Business Commons^™

The Impact Of Tik Tok Marketing On Consumer Behavior In The Fashion Industry: Strategies For Effective Engagement And Sales Conversation, Latoya Burns

Theses

This thesis investigates the impact of TikTok marketing on consumer behavior within the fashion industry, focusing on strategies for effective engagement and sales conversion. As social media platforms, particularly TikTok, reshape the dynamics of fashion marketing, this research explores how short-form video content, influencer partnerships, and user-generated content (UGC) drive brand awareness, loyalty, and purchasing decisions among consumers, especially Gen Z and millennials. The study compares TikTok’s effectiveness to traditional marketing channels, highlighting the platform’s ability to foster interactive, real-time engagement and democratize trendsetting through its algorithm-driven content delivery. The thesis uses quantitative research to examine how TikTok influences consumer …

Employee Experiences With Human Resources Management In Nonprofit Organizations, Jacquelyn Vari

Health Studies Capstones

When we discuss “Human Resources Management” what we really mean to discuss is the way that the people and employees are treated and accounted for in an organizational setting. There are many different approaches that organizations can have to human resources management, and nonprofit organizations in particular often have different degrees of management ranging from a staff member managing the whole program to having an external person handle singular processes like recruiting, onboarding, and personnel investigations. But how does a nonprofit’s handling of human resources management concerns affect the wellbeing of employees in an organization? And do employers have the …

Developing Standard Operating Procedures For The Dewitt Town Clerk’S Office, Noura M. Osman

Creativity and Change Leadership Graduate Student Master's Projects

ABSTRACT OF PROJECT

Developing Standard Operating Procedures for the DeWitt Town Clerk’s Office

This project addresses the operational inconsistencies in the DeWitt Town Clerk’s Office in Syracuse, NY, by creating a structured Standard Operating Procedures (SOP's) manual. The focus is on six high-impact processes: tax collection, water bill payments, dog licensing (new and renewals), marriage license transcript requests, and handicap parking permit issuance and renewal. Each SOP includes visual info-graphics to enhance accessibility and minimize errors. The final product is designed to improve on-boarding, reduce staff reliance on memory, increase efficiency, and align with creativity and change leadership principles.

Framework For Enhanced Intergenerational Connectivity (Eic): A Professional Program Development Report, Amanda Michelle Reigle

Electronic Theses, Projects, and Dissertations

This program development report documents the implementation and facilitation of the Sages and Seekers pilot program at California State University, San Bernardino (Palm Desert Campus) from 2022 to 2025. Grounded in communication theory, intergroup contact principles, and instructional design, the report outlines a structured intergenerational intervention aimed at enhancing empathy, connection, and understanding between older and younger adults. Drawing from facilitator observations and program implementation experiences, this work led to the creation of the Framework for Enhanced Intergenerational Connectivity (EIC), a five-point planning model emphasizing leadership, facilitation, administrative support, participant continuity, and structured program design.

The EIC framework is accompanied …

The Relationship Of Proximate-Peer Characteristics Of Seed Accelerator Participants To Member Firm Survival Outcomes, Matthew David Crowley

Doctoral Dissertations and Projects

This study examined how composite gender and ethnic heterogeneity present at three levels of proximate-peer groups of accelerators—firms, cohorts, and alumni—relate to firm survival within five years after program graduation. This research addresses the problem that accelerator membership alone does not guarantee firm success by examining the factor of heterogeneity on survival using a fixed-design, quantitative, correlational approach via a Cox proportional hazards model. Using archival data from Crunchbase on Y Combinator cohorts running from 2013 to 2017 augmented with demographic output from NamSor, the study investigated whether diversity at various levels of proximate-peer interactions related to the hazard of …

Monitoring Incentives And Tax Planning: Evidence From State-Owned Enterprises, Eva Eberhartinger, David M. P. Samuel

