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Full-Text Articles in Business

Ochrona Zdrowia I Gospodarka. Przegląd Współczesnych Problemów Systemu Opieki Zdrowotnej, Józef Haczyński, Zofia Skrzypczak Jan 2022

Ochrona Zdrowia I Gospodarka. Przegląd Współczesnych Problemów Systemu Opieki Zdrowotnej, Józef Haczyński, Zofia Skrzypczak

Monografie/Monographs

Monografia porusza problematykę związaną z szeroko pojętym zarządzaniem w opiece zdrowotnej. Jest to kolejna publikacja naukowa będąca pokłosiem cyklu konferencji pod tytułem OCHRONA ZDROWIA I GOSPODARKA. Niniejsza książka porusza kwestie konsekwencji niepożądanych społecznie zachowań i zjawisk dla systemu opieki zdrowotnej i gospodarki, pozycji pacjenta w systemie ochrony zdrowia, problemom zarządzania placówkami opieki zdrowotnej czy zewnętrznym uwarunkowaniom oddziaływania na zdrowie publiczne i system opieki zdrowotnej. Monografia poświęcona jest pamięci prof. dr hab. Kazimierza Rycia, wybitnego ekonomisty, naukowca, jednego z inicjatorów powołania na Wydziale Zarządzania Uniwersytetu Warszawskiego, Centrum Zarządzania w Ochronie Zdrowia oraz redaktora naukowego wszystkich dotychczas opublikowanych monografii z tej serii. …


Investigating Restaurant Worker Well-Being In The Context Of The Covid-19 Pandemic: Occupational Stress And The Role Of Workplace Support In Retention And Career-Change Intentions., Craig Rapp Jan 2022

Investigating Restaurant Worker Well-Being In The Context Of The Covid-19 Pandemic: Occupational Stress And The Role Of Workplace Support In Retention And Career-Change Intentions., Craig Rapp

Electronic Theses and Dissertations, 2020-2023

Health and well-being have become one of the most important topics in organizational research. The Covid-19 pandemic has compounded the stress levels in all sectors across the world. The current environment has created unprecedented levels of employee turnover, in what economist have been calling the "Great Resignation," where individuals are not only quitting but are questioning their career choice and choosing to leave their profession altogether. This research utilized Conservation of Research (COR) theory and the Buffer Hypothesis (the notion that social support protects individuals from the negative impacts of workplace stress) to investigate occupational stress and well-being (i.e., burnout …


The Antecedents Of Program Satisfaction And Program Loyalty For Hotel Reward Programs, Jill Plumer Jan 2022

The Antecedents Of Program Satisfaction And Program Loyalty For Hotel Reward Programs, Jill Plumer

Electronic Theses and Dissertations, 2020-2023

Hotel reward programs have been in existence for three decades. These programs were originally established as a customer relationship management tool to reward loyal guests for their patronage. Over time, there have been indications that the programs that are intended to inspire loyalty to the company have actually inspired loyalty to the program itself. The aim of this study was to analyze the antecedents of program satisfaction and program loyalty in hotels to determine the relationship between the program attributes and the impact on program loyalty. Switching costs were also analyzed to determine if they played a moderating role in …


The Impact Of Social Capital On U.S. Based Destination Marketing Organizations And Interorganizational Relationships, Jeremy Fairley Jan 2022

The Impact Of Social Capital On U.S. Based Destination Marketing Organizations And Interorganizational Relationships, Jeremy Fairley

Electronic Theses and Dissertations, 2020-2023

Previous literature echoes the notion that destination marketing organizations (DMOs) play a critical role in ensuring a desired tourism development scenario. To date, the performance measurement of destination marketing organizations is paralleled to financial indicators or operations, ignoring the presence and quality of relationships among DMOs and tourism stakeholders. Based on the premise of social capital theory, it is argued that social capital and the inter-organizational relationships between DMOs and tourism stakeholders can influence the success of tourism efforts in a destination, which in return is a contributing factor to the DMOs success as an organization. Furthermore, broader literature indicates …


Employing A Network Perspective To Study Hazardous Events In Tourism: Tourism Connections, Island Preferences, And Tourism Market Concentrations In The Hawaiian Islands (2015-2021), Frida Bahja Jan 2022

