Business Commons^™

Towards 2000: A Tougher Future For Australian Business?, Gene R. Laczniak, Anthony Pecotich, Angela Spadaccini

Marketing Faculty Research and Publications

The paper reports on the future business environment expected by top level Australian executives. It forecasts environmental changes to the year 2000 and updates projections reported in an earlier study. Specifically, top managers from 171 of Australia's largest 500 corporations provide their views concerning world ecology, the economy, technology and political-social developments. Their perceptions are then linked to specific competitive strategies that are evoked by the long-range forecast which they expect.