Business Commons^™

Disabled Rooms In Hotel Industry: A Research On Perception For Disabled Rooms, Osman N. Ozdogan, Cihan Yilmaz, Eva Abramuszkinova Pavlikova

University of South Florida (USF) M3 Publishing

Hotel businesses are required by law to have a certain proportion of disabled rooms according to the number of rooms they have. In addition to these legal obligations, the participation of disabled people in tourism activities is supported by the businesses and people in empathetic way. Although the hotel rooms built for disabled people are designed to be more spacious and facilitate the movements of the disabled, these rooms do not only serve the disabled people. It is offered to non-disabled guests especially during peak seasons when the room occupancy rate is high. In this study, the facilities provided by …

Value Creation And Employee Branding Through Employees: A Model Proposal For Hotel Businesses, Ibrahim Cetin, Gunseli Gucluturk Baran, Orhan Icoz, Tulay Polat Uzumcu

University of South Florida (USF) M3 Publishing

Employees hold a great responsibility in conveying the brand equity elements of the business and the brand equity as a whole to consumers. In an intense and destructive competitive environment, it is a necessity for businesses that differ from their competitors with their brand strategy to reflect it with their employees in order to set an entire brand value proposition. Hotel businesses can achieve differentiation primarily through employee branding as pivotal. This paper explains the situation and significance of the labor factor, whose importance has increased much more in the brand equity of hotel businesses. It explains how hotel businesses …

The Impact Of Environmental Knowledge And Environmental Behavior Of Hotel Employees On Environmental Performance: A Model Proposal, Uygar Turgut, Isil Arikan Saltik, Umut Avci, Fevzi Okumus

University of South Florida (USF) M3 Publishing

The increasing environmental problems have been among the main problems that need immediate worldwide solutions. The emerging developments after the industrial revolution caused irreversible negative changes in the environment. In general, it is claimed that the main reason lying under the environmental problems which the world is facing is human behaviors. These facts have generated a discussion about the questions related to which factors are effective in the emergence and development of behavior that support sustainable living. As a part of the tourism sector, the effects of human behavior are witnessed the most in hotels. The aim of this study …

Reflection Of Covid-19 Pandemic On Organizational Trust Perception Of Hotel Employees: An Intergenerational Comparison, Isil Arikan Saltik, Yasin Karasu

University of South Florida (USF) M3 Publishing

In this study, organizational trust perception of X and Y generation hotel employees during the COVID-19 pandemic is examined. For this purpose, a total of 442 valid data were collected from the employees of 5-star hotels in Bodrum, by survey technique. Considering the limited interaction issue during the Covid 19 pandemic, convenience sampling, one of the non-random sampling methods, was applied in the study. Within the study, the three-dimensional structure of the organizational trust scale was confirmed by factor analysis. The results showed that managerial trust perception of both X and Y generation hotel employees is the highest among the …

Daha Iyi Bir Dunya Icin Turizm: Sayi 3, Fevzi Okumus, Basak Denizci Guillet, Muharrem Tuna, Seden Dogan

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Forth Managing Tourism Across Continents (MTCON23) conference in March 2023. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2023'de Dördüncü Kıtalar Arası Turizm Yönetimi (MTCON23) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-11-0

Table of Contents

• The effect of sound atmosphere on emotion from a travel motivation …

The Effect Of Sound Atmosphere On Emotion From A Travel Motivation Perspective, Esref Ay, Semra Gunay

University of South Florida (USF) M3 Publishing

Travel constitutes the dynamic structure of tourism. It is not possible to speak of tourism without travel activity. Since travel motivation is known as a psychological driver of a certain tourism behavior, it is extensively studied in tourism research. The travel motivations of people have changed in the historical course. Accordingly, a change is observed in the quality of the tourism market. It is important to know the changing travel motivations in order to survive in the tourism market where there is intense competition between businesses and destinations and to get more shares from the market. In this study, the …

Smart Destination From The Perspective Of Tourism Academics: A Model Proposal For Ayvalik, Harun Ataman, Oguzhan Dulgaroglu, Gizem Ozgurel