Employing A Network Perspective To Study Hazardous Events In Tourism: Tourism Connections, Island Preferences, And Tourism Market Concentrations In The Hawaiian Islands (2015-2021), Frida Bahja

Electronic Theses and Dissertations, 2020-2023

The purpose of this study was to employ a network perspective to detect fluctuations in tourism (at the level of tourism areas and by inbound tourism markets) that co-occur with hazardous events. Specifically, the study focuses on the Air Travel Tourism (ATT) network of the Hawaiian Islands and its changes with the incidence of nine hazardous events from 2015 to 2021. The three main aspects of the ATT network, which include tourism connections, island preferences, and concentrations of inbound tourism markets were analyzed for a total of eighty-four monthly and seven annual network models. The results suggest that the network …


Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy Jan 2022

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

  • Architecture, interior, landscape and sound design actively engage the senses.

  • Graphic and fine arts …


Integration Of Video Game Play And Storytelling In Theme Park Environmental Design, Alexandria Marcello Jan 2022

Integration Of Video Game Play And Storytelling In Theme Park Environmental Design, Alexandria Marcello

Electronic Theses and Dissertations, 2020-2023

This thesis presents a visual design exploration of video game storytelling in physical themed environments, specifically, theme parks. The theme park industry has only recently begun to tap into the video game market, with seasonal attractions and events in parks, and the first fully video game dedicated land, Super Nintendo World at Universal Studios Japan. As theme park companies further seek out the most popular and profitable video game Intellectual Properties (IP), it will be imperative to create the most authentic video game experiences possible. The guest experience will hinge upon the successful adaptation of gameplay; creating the story around …


A Theoretical Prototype For Narrative And Interactive Development Within A Theme Park Parade, Carson Luter Jan 2022

A Theoretical Prototype For Narrative And Interactive Development Within A Theme Park Parade, Carson Luter

Electronic Theses and Dissertations, 2020-2023

While theme park parades have developed with technology and guest demands, there is an opportunity to continue innovating the medium with additional guest interactivity. This thesis tracks experiential comparatives that provide iterative components to be utilized for a new theme park parade concept; parade "show stops" that allow for guests to approach the parade floats up-close, participatory entertainment offerings with live actor-driven branching narratives, roleplay and gameplay-driven interactive experiences, and theme park parades that follow a direct linear narrative. What follows is a theme park parade design concept, accompanied by a production and operational plan, that combines the existing spectacle …


Creating Themed Accessible Spaces Through Hospitality Design, Sidney Wolf Jan 2022

Creating Themed Accessible Spaces Through Hospitality Design, Sidney Wolf

Electronic Theses and Dissertations, 2020-2023

This thesis summarizes available literature about the individual requirements and specific design attributes needed to understand, apply, develop, and design a themed hotel with an emphasis in accessibility and inclusivity. This thesis contains a visual project and design guide that focuses on creating a themed space that offers modern means of accessibility for mobility aids, or for those who are deaf, hard of hearing, blind, or partially sighted. The guide summarizes literature on existing codes and explores other resources to adapt them to create an inclusive narrative environment. The visual project applies the material found in the guide and produces …


Breaking The Mold: Haunted Attraction Mazes; A Study In Reducing Predictability & Increasing Intensity, Within Unconventional Halloween Attraction Experiences, Amy Avalos Jan 2022

Breaking The Mold: Haunted Attraction Mazes; A Study In Reducing Predictability & Increasing Intensity, Within Unconventional Halloween Attraction Experiences, Amy Avalos

Electronic Theses and Dissertations, 2020-2023

Every enchanted Fall season, a segment of the public flocks to a multitude of haunted Halloween attractions across the U.S., to experience fear as a form of amusement and entertainment. Psychologists continue to research the physiological and cognitive behaviors that are associated with fear and the "fight or flight" responses that are triggered when individuals are engaged in a heighten sense of danger. However, as guests traverse through these haunted attraction experiences, it's commonplace for guests to enter into these typical modes of "fight or flight" behaviors very quickly. Once this response kicks in, the guests' instinct is to scramble …


Comparison Of The Mental Burden On Nursing Care Providers With And Without Mat-Type Sleep State Sensors At A Nursing Home In Tokyo, Japan: Quasi-Experimental Study, Sakiko Itoh, Hwee-Pink Tan, Kenichi Kudo, Yasuko Ogata Jan 2022

