Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.

Medical Travel Facilitator Websites: An Exploratory Study Of Web Page Contents And Services Offered To The Prospective Medical Tourist, Dan Cormany, Seyhmus Baloglu

Faculty Publications

The growing trend of traveling outside of one's country for medical services, commonly known as “medical tourism” is expected to continue to grow exponentially in the next ten years (Keckley, 2008). With multiple destinations from which to select, and available information representing this type of travel being of variable reliability, many prospective medical travelers turn to the use of a “medical tourism facilitator”, who perform a variety of trip coordination responsibilities for the medical traveler. These medical tourism facilitators, themselves a new phenomenon to support travel to various global regions, may operate within the traveler's home country or the destination …

Montana Folk Festival Visitor Study: 2011, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte. The population of interest was attendees of the 2011 Montana Folk Festival and the sample was random from that population. Surveys were given to festival goers by random selection so as to attempt to represent the whole population.

Montana Nonresident Visitor Information Center Use, Neala Fugere, Christine Oschell, Norma Nickerson

Institute for Tourism and Recreation Research Publications

This report highlights findings of a study aimed at determining the effectiveness and future development of visitor information centers in Montana; in particular, understanding nonresident travelers' preferences for VICs as they relate to traveler behavior and spending in the state.

Climate Change & Tourism Literature Review, Norma P. Nickerson, Laura Becerra, Phil Zumstein

Institute for Tourism and Recreation Research Publications

Climate change and global warming have become "hot" topics of research over the past decade. Tourism is intimately a part of the climate change issue. The purpose of this literature review was to identify and understand where, how much, and what type of topics related to climate change and tourism currently exist in the literature.

Credit Fluctuations And Lodging Firms: An Investigation Of The Differing Capital Structures In The Us Lodging Industry, Dipendra Singh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study empirically investigates the effect of credit availability and firm size on the leverage of lodging industry in United States using a 3 X 2 factorial Multivariate Analysis of Variance (MANOVA). Three time points of differing credit availability (Low, High, and Average) were identified using Case-Shiller home price index. Leverage, Net Leverage, and Short-to-Long-Term debt ratios of large and small US lodging firms were analyzed at these differing credit availability time points to assess any significant differences. Specifically, this study attempts to find whether there is an interaction effect of credit availability and firm size on the leverage of …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending July 10, 2010, Margaret N. Rees

Walking Box Ranch

• UNLV participated in several meetings with BLM regarding updating the current Task Order, obtaining a two-year no-cost extension for the two Assistance Agreements, and to develop the future WBR operating agreement between BLM and UNLV
• UNLV met with Sara Moffatt, one of Senator Reid’s staff, to provide an update on project progress. UNLV also requested the Senator’s support in obtaining additional funding for the project for construction, and also for UNLV to bridge the transition from construction through the first two years of operation.
• UNLV held several internal meetings to advance planning for a July VA meeting with BLM to …

Lost In Translation: Interpreting And Presenting Dublin’S Colonial Past, Theresa Ryan, Bernadette Quinn

Conference papers

As Alderman (2010: 90) has recently written, the potential struggle to determine what conception of the past will prevail constitutes the politics of memory. This paper aims to investigate the politics of memory at play in determining how Dublin’s colonial heritage is constructed and represented to tourists. Dublin’s profile as a tourism destination has grown recently. It attracted 5.4 million visitors in 2009 (Fáilte Ireland 2010). Culture and heritage underpin both its touristic appeal and the city’s official efforts to represent itself as a destination. Much of Dublin’s most iconic built heritage is strongly associated with its development as a …

Cultural Acceptance And Its Effect On Tourism, I-Hsuan Shih

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.

Conference Reports: Journal Of Tourism Consumption And Practice Volume 3 No.1 2011, Graham Busby

Journal of Tourism Consumption and Practice

No abstract provided.

