavior. The empirical examination of study model which developed based on Unified Theory of Acceptance and Use of Technology ”UTAUT” which indicates that the Jordanian trainees’ firms’ usage behavior …

A Tribute On The 25 Th Anniversary To The International Information Management Association (Iima) And Its Co-Founders: C. E. Tapie Rohm Jr., Patrick J. Mcinturff Jr. And Walter T. Stewart Jr., Warren Adis, Joseph O. Chan, Xin James He, Tanya Goette, Frank Lin, Emmanuel Uzoma Opara, Trevor Rohm, Gerhard Steinke, Jake Zhu

Journal of International Technology and Information Management

IIMA is a special place for all of us. For twenty-five years, it has served as a forum for all of us to gather together to engage in intellectual conversations, to disseminate knowledge, and to renew our profession. Over the many years, IIMA has helped many us with our tenure and promotion, and has made our manuscripts available worldwide through our publication outlets, the three IIMA journals and the seasonal conference proceedings. Also for many of us, IIMA is not only a forum for academics, but also a place for friendship, family and fun. Many of us have become life-long …

Developing A Mobile Learning Environment: An Axiomatic Approach, Walter Rodriguez, Ngan Nguyen-Huynh, Arnold Fernandez, James Royal, Victor Fernandez

Journal of International Technology and Information Management

A new mobile environment for learning has been designed via an axiomatic approach. And by simultaneously designing both tools (software) and processes (pedagogy), the resulting environment matches the functional requirements of the instructional program. This paper describes the axioms established for mobile learning as well as development of the mobile computing environment. The paper discusses the developmental evolution and system architecture as well as the requirements of the portable training programs being offered via this new system. Apps are designed to connect learners, instructors and practitioners as well as to facilitate collaborative learning from a variety of mobile devices, anywhere …

A Conflict Resolution Tool For Project Managers: Evaporating Cloud, Mahesh C. Gupta, Sharon A. Kerrick

Journal of International Technology and Information Management

Today’s ever changing business environment requires managers to interact globally with people across functional areas with conflicting points of view. A preliminary literature review suggests that a generic tool to understand and resolve conflicts is desirable. This paper demonstrates how a theory of constraints-based logical tool, an evaporating cloud, can enable IT managers to better understand conflicts underlying most problems. Using a commonly encountered conflict as an example, we show how this tool verbalizes a problem through the logic of cause and effect, surfaces the assumptions causing the conflicting actions and decisions, and presents injections – potential solutions – that …