Business Commons^™

Developing Strategies For Pce Outreach, Mariah Blankenbaker, Gordon Carlson, Daniel Adesoji, Levi Eck

SACAD: Scholarly Activities

In collaboration with Professional and Continuing Education (PCE), we produced projects to automate their internal tasks, as well as to promote their services. By taking advantage of software techniques, we bridged live-action footage with 2D and 3D computer visuals for promotional material. In addition, we researched the capabilities of creating a custom Generative Pre-trained Transformer (GPT) and trained it to analyze and interact with thousands of industry datapoints.

Application Identification With Pfsense, Snort, And Openappid In Academic Lab Networks, Minh-Khanh Vu

Journal of Cybersecurity Education, Research and Practice

This paper evaluates the practical capabilities and limitations of a widely used open-source network security stack—pfSense firewall, Snort Intrusion Detection System (IDS), and OpenAppID detectors—in academic cy- bersecurity laboratories and small-to-medium enterprise (SME)-like environments. In a controlled virtual testbed, we measure application-level and feature-level identifi- cation performance for major applications (Facebook, YouTube, Zoom) using the pfSense/Snort/OpenAppID configuration. The stack achieves 97% application-level identification accuracy for these applications in our lab dataset, drawing on a library of 3,374 OpenAppID detectors. However, our experiments reveal a substan- tial feature-level detection gap: specific functions such as Zoom file transfers and Facebook messaging can- …

Ethical Decision-Making Frameworks In Ai-Driven Pharmaceutical Research & Development, Dhaval Dinesh Panchal, Osama Mohd Hash Ansari, Sudha Divya Madhuri Kallam

Harrisburg University Dissertations and Theses

Artificial intelligence is increasingly being utilized in pharmaceutical research and development to speed up drug discovery, enhance clinical trial design, and support regulatory decision-making. However, the increasingly rapid adoption of AI in the pharma industry has outpaced the development of consistent ethical governance, raising concerns related to data privacy, transparency, regulatory compliance, and stakeholder trust. This study explored the methods by which project managers could develop and utilize ethical decision-making frameworks to facilitate responsible AI implementation in pharmaceutical research and development. Guided by the Responsible Innovation framework, this research employed a mixed-methods design combining semi-structured interviews and quantitative surveys with …

Project Management For Urban Resilience: A Comparative Study Of Governance, Financing, And Risk Reduction Strategies In New York City, Miami, Rotterdam, Venice, And Tokyo, Mirko Viola

Harrisburg University Dissertations and Theses

Urban resilience initiatives are central to climate adaptation, yet cities continue to face persistent implementation challenges related to governance, financing, and project management. This study examines how these three dimensions influence the effectiveness of resilience initiatives using a qualitative comparative case study design across five cities: New York City, Miami, Rotterdam, Venice, and Tokyo. The analysis is based on eleven semi-structured interviews with practitioners across four cities, complemented by document analysis.

The findings show that resilience initiatives are shaped by the interaction of governance coordination, financing structures, and project management practices. Governance systems are complex and fragmented, financing is often …

The Sixth Sense Garment: A State-Of-The-Art Framework For Sustainable Neurofashion, Andrew Burnstine

Faculty and Staff Publications & Presentations

No abstract provided.

Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram

Faculty Submissions

This study examines two critical digital touchpoints on medical tourism provider (MTP) websites: (1) the accessibility of contact pages which often function as entry points for inquiries, scheduling, and pre-travel coordination, and (2) the authenticity of visual imagery used to shape expectations about care environments, personnel, and technological capacity. A sample of 105 MTPs across all six World Health Organization regions were analyzed using quantitative web accessibility testing and qualitative visual analysis. Results indicate pervasive accessibility errors on contact-page touchpoints and extensive reliance on inauthentic imagery to depict patients, providers, and medical technologies. Together, these practices may distort user expectations …

The Driving Forces Of Relative Ceo To Employee Pay, Yixi Ning, Xavier Garza-Gomez, Hongxia Wang

Finance and Economics

In this paper, we examine the driving forces of CEO to median employee pay ratios from a macro-perspective using a sample of large corporations included in the DJIA index from 1949 to 2022. We find that CEO-employee pay ratios increase with the Industry Production Index and inflation rate, but decrease with GDP per capita growth rate, unemployment rate, stock market, and industry trends. Our results also show that CEO pay structure changes from salary and bonus-dominated to option and stock-dominated pay enable CEOs to enjoy a much better pay package compared to lower-level employees, while executive pay-related regulations in the …

Enterprise Risk Management And Firm Performance In China: The Moderating Role Of Risk Management Committee, Liang Yankun

Student Works (2020-2029)

Risk management has increasingly become an interesting topic among the academicians and industry practitioners, following the 2008 global financial crisis. Motivated from the growing evidence of the significant role of Enterprise Risk Management (ERM) in improving firm performance, this study examines the relationship between ERM and firm performance in the context of China. Furthermore, this study explores the moderating role of risk management committee (RMC) on the relationship between ERM and firm performance in China. Drawing upon 94 public listed firms on the Shanghai Stock Exchange from 2018 to 2021, this study finds that ERM has significantly and positively affects …

