Business Commons^™

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

An Examination Of The Relationship Between Cheating In Online Classes And Technostress: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper

International Journal for Business Education

This research study investigated the relationship between technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) and faculty perceptions of student cheating in online classes. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems, and other research panels during 2021 (N = 94). Findings from regression analysis indicated that the techno-complexity subconstruct is positively related to a faculty’s perception …

Impact Of Covid-19 Pandemic On Marketing Of Education, Shreekant Joag

Journal of Global Awareness

The COVID-19 pandemic forced many schools to partially or totally switch to remote communication methods for delivering education in the years 2020-2021. It is believed that forced compliance with unfamiliar and even unpreferred modes of behavior can have a profound and lasting impact on people’s attitudes and opinions toward the behavior itself because of first-hand exposure and experience. It is, therefore, possible that this experience with remote teaching and learning could have materially changed both instructors’ as well as students’ attitudes toward remote delivery of education. Such changed attitudes may predict their future choices and behavior.

This paper will present …

Students' Perceptions Of Professional Short-Messaging Education In Undergraduate Courses, Seth S. Frei, Allison M. Alford, Ashly B. Smith

Journal of Communication Pedagogy

The popularity of short-messaging formats, like text and chat, is on the rise in the workplace with many employees preferring this style over long-form options like email. While many businesses expect employees to communicate using short messages, students may be ill-equipped to effectively use these methods due to a lack of formal training. This study sets out to understand students’ experience, confidence, and education related to professional short messaging. Results indicate a correlation between confidence and experience levels in writing text and chat messages. Further, the participants who indicated they had training on writing short messages, indicated they learned it …

Exploring The Operationalization Of Market Sensing In A Higher Education Organization, Ashish Bhardwaj

Dissertations and Theses Collection (Open Access)

Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has explored the difference between ordinary and dynamic capabilities and proposed the role of dynamic capabilities as enabling the configuration and reconfiguration of the organization’s assets in response to or in anticipation of a rapidly evolving market environment, to maintain competitive advantage.

Market sensing dynamic capability has been hypothesized to consist of three key organizational processes – sensing, …

Does Reputation Lead To Student Loyalty? The Case Of A Private Higher Education Institution, A State University, And A Local College, Jean Paolo G. Lacap, Jaime V. Cortez

The South East Asian Journal of Management

Research Aims: The current research aims to analyse (1) the direct interrelationships of higher education institutions' (HEIs) reputation, student satisfaction, and student loyalty; (2) the mediating effect of student satisfaction on the relationship between HEI reputation and student loyalty; and (3) the moderating role of HEI type (private HEI [PHEI], state university/college [SUC], local university/college [LUC]) on the links between HEI reputation and student satisfaction, HEI reputation and student loyalty, and student satisfaction and loyalty.

Design/Methodology/Approach: All hypothesised relationships were analysed using partial least squares – structural equation modelling (PLS-SEM).

Research Findings: The results revealed that (1) HEI reputation …

Weak Organizational Culture In Higher Education Leads To Unmet Organizational Goals, Jennifer Willard Matthews

Doctoral Dissertations and Projects

This qualitative case study explores the perception of weak organizational culture at one institution of higher education and the influence of weak culture on attaining organizational goals. The general problem addresses a weak organizational culture where department leaders operate independently of organizational policies and procedures, resulting in the inability to reach organizational goals. The study included fifteen survey responses from faculty and staff, two follow-up interviews, two observations of university-sponsored group activities, and current data from the 2021 Work and Well-Being Survey conducted by the American Psychological Association. Themes emerged from collected data and existing literature allowing the researcher to …

Addressing The Lack Of Digital Literacy Learning At A Kuwaiti Higher Education Institution, Mariam Sarhan Alshammari

The Dissertation-in-Practice at Western University

This Organizational Improvement Plan is an effort to address the lack of digital literacy learning at a Kuwaiti higher education institution. Digital literacy, and by extension, digital citizenship are critical skills to have in today’s world. Global College of Kuwait (GCK, anonymized) is a relatively new college in the region that is struggling to retain students, particularly after COVID highlighted the college’s lack of experience/preparedness with digital literacy. To tackle the problem, a reform committee was formed and tasked with finding a feasible solution to improve digital literacy learning in the college’s Foundation Program. A Foundation Program is a preparatory …

The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper

International Journal for Business Education

This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online – Faculty Version scale. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, and the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems early 2020 (N = 307). The findings indicated that techno-stressed faculty are less motivated to teach online. Techno-insecurity …

Perspectives On The Impact, Mission And Purpose Of The Business School, Howard Thomas

Research Collection Lee Kong Chian School Of Business

The business school has been an important success story in the evolution of the modern university. The concept of how the impact, mission, purpose, and value of a management school should be formulated is often delegated to the dean, faculty and advisory committees in most schools. The British Academy has contributed significantly to the emerging debate on the purpose of a business school by both examining the concept of a purposeful business school in business and management education and, more recently, investigating what, and how, business schools should teach, grow and develop. Greater attention has been directed towards developing more …

Business Schools Should Be Schools Of Management: An Evolutionary Perspective, Kai Peters, Howard Thomas