University of South Florida (USF) M3 Publishing

In addition to the changes in human life with technological developments, there are new developments in many sectors in terms of conducting business and experiencing it by the consumer. In the tourism sector, the concepts of smart tourism and smart destinations have emerged with the effect of technological developments. In this context, policies are produced and tried to be implemented in order to realize smart tourism applications by providing a smart development in destinations. Thus, it becomes possible to identify the needs, wishes and expectations of tourists and local people in order to improve the living conditions of tourists and …

Landscapes With Cultural Heritage Tourism: Adramytteion Ancient City And Its Surroundings, Sabriye Celik Uguz, Bahadir Beyhan

University of South Florida (USF) M3 Publishing

Culture and heritage is an increasing focus of attention of people, while cultural heritage tourism is a process that accelerates the development of all destinations. Cultural, artistic, historical people, events and spaces, archaeological fields, civilian, religious, military and industrial structures, cultural heritage attractions such as nature and landscapes, which contain many phenomena, are subject to tourism. Cultural Heritage Tourism; it is the way to visit the historical buildings and monuments of a place, art and handicraft products, archives and libraries, old and ongoing cultural practices and landscapes. The natural and cultural landscapes in this tourism type offer knowledge and experience …

The Effect Of Local Food Consumption Motivation On Behavioral Intention After Covid-19, Ali Solunoglu, Emrah Orgun

University of South Florida (USF) M3 Publishing

This study aims to determine the effect of local food consumption motivations on consumers' behavioral intentions after the COVID-19 epidemic. For this purpose, data were obtained by using the survey technique in order to determine the relationship between the local food consumption behaviors and behavioral intentions of 371 visitors visiting the Edremit Körfez region. The findings of the research were created with frequency distributions by applying difference and relationship tests on the data obtained. As a result of the research; It was determined that there was no difference between age variable and sensory appeal and behavioral intentions. In addition, as …

The Effects Of Local Food Culture On Eating Desire In Invitations, Ezgi Eter, Cavit Yavuz

University of South Florida (USF) M3 Publishing

Food, which is a part of people's ability to continue their lives, has become a concept that has social functions beyond meeting a physiological need in modern times. Food, which is the most natural tool of human interaction, has taken on different missions for hundreds of years and has managed to take place at every stage of history. Food and culinary culture helps to influence a wide audience and regional development. Gastronomy is a powerful tool with which we can improve the dynamics and functioning of culinary cultures with our cultural assets. In this study, the effects of local gastronomic …

Evaluation Of Covid-19 Crisis Management Practices In The Context Of City Hotels: The Case Of Aksaray, Mehmet Umur, Busra Sener

University of South Florida (USF) M3 Publishing

This study examines the extent to which city hotels operating in Aksaray are affected by the COVID-19 crisis, what strategy the managers follow in the face of this situation, and what are the advantages and disadvantages of operating as a city hotel and being located in Aksaray. Since no similar study was found in the region as a result of the literature review, it is thought that the study will contribute to the literature. The research data were obtained by semi-structured interview technique from 14 managers who worked as general manager, department manager and department chief in city hotels operating …

The Role Of Recreation In Preventing Delinquency And Misdemeanor In Children, Fidel Toker, Hatice Guclu Nergiz

University of South Florida (USF) M3 Publishing

The active role of recreation should be considered in the solution of social problems. In the elimination of the psychological and environmental causes of juvenile delinquency, the prevention of crime before it is committed must be taken as the basis rather than post-criminal rehabilitation (with recreational rehabilitation). For this purpose, researches showing that the tendency of crime and violence decrease with recreational activities were compiled by document analysis method. A wide literature search was made with appropriate keywords and these studies were interpreted with published statistical data. As a result of the research, it was found that the relationship between …

Decisive Determinants Shaping Nomadic Tourism Future Development: The Case Of Shahsavan Tribes In Iran, Vali Nemati, Sarasadat Makian, Farid Hanifezadeh, Amir Hossein Qezelbash

Journal of Global Hospitality and Tourism

Nomadic livelihood is one of the earliest human ways of life, still practiced in some parts of the world. Since adventurous tourists are looking for new experiences, nomadic tourism in the postmodern era is gaining attention, considering nomads’ unique lifestyles, customs, clothing, and other cultural features. Consequently, countries with nomads can diversify their tourism industry and the local economy in the future. However, Iran's nomadic community is experiencing unfavorable living conditions and insufficient financial resources, necessitating a shift in nomadic livelihood patterns. This study aims to identify and prioritize the factors that influence the development of nomadic tourism as a …

