Business Commons^™

A Case Study Of International Cooperative Learning Between American And Chinese Students, Suosheng Wang, Kun Lai Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

International Cooperative Learning (ICL) possesses a big potential in becoming a good solution to higher education’s challenge of “internationalization.” To explore how ICL should be designed, implemented and what challenges and barriers an ICL course may encounter, the researchers from SYSU, Guangzhou, China and IU, Indianapolis, USA researched ICL by incorporating it into the course of ‘Global Tourism Geography’ and bringing their students together into the same distance-learning ‘classroom’. Such a study is needed for the reason that ICL lacks clear conception and practical operationalization, although it possesses great potentials to be an important solution to challenges caused by “internationalization” …

Applying The Dineserv And Ipa Methods To A Cross Cultural Comparison Of Quality Service Gaps, A. Scott Rood, Joanna Dziadkowiec

Great Lakes Hospitality & Tourism Educators Conference

This is an empirical comparison of methods study, to determine which method (DINESERV or Importance Performance Analysis) will produce the most relevant gap analysis attuned to the needs of restaurant managers (hospitality providers) in Poland and the United States. The aims are: 1) to understand what consumers expect (in advance of their purchase) from a casual dining restaurant; 2) to understand what attributes are more or less important to them; 3) to examine aspects of service delivery (post purchase) and identify the service quality gaps; and, 5) to compare the two main methodologies.

Travel Marketing Collaboration Effectiveness: What Metric Count, Michael E. Ricco

Great Lakes Hospitality & Tourism Educators Conference

The purpose of this study is to identify a definitive array of inter-organizational, collaborative marketing effectiveness measurements used in practice. The metrics were derived from a factor analysis of literature-based metrics. The industry context of the study was U.S. organizations engaged in the international inbound tourism industry since 2005.

Identifying Perceived Attributes Of Japanese Restaurants, Haeik Park, Jaemin Cha Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

Growth in popularity of Japanese foods among Americans is confirmed by the increasing number of Japanese restaurants in the USA over the past decade (Imai, 2010). Since popularity and demand for Japanese cuisine continues to grow, operators of Japanese restaurants need to understand consumers’ perceived attributes of Japanese restaurants.

Relationships Among Experiential Marketing, Experiential Value, Customer Satisfaction, And Customer Loyalty: An Empirical Investigation Of Korea's Upscale Hotels, Dongsun Kim, Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

No abstract provided.

Fundraising Strategies Of Nonprofit Organizations: Measuring Roi And Success In A Time Of Economic Crisis, Leslie Jablonski, Jeff Beck

Great Lakes Hospitality & Tourism Educators Conference

The question being explored through this research is whether or not there are particular, newly developed, strategies that have aided organizations in continuing to raise funds during difficult economic times. Particularly, the research focuses on the differing events organizations have used in their attempts to raise money. In addition, it explores the existence of connections between the strategies the organizations in different sectors of the industry use to raise money when the public does not have much to give.

Handwashing Behaviors In Food Service Establishment Restrooms: An Observational Study, Jaemin Cha Ph.D., Carl Borchgrevink Ph.D., Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

The Centers for Disease Control and Prevention (CDC) identified poor handwashing as a main factor in foodborne illness outbreaks (ServSafe, 2009). They suggested that failure to wash hands, or inadequate washing of hands, contributes to almost 50% of all foodborne illness outbreaks. We conducted an observational study of diners’ handwashing behaviors in restaurant restrooms in terms of gender, handwashing signage, sink cleanliness conditions, and time. Our goal was to explore predictors of proper handwashing behaviors to promote better handwashing compliance.

Consumer Perception Of Boutique Hotel: A Pilot Study, Jellna Chung, Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

In most situations, consumers purchase or use built-in products and services; however, it is sometimes necessary to customize products to satisfy consumers’ needs and desires. In the hotel industry, for instance, customers have begun to prefer unique experiences. The newest concept in the hotel market today is the boutique (Hartesvelt, 2006). Boutique hotels are upscale, luxury properties that tend to be smaller than conventional hotels, are frequently located in urban areas or city centers, have historical or other interesting aspects, and individually designed for the delivery of personal service (Lim & Endean, 2008). The primary purpose of this study is …

Using Excel To Teach Hospitality Financial Statement Analysis, George R. Conrade

Great Lakes Hospitality & Tourism Educators Conference

This presentation demonstrated the use of Excel to help individuals understand how to prepare and analyze lodging industry financial statements. It focused on an Excel-based interactive exercise that requires a user to prepare some key lodging industry statements, calculate ratios, and then analyze what the numbers mean. It is this last element that is the most important part of financial statement analysis – users must think about what a line account value or a ratio is telling them. It is from this focus on listening to what a number says about an operation that the exercise derives its name – …

Hotel Manager Attitudes Toward Environmental Sustainability Practices Empirical Findings From Hotels In Phuket, Thailand, Sivika Saenyanupap

