Business Commons^™

Hse-8 The Revitalization Of The Hazel Green Academy, Josephine Traver, Jennifer M. Nguyen

SC Upstate Research Symposium

The Hazel Green Academy Revitalization Project is a community service-based project focused on restoring and repurposing the Hazel Green Academy (HGA). Established in 1880, HGA was a residential college-preparatory school located in Eastern Wolfe County, KY. At its height, HGA served not only as a school but also as a source of education and community events. Throughout the years, the academy expanded its facilities and resources to benefit both the students and the community. However, as free public schools emerged in the surrounding area during the 1930s, HGA faced a decline in enrollment. Consequently, HGA struggled for the next few …

Aftdc 2024 Session I English.- Decoding Complexity: Visualizing The Trans-Disciplinary Communication (Tdc) Logarithmic Spiral, Jasmin Cowin

Trans-Disciplinary Communication

No abstract provided.

Aftdc 2024 Session Ii Español.- Open Science Framework (Osf) Como Herramienta Para La Colaboración Transdisciplinaria, Cristo Leon

Trans-Disciplinary Communication

No abstract provided.

Aftdc 2024 Open Discussion On The Association's Vision: An Opportunity For All Members To Share And Shape The Future Direction Of Aftdc, Cristo Leon

Trans-Disciplinary Communication

No abstract provided.

Time To Get Technical About Technical Services: Reorganizing Technical Services At Bowling Green State University, Patricia Falk

OVGTSL 2023: Ongoing Challenges, Creative Solutions

Technical Services in libraries has been undergoing changes in the past ten years and Bowling Green State University (BGSU) is no exception. Changes in technology, processes, and attrition in staffing have been just a few of the reasons for this significant change. University Libraries (UL) at BGSU has recently made a change in its organizational structure that has been affected by some of these factors. Previously, our Technical Services area included numerous classified staff catalogers, a head of cataloging, head of serials, head of acquisitions, an e-resources librarian, and several other support staff members to assist with processing and cataloging …

Training Buffet: Self-Service Acquisitions Training For Librarians And Staff, Cara Calabrese, Ginny Boehme

OVGTSL 2023: Ongoing Challenges, Creative Solutions

While acquisitions workflows and tools have updated over the years, our training methods have seemingly not evolved with the same speed. At ALA Annual there were a few conversations about teaching and training new acquisitions staff. Many emphasized that learning on the job was one of the best tools, and many of our colleagues have had success with implementing asynchronous instructional materials. For example, after a colleague was able to develop a copyright course, she was then able to turn her attention to other pressing tasks. Why can't we do the same for acquisitions?

In 2022, Acquisitions partnered with Instruction …

An Odyssey: Merging Two Interlibrary Loan Departments Into One (Lighting Talk), Courtney Taulbee, Amanda Williams

OVGTSL 2023: Ongoing Challenges, Creative Solutions

Lightning Round #2

During the 2021/2022 fiscal year, the University of Kentucky Libraries decided to take the opportunity to make service updates while workflow was altered or restricted by the pandemic. The Main Campus and Medical Center Interlibrary Loan/Document Delivery services at the University of Kentucky Libraries merged in order to streamline services and resources for both our patrons and staff. Having assessed this idea in the past, it was determined that this would be a suitable time to implement this change. Some of the highlights include merging OCLC symbols, reorganizing staff responsibilities and workflow, centralizing the patron interface, and …

Even Flow : Using Microsoft Flows To Streamline Library Acquisitions Work, Carissa Thatcher

OVGTSL 2023: Ongoing Challenges, Creative Solutions

Have you seen the Power Automate icon in Microsoft 365 and wondered what that does? Or maybe you've heard about this thing called Flow but not sure what the big deal is? Would you like to up your acquisitions game, but not sure where to start? We'll kick off this session with Microsoft Power Automate and Flow basics such as naming conventions, expressions and variables. Then move on to the fun stuff, demonstrating how you can streamline your acquisitions processes through Microsoft Power Automate by harnessing the power of automating emails, populating SharePoint spreadsheets from a form, and how to …

Graduate Faculty Directory, Christopher Andrews, Cody Mckenney, Drake Traylor, Joseph Freeman

ATU Research Symposium

The Graduate College would like to update the current faculty search page to filter search results by Department and Research in addition to Name. With the current system, a person who wanted to find an unknown professor based upon a department or an interest in research topic would be unable to search because the only option is to type the professor's name. We have created a website linked to a database containing graduate faculty that is able to search by name, filter by department, and search through the professors' listed research topics. This website will be much more useful and …

The Collapse Of Lehman Brothers And The Economic Fallout, Mark Kuykendall, Lauren Leroy

ATU Research Symposium

This research paper analyzes the causes and effects of the bankruptcy of the investment banking company, Lehman Brothers. We examined the economic and financial conditions of the business leading up to the collapse, what they truly were and how that differed from what investors were misled to believe. We will also explain the falsified financial statements and show how they deceived investors, along with the accounting ethics and rules that were violated. We also discussed the economy after the collapse and how it affected not only investors, but others outside the company as well.