Comparison Of The Mental Burden On Nursing Care Providers With And Without Mat-Type Sleep State Sensors At A Nursing Home In Tokyo, Japan: Quasi-Experimental Study, Sakiko Itoh, Hwee-Pink Tan, Kenichi Kudo, Yasuko Ogata

Research Collection School Of Computing and Information Systems

Background: Increasing need for nursing care has led to the increased burden on formal caregivers, with those in nursing homes having to deal with exhausting labor. Although research activities on the use of internet of things devices to support nursing care for older adults exist, there is limited evidence on the effectiveness of these interventions among formal caregivers in nursing homes. Objective: This study aims to investigate whether mat-type sleep state sensors for supporting nursing care can reduce the mental burden of formal caregivers in a nursing home. Methods: This was a quasi-experimental study at a nursing home in Tokyo, …


The Bobo Project: Hexa-Eagles, Anjana Mahesh Kumar, Huna Amad, Jean Samirah Venturina, Sakthivel Mithra, Suhasini, Sumaiyathul Faaliha Jan 2022

The Bobo Project: Hexa-Eagles, Anjana Mahesh Kumar, Huna Amad, Jean Samirah Venturina, Sakthivel Mithra, Suhasini, Sumaiyathul Faaliha

Student Works

The consumer business has undergone a substantial shift in how customers to shop since the introduction of online shopping. When the world was affected by Covid-19 in 2020, one of the most major repercussions was in the Food & Beverage (F&B) and grocery industries. As a result of the pandemic, many cities were put under lockdown, and everyone remained indoors. Consumer purchasing patterns changed dramatically, with malls closing or operating with limited access, and customers avoiding common spaces for fear of getting the virus. As the global epidemic progressed, several firms were forced to close their physical locations due to …


Examining Tourist Gaze In A Highly Controlled Destination: A Study Of Chinese Tourists To North Korea, Ganghua Chen, Huimin Shi, Zhenghuan Li, Songshan (Sam) Huang Dec 2021

Examining Tourist Gaze In A Highly Controlled Destination: A Study Of Chinese Tourists To North Korea, Ganghua Chen, Huimin Shi, Zhenghuan Li, Songshan (Sam) Huang

Research outputs 2014 to 2021

Extant literature has rarely examined the temporal characteristics of tourist gaze in the context of a highly controlled destination. Guided by the gaze theory and studying Chinese tourists' gaze upon North Korea, this study aims to reveal the process of how tourists' gaze upon a highly controlled destination is organized and developed. Semi-structured interviews were conducted and interview data was coded and analyzed. It is found that Chinese tourists' gaze represents a temporal process composed of three stages, each of which has the same structure of ‘gaze object-gaze strategy-gaze consequence.’ In a highly controlled destination, tourists respond with ‘obedience’ or …


Realising The Goals Of Event Leveraging: The Tourism And Hospitality Sme Perspective, Insun S. Son, Songshan (Sam) Huang, Daniel Padovan Dec 2021

Realising The Goals Of Event Leveraging: The Tourism And Hospitality Sme Perspective, Insun S. Son, Songshan (Sam) Huang, Daniel Padovan

Research outputs 2014 to 2021

Event leveraging, particularly by local businesses, is important not only to local businesses themselves for their benefits but also to event tourists and host community. However, the understanding of businesses' broad strategic planning of event leveraging is still limited. This study aims to address this gap by exploring the goals and practices of tourism and hospitality small and medium enterprises' (THSMEs) event leveraging to understand event leveraging as part of a wider business strategy, particularly focusing on small scale events and festivals held in small cities or regional areas. Semi-structured interviews were conducted with owners and managers of THSMEs based …


Association Between Casino Resort Employee Department And Responsible Gambling Program Perceptions: A Three-Year Follow-Up Study, Brett Abarbanel, Tiange Xu, Shane Kraus, Heather Gray, Eric Louderback, Debi Laplante, Bo Bernhard Dec 2021

Association Between Casino Resort Employee Department And Responsible Gambling Program Perceptions: A Three-Year Follow-Up Study, Brett Abarbanel, Tiange Xu, Shane Kraus, Heather Gray, Eric Louderback, Debi Laplante, Bo Bernhard