Research Collection School Of Accountancy

This study provides new evidence on the association of state ownership and tax planning by showing that a state owner’s monitoring incentives affect a firm’s tax planning. Using the setting of a developed market economy, Germany, we distinguish between state owners that directly benefit from state-owned enterprises’ (SOEs’) income tax payments and those that do not. Our results indicate that state ownership is not associated with less tax planning unless the state owner directly benefits from higher tax payments. These results are robust to various specifications and suggest that shareholders’ monitoring incentives are a determinant of a firm’s tax planning …

Empirical Evidence Of Factors To Improve Student Engagement From Experiential Learning Activities, Lara Molendijk, Ross H. Taplin, Andrew J. Brennan

Research outputs 2022 to 2026

Experiential learning activities (ELAs) are student-centered activities, such as case studies, that have benefits derived by students being active. Although the literature contains advice on which characteristics enhance ELAs, empirical evidence measuring the impact of these characteristics on engagement is scarce. This paper aims to fill this gap by comparing student engagement from 34 ELAs with varying levels of six characteristics the literature claims are beneficial. Data from a student questionnaire are analyzed with regression and content analyses. The results suggest engagement is most effectively improved when ELAs are authentic and contain the right level of detail and, to a …

Understanding Employee Performance In Technology-Mediated Environments, William Patrick Malloy

Doctoral Dissertations and Projects

The purpose of this qualitative flexible design single case study was to expand the understanding of the dynamics behind performance management in technology-mediated environments and the effect it has on organizational outcomes. Managers in technology-mediated environments struggle to exercise control due to the inadequacy of existing performance management tools designed for traditional settings, which are not adequate in remote and hybrid work contexts. The study was conducted using a constructivist paradigm and a single-case study research design, employing semi-structured interviews, focus groups, and archival data analysis. Data from all sources were coded using NVivo, applying first- and second-cycle coding processes …

Shortage To Surge - Studying The Post-Covid-19 Guitar Retail Market, Jed H. Kim

Data Science Undergraduate Honors Theses

The COVID-19 pandemic was one of the most catalyzing events of the 21st century, leading to supply chain disruptions, lifestyle changes, and a massive shift towards digital technologies. During the COVID-19 lockdown, many people had more free time, and over 16 million individuals learned to play guitar in the first 2 years of the pandemic. According to a study by Fender, 62% of these new guitar learners cited the pandemic as their primary reason for learning the instrument. However, pandemic policies and supply chain disruptions meant that many guitar retailers were unable to satisfy demand, and backorders accumulated. After the …

Computer Vision In Soccer: Yolov11 Analytics Engine For Quantifying Game Strategy, Connor S. Maurer

Data Science Undergraduate Honors Theses

Single-shot object detection capabilities significantly reduce computational overhead for real-time computer vision in sports analytics at 60 FPS. YOLO11’s lightweight CNN gives promising accuracy while meeting the low-latency demand of dynamic soccer matches. As data-driven approaches take over the sport of soccer, efficient player tracking systems become critical for informing coach’s strategies. I prototype the ETL (Extract, Transform, Load) process of data collected from a single- shot detection program and evaluate its viability for estimating player fatigue. YOLO11 detects players, the ball, and other characteristics, with the output transformed by homography to estimate the positions in the real world. These …

An Analysis Of Liv Golf: Examining The Ethical And International Relations Issues Associated With Saudi Arabia’S Sportswashing Project, George Gilbertson, Tyler Sasser

Undergraduate Research (Journal)

LIV Golf (LIV) shocked the world with its emergence in 2022. This project explores the impact that LIV has had on the sport, as well as the broader societal implications of the new Saudi Arabian backed golf league. First, an analysis of how LIV is changing golf at the professional level is conducted, concluding that LIV is creating positive change due to the elevated compensation for athletes and increased attention on golf’s biggest tournaments. Following this discussion, the geopolitical impacts, as well as the ethical issues, tied to LIV are examined. Since LIV poses little to no threat to international …

Identifying Best Practices In Small Business Meetings: An Importance-Performance Gap Analysis, Ashley R. Euritt, Nick J. Johnston

