Business Commons^™

2022-December-01-Sweaters For Cameron, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students, employees and visitors to the East Tennessee State University campus who strolled University Commons recently enjoyed a colorful – and meaningful – sight: a special tree wrapped in a lovingly crafted “sweater.”

“Sweaters for Cameron” is the brainchild of Abigail “Abby” Simpson, a sophomore rehabilitative health sciences major from Church Hill who is a student in ETSU’s Roan Scholars Leadership Program. Through the Roan Impact Focus Project, students read a book over the summer that centered on healthy habits and were encouraged to do meaningful projects using the healthy habits they picked up as a …

2022-December-01-Etsu Predicts Above-Normal Temperatures This Winter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Like it or not, the official start to winter is only a few days away.

And for the third straight season, winter will be characterized by the La Niña pattern. That likely means higher-than-normal temperatures for much of the Appalachian Highlands and above average precipitation, according to East Tennessee State University.

“Seasonal forecasts can be pretty tricky and the federal government through the NOAA along with the Farmer’s Almanac and Punxsutawney Phil, don’t always get it right,” said Dr. Andrew Joyner and Wil Tollefson, both members of the Department of Geosciences.

Housed in Ross Hall on …

Professional Sports Organizations And Business Analytics: Monopoly Power Vs Debt Financing, Mike Troilo, Adrien Bouchet

Journal of Applied Sport Management

In this essay, we consider the factors that explain the reticence of PSOs to be early adopters of analytics. We examine the relatively privileged position that professional sports franchises at the highest echelon in the U.S. and Canada enjoy and compare it the industry dynamics firms face in competitive environments. We remark upon the expansion of the league via debt financing, and why that promotes increased use of analytics. We also offer several propositions about the growth of analytics, and we conclude with some thoughts about what the future may hold for PSOs and analytics.

Progressive Analytics Diffusions: Rewiring Our Software, Liz Wanless

Journal of Applied Sport Management

The sport industry is no stranger to the pursuit of innovation (Slack & Thurston, 2021). The sport analytics realm represents the continual emergence of innovation diffusion curves. This essay shows how innovating both research and education in response to diffusion curves in sport analytics, we can create the space to not only keep but also generate pace.

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Program: Senior Projects (Public)

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Exploring Mortgage Loan Opportunities For Native 360, Donald Nam, Brooks Douglass, Michael Buehre Stackpole, Broderick Diez

Honors Program: Senior Projects (Public)

Native 360 is a Community Development Financial Institution (CDFI) that aims to provide affordable capital, credit, and assistance to develop strong and self-sufficient Native Americans. Native 360 currently accomplishes this by specializing in providing personal and business loans. However, Native 360 would like to expand into home mortgages as an additional offering. Native 360 has reached out to us to have us develop a strategy to raise capital for their ambitious new business line in an attempt to strengthen the Native American community through home ownership.

A Phenomenological Study Of Digital Business Simulation Games And Implementation For Corporate Learning, Jeremy Morgan Manjorin

Boise State University Theses and Dissertations

This qualitative phenomenological study investigated the experiences of a purposive sample of eight Learning and Development executives to understand the circumstances leading to, as well as the experiences implementing Digital Business Simulation Games (DBSG) in a corporate learning environment, specifically related to the financial service industry. Their perception of the organizational needs, decision-making process of those involved, as well as the experience in design, development, and implementation may contribute to a better understanding of the circumstances within an organization where a DBSG would be an effective solution to achieve the development goals of learners within that organization. This study will …

2022-12-01 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of December 1, 2022 which includes the meeting minutes of the meeting held on August 4, 2022.

2022-December-01-Etsu Professor Named Vice President Of Pca, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Dr. Elwood Watson, professor of history, Black American Studies and Women’s, Gender and Sexuality Studies whose writings and presentations have reached a wide audience, has been selected as the new vice president for Diversity, Outreach and Inclusion with The Popular Culture Association (PCA). 

Dr. Sue Matheson, president of the association and a professor at University College of the North, said: “We are pleased that Dr. Watson has accepted our request to serve in this most important position. The Governing Board is confident that Dr. Watson’s long record of service to the PCA, …

2022-December-01-Wets-Fm Launching Year-End Campaign, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – WETS-FM, a public radio station housed on the main campus of East Tennessee State University, is launching a year-end campaign that runs Dec. 10-16.

“Public radio is vital here in the Appalachian Highlands, as well as across the nation,” said Chad Barrett, station director. “We hope our listeners will be generous as we close out 2022.” 

Donations directly support NPR programming, and help the station replace aging equipment.

