Business Commons^™

An Analysis Of Liv Golf: Examining The Ethical And International Relations Issues Associated With Saudi Arabia’S Sportswashing Project, George Gilbertson, Tyler Sasser

Undergraduate Research (Journal)

LIV Golf (LIV) shocked the world with its emergence in 2022. This project explores the impact that LIV has had on the sport, as well as the broader societal implications of the new Saudi Arabian backed golf league. First, an analysis of how LIV is changing golf at the professional level is conducted, concluding that LIV is creating positive change due to the elevated compensation for athletes and increased attention on golf’s biggest tournaments. Following this discussion, the geopolitical impacts, as well as the ethical issues, tied to LIV are examined. Since LIV poses little to no threat to international …

Identifying Best Practices In Small Business Meetings: An Importance-Performance Gap Analysis, Ashley R. Euritt, Nick J. Johnston

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Meetings are crucial for small businesses, yet many struggle to plan them effectively due to limited resources. This study examines the gap between the perceived importance and actual performance of 14 meeting planning attributes in small businesses. Through an online survey and Importance-Performance Analysis (IPA), the study finds that attributes such as setting SMART goals and having employees arrive on time and engage before meetings are highly valued but underperformed. The study also emphasizes the importance of leadership, communication, and technology skills for successful meeting planning. The 5 Ps framework (Purpose, Participants, Planning, Participation, Perspective) is studied to evaluate the …

Reap What You Sow: Using Historic Enrollment Data To Strategically Recruit Students, Hayden Cherry

Honors Theses

As the higher education landscape continues to become more competitive, adapting our marketing strategies to affordably recruit students will be imperative to maintaining both relevance and financial stability. Research has predicted an increase in tension as institutions weather the enrollment cliff, a period characterized by a steep decline in the number of college-age students in the United States. While this research is useful in informing our outlook in the coming years, there is little research surrounding the most efficacious methods for recruiting college students. Using data from Mississippi State University's Office of Institutional Research and Effectiveness on student status and …

Customer And Employee Centricity: Insights From A Walmart Merchandising Internship, Sarah G. Waller

Marketing Undergraduate Honors Theses

This thesis explores the application of customer and employee centric principles through the lens of a merchandising internship at Walmart. Over an eight week period, the author gained firsthand experience in Walmart’s School and Office Supplies category during the Back-to-School season. The project involved developing a new modular and assortment strategy grounded in data analysis, customer insights, and field research. Central themes include the value of curiosity, hands on learning, and the power of purpose driven leadership. The experience emphasizes how aligning merchandising strategies with real customer needs can drive success.

Garver, Lucas G. Ortiz

Accounting Undergraduate Honors Theses

This thesis is a summary of my two-year internship at Garver, an engineering firm headquartered in North Little Rock, Arkansas. I interned with the finance department in the North Little Rock office. During my time with Garver, I gained an abundance of technical experience in the accounting field, as well as invaluable networking and professional development skills.

The Economic Impact Of The World Of Winter Festival 2025, Grand Valley State University, Christian Glupker

Other Faculty Publications

The World of Winter 2025 festival (WoW) is estimated to have generated or supported economic benefits for the city of Grand Rapids in the following ways:

• The total economic impact on the Grand Rapids area is estimated at $38 million in economic output, supporting 335 jobs.
• The total annual fiscal impact (tax revenue) of WoW is estimated at $311,000 for municipalities and $238,000 for Kent County.
• WoW attracted 2.3 million visitors, with 67% visiting from outside the local region.
• 44% of local visitors and 55% of all nonlocal visitors stated that WoW was their primary reason for visiting the area. …

Mda At Your Service: Questions About Dental Insurance Participation, Kristin Johnson Dds

The Journal of the Michigan Dental Association

This article by the MDA membership Chair Kristin Johnson and the Michigan Dental Association (MDA) Department on Membership addresses common questions from dental professionals. It highlights the MDA's endorsement of PPO Negotiation Solutions to help members maximize profitability through insurance network participation and fee negotiation.

