Business Commons^™

Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld

All Theses

This thesis investigates the emergence of Rainbow Row in Charleston, South Carolina, as a civic and tourism icon through an integrated analysis of visual culture, preservation governance, and material evidence. While Rainbow Row has become one of the most recognizable images of Charleston’s historic district, the chronology and cultural mechanisms through which its colorful façades were produced, interpreted, and disseminated have remained largely unstudied. This study addresses the primary research question: How Rainbow Row’s painted façades were leveraged in marketing and tourism narratives between the 1930s and the 1960s, and what those representations reveal about the construction of Charleston’s civic …

3t Of Tech, Taste, And Transformation In Coffeepreneurship, Razinda Tasnim Abdul Rahim, Mohd Faizuddin Muhammad Zuki, Nur Syamilah Md Noor

International Conference on Business and Management Research (ICBMR)

The global coffee industry is rapidly transforming due to digitalization, evolving consumer preferences, and sustainability trends. Coffeepreneurship, blending entrepreneurial innovation with coffee culture, has emerged as a competitive business model. This study applies the 3T- Technology, Taste, and Transformation to assess digital innovation, consumer experience, and business adaptation in coffee entrepreneurship. Despite opportunities in digital transformation, coffeepreneurs face challenges such as market saturation, financial constraints, and regulatory barriers. Limited access to fintech solutions and supply chain inefficiencies further hinder scalability. This study addresses these gaps by analyzing how technology, branding, and financial literacy influence coffeepreneurs' long-term sustainability using the VRIO …

Predicting Medical Tourism Destination Preference Of Indonesian Patients: The Roles Of Patient Experience Quality, Perceived Ai Intelligence And Humanness, Eddy Eddy, Sabrina O. Sihombing, Ferdi Antonio

International Conference on Business and Management Research (ICBMR)

This study proposes an investigation on the antecedents of medical tourism destination preference among Indonesian patients, with a specific focus on the novel moderating role of Artificial Intelligence (AI) chatbots. Driven by a significant financial drain from outbound medical travel, this study aims to understand the key factors that influence Indonesian patients to seek care abroad. The proposed conceptual framework posits that medical tourism destination preference is positively predicted by medical technology advancement, service quality, price transparency, and geographical accessibility. Patient experience quality is also hypothesized to mediate these relationships, serving as a critical psychological bridge. The most innovative aspect …

Assessing The Impact Of Economic And Social Dynamics On Domestic Tourism In Indonesia: An Econometric And Cluster Analysis, Darol Arkum, Mudrajad Kuncoro, Ghardapaty Ghaly Ghiffary, Diah Setyorini Gunawan

International Conference on Business and Management Research (ICBMR)

ABSTRACT

Introduction: A strategic method of evaluating the economic impact of tourism across regions while taking into consideration Indonesia's geographical and socioeconomic diversity is to divide tourist destinations according to the reasons for travel. Background Problems: This study introduces an integrated statistical framework to assess the economic impact of domestic tourism in Indonesia, emphasizing regional heterogeneity and evolving travel behavior. Research Methods: A novel clustering approach is developed based on travel motivations—rather than geographical proximity—utilizing hierarchical clustering in conjunction with time series analysis and ANOVA techniques. The time series analysis identifies pronounced seasonal trends and fluctuations in spending, influenced significantly …

A Forgotten Tool? Intellectual Property Rights And The Competitive Potential Of Micro, Small, And Medium-Sized Enterprises In Tanzania, Saudin J. Mwakaje

Business Management Review

This article offers a hybrid assessment of law and its impact on business by examining how intellectual property rights (IPR) promote business competitiveness by granting enterprises exclusive statutory rights over their innovations and creative ideas. The article situates the discussion in the Tanzanian context and focuses on Micro, Small, and Medium-Sized Enterprises (MSMEs). Using a qualitative approach, the discourse examines ongoing national and continental reforms and the evolving business and market environment that are driving MSMEs to adopt innovation to achieve market control and sustainability. Recent continental and regional regulatory developments, including the adoption of the Agreement on African Continental …