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Meetings are crucial for small businesses, yet many struggle to plan them effectively due to limited resources. This study examines the gap between the perceived importance and actual performance of 14 meeting planning attributes in small businesses. Through an online survey and Importance-Performance Analysis (IPA), the study finds that attributes such as setting SMART goals and having employees arrive on time and engage before meetings are highly valued but underperformed. The study also emphasizes the importance of leadership, communication, and technology skills for successful meeting planning. The 5 Ps framework (Purpose, Participants, Planning, Participation, Perspective) is studied to evaluate the …

Reap What You Sow: Using Historic Enrollment Data To Strategically Recruit Students, Hayden Cherry

Honors Theses

As the higher education landscape continues to become more competitive, adapting our marketing strategies to affordably recruit students will be imperative to maintaining both relevance and financial stability. Research has predicted an increase in tension as institutions weather the enrollment cliff, a period characterized by a steep decline in the number of college-age students in the United States. While this research is useful in informing our outlook in the coming years, there is little research surrounding the most efficacious methods for recruiting college students. Using data from Mississippi State University's Office of Institutional Research and Effectiveness on student status and …

Hdwsa2: A Secure Hierarchical Deterministic Wallet Supporting Stealth Address And Signature Aggregation, Xin Yin, Zhen Liu, Guomin Yang, Guoxing Chen, Haojin Zhu

Research Collection School Of Computing and Information Systems

Hierarchical Deterministic Wallet (HDW) and Stealth Address (SA) are widely used in cryptocurrency communities due to their functionality and security. In the preliminary version of this work (ESORICS 2022), we formally define the syntax and security models of Hierarchical Deterministic Wallet supporting Stealth Address (HDWSA), capturing the functionality and security requirements imposed by the practice in cryptocurrency. We propose a concrete HDWSA construction and prove its security in the random oracle model. Note that when applied in blockchain, in practice, signature aggregation could reduce the cost of computation, storage, and communication dramatically. In this full version, we develop HDWSA definition …

Customer And Employee Centricity: Insights From A Walmart Merchandising Internship, Sarah G. Waller

Marketing Undergraduate Honors Theses

This thesis explores the application of customer and employee centric principles through the lens of a merchandising internship at Walmart. Over an eight week period, the author gained firsthand experience in Walmart’s School and Office Supplies category during the Back-to-School season. The project involved developing a new modular and assortment strategy grounded in data analysis, customer insights, and field research. Central themes include the value of curiosity, hands on learning, and the power of purpose driven leadership. The experience emphasizes how aligning merchandising strategies with real customer needs can drive success.

Garver, Lucas G. Ortiz

Accounting Undergraduate Honors Theses

This thesis is a summary of my two-year internship at Garver, an engineering firm headquartered in North Little Rock, Arkansas. I interned with the finance department in the North Little Rock office. During my time with Garver, I gained an abundance of technical experience in the accounting field, as well as invaluable networking and professional development skills.

The Economic Impact Of The World Of Winter Festival 2025, Grand Valley State University, Christian Glupker

Other Faculty Publications

The World of Winter 2025 festival (WoW) is estimated to have generated or supported economic benefits for the city of Grand Rapids in the following ways:

• The total economic impact on the Grand Rapids area is estimated at $38 million in economic output, supporting 335 jobs.
• The total annual fiscal impact (tax revenue) of WoW is estimated at $311,000 for municipalities and $238,000 for Kent County.
• WoW attracted 2.3 million visitors, with 67% visiting from outside the local region.
• 44% of local visitors and 55% of all nonlocal visitors stated that WoW was their primary reason for visiting the area. …

Mda At Your Service: Questions About Dental Insurance Participation, Kristin Johnson Dds

The Journal of the Michigan Dental Association

This article by the MDA membership Chair Kristin Johnson and the Michigan Dental Association (MDA) Department on Membership addresses common questions from dental professionals. It highlights the MDA's endorsement of PPO Negotiation Solutions to help members maximize profitability through insurance network participation and fee negotiation.