“We so often hear from our wonderful listeners how much they love WETS-FM,” Barrett said. “We are asking for support to ensure this excellent programming stays on the air.” …

The Effectiveness Of Using Python Programming Approach In Teaching Financial Analytics, Clarence Goh, Yuanto Kusnadi, Gary Pan

Research Collection School Of Accountancy

This study presents a learning method and challenges regarding implementing a Python programming approach in teaching financial analytics to graduate accounting students. The advent of Big Data, as well as related applications and technologies, has significantly changed the process and practice of accounting. This has led to essential changes in the construction and teaching content of accounting education. While there have been several studies examining how data analytics is embedded in the accounting curriculum, the majority of the teaching cases in accounting focus on analysis and communication with Excel as the principal tool, with very few covering the necessary steps …

Unveiling The Process Of Collaborative Learning Through The Use Of Digital Whiteboard Historical Action Logs, Hua Leong Fwa

Research Collection School Of Computing and Information Systems

The Covid-19 pandemic has forced many educational institutions to transit from face-to-face to online delivery of lessons. Precluded from meeting face-to-face in a classroom due to pandemic curbs, a digital whiteboard affords both teacher and learners to be collaborating and completing a task from home instead. In this paper, we first used a survey to assess learner’s acceptance and use of digital whiteboard. We next web-scraped and visualized historical action logs recorded by the digital whiteboarding tool to uncover the process of problem-solving between and within the teams. This is significant as social-loafing and free-riding are typically difficult to detect …

2022 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2022.

2022-12-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from December of 2022.

2022-12-01 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from December 1, 2022.

2022-12-01 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from December 1, 2022.

Brain Waste Among Highly Skilled Immigrants In The United States, Kimberly Alva-Chavers Gardner

Master's Projects and Capstones

The issue of brain waste and underemployment among highly skilled immigrants is a key issue facing the United States today. This problem of equity has turned into an issue of economic stability in a country with a waning population whose workforce will soon depend on immigrant and international workers. Multiple agencies, including government programs and nonprofits, are attempting to address this issue from a language learning perspective. Using the theoretical framework of Cultural Capital and Community Cultural Wealth, this research project suggests that the key to reducing brain waste and underemployment among highly skilled immigrants is to take the focus …

Deliberately Developmental Leadership In Organizational Settings, Glenn Allen Nixon

Electronic Theses and Dissertations

The purpose of this qualitative study was to investigate leadership development strategies in organizations in North Texas needed to create prepared, competent leaders who can become and help create deliberately developmental leaders. Open-ended and semistructured interviews were used to collect data, with questions centered on effective leadership development strategies for creating competent leaders and effective leadership strategies for creating deliberately developmental leaders. The idea was to understand if organization’s leadership focused on the need for leadership development, if organizational members were being identified for leadership, and if systems exist to address future organizational leadership needs. Three types of organizations were …

Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin

Graduate Theses and Dissertations

Small businesses are critical to the economic success of the United States, and several states, such as Mississippi, have a strong reliance on small business development. Through small, individually owned businesses, the overall economy is enhanced, and the quality of life for many is improved. A growing trend within the small business community is private ownership by Black women. This population segment has dramatically grown in their presence within business ownership, and it is necessary to describe elements of their success. The proposed research focuses on informal education as an enabler of this small business success. Informal education is a …

An Investigation Of Tax Assessors’ Perception Of The Relationship Between Proactive Career Management Behaviors (Pcmbs) And Career Success: Determining The Most Valuable Career Management Behaviors, Daniel K. Berry

Graduate Theses and Dissertations

The purpose of this study was to investigate government and private-sector tax assessors’ perceptions of the relationship between proactive career management behaviors (PCMBs) and career success. The findings of the study established a foundation to assist government and private-sector tax assessor organizations with developing the human capital within and the careers of their employees. The study’s findings revealed that all four of the PCMBs (career planning, career self-exploration, environmental career exploration, and voluntary human capital development) had significant relationships to career success when tested with a multiple regression model. The study’s findings also revealed that there was no significant difference …

Contemporary Trends In The Theological Understanding Of Christian Pilgrimage, Piotr Roszak

International Journal of Religious Tourism and Pilgrimage

This paper analyses the historical changes that have taken place in the Christian theology of pilgrimage from Patristics to the present time. Against that background, it identifies the core parameters of the theological debate on pilgrimage, including its foundation in the truths of the faith and its key dimensions. In view of attempts to reduce the essence of pilgrimage to phenomenological descriptions in contemporary analyses, the author proposes to take advantage of the explicatory potential of hylomorphism as a theory that differentiates between matter and form. When applied to pilgrimage, hylomorphism makes it possible to integrate theological perspectives with the …

2022-November-29-Student Pharmacists Collect Boxes For Operation Christmas Child, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 29, 2022) – Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy are helping children in need across the world.

The college’s Christian Pharmacist Fellowship International (CPFI) chapter filled 47 shoeboxes as part of Operation Christmas Child, a project of Samaritan's Purse, an international Christian relief and evangelism organization headed by Franklin Graham. Since 1993, more than 168 million Operation Christmas Child gift-filled shoeboxes have been distributed to children in more than 160 countries and territories.  