Essays On Innovation And Financial Markets Cryptoassets And Other Financial Technologies, Zachary Ethan Glatzer

Electronic Theses and Dissertations

In this manuscript, I present essays that examine the role of innovation in financial markets. The first essay introduces a classification framework for cryptoassets. Existing approaches either apply overly broad economic-function criteria or rely on narrow legal definitions, neither of which adequately captures the diversity of digital assets. This essay proposes a two-track framework that integrates both functional roles and technical structure. By bridging the gap between traditional asset categories and emerging digital instruments, this framework offers actionable guidance for policymakers assessing regulatory treatment, practitioners evaluating risk profiles, and academics engaged in research at the intersection of digital finance and …

Health Insurance Literacy Among College Students At The University Of South Carolina, Emma J. Smith, Lorie Donelle Phd, Rn, Fcan, Robin Dawson

Caroliniana Undergraduate Research Journal

Purpose: This study aims to investigate the health insurance literacy skills of graduate college students and undergraduate college students.

Methods: A cross-sectional research design incorporated a 20-item questionnaire to examine college students’ knowledge of common health insurance terms and definitions, as well as their perceived understanding of health insurance. Descriptive analyses were conducted of participant demographics, health insurance literacy scores were summarized, and common health insurance policies were tested through a readability checker.

Results: The majority of students were between the ages of 18-25 and undergraduate students. More than half of the participants were female, and more …

A Dynamic Systems Framework For Customer Lifecycle Management: From Latent State Discovery To Robust Control Policy, Ali Nasirzonouzi

Northeast Journal of Complex Systems (NEJCS)

Traditional marketing often relies on static strategies that fail to capture dynamic customer behavior. This paper introduces an integrated framework to model and control the customer lifecycle, bridging the gap between empirical data and computational simulation. Using the Customer Personality Analysis dataset, we implemented a five-stage methodology. We first identified three distinct customer segments (At-Risk, Standard, High-Value) using Gaussian Mixture Models. To address the lack of longitudinal data, we calibrated a normative transition model based on customer inertia principles. Our analysis revealed that marketing effectiveness is highly state-dependent; notably, At-Risk customers exhibited a 33.5% lift when targeted with catalogs. Leveraging …

Older Adults And Emerging Technology Fraud In The Ai Deepfake Era, Thiago Neves

Research Days

Artificial intelligence has accelerated faster than society's ability to adapt, leaving older adults extremely vulnerable to AI-generated fraud. Americans over age 60 lost $4.9 billion to scams in 2024, 43% more than the previous year. In this research, I investigate how digital illiteracy, combined with AI-generated deepfakes, creates this crisis. Older adults struggle with three principal vulnerabilities: distinguishing legitimate sites from scams, judging whether online information is truthful, and understanding how algorithms use their data. AI weaponizes these gaps through voice clones, synthetic video calls, and personalized phishing emails that avoid the trust cues seniors tend to rely on. I …

Business Ethics Index 2026, Qiaoqiao Chen, Hainan Xiang, Weihui Fu

SACAD: Scholarly Activities

This study introduces and measures the Business Ethics Index (BEI), a framework adapted from consumer sentiment indices to assess consumer attitudes toward business ethical practices. Using a convenience sample of 91 respondents, we collect quantitative and qualitative data across four BEI dimensions: Personal/Past, Vicarious/Past, Personal/Future, and Vicarious/Future. The overall 2026 BEI score is 107.29, indicating a generally positive attitude. Personal experiences show a positive sentiment (117.6), while Vicarious/Past perceptions are negative (85.15). Future expectations are optimistic across both personal (117.05) and vicarious (109.35) dimensions.

A Counterfactual Analysis Of The Impact Of Stock Market Absence On Economic Growth In Selected Sub-Saharan African Countries, Etsub Tekola Jemberu, Adriana Knápková, Bruce Dehning

Accounting Faculty Articles and Research

Despite the global expansion of financial markets as a strategy for financial reform over the past century, around one-sixth of the world’s countries lack a formal stock market. This paper provides novel evidence from nine sub-Saharan African countries on how the absence of stock markets impacts economic growth. Using the synthetic control method (SCM), we estimate the counterfactual GDP per capita these countries would have experienced had they established a stock market during 1993–1995. The findings reveal that the absence of a stock market resulted in substantial losses for most countries, including Burundi, the Democratic Republic of Congo, Comoros, Guinea, …

Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr.

Atlantic Marketing Association Proceedings

No abstract provided.

Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen

Atlantic Marketing Association Proceedings

No abstract provided.

Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.

Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.

An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.

The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.

Impact Of Hallyu On Korean Tourism, Bomi Kang

Atlantic Marketing Association Proceedings

No abstract provided.

Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard

Atlantic Marketing Association Proceedings

No abstract provided.

Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner

Atlantic Marketing Association Proceedings

No abstract provided.

Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.

Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.

Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.