The MDA also provides guidance on hiring associates and their network participation, emphasizing the importance of understanding patient base and practice goals. Furthermore, the document outlines the MDA's resources for patient inquiries on water fluoridation, including talking points and online materials. Information on MIOSHA regulations and compliance within dental practices is also available through the …

Dentistry And The Law: What Causes A Lara Investigation?, Daniel Schulte Jd

The Journal of the Michigan Dental Association

This "Dentistry and the Law" column by MDA Legal Counsel Dan Schulte addresses the process by which the Michigan Department of Licensing and Regulatory Affairs (LARA) initiates investigations against dental professionals. He explains that most investigations begin with a filed allegation, which can come from various sources, including patients, ex-employees, insurers, and other dentists.

LARA is required to review all allegations and generally needs authorization from the Board of Dentistry to proceed with an investigation, unless immediate jeopardy exists or the licensee has a history of substantiated allegations or significant malpractice settlements. The column highlights that LARA may possess more …

Mda Services: Get Help To Take The Pain Out Of Regulatory Compliance, Reva Darling

The Journal of the Michigan Dental Association

This article from MDA Services highlights the challenges dentists face with regulatory compliance and the MDA's efforts to endorse companies that offer solutions. It emphasizes that MDA-endorsed companies, such as Eagle Associates, provide HIPAA compliance systems, OSHA safety programs, and OIG compliance programs with policy manuals, training, and ongoing support. The article also discusses HIPAA-compliant email solutions offered by iCoreConnect (iCoreExchange) and electronic prescribing software (iCoreRx) that integrates with MAPS, both available to MDA members at discounted rates.

Presenting The Michigan Dental Association Award Winners For 2025, David Foe

The Journal of the Michigan Dental Association

This file announces the 2025 MDA Award winners, recognizing individuals and organizations for their outstanding contributions to the dental profession and the community. The awards include the John G. Nolen Meritorious Award (awarded to Dr. John A. DeCarolis), the Matt Uday New Dentist Leadership Award (awarded to Dr. Riley Schaff), and the MDA Public Service Award (awarded to Dr. Denise Polk).

Other accolades include the MDA Public Relations Award (awarded to Dr. Jessica Rickert) and MDA Dental Educator Awards for faculty at the University of Michigan (Dr. Riley Schaff) and University of Detroit Mercy (Dr. Mark R. Mortiere). The Allied …

Designing An Interactive Visual Analytics System For Precipitation Data Analysis, Dong Hyun Jeong, Pradeep Behera, Bong Keun Jeong, Carlos David Luna Sangama, Bryan Higgs, Soo Yeon Ji

Management and Decision Sciences

As precipitation analysis reveals critical statistical characteristics, temporal patterns, and spatial distributions of rainfall and snowfall events, it plays an important role in planning urban drainage systems, flood forecasting, hydrological modeling, and climate studies. It helps engineers design climate-resilient infrastructure capable of withstanding extreme weather events, which is becoming increasingly important as precipitation patterns change over time. With precipitation analysis, multiple valuable information can be determined, such as storm intensity, duration, and frequency. To enhance understanding of precipitation data and analysis results, researchers often use graphical representation methods to show the data in visual formats. Although existing precipitation analysis and …

Circular Framework In The Design & Planning Phase Of Construction, Shreya Kanther

Full-Text Theses & Dissertations

Executive Summary

The transition towards circular economy in the design and construction industry represents a transformative opportunity to align economic growth with environmental sustainability. This dissertation delves deeply into how circular strategies can be implemented within the construction sector, examining their potential to mitigate resource depletion and waste generation, while fostering innovation and efficiency. By integrating theoretical frameworks with empirical research, the study provides a robust understanding of the challenges and opportunities associated with circular models and offers actionable insights for stakeholders navigating the shift from linear to circular economic practices.

