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Full-Text Articles in Business
Industry 4.0 Applications Towards Sustainability In Hospitality: First Waves In The Guest Room, Sanjay Nadkarni, Florian Kriechbaumer, Natasa Christodoulidou, Marcus A. Rothenberger
Industry 4.0 Applications Towards Sustainability In Hospitality: First Waves In The Guest Room, Sanjay Nadkarni, Florian Kriechbaumer, Natasa Christodoulidou, Marcus A. Rothenberger
Journal of Global Business Insights
Digitalization is positioned as an important element for the future of hospitality related services, especially since the onset of the COVID-19 pandemic (Gursoy & Chi, 2020; Shin & Kang, 2020). Historically, digitalization focused on amplifying returns by increasing revenue and operational efficiency. The hospitality industry utilizes resources intensely to function well; and when used properly, technological improvements can optimize the development of a sustainable business model. This manuscript explores the role of recent innovations in digitalization, such as Big Data, the Internet of Things (IoT), and artificial intelligence (AI) in enabling environmental sustainability in hotels. These innovations become transparent …
Let The Devil Speak For Itself: Should Chatgpt Be Allowed Or Banned In Hospitality And Tourism Schools?, Faizan Ali, Chatgpt Openai, Inc
Let The Devil Speak For Itself: Should Chatgpt Be Allowed Or Banned In Hospitality And Tourism Schools?, Faizan Ali, Chatgpt Openai, Inc
Journal of Global Hospitality and Tourism
Since the inception of Open AI’s ChatGPT, its usage has been a polarizing topic. This is particularly true for the higher education sector, specially disciplines such as hospitality and tourism. As such, this opinion paper provides a balanced stance and outlines the benefits and limitations of using ChatGPT by students and faculty members in hospitality and tourism schools. This paper also outlines some ethical aspects revolving arounds usage of ChatGPT in hospitality and tourism schools.