Marketing Campaign For Pope County Habitat For Humanity, Hailey Addison

ATU Research Symposium

Habitat for Humanity is a non-profit organization that assists families by building them homes. Habitat raises funds, interviews families in need and chooses a candidate, builds a home, and then gives the house to the family. What sets this organization however, is that they give a “hand up, not a hand out”. Instead of just giving them a house, they require the family to help build it. Also, the family is expected to pay an affordable mortgage back to Habitat. This philosophy promotes a sense of ownership in these new homeowners, and hopefully that will encourage them to take good …

Environmental And Agricultural Effects On Waterfowl Population In Arkansas, Caleb Sipes, Ellison Stephens, Marissa Young

ATU Research Symposium

This paper discusses some of the positive and negative effects of environmental and agricultural influences on the waterfowl population in the state of Arkansas. Waterfowl hunting has been a prominent source of revenue to the state of Arkansas for many decades. Waterfowl hunting will continue to be prominent in this state in future as long as Arkansans maintain and preserve the natural resources here as well as use our own to further progress the waterfowl industry in Arkansas. Through aerial surveying, requiring hunters to purchase licenses and stamps to legally hunt waterfowl, and conservation efforts from the Arkansas Game and …

Critical Appraisal: Hospital Price Transparency Of Acute Care Hospitals, Raegan Parker, Kylie Moore

ATU Research Symposium

A rule implemented by Centers for Medicare & Medicaid Services (CMS) in January 2021 states that acute care hospitals are required to post online a machine-readable file that makes changes in hospital price transparency. It aims to improve the affordability of hospital care by promoting price competition. The hospitals that are compliant with the Hospital Price Transparency Final Rule will facilitate online price shopping for patients by making prices for services available. We reviewed the research to explain the purpose of determining how compliant acute care hospitals have been with the Hospital Price Transparency Final Rule since its implementation. A …

Utilization Of Beta-Agonists On The Effects Of Marbling / Fat Deposition In Beef Cattle, Rafael Andrade, Sara Erby, Blaine Holzman

ATU Research Symposium

In the beef industry, producers have tried to find ways to optimize production and performance for the benefit of their beef cattle operations. To do that, if they wished to, they would use modernizing technologies that are available today. With these modern technologies, such as Beta – androgenic agonists, producers have been able to utilize these to see the positive effects of marbling and fat deposition. They act to enhance lean muscle gain, increase growth rate in the animals, and increase feed efficiency without having to use extra inputs, needed supplements, or compensation for gain. By using these technologies, they …

Avian Influenza In The United States And It's Ramifications On Our Market In The Poultry Industry, Alaini C. Carrington, Jada Trotter, Savannah Sanders

ATU Research Symposium

While researching Avian Influenza (AI) in the United States, we have found that it has significantly impacted 47 states. Four main AI types have an impact on poultry farms. Avian Influenza can be reduced by taking preventative methods such as biosecurity and culling birds to have a healthy flock on the farm. Since 2022 egg-laying hens have been affected by the Avian Influenza Virus, causing egg inventories to become lower. Highly Pathogenic Avian Influenza (HPAI) has affected farmers tremendously; because of this, farmers must worry about their families' source of income, their workers and the workers' families' source of income, …

Benefits Of Growth Hormone Implants In Beef Cattle, Brody Jones, Jaxsen Franco, Riley Knight

ATU Research Symposium

Using growth hormone implants in beef cattle producers could combat the decreasing market supply that is currently being experienced in the United States (US). Growth hormone implants increases individual cattle weight by 15 to 20 percent, produces the same amount of product using fewer head of cattle. This study provides an insight into the benefit of using growth hormone implants in the production of beef cattle. The paper takes a look at the rising costs of input prices, cattle market supply in the US, and the effects these implants had on beef cattle of varying species and environments. Most of …

Critical Appraisal: Do Ms-Drgs Financially Impact Highly Volumed Admissions In Post-Acute/ Acute Care Hospitals?, Jalynn O. Bottoms, Kinlee Runnels, Megan Tyler

ATU Research Symposium

No abstract provided.