“That's 47 lives touched all the way across the ocean from a small organization in East Tennessee,” …

Northern Natural Gas Company Strategic Audit, Morgan Reinecke

Honors Program: Senior Projects (Public)

Northern Natural Gas Company is a natural gas interstate pipeline company owned by Berkshire Hathaway Inc. A strategic audit of the company was conducted by analyzing external and internal factors affecting the future of the company. The transportation industry macro environment was assessed using PESTEL analysis. The competitive environment of the industry was evaluated using Porter’s Five Forces. Northern Natural Gas Company differentiates itself from competitors by its position in the market and its competitive advantages of having an extensive pipeline network, a reputation for reliability, and high-quality customer service. To maintain a sustainable competitive advantage, Northern Natural Gas Company …

Takeda Pharmaceutical Rare Hematology Strategic Audit, Brian Duval

Honors Program: Senior Projects (Public)

Takeda Pharmaceutical Company is a large Japanese-based multinational pharmaceutical company that manufactures treatments for many different diseases. It is the largest pharmaceutical company in Asia and has a significant share in markets across the world. This report focuses specifically on Takeda’s treatments for rare bleeding disorders under its Rare Diseases & Hematology division. Using internal and external analysis tools, this report seeks to understand how Takeda has created and sustained competitive advantages in the complex environment of the pharmaceutical industry. Specific tools used to highlight this include Porter’s Five Forces and PESTEL analyses. This report also examines the environment surrounding …

Instructional Systems Design And The Diffusion And Adoption Of Technology: (Volume 1), Miguel Ramlatchan (Author & Editor), Mark Parsons (Author), Meghan Soldani (Author), Josie Joswick Mendoza (Author), Maria Satre (Author), Brittany Spitz (Author), Jasmine Bundy (Author), Amanda Kline (Author)

Distance Learning Faculty & Staff Books

Instructional designers, instructional systems designers, and other educational technologists are, by their nature, innovators. These professionals apply and extend the applied science of learning, systems, communication, and instructional design theory to help students learn. Technology in some capacity is used to make the connections between subject matter experts, teachers, instructors, and their learners. It is common for instructional designers to seek new tools, techniques, and innovations for the improvement of learning, access, quality, and student satisfaction. However, the adoption and diffusion of new educational technology and innovation is a complex process that depends on many variables. Understanding these processes and …

Student And Faculty Preferences Regarding Instructional Modalities At An Hbcu Business School As A Result Of Covid-19 – A Change Management Approach And Mindset, Donald R. Andrews, Sung No, Kimberly K. Powell, Melanie Powell Rey, Ghrimay Ghebreyesus

Southwestern Business Administration Journal

The COVID-19 pandemic has had a major impact on the higher education community, especially the Historically Black Colleges and Universities (HBCUs). At a micro-level, the HBCU business schools have felt the effects as well, particularly in critical areas such as instructional modalities and the overall classroom experience. Since COVID-19 has changed the educational game, what do key stakeholder groups now prefer regarding instructional modalities in the HBCU business school? This study will answer this question and more while incorporating a change management approach and mindset for leadership and decision-making.

2022-November-22-Reindeer 5k Run-Walk, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 22, 2022) – The Organization of Student Representatives (OSR) at East Tennessee State University’s Quillen College of Medicine is hosting a 5K Reindeer Run/Walk fundraiser on Saturday, Dec. 3, at 1 p.m. to benefit the Willow Unit at Woodridge Hospital.

“For the past two years, OSR has hosted a virtual 5K fundraiser event for the Willow Unit at Woodridge,” said first-year medical student and OSR representative Tia Shutes. “This year, we are hosting an in-person 5K that promotes good health and allows us to continue this tradition.”

Registration for the 5K is $10 per person, and the …

2022-2023 Faculty Handbook, Morehead State University. Office Of The Provost.

Faculty Senate Records

Faculty Handbook of Morehead State University, issued by the Office of the Provost on November 22, 2022.

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Policy Briefs and Reports

This report analyzes the Southern Nevada employment ecosystem by utilizing occupational clusters recognized by the U.S. Department of Labor. The first section examines occupations in the tourism industry using three occupational clusters: hospitality and leisure; arts, audio/video technology and communications; and the transportation, distribution, and logistics. Next, this report utilizes the Las Vegas Global Economic Alliance’s 2022 Workforce Blueprint to identify the top 15 in-demand occupations for Southern Nevada and occupational clusters. A case study of the MGM College Opportunity Program (COP) is presented to demonstrate an existing workforce training program that promotes upward mobility of leisure and hospitality employees …

Social Presence As A Predictor Of Social Construction Of Knowledge In Discussion Forums In Asynchronous Online Higher Education Courses, Austin Megli

Organization, Information and Learning Sciences ETDs

The three research papers completed and compiled to make up this dissertation explore the relationship between social presence and social construction of knowledge in asynchronous online discussion forums in higher education courses in the instructional technology field. Paper 1 is a literature review of the interaction analysis model (IAM) (Gunawardena et al., 1997) as a methodology, which is used to measure and determine the social construction of knowledge in online discussion forums. This literature review identified and highlighted the need to determine how the social environment of online learning influences the social construction of knowledge. This led to the second …