Lovetoleave.Com: A Website About Niche Online Dating In Angeles City, Philippines, Marlei Martinez

Renée Crown University Honors Thesis Projects - All

The global community is quickly growing due to the constant advancement of telecommunications across the land and sea. No longer do people have to settle for dating within their hometowns; now, they can simply sign up online, create a dating profile and search for their soul mate with just the click of a mouse.

Niche online dating is a very personalized form of internet romance. Men and women can now sit in front of their computers, type the words, “I want to date an Asian girl/guy” in the Google search bar, and dozens of ‘Asian’ dating websites will appear. This …

Financial Performance And Capacity Analysis For The Mice Industry In Las Vegas And The United States, Li-Ting Yang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The meetings, incentive travel, conventions, and exhibitions (MICE) industry is comparatively young and diverse. As a result, there has been limited research conducted in this field, especially from the financial performance and capacity management perspective. The purpose of this study is to fill the gap by analyzing the MICE capacity optimization issue in Las Vegas, a leading MICE destination, and in the U.S., a leading MICE country in the world. The findings and results of this study should help industry practitioners better understand the current status of the U.S. MICE industry in terms of assets efficiency, operational costs, and profitability. …

Walking Box Ranch Planning And Design Quarterly Progress Report: Period Ending April 10, 2011, Margaret N. Rees

Walking Box Ranch

• UNLV participated in the two-day 65% Design Development project meeting and assisted in planning and design of the future WBR museum and field/research station.
• UNLV held several internal meetings to advance planning for IT and security at the ranch.
• UNLV (Cline) and BLM (McAboy) have begun a series of meetings regarding updating the current Task Order, requesting a two-year no-cost extension for the two Assistance Agreements, and to develop a concept plan for the future WBR operating agreement between BLM and UNLV.
• Weather station progress included adding a Pyrheliometer that measures solar radiation received to the station. Progress was made …

Florida Turnpike Service - Retail Store Project, Duncan Dickson, David Kwun, Khaldoon Khal Nusair

Dick Pope Sr. Institute Publications

This report summarizes the findings of the Florida Turnpike Service Plaza retail Store survey, which was conducted October/2010- February 2011. Customers were surveyed in five service plazas, specifically Turkey Lake, Port St. Lucie/Ft. Pierce, West Palm Beach, Canoe Creek, and Fort Drum. A focused group research was also conducted by the Rosen College Faculty. Rosen's College- University of Central Florida- graduate and undergraduate students collected data using intercept method of data collection. Customers inside the 5 plazas were randomly selected to participate in the study. A total of 419 surveys were collected across the 5 plazas, after removing the outliers …

The Role Of Family-Friendly Benefits On Job Self-Efficacy And Organizational Commitment Of Public Park And Recreation Professionals, Michael A. Mulvaney

Faculty Research and Creative Activity

The number of dual-career couples, workers with eldercare responsibility, single-parent families, and working parents with young children has become increasingly common in the American workplace (Breaugh & Frye, 2008) and has led to increased work-family conflicts for the park and recreation professional. In response to these workforce changes, family-friendly employee benefits programs (FFEBP) are becoming more readily available and offered by public park and recreation agencies. Guided by these challenges, this study sought to explore the link between FFEBP and job attitudes (organizational commitment) and employee motivation (self-efficacy) among public park and recreation employees. Specifically, the effects of two FFEBP …

Claiming Manaslu: The Agency Of A Rural Community In Nepal’S Developing Mountain Tourism Industry, Sierra Gladfelter

Independent Study Project (ISP) Collection

Due to the commoditization of Everest‟s summit and road construction around Annapurna, adventure tourists drawn to Nepal for wilderness and „authentic‟ village experiences are increasingly seeking more remote destinations like the Manaslu Circuit, which only opened to trekkers in 1991. The trekkers and mountaineers who travel such routes play a crucial role in ushering in the development of remote regions and reshaping the face of previously isolated villages. As agencies, nonprofits and community organizations design and market these alternative treks with the noble goal of alleviating poverty in rural Nepal, there is often a disconnect between those promoting the destination …