The MDA also provides guidance on hiring associates and their network participation, emphasizing the importance of understanding patient base and practice goals. Furthermore, the document outlines the MDA's resources for patient inquiries on water fluoridation, including talking points and online materials. Information on MIOSHA regulations and compliance within dental practices is also available through the …

Dentistry And The Law: What Causes A Lara Investigation?, Daniel Schulte Jd

The Journal of the Michigan Dental Association

This "Dentistry and the Law" column by MDA Legal Counsel Dan Schulte addresses the process by which the Michigan Department of Licensing and Regulatory Affairs (LARA) initiates investigations against dental professionals. He explains that most investigations begin with a filed allegation, which can come from various sources, including patients, ex-employees, insurers, and other dentists.

LARA is required to review all allegations and generally needs authorization from the Board of Dentistry to proceed with an investigation, unless immediate jeopardy exists or the licensee has a history of substantiated allegations or significant malpractice settlements. The column highlights that LARA may possess more …

Mda Services: Get Help To Take The Pain Out Of Regulatory Compliance, Reva Darling

The Journal of the Michigan Dental Association

This article from MDA Services highlights the challenges dentists face with regulatory compliance and the MDA's efforts to endorse companies that offer solutions. It emphasizes that MDA-endorsed companies, such as Eagle Associates, provide HIPAA compliance systems, OSHA safety programs, and OIG compliance programs with policy manuals, training, and ongoing support. The article also discusses HIPAA-compliant email solutions offered by iCoreConnect (iCoreExchange) and electronic prescribing software (iCoreRx) that integrates with MAPS, both available to MDA members at discounted rates.

Presenting The Michigan Dental Association Award Winners For 2025, David Foe

The Journal of the Michigan Dental Association

This file announces the 2025 MDA Award winners, recognizing individuals and organizations for their outstanding contributions to the dental profession and the community. The awards include the John G. Nolen Meritorious Award (awarded to Dr. John A. DeCarolis), the Matt Uday New Dentist Leadership Award (awarded to Dr. Riley Schaff), and the MDA Public Service Award (awarded to Dr. Denise Polk).

Other accolades include the MDA Public Relations Award (awarded to Dr. Jessica Rickert) and MDA Dental Educator Awards for faculty at the University of Michigan (Dr. Riley Schaff) and University of Detroit Mercy (Dr. Mark R. Mortiere). The Allied …

Designing An Interactive Visual Analytics System For Precipitation Data Analysis, Dong Hyun Jeong, Pradeep Behera, Bong Keun Jeong, Carlos David Luna Sangama, Bryan Higgs, Soo Yeon Ji

Management and Decision Sciences

As precipitation analysis reveals critical statistical characteristics, temporal patterns, and spatial distributions of rainfall and snowfall events, it plays an important role in planning urban drainage systems, flood forecasting, hydrological modeling, and climate studies. It helps engineers design climate-resilient infrastructure capable of withstanding extreme weather events, which is becoming increasingly important as precipitation patterns change over time. With precipitation analysis, multiple valuable information can be determined, such as storm intensity, duration, and frequency. To enhance understanding of precipitation data and analysis results, researchers often use graphical representation methods to show the data in visual formats. Although existing precipitation analysis and …

Circular Framework In The Design & Planning Phase Of Construction, Shreya Kanther

Full-Text Theses & Dissertations

Executive Summary

The transition towards circular economy in the design and construction industry represents a transformative opportunity to align economic growth with environmental sustainability. This dissertation delves deeply into how circular strategies can be implemented within the construction sector, examining their potential to mitigate resource depletion and waste generation, while fostering innovation and efficiency. By integrating theoretical frameworks with empirical research, the study provides a robust understanding of the challenges and opportunities associated with circular models and offers actionable insights for stakeholders navigating the shift from linear to circular economic practices.