Psychology Faculty Research

This study presents results from a third wave of data collection of a longitudinal project investigating implementation of an RG program, GameSense, at MGM Resorts International (MGM), and how casino employees perceive responsible gambling (RG) efforts. Survey data at three time periods – Year 1 (baseline, N = 2,192), Year 2 (one-year follow-up, N = 852) and Year 3 (two-year follow-up, N = 1,114) – measured MGM employees’ (1) perceptions of RG program effectiveness, (2) gambling misconceptions, and (3) perceived company support. We conducted a one-way MANCOVA on Year 3 data, with gambling industry tenure as the covariate, and a …


The Pandemic Changed The Face Of Retail. Here’S How Center City, Philadelphia — The State’S Leading Job Market — Is Faring On The Road To Recovery, Francisco O. Velasquez-Turcios Dec 2021

The Pandemic Changed The Face Of Retail. Here’S How Center City, Philadelphia — The State’S Leading Job Market — Is Faring On The Road To Recovery, Francisco O. Velasquez-Turcios

Capstones

The pandemic changed the face of retail. Here’s how Center City, Philadelphia — the state’s leading job market — is faring on the road to recovery.

Link to capstone project: https://franvela033.github.io/Capstone/


An Industry Under Construction, Hannah Fullmer Dec 2021

An Industry Under Construction, Hannah Fullmer

Capstones

A growing number of entrepreneurs (often young, frequently queer or people of color) are trying to change a restaurant industry from within by opening up their own businesses. HAGS, an upcoming queer-focused fine-dining restaurant and Daughter, a community-focused cafe in Brooklyn are just the newest of these socially-minded ventures popping up across the country. These spaces are committed to creating equitable spaces, addressing toxic restaurant and workplace cultures and are frequently tied to larger social issues like food insecurity, zero-waste initiatives or in the case of HAGS, queer representation. But these new business owners are fighting an entrenched system and …


A Peer Feedback Process To Improve Assistant Nurse Manager Job Satisfaction, Juanita A. Jularbal-Walton Dec 2021

A Peer Feedback Process To Improve Assistant Nurse Manager Job Satisfaction, Juanita A. Jularbal-Walton

Doctor of Nursing Practice (DNP) Projects

Problem

Healthcare organizations offer different methods of training for emerging and newly hired Assistant Nurse Managers (ANM). Without sufficient orientation to what the role requires, new ANMs receive many requests without adequate guidance on how to respond to patient, staff, and leadership requests. This experience creates unhealthy work environments with low job satisfaction and high turnover rates.

Context

Peer feedback provides an opportunity to reflect on the purpose of the Assistant Nurse Manager role. With sufficient orientation and peer feedback, front-line assistant nurse managers develop competency and role satisfaction, as evidenced by reduced turnover and improved retention.

Intervention

This project …


Customer Satisfaction Index Of Singapore 2021: Q3 Results, Institute Of Service Excellence, Smu Dec 2021

Customer Satisfaction Index Of Singapore 2021: Q3 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This is the CSISG’s 15th year of measurement.


Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara Dec 2021

Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Robots, Artificial Intelligence, and Service Automation, or RAISA, has become increasingly accessible and affordable for a wider demographic of businesses, including hospitality operations, to implement over the last couple of decades. Especially over the past five years, we’ve seen a significant surge of interest in automating within the service industry and a coupled sense of uneasiness that this technological development would in turn displace the human workers, due to factors such as cost of labor and perceived removal of human error; however, this thesis will posit that automation is most effectively used by augmenting the capabilities of the present workforce. …


Crisis Communication And Furloughed Hotel Frontline Employees’ Intention To Stay: The Role Of Perceived Organizational Support, Job Insecurity, And Job Affect, Tabitha A. Chapital Dec 2021

Crisis Communication And Furloughed Hotel Frontline Employees’ Intention To Stay: The Role Of Perceived Organizational Support, Job Insecurity, And Job Affect, Tabitha A. Chapital

LSU New Orleans Theses and Dissertations

This study investigated furloughed hotel employee’s intention to stay (ITS), with their hotel and hotel industry, based upon the impact of crisis communication strategy, perceived organizational support (POS), job insecurity, and job affect following a crisis. A 2 (crisis communication strategy: apology vs. excuse) × 2 (POS: high vs. low) between subjects, factorial design was employed. The study found that apology strategy and high POS result in lower job insecurity among furloughed hotel employees. A negative correlation was also found between job insecurity and ITS with the hotel industry. These findings may support practical and theoretical implications for hoteliers, specifically …