Utilizing Vr Scenarios To Aid Student Empathy In Challenging Interactions, Peter M. Unwer

ATU Research Symposium

This project will enable faculty in the Parks, Recreation and Hospitality Administration program at Arkansas Tech University to implement virtual reality training into the existing curriculum to ensure students are better prepared for the mental demands of the field. Through creating hospitality and tourism virtual reality scenarios, this will aid in the hands on teaching for our students to better understand the complexities within the industry that a typical classroom cannot provide. For example, Hilton recently partnered with a company called Sweet Rush to create a virtual hotel experience for team members. The project was a success, reporting 87% of …

Caring For Those That Care For Us: Impact Of The Mexican Social Security Law Reforms On Pregnant Domestic Workers, Kaitlyn Sutton

Scholars Week

Kaitlyn Sutton

Kaitlyn Sutton is a senior Human Resources Management and Spanish double major from Louisville, Kentucky. She developed a passion for foreign language during her first semester at Murray State University and was able to further her interest by studying abroad on the Maya Mexico KIIS trip in 2023. It was during this program that she first learned about the importance of domestic workers in Mexico and was inspired to explore their workplace rights from the perspective of her other undergraduate degree in Human Resources. After graduation, Kaitlyn plans to attend Lipscomb University in Nashville, Tennessee in order to …

Role Of Humane Orientation In Work Family Conflict And Work Family Positive Spillover: Results From A Cross Cultural Study, Ujvala Rajadhyaksha

Research Days

This poster presentation shares results of a large-scale, collaborative, cross-cultural study that examined the role of the humane orientation (HO) as a moderator of the relationships between work- and family-related support, work-family conflict, and work-family positive spillover. For this study, I had the privilege of working with principal investigators Barbara, Beham from Berlin School of Economics and Law, Germany; Ariane, Ollier-Malaterre from Université du Québec A Montréal, Canada and Tammy D. Allen from University of South Florida, United States. The study sample comprised of 10,307 participants from 30 countries in 5 continents My role as collaborator involved responsibility for gathering …

Sustainable Small House Project, Mollie Jo George

UNO Student Research and Creative Activity Fair

The Sustainable Small House Project was developed in cooperation with UNO/UNL Engineering, UNO Gerontology, and Metro Community College. This project merges both sustainable living with the small house movement to promote aging-in-place for older adults. This presentation describes the journey of Dr. Bing Chen as he envisioned the Sustainable Small House Project to its development and finally to implementation at its current location--west of Baxter Arena or adjacent to the UNO ballfield.

From a gerontological lens, the project focuses on principles of universal design which allows for aging-in-place, fall-detection and prevention using smart technologies such as Nobi, and voice-activated technologies …

Financial Wellbeing Of Working Canadians, Michael Ritacco

Undergraduate Student Research Internships Conference

The National Payroll Institute (NPI) conducts an annual survey to measure the financial situation of their members. Using this data, the Financial Wellness Lab (FWL) then analyzes and applies advanced machine learning techniques to gain meaningful insights on the respondents. Of the many areas the FWL investigates regarding this data, the primary focus is identifying similar groups of individuals (clusters), and how these groups differ from one another. Aspects such as financial residency, savings, spending, and debt all play an important role in differentiating between these groups, and also play a role in financial wellbeing. Since this survey has been …

The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah

3rd IBA SBS International Conference 2024

The intended research will target the problem of lack of LBA application and ineffective utilization of LBA in mobile advertising in digital marketing. Not much focus has been given to this area of marketing in the existing literature as well as practice in the context of the FMCG sector in Karachi, Pakistan. Wibisurya (2018) alluded that LBA has the potential to positively influence a consumer’s behavior towards a type of advertisement being carried out. However, FMCG marketers show a significant lack of interest in the domain. Moreover, LBA performed through SMS advertising increases two-way communication between consumers and FMCG brands, …

Effect Of Influencer Message Value On Destination Awareness, Image, And Travel Intentions, Shumaila Kashif, Maira Junejo, Farman Ali

3rd IBA SBS International Conference 2024

Tourism is one of the fastest-growing sectors and destination competition is expanding by the day. Lately, Pakistan's tourist business has exploded, fueled by social media influencers' content creation. Hence the aim of this research is to understand how the influencer message value impact destination awareness, image, and travel intentions.