Electronic Theses and Dissertations

This study explored the attitudes of hotel managers in Phuket, Thailand, in an attempt to identify whether their attitudes influence their utilization of environmental sustainability practices. Due to the increasing number of visitors to Phuket, Thailand, the consumption of natural resources has increased in the region, causing serious environmental problems. A sustainable way forward is needed for the tourism industry in the region in order to maintain quality of service while reducing environmental damage. The data analyzed in this study came from self-administered questionnaires that surveyed hotel managers in Phuket, Thailand, with a sample of 243 respondents. Research results revealed …

The Influence Of Travel Experience On Mature Travelers’ Quality Of Life, Yawei Wang, Francis A. Mcguire, Bin Zhou

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

The purpose of this study was to examine the influence of past travel experience (i.e., number of trips and number of days away from home in last year), and on mature travelers’ quality of life (i.e., self-perceived health and global life satisfaction). A total number of 217 respondents (50+) in a southern state were used in this study. Path analysis (PROC CALIS in SAS) was performed to test the proposed model. An estimation of the proposed theoretical model revealed that the model fit the data. However, the model should be further examined and applied with caution.

Application Of Communication Concepts And Variables To Event Coordination: Flavor Of Slo, Sarah Hedayati

Communication Studies

No abstract provided.

Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?, Jumyong Lee

Electronic Theses and Dissertations

In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three antecedents (i.e., customer orientation, familiarity, and reputation) of the RM mediating constructs that consist …

Attributes Influencing Meeting Planners' Destination Selection A Case Of Orlando, Fl, Adi Hayat

Electronic Theses and Dissertations

The meetings, incentives, conventions, and exhibitions (MICE) industry generates billions of dollars in direct and indirect spending annually, and is considered one of the fastest growing segments of the tourism industry. Destinations that want to capitalize on this industry must understand what drives its planners. The current study used Orlando, Florida as a case study, and investigated whether there are differences between the three meeting planners' types (association, corporate, 3rd party) in regards to destination selection attributes and the recent recession impact. The study further identified attributes that affect future bookings to Orlando. Data was collected from a nationwide survey …

Problem-Based Learning And Learning Assessment In Information Strategies For Htm Students, Hal P. Kirkwood Jr

Libraries Faculty and Staff Creative Materials

Poster was presented at the Purdue Libraries One Book Higher Poster Session. Focus of the poster is on the use of problem-based assignments to create a more real-world experience in utilizing business information resources.

Purdue Libraries In Second Life, Hal P. Kirkwood Jr, Monica Kirkwood, Victoria Thomas

Libraries Faculty and Staff Creative Materials

Poster was presented at the Purdue Libraries One Book Higher Poster Session. Focus is on the activities and experimentation within the virtual world Second Life by the Purdue Libraries. Key projects were the virtual presentation of Amelia Earhart photographs and a simulation in a restaurant setting for hospitality & tourism management research.

The Synergies Between Tourism Expansion And Development An Analysis Of Economic Growth, Poverty And Human Development In Ecuador, Manuel Antonio Rivera

Electronic Theses and Dissertations

This dissertation attempts to answer the question of what has been the effect of tourism expansion and development in Ecuador. We attempt to analyze, both theoretically and empirically, the relationship between tourism and development. There have been an enormous number of studies explaining how tourism can affect the various dimensions of development. However, no research has been undertaken to simultaneously empirically examine the impact that changes in tourism expansion has on poverty, human development, and economic growth. To this end, we propose a cointergation methodology with an error correction model to estimate the impact of tourism expansion on poverty, human …

Hmgt 610: French Hospitality January-Term Abroad, Bradi Lenentine

Capstone Collection

January-term faculty-led courses abroad are a new initiative at the University of New Hampshire (UNH). As a former graduate of the hospitality management program, and now a graduate intern at the Center for International Education at UNH, I believe a January-term hospitality management class abroad is needed. Research focused on the purpose of January-term using NAFSA and IIE publications, and the hospitality management program‟s curriculum, mission and structure were examined. The research supported from an academic and financial viewpoint, a January-term hospitality management class abroad, to increase the accessibility of hospitality management students studying abroad. The paper is based on …

Interview With Brendan Phillips, Sisters Of The Road, 2010 (Audio), Brendan Phillips

All Sustainability History Project Oral Histories

Interview of Brendan Phillips by Brandon Green in Portland, Oregon on December 8th, 2010.

The interview index is available for download.

The Essence Of Developing Entrepreneurial Food Businesses, David S. Jackson

INTSORMIL Presentations

Discusses the attributes of successful small business food entrepreneurship. Refers specifically to Nebraska and the INTSORMIL program.

Relationship Among Service Quality, Food Quality, Perceived Value, Customer Satisfaction And Behavioural Intentions In The Malaysian Fast Food Industry., Seaw Thiam Chin

Student Works (2010-2019)

Fast food industry generates multi-billion dollars every year worldwide and is still growing, especially in Asia. Malaysian consumers were first exposed to fast food when A&W opened its outlet in Malaysia in 1961. Since then, the fast food industry has experienced dramatic growth in Malaysia. Today, fast food consumption is becoming a part of the Malaysian’s lifestyle. A number of studies have been undertaken to address the service quality and customer satisfaction in fast food restaurants. This can be problematic because some other potential determinants of customer satisfaction such as food quality and perceived value are disregarded. Moreover, most studies …

Consumers Attitude Towards "Mamak" Food In Malaysia., Kartina Abu Bakar

Student Works (2010-2019)

Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as “Mamak” food. “Mamak” food is popular among Malaysian and can be found from roadside stalls to café or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to “Mamak” restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality that is assurance and one variable of food attributes which is aroma has a greater influence for customers …

Gaming In Britain And America: Some Historical Comparisons, Nicholas Tosney Ph.D.