Wearable Technologies: Kinesthetic Dimension In Enriching Tourist Experience, Guzide Z. Egeli, Hulya Kurgun Dec 2021

Wearable Technologies: Kinesthetic Dimension In Enriching Tourist Experience, Guzide Z. Egeli, Hulya Kurgun

University of South Florida (USF) M3 Publishing

OVERVIEW

Wearable technologies (WTs), started to play an important role within the tourism ecosystem. These technologies open up new possibilities for all types of tourism operators such as Destination Management Organizations (DMOs), airlines, hotels, cruise lines, theme parks, museums and other attractions in terms of offering competitive advantage and assuring a sustainable offer. In this context, tourism-related companies and destinations, in particular, need to employ new strategies and be innovate in order to meet the demand of sophisticated consumers, improve the satisfaction of the tourist and increase the overall tourism experience. Although the role of this technology is still very …


Technology In Senior Living Communities, Lu Zhang, Yunying Zhong, Wei Wei Dec 2021

Technology In Senior Living Communities, Lu Zhang, Yunying Zhong, Wei Wei

University of South Florida (USF) M3 Publishing

OVERVIEW

While the senior living industry has witnessed remarkable growth over the years, the challenges associated with labor shortage are becoming more evident as well. The gap between supply and demand is driving the integration of technological solutions to better support older people and their daily activities. Besides, the senior living industry has increasingly embraced the spirit of hospitality, which emphasizes the importance of enhancing services and amenities. Such a cultural shift also calls for more technologies to assist caregivers in fulfilling their job responsibilities more effectively. Therefore, this chapter delves into six prevalent types of technology adopted by senior …


Mobile Sports Betting Marketing Plan, Scott Flinn Dec 2021

Mobile Sports Betting Marketing Plan, Scott Flinn

UNLV Theses, Dissertations, Professional Papers, and Capstones

From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade's hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021).


Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings Dec 2021

Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …


Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong Dec 2021

Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The market for service robots is expected to expand significantly owing to the increasing relevance of service automation under the outbreak of the COVID-19 pandemic. Despite the growing managerial interest in robotic applications in the hotel industry, current robotic research has been mostly conceptual with limited robot data on hand. In light of this issue, this paper will conduct a comparative analysis of hotel-specific service robot acceptance models between the Service Robot Acceptance Model (sRAM) and the Service Robot Integration Willingness (SRIW) framework. By identifying key elements of each service robot acceptance model, this paper puts an emphasis on investigating …


Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen Dec 2021

Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen

UNLV Theses, Dissertations, Professional Papers, and Capstones

As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire …


Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko Dec 2021

Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko

UNLV Theses, Dissertations, Professional Papers, and Capstones

Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for …


Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He Dec 2021

Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He

UNLV Theses, Dissertations, Professional Papers, and Capstones

Gamification involves the engagement of game elements and designs in non-game contexts. There is a need to increase the effectiveness of the conventional loyalty program, and implementing gamification has become a popular concept. Gamified hotel loyalty programs differentiate hotels from their rivals by increasing customer engagement and, ultimately, customer loyalty. Despite prior research on the effectiveness and functions of gamification, under what conditions gamification can enhance enagement lacks further investigation. This study draws on the Self-Determination Theory (SDT) to develop a framework linking gamification elements with users' psychological needs, where customer engagement is enhanced when the game elements successfully satisfy …


Profiling Food Festivals By Type, Name And Descriptive Content: A Population Level Study, Muhammet Kesgin, Rajendran S. Murthy, Rick Lagiewski Nov 2021

Profiling Food Festivals By Type, Name And Descriptive Content: A Population Level Study, Muhammet Kesgin, Rajendran S. Murthy, Rick Lagiewski

Articles

Purpose: This research aims to classify and describe food festivals and examine the patterns in food festival naming and festival descriptions in online media. Design: This research represents the first population-level empirical examination of food festivals in the United States using a purpose-built dataset (N=2626). Methodology includes text mining to examine food festival communications. Findings: Food festival size varies across local and regional spheres within the country. Food festivals employ geographical (place-, destination-based) associations in their names. Food festivals’ descriptions and online communications showcase a welcoming environment predominantly emphasizing family-oriented and live entertainment experiences. Food festivals across the country show …