The backdrop for this research lies in the unsustainable …

The Product Of Property Tax: How Property Tax Affects Agricultural Production In Nebraska, James L. Kriz

Department of Political Science: Dissertations, Theses, and Student Research

The question of what level of property tax is acceptable has become an increasingly prominent question within agriculture, which is shown by the rise of interest groups and bill introduction in Nebraska. As such, this paper examines how property taxes affect Nebraska's agricultural output. The study employs a quantitative analysis of all Nebraska counties over 21 years from 2000 to 2020. This study hypothesizes that as property tax rates increase, farm outputs will decrease. The study offers a new analysis in an understudied subsection of the agriculture policy literature and points towards a new direction in which the field can …

Sociological Understandings Of Entrepreneurial Action And Intention, Jeffrey Cavanaugh

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Entrepreneurship as a trend has emerged across many different disciplines, drawing on theory from psychology, economics, and sociology. Importantly, sociologic aspects of entrepreneurship remain hidden from scholarship, as existing topics are often vague or narrowly partitioned. In my dissertation, I utilize sociological understandings of human interactions which define entrepreneurial intention and action. Specifically, I explore how entrepreneurs’ religion, rurality, and social media use influences their behaviors. Throughout these three quantitative essays, I contribute to a better understanding of the social psychology of entrepreneurship, and why entrepreneurial pursuits are so intricately linked to every aspect of society. Throughout my research, which …

Sustainable Fashion Identified: An Exploration And Education Of Sustainable Apparel, Michaela M. Lentsch

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Consumers today are searching for and are loyal to companies who support their views and concerns about sustainability. The fashion industry is one of the biggest industries in the world, but one that has many environmental and sustainability concerns. Fortunately, there are many ways the fashion industry and consumers can take steps to make sustainable change and better the planet. Small fashion businesses and boutiques can make positive changes to operate and provide sustainable options and services for customers which can help the planet become more sustainable.

Through this manuscript, an assortment of sustainable methods and practices will be shared …

Morgan Stanley’S Competitive Strategy And Industry Environment: An External And Internal Analysis, Mikaela S. Waggoner

Honors Program: Senior Projects (Public)

Morgan Stanley is a global financial services firm that trades, manages, and distributes capital for a wide range of clients. Its competitive position is dependent on a number of factors including reputation, quality, and innovation, and the firm is subject to many internal and external factors that affect its competitive position. This work seeks to examine the factors that affect Morgan Stanley’s strategy and competitive position, looking at both historical factors and potential future outcomes. A PESTEL analysis as well as an analysis of Porter’s Five Forces in the financial industry are used to demonstrate the external factors that influence …

Through Every Door A New Story: An Advertising Campaign For Francie & Finch Bookshop, Aislinn T. Sullivan

Honors Program: Senior Projects (Public)

More and more of our world is run by algorithms. What we see, what we buy, and what we share. Online retail has sent ripples through the book-selling industry, but the algorithms can’t replicate the feeling of tangible discovery and shared experience.

As more free time is taken up by digital entertainment, moms are seeking to create personally resonant experiences for those they love. This campaign strives to introduce Francie & Finch as the stage for the target market, moms ages 35-50, increasing brand awareness.

These moms remember the things that tightened their bond with their loved ones like …

Espn Navigates A New World Order, Grace Rowe

Honors Program: Senior Projects (Public)

ESPN has been at the top of sports broadcasting for decades. Recently, there has been a shift in consumer behavior towards preferring digital streaming instead of cable television. In this report, I will discuss the background of the Entertainment and Sports Programming Network (ESPN) and its competitive advantages. I will analyze the situation using a strategic framework to take a closer look at what solutions ESPN could implement. Finally, I will recommend how to successfully transition from the crown jewel of cable bundles to an online streaming platform. After looking at the PESTEL framework, Porter’s Five Forces, the VRIO framework, …

Knot Alone: A 24/7 Live Chat App For Sewing Enthusiasts, Erica Frankenhoff

Theses

Knot Alone innovates support in the sewing industry by providing a 24/7 chat experience driven by community engagement. Unlike other forums or workshops with time limits, this platform guarantees interactive, personalized, and immediate guidance. Regardless of whether it’s a new beginner sewer learning how to thread a sewing machine, or a sewing enthusiast who is more advanced and is just figuring out issues with fabric tension, Knot Alone users can, at any hour, seek out professional advice. Professional advice will be provided by sewing educators and instructors, post graduate fashion students, and established sewing bloggers and influencers. By joining together …