White Water Rafting And Its Role In Entrepreneurship At Bujagali Falls, Alex Nelson

Independent Study Project (ISP) Collection

The intention of this report was to explore the white water rafting industry on the Upper White Nile. Although the White Nile is widely considered one of the greatest stretches of white water in the world, there is little actually known about the industry itself. As a result the following research investigates the entrepreneurial nature of the rafting industry and its related adventure tourism activities. Additionally the research investigates the role of the soon to be finished Bujagali Hydroelectric Project and future dams to examine the impacts they are making on the local businesses and the community as a whole. …

Exploring The Feasibility Of Converting The Mardi Gras Hotel And Casino Into A Casino Boutique Hotel, Patrick Brennan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

The topic of my Professional Paper will be the feasibility study of renovating the Mardi Gras Hotel and Casino in Las Vegas, Nevada. Currently the Mardi Gras is operating as a Best Western and is looking to expand into the boutique hotel market. With the maturation of the Las Vegas hotel market, it is vital to think forward in new methods of design and marketing to attract the next generation of convention attendees and visiting tourist.

Purpose:

The purpose of this study is to determine the feasibility of converting the Mardi Gras hotel and casino into a destination casino …

Identify Key Business Strategies To Target The Mass Market In Macau, Chia-Li Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of Purpose:

The purpose of this paper is to examine Macau’s present gaming environment and identify factors that will contribute to the success of a mass gaming market in Macau. The study intends to provide economic justification and tourism policy considerations which support the growth of Macau’s mass gaming market by taking advantage of the booming Chinese economy and the fast growing popularity of gaming in China. In addition, this study will examine literature supporting Macau’s transformation from a simpler gamblers’ destination into a Las Vegas style international gaming, entertainment, and tourism destination, as well as arguments for sustaining …

Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

An Analysis Of How Self-Efficacy Relates To The Driver’S Of The Active Sport Tourist, Debey Grimes

UNLV Theses, Dissertations, Professional Papers, and Capstones

The active sport tourist is a subset within the tourism industry that can be further analyzed to understand this type of traveler. The driver’s of such a tourist include Risk Theory, Individual’s view, Geographical Approach, Role Theory, Consumer Behavior and Group Based Nostalgia. These drivers are compared and analyzed to self-efficacy and how a sport decision or destination relates to self-efficacy. The sources of self-efficacy are defined and an analysis of the active sport tourist’s relationship through the cognitive, motivational, affective and selection processes are explored.

A Content Analysis Of Indonesian Hotel Website, Irene Hidayat

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this professional paper is to develop an effective content model for the Hotel Tentrem website. The content model will be obtained and modified from literature review. This study will also utilize content analysis to analyze five-star hotel websites in Indonesia to identify the common problems associated with the hotel websites, justify specific measures to build a successful website and provide suggestions on the potential areas of improvement.

The Gaming Industry Developing Concept In Taiwan-From The U.S. Experience, Jean Ling Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the recent success experience of gaming-related investments made in Macau and Singapore, it also can be a good inspiration of developing the gaming industry in Taiwan. As the passing of the new legislation from the Taiwanese government, Taiwan could be the next potential country to join the Asian casino gaming market. The purpose of this study is to determine the appropriate direction of developing the casino gaming industry in Taiwan, according to the successful experience from U.S. The findings indicated that the six factors of developing gaming business in Taiwan are geography environment, accessibility, human resource, tourism resource, tourist …

Explore The Phenomenon Of Buddhist Temple Stay In South Korea For Tourists, Wei Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Temple Stay program is a newly developed but comparatively mature tourism product in Korea, which is to accommodate and cater tourists in Buddhist temples and have them experience over 1700 years Korean traditions of Buddhism and culture. As a product of compromise between Korean Ministry of Culture and Tourism and the most influential Buddhist organization Jogye Order, Temple Stay program was first launched in 2002 during FIFA World Cup to receive excessive international tourists. Through almost ten-year systematical development, Temple Stay program turns out to be a distinctive phenomenon which successfully establishes a unique identity of Korean culture and tourism, …

