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Full-Text Articles in Business
Forecasted Characteristics Of The Grocery Industry In America: Factors To Enhance Viability In The Marketplace Of The Twenty-First Century, Terence F. O'Brien
Forecasted Characteristics Of The Grocery Industry In America: Factors To Enhance Viability In The Marketplace Of The Twenty-First Century, Terence F. O'Brien
Electronic Theses and Dissertations
The purpose of this study was to forecast what the competitive retail environment will resemble in the grocery industry in the year 2010, what measures a company must take to prepare to compete in the predicted environment, and what internal organizational structure will help to facilitate a company's competitive strategy in 2010. The study was conducted using the Delphi Technique. It is a forecasting mechanism designed to build consensus using an expert Delphi Committee. The committee consisted of 55 professionals representing many fields closely associated with the grocery industry: retailing, wholesaling, manufacturing, labor, academe, fresh meat and produce, labor, relations, …
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Electronic Theses and Dissertations
This study examined the level of acceptance of marketing by colleges and universities in the United States. It was based upon the "Four Stage Model Reflecting the Acceptance of Marketing in Higher Education Institutions" developed by Simmons and Laczniak (1992). The primary purposes of this study were to validate the model and to identify the operational level of marketing acceptance at colleges and universities. Secondary purposes were to determine if the level of acceptance differed according to source of control/affiliation (public v. private), highest level of degree awarded (associate, baccalaureate, master's, doctors), regional location, urban location, and institutional size. Variables …
An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley
An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley
Theses : Honours
There is a lack of significant in-depth research, analysing service quality in the travel and tourism industry. This research attempts to contribute to the literature by analysing service quality using Ansett Australia (W.A. Division) as a case study. The approach uses the revised 1990 SERVQUAL instrument, originally developed by Parasuraman, Zeithaml and Berry (1986) and the conceptual model of service quality. The SERVQUAL instrument and conceptual framework form the basis of the theoretical framework and analysis. Three perspectives are considered in the analysis of service quality in Ansett Australia (W.A. Division), namely, front-line employees, management and frequent flyers. Through the …