Bibliometric Analysis Of Graduate Theses Written In The Field Of Gastronomy In 2021, Sadiye Aslan, Lokman Toprak

University of South Florida (USF) M3 Publishing

In this research, it is aimed to analyze the researches of the postgraduate theses written between January and December in the field of gastronomy in 2021, and to analyze the changes in the research based on which arguments and which data. In this study, in which postgraduate theses are examined, it is aimed to examine the method, sample, and the department in which they are published in the theses on Gastronomy. Descriptive survey model was used in the study. The sample of the study, among the theses registered to YÖK Thesis Center, was reached as a result of scanning with …

Social Tourism In National Policy Documents In Turkey, Nail Hoscan, Erkan Turkseven

University of South Florida (USF) M3 Publishing

This research aims to investigate the significance and function of social tourism within Turkey's national policy documents. Since the conceptual emergence of social tourism in the 1950s, there have been several cyclical developments, such as the rapid spread of mass tourism worldwide, changes in the approach of the social state, neoliberal economic transformations, and the emergence of sustainability perspectives. For countries that have established Social Tourism as a part of public policy, its benefits are strongly asserted, and social tourism is included in the scope of public planning. These developments have been influential in the preparation and implementation of Turkey's …

Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan

Rosen Research Review

Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.

Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro

Rosen Research Review

Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.

Off-Course: Understanding The Popularity Of Alternative Golf Experiences, Juhee Kang, David Kwun, Jeeyeon (Jeannie) Hahn

Rosen Research Review

Alternative golf is a nascent leisure product category that is growing in popularity. However, little is known as to why, its potential impact on traditional golf, and whether it will encourage more and diverse people to play traditional golf. Drs. Juhee Kang, David Kwun, and Jeeyeon Jeannie Hahm at UCF Rosen College of Hospitality Management investigated the relationship between consumers' value perceptions, satisfaction, and involvement at golf entertainment venues, and whether those influenced their desire to return or refer, and, ultimately, spread their wings onto an actual golf course.

Unravelling The Tourism–Poverty Nexus, Jorge Ridderstaat, Xiaoxiao Fu, Bingna Lin

Rosen Research Review

Literature on the links between tourism development and poverty alleviation is surprisingly fragmented. A new model, the Tourism-Poverty Interdependence Diamond (TPID), from Dr. Jorge Ridderstaat and Dr. Xiaoxiao Fu, UCF Rosen College of Hospitality Management, offers a tool to unravel the complexities of this relationship. Using Honduras as a case study, this new approach clearly shows that tourism development can impact poverty, and highlights that poverty can also impact tourism development, with the links ranging from direct to indirect.

Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser

Rosen Research Review

Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.

Saba: 'The Unspoiled Queen', Kelly Semrad, Bruce Zagers

Rosen Research Review

Bruce Zagers became Commissioner of Tourism, Public Entity, Saba in 2017. Dr. Kelly Semrad interviews him about his role, and the development of a new tourism master plan for the island.

Influences On Destination Loyalty, Asli D.A. Tasci, Abdullah Uslu, Dimitrios Stylidis, Kyle Maurice Woosnam

Rosen Research Review

Dr. Asli D.A. Tasci from UCF Rosen College of Hospitality Management and fellow researchers have undertaken research in the popular tourist destination of Antalya, Turkey to investigate destination loyalty. The study explores whether place-oriented or people-oriented factors have a larger influence on tourists' likelihood to revisit the same destinations, while also considering the differences between domestic and international tourists. The findings from this research will support tourism managers' understanding of how to drive repeat visits in a market with overwhelming competition.

