Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Operations and Supply Chain Management

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 1831 - 1860 of 3940

Full-Text Articles in Business

Uncaging New Zealand's Sows: Scrutinizing Farrowing Crates, Andrew Knight Jun 2018

Uncaging New Zealand's Sows: Scrutinizing Farrowing Crates, Andrew Knight

Housing and Confinement of Farm Animals Collection

This 13,000 word report was published by SAFE (a leading NZ animal advocacy organisation). It documents the welfare problems experienced by around 15,000 New Zealand sows annually, who are confined within metal cages barely larger than their own bodies, in a practice claimed to decrease piglet mortality. It was delivered to NZ’s Primary Production Select Committee along with SAFE’s own submission in June 2018. The Committee was reviewing a 112,844 signature petition to Parliament (the largest in 5 years), which requested a ban on sow farrowing crates.


Supply Market Analysis: The Moderating Effect Of Social Networking On Cost Reduction, Adam Cockrell Jun 2018

Supply Market Analysis: The Moderating Effect Of Social Networking On Cost Reduction, Adam Cockrell

College of Business Theses and Dissertations

As organizations look for more efficient ways to grow and optimize their supplier network to meet demands, the sourcing process must be streamlined through social networking. Kraljic’s (1983) purchasing portfolio approach argues that different types of purchases need different sourcing strategies. This study extends beyond this strategy by introducing a novel approach of social networking as a mechanism to amplify cost reduction. Through the theoretical underpinning of Transaction Cost Theory, this study builds upon the use of social networking to establish the foundation for future research in this area. In this study, existing and former Purchasing Managers (Sourcing Managers, Procurement …


Delegation Application, Erik Matthew Phillips Jun 2018

Delegation Application, Erik Matthew Phillips

Computer Science and Software Engineering

Delegation is a cross-platform application to provide smart task distribution to users. In a team environment, the assignment of tasks can be tedious and difficult for management or for users needing to discover a starting place for where to begin with accomplishing tasks. Within a specific team, members possess individual skills within different areas of the team’s responsibilities and specialties, and certain members will be better suited to tackle specific tasks. This project provides a solution, consisting of a smart cross-platform application that allows for teams and individuals to quickly coordinate and delegate tasks assigned to them.


Optimization Of A Cyclic Express Subway Service, Hai Wang, Jiangang Jin, Jingfeng Yang Jun 2018

Optimization Of A Cyclic Express Subway Service, Hai Wang, Jiangang Jin, Jingfeng Yang

Research Collection School Of Computing and Information Systems

With rapid population growth and increasing demand for urban mobility, metropolitan areas such as Singapore, Tokyo, and Shanghai are increasingly dependent on public transport systems. Various strategies are proposed to improve the service quality and capacity of bus and subway systems. Express trains-i.e., trains that skip certain stations-are commonly used, because they can travel at higher speeds, potentially reduce travel time, and serve more passengers. In this paper, we study cyclic express subway service (CESS), in which express trains provide routine transport service with cyclic (periodic) station-skip patterns that can be used in daily service. We propose an exact Mixed …


Optimal Stackelberg Strategies For Financing A Supply Chain Through Online Peer-To-Peer Lending, Guang-Xin Gao, Zhi-Ping Fan, Xin Fang, Yun Fong Lim Jun 2018

Optimal Stackelberg Strategies For Financing A Supply Chain Through Online Peer-To-Peer Lending, Guang-Xin Gao, Zhi-Ping Fan, Xin Fang, Yun Fong Lim

Research Collection Lee Kong Chian School Of Business

In recent years, supply chain finance (SCF) through online peer-to-peer (P2P) lending platforms has gained its popularity. We study an SCF system with a manufacturer selling a product to a retailer that faces uncertain demand over a single period. We assume that either the retailer or the manufacturer faces a capital constraint and must borrow capital through an online P2P lending platform. The platform determines a service rate for the loan, the manufacturer sets a wholesale price for the product, and the retailer chooses its order quantity for the product. We identify optimal Stackelberg strategies of the participants in the …


Reserved Optimisation: Handling Incident Priorities In Emergency Response Systems, Muralidhar Konda, Supriyo Ghosh, Pradeep Varakantham Jun 2018

Reserved Optimisation: Handling Incident Priorities In Emergency Response Systems, Muralidhar Konda, Supriyo Ghosh, Pradeep Varakantham

Research Collection School Of Computing and Information Systems

Emergency (medical, fire or criminal) Management Systems(EMSs) are crucial for ensuring public safety and security. Typically in many cities, less than 20% of the cases received by EMSs belong to the extremely serious category and require immediate help. Rest of the incidents typically are less serious and thereby allow more flexibility in response time. Therefore, for efficient management of EMS requests, several EMSs now categorise an incoming emergency request into apriority level based on well studied “triaging” methods. Leading research on optimising emergency response has either focussed on data-driven models for settings with homogenous incidents or on generic heuristics (that …


Re-Evaluating Performance Measurement: New Mathematical Methods To Address Common Performance Measurement Challenges, Jordan David Benis May 2018

Re-Evaluating Performance Measurement: New Mathematical Methods To Address Common Performance Measurement Challenges, Jordan David Benis

Electronic Theses and Dissertations

Performance Measurement is an essential discipline for any business. Robust and reliable performance metrics for people, processes, and technologies enable a business to identify and address deficiencies to improve performance and profitability. The complexity of modern operating environments presents real challenges to developing equitable and accurate performance metrics. This thesis explores and develops two new methods to address common challenges encountered in businesses across the world. The first method addresses the challenge of estimating the relative complexity of various tasks by utilizing the Pearson Correlation Coefficient to identify potentially over weighted and under weighted tasks. The second method addresses the …


Innovation In A Complex, Uncertain World: Clarifying The Questions, Seeking The Answers, Michael Haughton May 2018

Innovation In A Complex, Uncertain World: Clarifying The Questions, Seeking The Answers, Michael Haughton

Business Faculty Publications

Innovation has at least 40 definitions, many of which can lay claim to being reliable and valid guidelines for organizations to make improvements by doing something new and different. Towards the goal of providing insights to facilitate fruitful pursuit of supply chain, the Third Annual World Class Supply Chain Summit focused on the theme of Innovation in a Complex, Uncertain World. At this invitation-only summit on May 9th, 2018 in Milton, Ontario, executives, scholars, and students discussed a range of innovation topics. The core of those discussions sought clarity on the following:

  1. The complexities, uncertainties, and challenges that …


Isscm Newsletter, Vol. 25, May 3, 2018, Raj Soin College Of Business, Wright State University May 2018

Isscm Newsletter, Vol. 25, May 3, 2018, Raj Soin College Of Business, Wright State University

ISSCM Newsletters

A thirteen page newsletter from the Department of Information Systems and Supply Chain Management in the Raj Soin College of Business at Wright State University.


"Good Vibrations", Shannon Kolasinski, Lucy Moyes May 2018

"Good Vibrations", Shannon Kolasinski, Lucy Moyes

Senior Honors Projects

Through the DMAIC (Define, Measure, Analyze, Improve, and Control) process, our goal was to show VIBCO, a local manufacturing company, that its business could be improved with the help of various six sigma tools. Currently, its daily production includes a large variety of products, such as industrial vibrators, vibratory equipment, and mounting brackets and hardware. The particular production area that we chose to focus on, however, was the large turbine cell.

More specifically, the purpose of our project was to create a process improvement, through the use of a kanban system, to better manage the company’s production of large turbines. …


Exploring Churn And Alignment Between Retention And Occupational Culture As Perceived By Professional Truck Drivers, Catherine M. Cole May 2018

Exploring Churn And Alignment Between Retention And Occupational Culture As Perceived By Professional Truck Drivers, Catherine M. Cole

Dissertations

Despite advances in logistics software and increased driver pay, the trucking industry continues a historic wave of human capital risks in the form of driver turnover and driver shortages. Previous efforts to understand the phenomenon of driver turnover rely heavily on supply chain, transportation, and logistics based disciplines. The current study provides a human capital ontology towards understanding professional truck driver perceptions. Within the interpretive framework of pragmatism, the study applied a simultaneous ethnographic and phenomenological research design to explore the phenomenon of churn and professional truck driver perceptions of environmental alignment between trucking industry retention strategies and the occupational …


The Contagion Of Lean Inventory Management In The Supply Chain, Kennedy Green May 2018

The Contagion Of Lean Inventory Management In The Supply Chain, Kennedy Green

Supply Chain Management Undergraduate Honors Theses

This study examines the impact of buyer-supplier relationship age and industry similarity on the effect of buyer inventory leanness on supplier inventory leanness. While previous literature has studied the relationship between buyer inventory leanness and supplier inventory leanness, there has not been a large focus on the external relationship characteristics that influence this relationship. This study hypothesizes that buyer-supplier relationship age and similarity increase the effect of buyer inventory leanness on supplier inventory leanness. With data from buyer-supplier observations in different U.S. industries from 2008 to 2015, regression was used to measure the inventory leanness of each supplier and year. …


In-Store V. Online: Examination Of Assortments Between Storefronts, William King May 2018

In-Store V. Online: Examination Of Assortments Between Storefronts, William King

Supply Chain Management Undergraduate Honors Theses

Abstract: The purpose of this paper is to present the findings of research conducted to determine if an online storefront has the potential to reduce the amount of dependency on larger suppliers in the supply chain. This research was conducted by measuring the number of SKU’s and unique brands present at the locations of three categories of shopping goods across two home center retailers. The results of this research indicate that an online store shows the capacity to increase the variety of brands that a retailer can display and therefore reduce their dependency on suppliers who provide a greater number …


Consumers' Willingness To Pay For Specialty Table Eggs, Rachel Braun May 2018

Consumers' Willingness To Pay For Specialty Table Eggs, Rachel Braun

Supply Chain Management Undergraduate Honors Theses

The purpose of this research is to define the relationship between two constructs and the purchasing behavior of consumers. These two constructs are composed of zoocentric and anthropocentric ideologies, which are established according to one’s attitudes towards an animal’s purpose on earth in relation to humans. This study investigates the effect that these two viewpoints have on a consumer’s willingness to pay for specialty table eggs and conventional table eggs. Using a survey questionnaire, we sampled 327 college students to test these relationships. Using confirmatory factor analysis to establish construct validity and hierarchical linear regression to test the hypotheses, we …


Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs May 2018

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …


Feasibility Of Warehouse Drone Adoption And Implementation, Edward Companik, Michael J. Gravier, M. Theodore Farris Ii May 2018

Feasibility Of Warehouse Drone Adoption And Implementation, Edward Companik, Michael J. Gravier, M. Theodore Farris Ii

Marketing Department Faculty Journal Articles

While aerial delivery drones capture headlines, the pace of adoption of drones in warehouses has shown the greatest acceleration. Warehousing constitutes 30% of the cost of logistics in the US. The rise of e-commerce, greater customer service demands of retail stores, and a shortage of skilled labor have intensified competition for efficient warehouse operations. This takes place during an era of shortening technology life cycles. This paper integrates several theoretical perspectives on technology diffusion and adoption to propose a framework to inform supply chain decision-makers on when to invest in new robotics technology.


Logistics And The Olympic Games: A Project Management Case Study, Sophia Chalsma May 2018

Logistics And The Olympic Games: A Project Management Case Study, Sophia Chalsma

Renée Crown University Honors Thesis Projects - All

Logistics and the Olympic Games explores the complex logistical nature of the Olympic Games and its implications for the future of the current Olympic hosting process. It first examines the operational planning of the Rio de Janeiro Summer 2016 Games, followed by a comparison to the Montréal 1976, Sydney 2000, Athens 2004, Beijing 2008, and London 2012 Games. Taking into consideration the economic and social effects that the Games have on host cities, this paper then presents some possibilities for the future of the Games and argues for the need for change.


Corporate Social Responsibility: Examining The Effects Of A Lean And Green Supply Chain On Bottom Line Costs And Market Valuation, Sharon Maskin May 2018

Corporate Social Responsibility: Examining The Effects Of A Lean And Green Supply Chain On Bottom Line Costs And Market Valuation, Sharon Maskin

Senior Theses

This paper examines the link between a firm’s adoption of Corporate Social Responsibility (CSR) practices and the resulting monetary benefits. Specifically, it addresses four major areas of business operations that present great opportunities for supply chain cost reduction and a simultaneous decrease in environmental impact. These four areas include traditional/open-loop supply chains, product packaging waste, pollution at the manufacturing site, and logistics inefficiencies. The paper then identifies several business cases in which companies have addressed several environmental issues and driven down bottom-line costs in each of the four areas through innovation and increased resource productivity. Along with cost benefits, it …


The Value Of The Global Supply Chain & Operations Management Capstone Consulting Course On Graduates Careers, Ashley Kathleen Hannon May 2018

The Value Of The Global Supply Chain & Operations Management Capstone Consulting Course On Graduates Careers, Ashley Kathleen Hannon

Senior Theses

The University of South Carolina’s Global Supply Chain & Operations Management [GSCOM] program in the Management Science Department has witnessed incredible growth and success throughout its first ten years as a major in the Darla Moore School of Business. The crown jewel of the GSCOM program is the Capstone project, a consulting course offered for program seniors. This thesis paper examines the value of the Capstone program through analysis of results from a graduate survey. The survey was administered to graduates from the 2013-2017 classes, and aims to capture the value that Capstone had on the first year of each …


Business Plan: Consulting Firm Focused On Manufacturing Digitalization, Edward Mulford Apr 2018

Business Plan: Consulting Firm Focused On Manufacturing Digitalization, Edward Mulford

Honors Theses

The goal of this paper outlines a business framework for the development of a digitization consulting firm focused on the manufacturing sector. The firm’s goal is to help organizations in Michigan leverage technology to keep their business vibrant and workers skilled. The primary services for the firm will be related to the implementation of products and services within Industry 4.0, the cyber-physical smart factory industrial revolution. The beginning of the paper explains the ecosystem surrounding digitalization as well as the nine technologies (ex: big data, simulation, additive manufacturing) driving the innovation. The framework for this business plan uses the business …


An Exploratory Study On The Northern Sea Route As An Alternative Shipping Passage, Helene Barenksten Solvang, Stavros Karamperidis, Nikolaos Valantasis Kanellos, Dong Wook Song Apr 2018

An Exploratory Study On The Northern Sea Route As An Alternative Shipping Passage, Helene Barenksten Solvang, Stavros Karamperidis, Nikolaos Valantasis Kanellos, Dong Wook Song

Articles

This qualitative inductive research explores the potential benefits for the Scandinavian economy and ports through the implementation of the Northern Sea Route (NSR) as an alternative for container shipping to the established Southern route through the Suez Canal. To extract expert’s opinions and address these objectives, we utilised in-depth face-to-face semi-structured interviews through purposive sampling in a single case study setting.

The analysis of the data demonstrates that the commercialisation of NSR can yield benefits for the Scandinavian economy (e.g. GDP increase, jobs creation) and reveals the benefits of Scandinavian ports (e.g. ECA’s, flexibility, hinterland, etc.) compared to other ports …


Strategic Implications Of Blockchain, William R. Adams Apr 2018

Strategic Implications Of Blockchain, William R. Adams

Marriott Student Review

This thesis introduces blockchain, the underlying technology of cryptocurrencies such as Bitcoin, and discusses how best to conceptualize it relative to other technologies. Following an explanation of the fundamentals of blockchain, also known as the distributed ledger, I identify the characteristics of the technology. Building upon blockchain’s inherent strengths and limitations, I explore potential business applications of blockchain. Finally, I recommend that leaders continue to track the development and adoption of blockchain technology, even if they decide that implementing it does not align with their organization’s strategy at present.


Emerging Discourse Incubator: The Roles Of Institutional Complexity And Hybridity In Social Impact Supply Chain Management, Madeleine E. Pullman, Annachiara Longoni, Davide Luzzini Apr 2018

Emerging Discourse Incubator: The Roles Of Institutional Complexity And Hybridity In Social Impact Supply Chain Management, Madeleine E. Pullman, Annachiara Longoni, Davide Luzzini

Business Faculty Publications and Presentations

Supply chain research and practice has moved beyond green or environmental issues to include social issues. But much of the focus still remains on attempts of large companies to reduce social harm along their supply chains rather than creating social good. At the same time, research investigating the role of NGOs in supply chains or humanitarian logistics often emphasizes temporary initiatives and overlooks long term viability. This conceptual paper seeks to expand the playing field by looking at how social enterprises manage their supply chains to generate social benefit while maintaining or improving their financial viability in the long term. …


Impact Of Leadership Styles On Employee Job Satisfaction And Organizational Commitment – A Study In The Construction Sector In India, Akhila Nidadhavolu Apr 2018

Impact Of Leadership Styles On Employee Job Satisfaction And Organizational Commitment – A Study In The Construction Sector In India, Akhila Nidadhavolu

Masters Theses & Specialist Projects

Leadership plays a vital role in any industry. Therefore, a positive relationship between the management and the employees is very crucial for any organization to get better turnover and recognition. The current study discusses the leadership styles used in the Construction Industry in India. The development of construction industry in India requires suitable leadership approaches of the management. In the condition of such requirement, this research paper has three-fold objectives: first, to study the leadership styles used by the higher-management levels of Indian construction companies, and second, to examine the impact of leadership styles on job satisfaction, and third, to …


Tls Newsletter, April 2018, Unf Transportation And Logistics Society Apr 2018

Tls Newsletter, April 2018, Unf Transportation And Logistics Society

Transportation & Logistics Society Newsletter

Inside the newsletter: Mark your calendars for Swing Social at the UNF Golf Complex on Friday April 13. 10th Annual Transportation and Logistics Flagship Program Spring Banquet & Awards Ceremony on April 26th. Internship Insight on Amber Underwood with Yusen Logistics. Get to know Rachel Cecil, T & L Flagship Program Assistant. TLS and the Jax Chamber Logistics of Craft Brewing. TLS in the community with the Jacksonville Humane Society.


Dynamic Inventory Pooling Policies To Deliver Differentiated Service, Yuanguang Zhong, Zhichao Zheng, Mabel C. Chou, Chung-Piaw Teo Apr 2018

Dynamic Inventory Pooling Policies To Deliver Differentiated Service, Yuanguang Zhong, Zhichao Zheng, Mabel C. Chou, Chung-Piaw Teo

Research Collection Lee Kong Chian School Of Business

Resource pooling strategies have been widely used in industry to match supply with demand. However, effective implementation of these strategies can be challenging. Firms need to integrate the heterogeneous service level requirements of different customers into the pooling model and allocate the resources (inventory or capacity) appropriately in the most effective manner. The traditional analysis of inventory pooling, for instance, considers the performance metric in a centralized system and does not address the associated issue of inventory allocation. Using Blackwell’s Approachability Theorem, we derive a set of necessary and sufficient conditions to relate the fill rate requirement of each customer …


دور مراقب الحسابات في تقويم اداء المصارف الخاصة وبيان مدى تعرضها للتعثر المالي من خلال تطبيق نظام Sherrod دراسة تطبيقية في عينه من المصارف الأهلية العراقية, عقيل دخيل كريم Mar 2018

دور مراقب الحسابات في تقويم اداء المصارف الخاصة وبيان مدى تعرضها للتعثر المالي من خلال تطبيق نظام Sherrod دراسة تطبيقية في عينه من المصارف الأهلية العراقية, عقيل دخيل كريم

Muthanna Journal of Administrative and Economics Sciences

تتعلم الأمم من تجاربها ومن تجارب الآخرين ومن أي عثرات تواجهها فمن هذه التجارب ينكون لديها خبرات للمستقبل ويعد تجاوز تلك العثرات منطلقاً للتقدم للأمام بكل قوة. لذا يقع على عاتق مراقبي الحسابات مسؤولية الافصاح عن مدى قدرة الوحدة الاقتصادية عن الاستمرار بمزاولة نشاطها ، والتنبؤ باحتمالات الفشل المالي للوحدة والابلاغ عن الشكوك في عدم قدرة تلك الوحدات تحت التدقيق على الاستمرار في نشاطها ، وهذا ما ركزت عليه معايير التدقيق المهنية ولهذا جاء هذا البحث متناولاً مشكلة القصور الواضح لدى مراقبي الحسابات وادارات الوحدات الاقتصادية في التزام بمسؤولياتهم اتجاه بيان قدرة الوحدة على الاستمرار وكذلك تحديد مسؤوليات مراقبي الحسابات …


التمكين النفسي وتأثيره على السلوك الابداعي دراسة تطبيقية في مديرية بيئة القادسية, خيريه عبد فضل الخالدي Mar 2018

التمكين النفسي وتأثيره على السلوك الابداعي دراسة تطبيقية في مديرية بيئة القادسية, خيريه عبد فضل الخالدي

Muthanna Journal of Administrative and Economics Sciences

تناول هذا البحث التمكين النفسي وتأثيره على السلوك الابداعي لعينة من العاملين في مديرية بيئة القادسية . اذ يضم متغير التمكين النفسي اربعه ابعاد متمثلة بـ (المعنى , المقدرة, الاستقلالية, التأثير) ,اما متغير السلوك الابداعي فتمثل أبعاده ( توليد الافكار , ترويج الافكار , تنفيذ الافكار) , وقد اعتمد هذا البحث على المنهج التحليلي للبيانات التي جمعت من آراء عينة مكونه من (124) موظف في مديرية بيئة القادسية واختبرت فرضيات البحث باستخدام معامل الارتباط البسيط و تحليل الانحدار المتعدد وعدد من الادوات الاحصائية الاخرى الملائمة لتحقيق اهداف البحث الحالي باستخدام برنامج SPSS.v.24)). وقد أثبتت النتائج التطبيقية للبحث صحة الفرضيات التي …


تفعيل عملية تدقيق ورقابة الاداء على مؤسسات البلديات لتحقيق التنمية المستدامة بحث تطبيقي في مديرية بلديات محافظة المثنى, وعد هادي عبد الحساني Mar 2018

تفعيل عملية تدقيق ورقابة الاداء على مؤسسات البلديات لتحقيق التنمية المستدامة بحث تطبيقي في مديرية بلديات محافظة المثنى, وعد هادي عبد الحساني

Muthanna Journal of Administrative and Economics Sciences

يهدف البحث الى معرفة ماهية التنمية المستدامة وعملية تدقيق ورقابة الاداء على المؤسسات العامة ومعايير التدقيق والرقابة التي تناولت الموضوع ، كما يهدف الى تطبيق عملية تدقيق ورقابة الاداء على عينة البحث لتحقيق التنمية المستدامة من خلال قياس اثر انشطة مؤسسات البلديات على ابعاد واهداف التنمية المستدامة ، ولقد توصل البحث الى اهم الاستنتاجات وهي عدم قيام المدقق الداخلي والمدقق الخارجي لمؤسسات البلديات في تفعيل عملية تدقيق ورقابة الاداء على انشطة البلديات لتحقيق التنمية المستدامة ، وضعف مؤسسات البلديات في اعداد وتنفيذ خطة لتحصيل ايراداتها السنوية اثر سلبا على نصيب الفرد من ( سكان الحضر ) الذي يمكن ان يحصل …


أثر عناصر المزيج الترويجي للخدمة التأمينية في تحقيق رضا الزبون دراسة تحليلية لآراء عينه من زبائن شركة التامين الوطنية / فرع الديوانية, لقاء ميري حبيب ميري حبيب Mar 2018

أثر عناصر المزيج الترويجي للخدمة التأمينية في تحقيق رضا الزبون دراسة تحليلية لآراء عينه من زبائن شركة التامين الوطنية / فرع الديوانية, لقاء ميري حبيب ميري حبيب

Muthanna Journal of Administrative and Economics Sciences

لقد تناول البحث الحالي احد العناصر الاساسية والحيوية في العمل التسويقي لشركات التأمين من خلال استعراض احد الانشطة المهمة والمؤثرة في تحقيق اهدافها التسويقية والمتمثل بالمزيج الترويجي الذي يشمل على اربعه عناصر هي (العلاقات العامة ،البيع الشخصي ، تنشيط المبيعات ،الاعلان ) يهدف البحث الى دراسة واقع المزيج الترويجي في شركات التأمين واعتمد البحث جمع البيانات من عينه زبائن شركة التامين الوطنية / فرع الديوانية ولتحقيق هدف البحث قامت الباحثة بتوزيع استبانه أعدت لهذا الغرض على مجتمع البحث المكون من الزبون وفي ضوء ذلك جرى تحليل البيانات واختبار الفرضيات باستخدام الاساليب الاحصائية الملائمة (الاوساط الحسابية والانحرافات المعيارية والارتباط (بيرسون والانحدار) …