The backdrop for this research lies in the unsustainable …

The Product Of Property Tax: How Property Tax Affects Agricultural Production In Nebraska, James L. Kriz

Department of Political Science: Dissertations, Theses, and Student Research

The question of what level of property tax is acceptable has become an increasingly prominent question within agriculture, which is shown by the rise of interest groups and bill introduction in Nebraska. As such, this paper examines how property taxes affect Nebraska's agricultural output. The study employs a quantitative analysis of all Nebraska counties over 21 years from 2000 to 2020. This study hypothesizes that as property tax rates increase, farm outputs will decrease. The study offers a new analysis in an understudied subsection of the agriculture policy literature and points towards a new direction in which the field can …

Sociological Understandings Of Entrepreneurial Action And Intention, Jeffrey Cavanaugh

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Entrepreneurship as a trend has emerged across many different disciplines, drawing on theory from psychology, economics, and sociology. Importantly, sociologic aspects of entrepreneurship remain hidden from scholarship, as existing topics are often vague or narrowly partitioned. In my dissertation, I utilize sociological understandings of human interactions which define entrepreneurial intention and action. Specifically, I explore how entrepreneurs’ religion, rurality, and social media use influences their behaviors. Throughout these three quantitative essays, I contribute to a better understanding of the social psychology of entrepreneurship, and why entrepreneurial pursuits are so intricately linked to every aspect of society. Throughout my research, which …

Sustainable Fashion Identified: An Exploration And Education Of Sustainable Apparel, Michaela M. Lentsch

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Consumers today are searching for and are loyal to companies who support their views and concerns about sustainability. The fashion industry is one of the biggest industries in the world, but one that has many environmental and sustainability concerns. Fortunately, there are many ways the fashion industry and consumers can take steps to make sustainable change and better the planet. Small fashion businesses and boutiques can make positive changes to operate and provide sustainable options and services for customers which can help the planet become more sustainable.

Through this manuscript, an assortment of sustainable methods and practices will be shared …

Morgan Stanley’S Competitive Strategy And Industry Environment: An External And Internal Analysis, Mikaela S. Waggoner

Honors Program: Senior Projects (Public)

Morgan Stanley is a global financial services firm that trades, manages, and distributes capital for a wide range of clients. Its competitive position is dependent on a number of factors including reputation, quality, and innovation, and the firm is subject to many internal and external factors that affect its competitive position. This work seeks to examine the factors that affect Morgan Stanley’s strategy and competitive position, looking at both historical factors and potential future outcomes. A PESTEL analysis as well as an analysis of Porter’s Five Forces in the financial industry are used to demonstrate the external factors that influence …

Through Every Door A New Story: An Advertising Campaign For Francie & Finch Bookshop, Aislinn T. Sullivan

Honors Program: Senior Projects (Public)

More and more of our world is run by algorithms. What we see, what we buy, and what we share. Online retail has sent ripples through the book-selling industry, but the algorithms can’t replicate the feeling of tangible discovery and shared experience.

As more free time is taken up by digital entertainment, moms are seeking to create personally resonant experiences for those they love. This campaign strives to introduce Francie & Finch as the stage for the target market, moms ages 35-50, increasing brand awareness.

These moms remember the things that tightened their bond with their loved ones like …

Espn Navigates A New World Order, Grace Rowe

Honors Program: Senior Projects (Public)

ESPN has been at the top of sports broadcasting for decades. Recently, there has been a shift in consumer behavior towards preferring digital streaming instead of cable television. In this report, I will discuss the background of the Entertainment and Sports Programming Network (ESPN) and its competitive advantages. I will analyze the situation using a strategic framework to take a closer look at what solutions ESPN could implement. Finally, I will recommend how to successfully transition from the crown jewel of cable bundles to an online streaming platform. After looking at the PESTEL framework, Porter’s Five Forces, the VRIO framework, …

Knot Alone: A 24/7 Live Chat App For Sewing Enthusiasts, Erica Frankenhoff

Theses

Knot Alone innovates support in the sewing industry by providing a 24/7 chat experience driven by community engagement. Unlike other forums or workshops with time limits, this platform guarantees interactive, personalized, and immediate guidance. Regardless of whether it’s a new beginner sewer learning how to thread a sewing machine, or a sewing enthusiast who is more advanced and is just figuring out issues with fabric tension, Knot Alone users can, at any hour, seek out professional advice. Professional advice will be provided by sewing educators and instructors, post graduate fashion students, and established sewing bloggers and influencers. By joining together …