From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson

Business Management Review

As digital technologies become increasingly embedded in higher education, promoting environmentally responsible computing practices has become an important sustainability and management concern. This study applies the Norm Activation Model (NAM) to examine green computing behavior among university students in Tanzania. Drawing on responses from 868 students across science, education, and business programs, the study investigates how Awareness of Consequences, Ascription of Responsibility, and Personal Norms influence green computing behaviors. Hierarchical regression analysis was used to assess both the explanatory power of the NAM variables and the selective moderating roles of gender and academic program. Findings reveal that both awareness and …

The Role Of Board Effectiveness In Shaping The Influence Of Esg Disclosures On Financial Performance: The Case Of Tanzanian Listed Companies, Emmanuel Christopher

Business Management Review

This study examines the moderating role of board effectiveness in the relationship between environmental, social, and governance (ESG) disclosures and the financial performance of firms listed on the Dar es Salaam Stock Exchange (DSE) in Tanzania. Drawing on stakeholder and agency theory perspectives, the study posits that ESG disclosures create value for stakeholders while effective boards enhance oversight and ensure that sustainability initiatives translate into firm performance. Using secondary data from firms’ annual reports for 2016–2024 (198 firm–year observations), the study applies random effects panel regression guided by the Hausman test. Robustness checks were performed using an alternative financial performance …

From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez

International Journal of Religious Tourism and Pilgrimage

Cinema and television, as core components of the creative industries, play a crucial role in transforming cultural heritage into meaningful narrative and symbolic resources. This study explores how religious cultural heritage is reconfigured from sacred sites into cinematographic sets, focusing on the Italian television series Le Indagini di Lolita Lobosco, set in Apulia. Drawing on the cultural and spatial turn in geography and media studies, the research examines the symbolic, aesthetic, and spatial functions of religious architecture and sacred landscapes within the series. Churches, monasteries, and coastal sacred spaces are not treated as mere backdrops, but as narrative devices that …

Monastic Botanical Gardens: Medicinal Plants, Cultural Heritage, And Tourist Routes, Polyxeni G. Moira Dr, Dimitrios Mylonopoulos

International Journal of Religious Tourism and Pilgrimage

in the natural environment. The natural environment, of which humans are an integral part, served as the first laboratory for the production of medicines. Medicinal botany can be traced back to ancient Greece, continued through ancient Rome, was closely linked to Islamic tradition, and persisted through the rise of Christianity in monasteries, enduring to the present day. Monastic botanical gardens serve as living proof of the relationship between humans, nature, healing, and spirituality. These gardens, which for centuries cultivated plants for medicinal, nutritional, and functional uses, can now be leveraged to promote tourism, cultural heritage, and environmental awareness.

This study …

Faith, Culture, And Transformation: A Case Study Of Tumane Monastery Visitors, Danijel Pavlović, Marija Bratić, Anđelina Marić Stanković, Ivan Kosta (Hieromonk Ilarion), Dimitrije Plećević

International Journal of Religious Tourism and Pilgrimage

This study examines the experiences of visitors to Tumane Monastery, one of the most significant Serbian religious and pilgrimage destinations. Located in a peaceful natural setting, Tumane Monastery is renowned for its spiritual significance, rich history, and connection to miraculous events, making it a key religious and cultural destination in the Braničevo District of Eastern Serbia. Its unique blend of sacred heritage and natural beauty attracts pilgrims and tourists seeking spiritual and cultural enrichment. Using a survey-based approach, the research analyses the demographic characteristics, motivations, behaviours, and perceptions of visitors, as well as the personal and spiritual effects of their …

Killing Bali (Part I) A Journey From God’S Paradise To Human Inferno, Pierre Fournié, Dr Pierre Fournié

International Journal of Religious Tourism and Pilgrimage

Tourism is growing and growing fast. Before the pandemic, in 2018, the number of arrivals worldwide reached 1.4 billion arrivals from less than 600 million, twenty years earlier. In many countries, especially in developing ones, tourism is perceived as a unique opportunity, a model of territorial development, possibly a national strategy. In Indonesia, after being elected in 2014, former President Joko Widodo (Jokowi) emphasised the importance of tourism, considered as a strategic sector. It had to become the largest exchange currency contributor to Indonesia’s revenue thus bypassing rubber, coal, oil and gas (Fournié & Dou, 2018).

