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Articles 1 - 4 of 4
Full-Text Articles in Business
Unretentive Incentives, Rebekah Paradis
Unretentive Incentives, Rebekah Paradis
Student Scholar Showcase
In the workplace, managers often offer monetary rewards or incentives as instantaneous motivators in hopes that it will alter employee behavior. Unfortunately, although these rewards have been proven to yield desired outcomes, their impacts are short lived as managers create an environment based on extrinsic motivation. When an employee works solely to receive a paycheck it is already challenging to keep them, as other companies can offer them comparable, if not better, salaries. It is even harder to retain an employee who is accustomed to receiving an incentive with a particular behavior when the reward is no longer an option, …
Infringed: Appropriation Art And Intellectual Property, Benjamin A. Stern
Infringed: Appropriation Art And Intellectual Property, Benjamin A. Stern
Student Scholar Showcase
This thesis is an exploration of appropriation art specifically referencing policies regarding fair use and focusing on the legal, ethical, and social issues that are associated with appropriating another artist’s work. Though highly controversial, appropriation art has been seen in a wide array of media and has impacted various artistic movements. The accompanying artistic project to this thesis, titled Infringed, uses three historically important copyright infringement court cases to discuss the legality of transforming others work into new and original pieces. Each of the three court cases will be represented in a poster series that explores the concepts of …
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Student Scholar Showcase
My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Student Scholar Showcase
As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …