Business Commons^™

The Cowboy And Camel Are Strange (Poem), Richard W. Pollay

Richard W. Pollay

No abstract provided.

Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Tricks Of The Trade For Trade Shows (Part 2), Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Irish Marketing Review, Vol. 7, 1994, Unknown

Issues

The Irish Marketing Review is a journal that deals with issues, development, research and practices in Marketing.

1994 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1994.

The Senior Market: Opportunity Or Oxymoron?, Darach Turley

Articles

The “senior market” – males and females of 65 and over – is of enormous size and growth potential worldwide and commands sizeable financial resources. Yet stereotypical thinking abounds when it comes to this senior market: over 65s are too “rigid” to innovate; they lack spending power; it is inappropriate to segment this apparently homogeneous market. However, recent research is indicating that the opposite is in fact the case. Despite this evidence, few firms appear to operate the marketing concept in a comprehensive fashion for older consumers; their response is at best lacklustre, at worst denigratory. This article attempts to …

New Lamb Marketing Opportunities, Tim Marshall

Journal of the Department of Agriculture, Western Australia, Series 4

The changes to the future operations of the Western Australian Meat Marketing Corporation will provide increased opportunities for prime lamb producers.

In summary, these changes are the removal of acquisition from the domestic market while retaining it for lambs destined for export, and the establishment of the Corporation as a single desk seller on the export market.

This should result in increased domestic consumption of lamb, less reliance on lower priced export markets, a change in the type of lamb produced, and a reduction of imports of lamb from the Eastern States.

Diversification In The Woolbelt, John Allen

Journal of the Department of Agriculture, Western Australia, Series 4

The productivity and diversification initiative for wool growers incorporates two leves of diversification.

Greatest emphasis is placed on industry wide increases in cropping intensity and in the range of crop types grown.

The second level involves non-traditional, alternative enterprises, each offering prospects for expansion of a limited number of wool growing businesses, suited to particular parts of the woolbelt.

The alternative enterprises include floriculture, aquaculture, export hay, farm tourism, commercial timber, horticulture and new animal industries.

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

R&D-Marketing Integration Mechanisms, Communication Flows, And Innovation Success, Rudy K. Moenaert, William E. Souder, Arnoud De Meyer, Dirk Deschoolmeester

Research Collection Lee Kong Chian School Of Business

The authors report the results of their study of forty technologically innovative Belgian companies to examine the interaction between marketing and R&D. They studied one commercially successful and one commercially unsuccessful technological product innovation project in each participating company and collected data from one marketing and one R&D respondent per project. Communication flows between marketing and R&D are increased under conditions involving formalization of projects, decentralization, positive inter-functional climate, and role flexibility.

Dual Diffusion: Analysis And Implications For Sales Force Management, Madhavan Parthasarathy, Ravipreet S. Sohi, Ronald D. Hampton

Department of Marketing: Faculty Publications

Retail resistance to an innovation can hamper its supply to consumers, thereby influencing product adoption behavior. Given this, a dual diffusion process consisting of both retail and consumer adoption is more appropriate in today's dynamic marketplace. Sales emphasis by manufacturers can strongly influence retail and consumer adoption behaviors, which would be reflected in the shapes of their respective patterns. In this paper, the authors examine the nature of retail adoption and its impact, both positive and negative, on consumer adoption. Following this, they present a strategic framework that lays out the sales management implications of the dual diffusion process.

An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley

Theses : Honours

There is a lack of significant in-depth research, analysing service quality in the travel and tourism industry. This research attempts to contribute to the literature by analysing service quality using Ansett Australia (W.A. Division) as a case study. The approach uses the revised 1990 SERVQUAL instrument, originally developed by Parasuraman, Zeithaml and Berry (1986) and the conceptual model of service quality. The SERVQUAL instrument and conceptual framework form the basis of the theoretical framework and analysis. Three perspectives are considered in the analysis of service quality in Ansett Australia (W.A. Division), namely, front-line employees, management and frequent flyers. Through the …

Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay

Richard W. Pollay

No abstract provided.