Cultural Tourism Products: A Case Study In The Xi’An City, Yining Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nowadays, culture has been a major driver of tourism. Cultural tourism is another form of tourism by involving cultural elements. Some people traveled specifically to gain a deeper understanding of the culture or heritage of a destination. In order to satisfy tourists’ cultural needs and wants, cultural tourism products typically attracts consumers by the cultural attributes. A cultural attest is not a cultural tourism product unless it transforms itself into products that could be consumed by tourists. The market value of cultural tourism can be realized by cultural tourism products. This paper is to explore the development and evaluation of …

Red Lion Hotel Corporation, Yin-Chia Shao

MBA Student Scholarship

This paper is a strategy executing research project of Red Lion Hotels Corporation. The research content includes the nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic history, evaluate strategy and a conclusion. The company grew from a focused differentiation strategy to a broad differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact on the company and the internal environment has a moderately weak position. The inferior position is a disadvantage to the Red Lion Hotel Corporation's growth. In addition, compared the company with Choice International Hotels, Inc and …

Perceptions, Behaviors & The Economic Impact Of Tourism In Curacao, Robertico Croes, Manuel A. Rivera, Kelly Semrad

Dick Pope Sr. Institute Publications

The Curacao Tourist Board commissioned the Dick Pope Sr. Institute for Tourism Studies at the Rosen College of Hospitality Management at the University of Central Florida to conduct an analysis of tourists' perceptions with regard to the Curacao tourism product, the tourist profile, and the spending behavior of tourists frequenting the island. In addition, the CTB requested that the DPI provided recommendations to the CTB regarding the enhancement of the tourist data collection process, the data analysis, and the re-design of the Tourist Exit Survey itself. Of the 3,390 survey respondents assessed according to year (2007 = 1,938; 2008 = …

Winning The Future: Strategic Plan For The Development Of Tourism, Robertico R. Croes, Manuel A. Rivera, Abraham Pizam, Eric D. Olson, Seung Hyan Lee, Yun Ying Zhong

Dick Pope Sr. Institute Publications

Aruba has developed and positioned its tourism sector as one of the premier destinations in the Caribbean over the past twenty-five years. The push towards tourism development was primarily aimed to create jobs and to enhance the quality of life of its population. The results have been astounding: not only has the island successfully transformed from an industrial-based economy to a tourist- and service-based economy, but the island now boasts one of the highest living standards in the Caribbean. The prosperity on the island is broadly shared among Arubans. Tourism has become an engine of economic growth, totaling U.S.$2.3 billion …

A Review Of Key Factors Affecting Consumers' Adoption And Usage Of Self-Service Technologies In The Tourism Sector, Jennifer Lawlor, Petranka Kelly, Michael Mulvey

Books / Book chapters

During the past ten years self-service technologies (SSTs) have attracted research attention especially in the banking, retail and airline sectors. The infusion of technology in the service encounter has been identified as being advantageous to both the service provider and the consumer, provided that SSTs gain adoption among consumers. In light of the importance of consumer participation in SSTs, this paper reviews the state of the SST adoption literature in an attempt to identify the most important influencing factors. Seven factors emerged as the ones of key research interest in the literature and they are discussed in more detail. These …

Towards A Decision Making Model For City Break Travel, Gerard Dunne, Sheila Flanagan, Joan Buckley

Articles

Purpose

The purpose of this paper is to examine the city break travel decision and in particular to develop a decision making model that reflects the characteristics of this type of trip taking.

Method

The research follows a sequential mixed methods approach consisting of two phases. Phase One involves a quantitative survey of 1,000 visitors to Dublin, from which city break and non city break visitor cohorts are separated and compared. Phase Two entails a qualitative analysis (involving 40 in-depth interviews) that specifically examines the decision making behaviour of city break visitors.

Findings

City break trips were shown to be …