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The Effect Of Local Food Consumption Motivation On Behavioral Intention After Covid-19, Ali Solunoglu, Emrah Orgun
The Effect Of Local Food Consumption Motivation On Behavioral Intention After Covid-19, Ali Solunoglu, Emrah Orgun
University of South Florida (USF) M3 Publishing
This study aims to determine the effect of local food consumption motivations on consumers' behavioral intentions after the COVID-19 epidemic. For this purpose, data were obtained by using the survey technique in order to determine the relationship between the local food consumption behaviors and behavioral intentions of 371 visitors visiting the Edremit Körfez region. The findings of the research were created with frequency distributions by applying difference and relationship tests on the data obtained. As a result of the research; It was determined that there was no difference between age variable and sensory appeal and behavioral intentions. In addition, as …
Comparing Potential And Repeat Chinese Guests' Cruise Travel Intentions In Post-Covid-19, Lan Lu, Jinlin Zhao, Miranda Kitterlin
Comparing Potential And Repeat Chinese Guests' Cruise Travel Intentions In Post-Covid-19, Lan Lu, Jinlin Zhao, Miranda Kitterlin
Journal of Global Hospitality and Tourism
This study extended the theory of reasoned action (TRA) by including cruise involvement, safety protocols, and trust (stimulus-organism-response paradigm), and risk perception (the prospect theory), developing a theoretical framework to explore and compare Chinese repeat and potential guests' travel intentions, thus making great efforts to rebuilding consumer confidence and recover operation at this stage of the post-COVID-19. The results show that guests' intentions were positively influenced by their perceptions of safety protocols, trust, attitude, subjective norms, and cruise involvement, respectively. In contrast with previous studies, present results showed that perceived risk has a significant positive effect on the intention of …