In the collective awareness …

Motivation, Tourists’ Activity-Based Engagement And Place Attachment: An Exploratory Study Of Religious Attractions In Less Prominent Religious Destinations, Po Man Tse, Yan Pui Crystal Lee, Sau Ying Pamela Ho, Shun Mun Helen Wong, Chi Lok Andy Tai

International Journal of Religious Tourism and Pilgrimage

This study explores the relationship between tourist motivation and tourist activity-based engagement, considering the mediating effect of place attachment in the visitation of religious attractions in less prominent religious destinations. A quantitative approach was applied, with 319 questionnaires distributed at Hong Kong’s two most popular religious sites: Sik Sik Yuen Wong Tai Sin Temple and the Big Buddha. The analysis showed that place attachment is an important mediator between tourist motivation and engagement. In the Sik Sik Yuen Wong Tai Sin Temple case, the mediator counteracts the negative direct effect between tourist motivation and immersed involvement. A full mediating effect …

Impact Of Mass Tourism On Corsican Religion: Between Spectacularisation And Commercialisation The Case Of The Sartène Catenacciu, Pierre-François Marchiani

International Journal of Religious Tourism and Pilgrimage

This study aims to question the impact of mass tourism on the religious expression of the Corsicans. In 2012, across France, 44% of cultural tourism had a spiritual and religious aspect, representing around 20 million travellers (Baziou, 2004:336). It is often the discovery of heritage, whether built or intangible, that leads people to engage in this form of ‘religious tourism’. Although arising from good intentions, this form of tourism is accompanied by a process of secularisation that alters the very object being sought. This is what we shall examine through a synchronic and diachronic study of the Catenacciu di Sartène, …

‘Clothesure’: The End Of The Narrative Of A Pilgrim’S Clothes; And How Pilgrim’S Clothes Contribute To Narrative Identity, Stephen F. Haller

International Journal of Religious Tourism and Pilgrimage

This paper provides the story, or narrative, which explains how pilgrim’s-identity is created and endures through the clothes they wear. The closure, or preferred ending, of this story of a pilgrim’s clothes, would be a ceremonious disposal, like burning them. Pilgrims are reluctant to simply throw their clothes, boots, and gear away. This paper is a philosophical reflection on how a pilgrim’s clothes construct the identity of a pilgrim; and how inanimate objects, like clothes, might become meaningful, or even ‘sacred’ in a non-religious way. This comes about because of a decision to treat them that way. We make sense …

Ijrtp Volume 14(Ii) Table Of Contents, Kevin A. Griffin, Razaq Raj, Carlos Fernandes, Giovanni Ruggieri, Darius Liutikas

International Journal of Religious Tourism and Pilgrimage

Special issue of papers from 16th International Religious Tourism and Pilgrimage Conference, Palermo, Sicily, June 2025.

Sacred Or Sold? A Systems Approach To Balancing Spirituality And Commercialisation In Faith-Based Tourism, Tadeja Jere Jakulin, Dane Munro

International Journal of Religious Tourism and Pilgrimage

This paper examines the complexity of pilgrimage tourism, with its interdependencies among sacredness, spirituality, and commercialisation at faith-based tourism destinations. We use a Systems Approach to move beyond linear thinking that positions spirituality and commerce as inherently oppositional forces, arguing that pilgrimage destinations function as complex adaptive systems in which spiritual, commercial, and educational objectives interact dynamically. We build Causal Loop Diagrams (CLDs) formed from autoethnographic observation and stakeholder discussions. We present and compare four pilgrimage sites: Lourdes (France), Brezje (Slovenia), Malta, and Istanbul’s Hagia Sophia (Türkiye). The CLD models reveal the dynamics of the pilgrimage sites, the interdependencies, and …

Horizontal Collaboration Practices And Operational Performance Of Smallholder Farmer Groups In Horticultural Supply Chain, Herieth J. Rogath, Juma James Masele, Gerald Magova

Business Management Review

Collaboration has increasingly been recognized as a strategic approach for enhancing performance. However, limited attention has been given to the relationship between horizontal collaboration practices and the operational performance of horticultural smallholder farmer groups in downstream supply chains. This study examined this relationship through the lens of Social Exchange Theory. Data were collected using self-administered questionnaires from 195 smallholder horticultural farmer groups across the southern highlands of Tanzania, including Mbeya, Iringa, Njombe, and Songwe regions. Analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings reveal that all collaboration practices improve operational performance; resource …