Leveraging Ai For Enhanced Multimedia Content Creation: College Students’ Perception On The Innovation, Georgina Amankwa

Electronic Theses and Dissertations

Artificial Intelligence (AI) has revolutionized multimedia content creation, enhancing efficiency and personalization. However, this rapid evolution has raised concerns about originality and ethical responsibility. This study explored college students’ perceptions of AI in content creation and its implications. Using a mixed-methods approach, the research combined surveys and qualitative insights to analyze how students engaged with AI tools. Findings revealed that while AI streamlined workflows, improved content quality, and boosted audience engagement, concerns about authenticity, intellectual property, and the diminishing role of human creativity persisted. Statistical analyses showed a strong correlation between frequent AI use and perceived benefits, yet ethical dilemmas …

U.S. Options Exchange-Traded Funds: Performance Dynamics And Managerial Expertise, Elroi Hadad, Davinder K. Malhotra, Robert Mcleod

School of Business Faculty Papers

This study examines the performance dynamics of U.S. options exchange-traded funds (ETFs), whose investment strategy involves options contracts. Analyzing monthly returns data from February 2014 to April 2023, we evaluate the risk-adjusted performance, volatility, and market sensitivity of U.S. options ETFs relative to U.S. and global equities. Using Carhart's four-factor model, we find that U.S. options ETFs yield lower monthly returns than those of U.S. equities but outperform global equities, suggesting potential diversification benefits. While U.S. options ETFs underperformed during the COVID-19 pandemic, they demonstrated resilience thereafter, offering higher rewards for downside risk. We also find that managerial expertise may …

The Politics Of Influencing: The Demand For Political Transparency In The Digital Age, Riley N. Chapman

Journalism Undergraduate Honors Theses

The goal of this research is to examine the relationship between influencers, party affiliation, and the desire for political disclosure. A desire for political disclosure is the preference for social media influencers to convey their political opinions to their audience to achieve connectedness. To research this, I examined the social media use of Generation Z students, as well as the uses and gratifications of their social media use. Two hundred and sixty-five students completed a Qualtrics survey assessing these variables. Results demonstrated that Gen Z feels indifferent about knowing the political views of the influencers that they follow. However, Democratic …

The Number Of Portfolio Holdings And Performance Of Actively Managed Mutual Funds, Mason Wanzenried

Business/Business Administration

This study tests for a quadratic relation between number of holdings and performance for open-end mutual funds. Based on previous literature and practical portfolio management constraints, a quadratic relation is hypothesized. If confirmed, this would suggest an optimal number of holdings. The results show the hypothesized quadratic relation for fixed income funds, but not for other asset classes. The findings hold for both large and small-scale funds.

Creating A Website To Introduce And Inform Local Apparel Businesses’ Sustainability To Fayetteville College Students, Elana R. Applegate

Apparel Merchandising and Product Development Undergraduate Honors Theses

Fast fashion has increased clothing consumption and waste, contributing to severe environmental consequences. Large retailers rapidly produce garments to keep up with microtrends, leading to consumer waste and unsustainable habits. This thesis aims to educate University of Arkansas students about fast fashion’s environmental impact and promote sustainable shopping practices. To achieve this goal a website will be created for educational purposes and will provide information on sustainability and fast fashion as well as local sustainable apparel businesses in Northwest Arkansas. The research draws from consumer behavior studies, business sustainability models, and the effectiveness of educational interventions on shopping habits. The …

Addressing Housing Insecurity In Pacific Grove: Evaluating The Effectiveness Of Affordable Housing Resources, Melissa Gembe