Theme Park Knowledge Hub Of The Future, Carissa Baker

Rosen Research Review

The global attractions industry has grown in size and innovation in the last few decades. Encompassing theme parks and waterparks as well as cultural and natural attractions, this segment has diverse career opportunities and constant potential for growth in mature and emerging markets. Theme parks alone garnered a billion visitors in 2019. Post-pandemic, the industry bounced back quicker than expected, with most operators seeing increased attendance and revenue. The attractions industry continues to develop new concepts which provide amazing experiences for guests around the world. However, retirement during the pandemic, coupled with the industry's rapid expansion, created a greater need …

Towards More Authentic Heritage Destination Experiences, Xiaoxiao Fu, Xiaoli Yi, Vera Shanshan Lin, Honggen Xiao

Rosen Research Review

Heritage destinations have a significant responsibility to visitors. In countries like China, where heritage plays a significant role in a person's identity, such destinations offer visitors an opportunity to develop a deeper sense of self. For this reason, they need to be authentic, but so do the visitors. UCF Rosen College of Hospitality Management researcher Dr. Xiaoxiao Fu joined a team of experts based in China to identify how the perceived authenticity of two of China's most revered heritage sites affects visitors' personal sense of authenticity, their wellbeing, and how memorable they found their visits.

Providing A Clear Foundation For Smart Destinations, Youcheng Wang, Alan Fyall, Ekaterina Sorokina, Peter Lugosi

Rosen Research Review

Smart destinations are a nascent and growing category in destination marketing but suffer from a lack of clarity. What is a 'smart destination'? UCF Rosen College of Hospitality Management's Dr. Youcheng Wang and Dr. Alan Fyall led an international team of hospitality management specialists tasked with providing a clear foundation for smart destination researchers and practitioners. Their study, published in the Journal of Destination Marketing and Management, provides significant insight and stokes the fire beneath destination marketing organizations.

Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang

Rosen Research Review

What makes a memorable theme park experience? New research led by UCF Rosen College of Hospitality Management's Assistant Professor Wei Wei looks at how visitor experience is influenced by the 'tourist gaze'—the consumption of visual experiences, as well as other services, in a tourism destination. With important implications for theme park operators and managers, the study focuses on visitors' visual interactions with fellow visitors and finds they have a significant impact on visitors' emotions and the quality of their overall experience.

Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions, Ady Milman, Asli D.A. Tasci

Rosen Research Review

Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. UCF Rosen College of Hospitality Management researchers, Dr. Ady Milman and Dr. …

Virtual Reality Images As A Tool In Hotel Promotions: Is It Effective And Worth Investment?, Lisa Slevitch, Tilanka Chandrasekera, Luis Mejia Puig

ICHRIE Research Reports

This report examines how traditional photos compare to two different types of virtual reality (VR) images (static and 360°) when used as promotional tools for hotels. An experimental study by Slevitch et al.(2022), which utilized multiple types of measures, served as the foundation for the recommendations. The results showed that static VR images performed the same way as traditional photos, however the 360° VR images had a more positive impact on participants’ emotional responses and were more engaging than other images. This suggests that 360° VR images are better for hotel promotions, especially when initial impressions, such as interest and …

An Indispensable Spice In Multicultural Hatay Cuisine: Sumac, Ibrahim Cekic

Journal of Mediterranean Tourism Research

Hatay is an ancient city that has hosted dozens of civilizations in the history. Today, this city, which includes different ethnic groups, has a rich culinary culture shaped by cultural interactions. Spices are among the basic components of this cuisine. Locust powder, nutmeg, mahaleb, fennel, dried basil, cajun, Samandag’s red chili powder, zahtar, and sumac are among the most used spices in Hatay cuisine. This study was carried out to determine the traditional consumption patterns and uses of sumac, which is one of the spices identified with the gastronomic identity of Hatay. In this context, a semi-structured interview form consisting …

Bibliometric Analysis Of Academic Publications On Tourism And Humor, Omur N. Timurcanday Ozmen, Songul Gokhan

Journal of Mediterranean Tourism Research

The aim of this study is to examine academic publications related to tourism and humor by using bibliometric analysis method. Research data were collected using the Elsevier Scopus bibliometric database. In this context, 90 data, including articles, papers and book chapters at international level, were found in the search carried out on Scopus. Maxqda 2022 package program was used to analyze and visualize the obtained data. As a result, it was observed that publications on tourism and humor were relatively few between 1989 and 2007, and an increase in the number of publications between 2019-2022. The majority of publications are …