Occasional Papers

This paper compares the development of gambling in Britain during the late 17th and 18th centuries with the emergence of gambling in Nevada during the late 19th and early 20th centuries. Drawing on the existence of similar themes and ideas in different contexts, the author demonstrates several benefits of comparative studies of gambling. Focusing principally on gambling games played with cards and dice, this paper begins by examining approaches to taxing gaming before moving on to consider regulatory strategies.

Online Gaming: Prohibition Vs. Regulation, Andrew Montgomery

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since online gaming began in 1995, the industry has been unsettled. Despite online gaming being viewed as illegal by the United States government, revenues generated from players in the U.S. grew consistently and rapidly from 1995 to 2006. U.S. lawmakers believed they clarified the legality issue by passing the Unlawful Internet Gambling Enforcement Act in 2006 (UIGEA); however, this legislation did little to discourage people in the U.S. from engaging in online gambling. U.S. lawmakers have long debated prohibition vs. regulation of the industry. Given the apparent ineffectiveness of online gaming prohibition via UIGEA, lawmakers favoring legalization and regulation of …

Structural Model Of Effects Of Cultural Factors On Escalation Of Commitment Through Antecedents, Agency, And Negative Framing Effects, Woo-Sik Danny Choi

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to identify and measure the effects of Hofstede‟s cultural factors on escalation of commitment for hospitality managers among American and Chinese managers. Typical cultural factors include power distance, uncertainty avoidance, individualism and collectivism, masculinity and femininity, and orientation. Escalation of commitment refers to making decisions in risky circumstances. First, the effect of cultural factors on escalation of commitment was measured through antecedents (mediator variables). Second, the first effect of antecedents on escalation of commitment was measured through agency and negative framing effects. Structural equation modeling (SEM) found significant relationships between cultural factors and mediator …

Management Research In The Hospitality And Tourism Industry, Xu Cheng

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to identify the current research trends and clarify the changing direction of scholarly studies on knowledge management. The context of this study is hospitality and tourism research with a focus on research publications between 2006 and 2010. Published scholarly studies within this period are examined through content analysis, using such keywords as knowledge management, organizational learning, hospitality, tourism, tourist destinations, travel industry, hotels, lodging, motels, hotel industry, gaming, casino hotel and convention to search scholarly research journals. All contributions found are then screened for a hospitality and tourism theme and KM as the main …

Estimating The Future Growth Potential Of Kangwon Land Casino, Yunekyong Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to examine the further revenue growth potential for Kangwon Land casino in the context of visitor's spending trend. Using table games drop as an indicator of overall gaming demand, a time series regression with dummy variables was utilized to develop a forecast model for table games drop. Then, the predicted data was divided by the number of visitors in an effort to control for the visitor effect. Table games drop data was collected from Kangwon Land casino reflecting the period from November 2000 to May 2008. The Number of visitor data was also collected …

Hotel Revenue Management: Investigating The Interaction Of Information Technology And Judgmental Forecasting, I-Pei Claire Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Traditionally, forecasting has included human judgment and/ or guessing. The process has often been described as “guesstimation.” For instance, people are easily affected by user interface issue or rewarding policies during this process. The purpose of the study is to study and understand how revenue managers and other decision makers “make noise” during forecasting, especially when utilizing the advanced RMS, and to offer constructive suggestions to overcome the issues related to human judgment. In other words, the main objective of this study is to analyze the known influential factors for the interaction of revenue managers’ judgment and RMS tools by …

Mandarin Oriental, Las Vegas: Building A Unique Brand In A Unique City, Garren Grieve

UNLV Theses, Dissertations, Professional Papers, and Capstones

A marketing plan tailored toward the Mandarin Oriental, Las Vegas. The hotel’s performance has struggled along with the other two hotels at MGM Resort’s CityCenter venue since its opening in December, 2009 with lower than expected business levels. Creative marketing that focuses on the strengths of the hotel and the Mandarin Oriental brand, specifically in Las Vegas will set the young hotel up for the best success in the future. A comprehensive approach to the marketing plan includes numerous internal and external factors that will enable senior management to make sound fact based business decisions. The marketing plan for the …

Taxing Matters: How The Us Tax Code Affects Gamblers, Todd Haushalter

UNLV Theses, Dissertations, Professional Papers, and Capstones

It has been said that the only sure things in life are death and taxes, and while this is most certainly true of the former, the later will require mastery of the tax code and ensuing cases before you will have a complete picture. The tax code, which started out as a 400 page document is now some 3,387 pages long with a voluminous amount of tax court cases to interpret the code, and many issuances by the Internal Revenue Service to provide further clarification of the code. Somewhere intertwined in the tax code and the ensuing court cases is …