Sacred Steps: Walking, Religion, And The Path To Peace, Francesca Benna

International Journal of Religious Tourism and Pilgrimage

Walking is one of the simplest and most primordial human acts, yet it carries profound meanings that transcend cultures, religious traditions, and paths of individual and collective transformation. Walking is not merely a means of movement but a practice that fosters reconnection with oneself, the environment, and the community. Bruce Chatwin, in The Songlines (1987), highlights how nomadism is an inherent human condition, suggesting that movement is essential not only for physical survival but also for mental and spiritual well-being. In an era marked by environmental crises, conflicts, and increasing technological alienation, rediscovering the value of walking responds to a …

Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman

Honors Theses

This study examines the influence of personality typing (as outlined by the International Personality Item Pool test structure) on travel decision-making as it relates to marketing matrix strategies. Understanding the relationship between personality type and travel is crucial, as individuals will have different need hierarchies and place decision-making factors on different levels of priority. This study uses the theoretical frameworks of Clifford Geertz and Michael Pacanowsky (Cultural Approach to Organizational Communication) and Judee Burgoon (Expectancy Violations Theory) to inform, direct, and explain the results of the completed research. A total of 261 participants were asked to take a survey outlining …

Scientific Research In Cuba: A General Analysis With A Special Focus On Energy, Agriculture And Technology, Henri Dou, Pierre Fournie

International Journal of Islands Research

An analysis of science in Cuba is carried out using data from the OpenAlex database. Examples are developed: agriculture, rice, technology in relation to the current situation: national food supply, energy and medicine. The predominance of research in biology and medicine and the low commitment in the fields of agriculture, energy, medicinal plants and technology are highlighted. Various development schemes are proposed. The conclusion is that research must be directed towards strategic areas: food and energy, must be less dispersed and that technology must be better taken into account. Three proposals are made: the development of a chemical analysis platform …

Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram

Faculty Submissions

This study examines two critical digital touchpoints on medical tourism provider (MTP) websites: (1) the accessibility of contact pages which often function as entry points for inquiries, scheduling, and pre-travel coordination, and (2) the authenticity of visual imagery used to shape expectations about care environments, personnel, and technological capacity. A sample of 105 MTPs across all six World Health Organization regions were analyzed using quantitative web accessibility testing and qualitative visual analysis. Results indicate pervasive accessibility errors on contact-page touchpoints and extensive reliance on inauthentic imagery to depict patients, providers, and medical technologies. Together, these practices may distort user expectations …

Finding A Home Away From Home: An Accessible Hotel And Short-Term Rental Guide, Atley E. Livingston

Entry-Level Occupational Therapy Doctorate - Doctoral Capstone Symposium

Travel has become a significant part of today’s social culture, allowing individuals to connect with family and friends, explore new environments, and engage in meaningful experiences. However, many wheelchair users report that traveling is often frustrating, inequitable, and difficult. To better understand the limitations of travel on this population, a needs assessment was conducted through a collaboration with a nationwide organization that supports the wheelchair community. Participants identified travel accommodations and the barriers they present as a major limitation to travel. The purpose of this capstone project is to analyze lodging and housing accessibility through the lens of the population, …

Geofencing In Tourism & Recreation: A Revolution In How Marketing-Centric Data Is Collected & Employed?, Aubrey B. Whiddon

Atlantic Marketing Association Student Proceedings

This study aims to delve into, analyze, and ultimately divulge what geofencing technology is and decipher whether it is an effective tool to employ in making marketing decisions. Geofencing, a location-based service that triggers actions based on visitors’ real-time location, has revolutionized tourism marketing, enhanced visitor experiences, and facilitated crowd management. Additionally, this research analyzes a study that was conducted with the purpose of proving the validity and accuracy of geofencing. This study compares primary data to data collected through Placer.AI, a geofencing platform, and how the findings from both collection methods are highly correlated.

Geofencing In Action, Courtney E. Craven

Atlantic Marketing Association Proceedings

No abstract provided.