Data was collected through purposive sampling from 216 respondents via google forms. Analysis was performed on Smart PLS version 3.2.8. Results indicated that Influencer source attractiveness affected destination awareness, destination image and travel intention positively and significantly. It also showed that entertainment was affecting destination awareness and destination image positively and …

The Use Of Social Listening In Understanding The Consumer Perception, Attitudes, Emotions, And Predicting The Purchase Intentions, Ubedullah Khoso

3rd IBA SBS International Conference 2024

Purpose: The objective of this research is to use social listening in exploring the factors which affect the consumers’ perceptions, attitude, and emotions which lead to purchase intentions.

Introduction and Literature Review: Over 3.8 billion people use social media that is around 45% of the world’s population(Statista, 2022). The ever evolving technologies and the adaption of these technologies is changing how we access information, how we communicate, and how we respond to different stimuli (Ospina, 2019). How we communicate, listen, and interpret using a domain of social media is termed as social listening (Stewart & Arnold, 2018). Specifically, social listening …

Market Efficiency Of Cryptocurrency: Long Term Memory Effect In Bitcoin Trading, Zartashia Hameed, Saima Wazir

3rd IBA SBS International Conference 2024

Cryptocurrency market has attracted interest of both researchers and investors. It is a comparatively newer mode of transactions; therefore, both the agents are interested in the movement of these currencies in terms of volatility and profit. This research makes an effort to examine these phenomena with the help of long-range memory in the Bitcoin market using Generalized Hurst exponent methodology. For this purpose, the daily dataset spanning from 26^th August 2010 to 19^th April 2018 is collected, prepared and analyzed. Findings reveal interesting facts that the Hurst exponents for almost every year are above 0.5, and the long-range …

Neuromarketing: A Bibliometric Perspective Of The Field, Raja Rub Nawaz, Saniya Fayaz

3rd IBA SBS International Conference 2024

With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth. The present reviews in the field of neuromarketing are often limited when it comes to the scope or the discussion of documents and further subjects. This serves as a limitation to the consolidative and theoretical implications in the field. The study addresses this theoretical and methodological gap by charting the bibliometric analysis using the citation, and cooccurrence approaches by analyzing a total of 396 articles extracted from the Web of …

Linking Leader Member Exchange (Lmx) And Happiness At Work Through Symbolic Interaction Theory, Faisal Qamar, Syed Mir Muhammad Shah, Shuaib Ahmed, Yasir Mansoor Kundi

3rd IBA SBS International Conference 2024

Drawing on symbolic interaction theory, present study tests LMX and employee happiness at work with mediation of self-esteem and moderation of organizational embeddedness. Authors collected data from FMCG companies from Pakistan that comprised 124 employees. Findings suggest significant relationship between LMX and happiness at work. Follower self-esteem significantly mediated LMX and happiness at work, and organizational embeddedness moderated between LMX and happiness at work. Findings are instrumental for organizational practitioners. Organizational leaders should consider quality LMX interactions with their employees in prevailing global crises. It will improve relationship with team members and boost their self-esteem resulting in happiness at work. …

Examining Customer Loyalty Among Omni-Channel Users In The Age Of Disruptions In Retailing, Sheeraz Yar Khan, Jawaid A. Qureshi

3rd IBA SBS International Conference 2024

Amid tech-disruptions and the pandemic, COVID-19, the world has witnessed swift growth in omni-channels. This study aims to investigate the factors that influence the customer loyalty among omni-channel users. Omni-channels are famous platforms that connect customers with the brands. Firms strive hard to keep this channel more interactive and supportive in order to satisfy customers and create loyalty among them. Although it is an important aspect in modern business, fewer studies have been conducted in this area to provide a comprehensive model that not only helps to create satisfaction but also loyalty among users. The data for this study was …

Sustainable Hrm And Well-Being: Systematic Review And Future Research Agenda, Faisal Qamar, Gul Afshan, Rana Salman Anwer

3rd IBA SBS International Conference 2024

Sustainable HRM and workplace well-being have gained increased attention from researchers recently. Given this, the present paper attempts to undertake a systematic literature review to identify ways and means by which sustainable HRM and well-being are linked for better individual and organizational outcomes. The primary focus of this paper is to study the relationship between sustainable HRM and well-being, i.e., whether sustainable HRM predicts well-being at work? If yes, how and when this prediction takes place? Systematic computerized search and review were conducted for articles published until September 2021. One-twenty-one research articles were finally selected based on the set criteria …