Capstone Projects and Master's Theses

The City of Pacific Grove is a beautiful coastal place to live, yet it is difficult to find affordable housing. The housing division works together with other departments in the city and state to carry out its goal of ensuring that residents have access to affordable housing. In previous community housing needs surveys 60% of respondents reported an interest in building an Accessory Dwelling Unit. Similarly, 50% respondents showed an interest in landlord incentive workshops. The purpose of the evaluation was to assess the effectiveness of these two key resources. A study was conducted through in-depth interviews with specialists in …

The Future Of Work: Examining New Graduate Sentiment On Remote Work And Return To Office Mandates, Ishani Adidam

Theses/Capstones/Creative Projects

As the impact of the COVID-19 pandemic dwindles, companies that had leveraged Work from Home (WFH) flexibility are now implementing Return to Office (RTO) mandates. While 70% of employees prefer a hybrid work model, 61.4% are expected to work full-time in-office due to these mandates, leading to widespread employee discontent. This study investigates whether such dissatisfaction extends to new graduates entering the workforce. A pilot survey revealed that 68% of new graduates prefer a hybrid work modality, yet 52% stated that work modality would not significantly impact their job decision-making process, and 46% said they would be unlikely to leave …

Die Weltwettbewerbsvorteile Deutschlands, Theresa Isbilir

Theses/Capstones/Creative Projects

Der Weltwettbewerb ist schärfer als immer. Im Jahr 2020 wurde China der Erste im Maschinenbau auf der Welt. Früher war das Deutschland. Die vier Branchen der Wirtschaft Deutschlands sind die Elektro- und Digitalindustrie, chemische Industrie, Maschinenbau und Kfz-Industrie (Automobilindustrie). China begann, Deutschland in all diesen Anteilen zu überholen. Der Staat hat fast keinen Plan darauf zu reagieren, und die technologische Infrastruktur Deutschlands liegt hinter anderen Ländern. Diese sind die ersten Zeichen einer sterbenden industriellen Ökonomie, besonders für ein Land, dessen Exportquote 48,9 Prozent ist.

The Impact Of Social Media On Fan Engagement In College Sports: A Focus On Student Fan Interaction, Lindzy K. Cortés

Theses/Capstones/Creative Projects

In the digital age, social media has become an essential tool for shaping how college students interact with their university sports teams. This study explores the role of social media in influencing student fan engagement at the University of Nebraska at Omaha (UNO), with a focus on perceptions, behaviors, and platform preferences. Using a mixed-methods approach, data was collected through a campus-wide survey (n=122) and ten in-depth interviews with student fans and athletes. Results indicate that Instagram and TikTok are the most effective platforms for capturing student attention, particularly when content includes behind-the-scenes access, humor, and player-led storytelling. Students who …

Surveying The Effects Of In-Person And Word Of Mouth Appeals To Gen-Z On Fundraising Outcomes, Stephanie Huynh

Honors Theses

Fluctuations in consumer behavior and perceived disposable income are a concern for nonprofit budgeting. Even with recurring donor subscriptions, donations can be an unreliable source of income. As Gen Zers become more prevalent in the workforce, it is a matter of time until they form the majority of the donor pool. This study explored the efficacy of repetition as a fundraising tool in appealing to Gen Zers. The sample was Gen Z students at the University of South Alabama, and a voluntary exploratory quantitative survey was administered. 113 responses were gathered. Through analysis with Spearman’s correlations and descriptive statistics, it …

Effects Of Financial Literacy Education Intervention On Loan Borrowing And Debt Management Of Undergraduate Students In The Southeastern U.S.: An Experimental Investigation, Clement Yeboah

Dissertations

This mixed methods experimental pretest-posttest between-groups effect study examined the causal effects of financial literacy education on loan borrowing and debt management behaviors of undergraduate students in the southeast of the United States. Loan borrowing and debt management behaviors of undergraduate students are understudied. Therefore, this study aimed to fill the gap in the literature about experimental investigations of financial education interventions for university students and provided evidence-based recommendations for improving financial literacy programs in higher education. The study is theoretically grounded on the lens of Behavioral Economics, Planned Behavior, and Social Cognitive. This explanatory sequential mixed method study employed …