Entrepreneurial Orientation And Performance Of Microfinance Cooperatives: Evidence From Tanzania, Grace Thomas Mori, Omari Khalifa Mbura

Business Management Review

Microfinance cooperatives (MFCs) play a key role in socio-economic development, predominantly in developing countries. However, studies focusing on the relationship between entrepreneurial orientation (EO) and the performance of MFCs are limited, particularly in Tanzania. This study was informed by the resource-based view to examine the influence of EO dimensions on the performance of MFCs in Tanzania. Specifically, the study focused on four dimensions of EO namely; innovativeness, proactiveness, risk taking, and competitive aggressiveness behaviours. Data were obtained from 299 stratified sampled managers of MFCs through the administration of a structured questionnaire. In testing this relationship, Partial Least Squares Structural Equation …

Dynamic Knowledge Practices In Tourism Village Development: An Activity Theory Perspective, Xianyang Hu, Jie Chen, Songshan (Sam) Huang

Research outputs 2022 to 2026

This study investigates why tourism village development models often fail to replicate success despite cultural and geographic similarities. Using activity theory and knowledge management concepts, we analyze two adjacent Chinese villages to trace explicit knowledge flow and examine disrupted tacit and indigenous knowledge practices. Findings show that while surface-level knowledge transfer occurs, contradictions within activity system elements, especially the marginalization of indigenous knowledge and community capacity, hinder effective knowledge application. Knowledge flow is inherently nonlinear and deeply context-dependent. We develop a comparative activity system model that highlights how success hinges less on knowledge transfer and more on the integration of …

Overservice Backfires: The Impact Of High Robot Attentiveness On Tourists' Discontinuous Usage Intentions, Jinwei Wang, Yingzong Tang, Xin Chen, Songshan (Sam) Huang

Research outputs 2022 to 2026

AI-powered robots can meet both functional and emotional consumer service needs through proactive engagement. Yet, excessive attentiveness may produce unintended negative outcomes. Drawing on conservation of resources theory, this research employs four studies and a single-paper meta-analysis to investigate how highly (vs. moderately) attentive robotic service influences tourists' intentions to discontinue use. Results show that highly attentive robotic service increases discontinuous usage intentions, and this effect unfolds sequentially through perceived threat to freedom and emotional exhaustion. Furthermore, information sensitivity and technology anxiety moderate the relationship between robotic attentiveness and discontinuous usage intentions. These findings offer strategic insights for tourism practitioners …

From New Orleans To Orléans: How Perceived Connections Shape Destination Image, Hilmi A. Atadil, Helena F. Allman, Erol Pala, Qiulin Lu, Alison J. Green, Felicia N. Morgan

AMTP Proceedings 2026

Have you ever enjoyed a dish so much that it sparked an interest in experiencing the place where it was originally created? Culinary encounters may spark interest in distant destinations, but broader cultural, historical, and symbolic meanings often drive this interest through perceived connections. For example, exposure to French-influenced cuisine in New Orleans may draw individuals to France, driven not only by culinary authenticity but also by historical ties to Orléans. Grounded in social exchange theory, this study pursues two objectives: (1) to examine the underlying dimensions of perceived connections between destinations, and (2) to assess how these dimensions influence …

Framing Emirati Womanhood: Heritage, Modernity, And Soft Power In Tourism Discourse, Valerie Priscilla Goby

All Works

This paper examines how Emirati womanhood is framed within the tourism discourse of the United Arab Emirates, analysing how gendered representation operates as both a cultural and political instrument in nation branding. Drawing on framing theory and informed by feminist perspectives on tourism and media representation, this study explores the visual and textual portrayal of women on official online platforms, including Visit Dubai, Visit Abu Dhabi, Emirates Airlines, and the UAE Ministry of Culture and Youth. These materials constitute a state-sanctioned narrative of national identity that integrates cultural heritage with modernity. Through qualitative framing analysis, four recurrent interpretive frames were …

Preserving The Past, Innovating The Future: Integrating Metaverse, Blockchain, And Generative Ai For Tourism And Cultural Heritage Preservation, Mousa Al-Kfairy, Amna Ahmed Aaber Ahmed Alqubaisi, Omar Alfandi

All Works

The preservation and accessibility of cultural heritage are seriously threatened by urbanization, mass tourism, neglect, and natural disasters. This study utilizes cutting-edge technologies to address these issues by presenting a novel framework that combines generative AI, blockchain, and the metaverse. The Metaverse provides immersive virtual experiences that lessen the physical strain on delicate locations by enabling the creation of lifelike digital replicas of cultural heritage sites. By creating immutable records, blockchain technology ensures the legitimacy, ownership, and traceability of digital assets, enabling open access and NFT monetization. Rebuilding lost or damaged artifacts, creating lifelike 3D models, and customizing user interactions …