Research Collection Lee Kong Chian School Of Business

This chapter looks at the original driving forces which led to the creation of institutions, particularly in the US, including the vision of their founders which would support our perspective in favour of schools of management. It looks at the years following the Second World War and how the Ford and Carnegie ‘Foundation Reports’ as well as the Cold War led to further evolution away from a school of management to a business school mission. The chapter looks at the period roughly from 1970 to 2000 during which US business school funding, which had been largely provided by the foundations, …

Singapore Management University (Smu): Tracking The Strategy Evolution Of A Start-Up University, Michelle P. Lee, Howard Thomas, Alex Wilson

Research Collection Lee Kong Chian School Of Business

The year 2020 marked the 20th anniversary of the Singapore Management University (SMU). SMU exists in an ecosystem for higher education that is quite unlike what one might find in other parts of the world. The supportive and stable environment the Singapore government provided in terms of its funding and policies meant a more predictable environment within which a university can make long-range planning. Singapore's development since its independence in 1965 has been undergirded by the belief that a strong educational system is the backbone of the country's economic development. The Era of Evolution is a story of both implementation …

Perspectives On The Impact, Mission And Purpose Of The Business School, Eric Cornuel, Howard Thomas, Matthew Wood

Research Collection Lee Kong Chian School Of Business

This book explores the impact and purpose of the business school, and addresses some of the most important questions facing management education today. The diverse perspectives brought together by the EFMD in this volume examine a number of common questions, themes and challenges. These include: whether business schools should be viewed as schools of management, given the complexity of the business environment; what is the positive impact of business school research, and the balance of relevant, practical impact and academic rigour; the strategic evolution of business schools and how they may evolve in a more purposeful direction; and why business …

The Cost Of Organizational Change For Rural Community Colleges, Randy Clayton Scaggs

Graduate Theses and Dissertations

This qualitative study will investigate the unintended consequences of implementing structural change in a rural community college in the mid-South region of the United States. Specifically, this study will examine the unanticipated outcomes of merging student affairs and academic affairs into one division. Scant empirical evidence exists about the benefits of this structural change or literature reviewing assessments of the unanticipated financial and nonfinancial costs to the institution. This critical case study is situated in a rural community college that recently changed its organizational structure by combining the academic and student affairs divisions. A purposeful sample, from different levels of …

A Delphi Study Of Possible, Probable, And Desirable Futures At 4-Year U.S. Higher Education Institutions By 2035, Mary Cutia-Pluff

Dissertations

Purpose: The purpose of this study was to identify and describe educational changes at 4-year higher education institutions that are possible and probable by 2035 as perceived by a panel of experts. Additionally, the purpose was to determine the level of desirability of educational changes identified as probable by a panel of experts. Finally, the purpose was to describe actions necessary to promote the desirable educational changes by 2035 as perceived by the panel of experts.

Methodology: The Delphi method was used to survey 17 higher education experts from diverse disciplines. Four survey rounds gathered qualitative and quantitative data regarding …

One Size Does Not Fit All: A Comparison Of White, Latinx, And Black Student's Unadjusted And Adjusted Gpas In A College Of Business And Public Administration Of A Hispanic Serving Institution, Francisca Beer, Daniel Macdonald

International Journal for Business Education

Because higher education creates more informed individuals, healthier citizens, social prestige, job satisfaction, and numerous other non-economic benefits, it is important that all members of society have opportunities for successful educational achievement. Using data for undergraduate students enrolled in a business college of a large Hispanic Serving Institution (HSI), this study documents the existence of an unadjusted GPA gap between White students and ethnic minority students. This study also shows that the unadjusted GPA gaps decrease when socio-economic indicators are introduced in the analysis. The gaps continue to decrease when units-taken, transfer status, age, and student status are added to …

An Exploration Of Black Women Faculty Members' Faculty Development And Career Advancement Experiences Within A Pwi, Monica N. Guient

LSU Doctoral Dissertations

At a large, research-intensive, predominantly White university, in this qualitative case study, Black women faculty members’ experiences with and perceptions of institutionally sponsored faculty development activities in relation to career advancement was explored. The career advancement of faculty members from underrepresented and minoritized populations—particularly Black women—is ultimately impacted by the racialized and gendered disparities among tenure-track and tenured professors in research, service, and teaching. Unique to this study is the exploration of how Black women faculty members experience the human resource development practice of faculty development while also gathering information from the institutional leaders who oversee and guide institutionally sponsored …

Building An Honors Community That Values And Celebrates Faculty, Kristine A. Miller

Journal of the National Collegiate Honors Council Online Archive

The National Collegiate Honors Council’s “Shared Principles and Practices of Honors Education” (2022) outlines the level of commitment, pedagogical innovation and inclusivity, mentoring, and intellectual leadership that honors programs and colleges expect from their faculty. These high expectations require institutional support structures that compensate faculty fairly, foster ongoing professional development, and build a sense of belonging and community in honors. Emphasizing the importance of faculty who teach, mentor, and guide honors students on their educational journeys, the author draws on firsthand experience to offer specific ideas about how to engage and reward honors faculty. The essay suggests that building a …

E Pluribus Unum: Increasing A Shared Understanding Of Mission At Marine Corps University, Edward Greiner, Kirstin Pantazis, Christopher Reid, Dominick White

Doctor of Education Capstones

E PLURIBUS UNUM: INCREASING A SHARED UNDERSTANDING OF MISSION AT MARINE CORPS UNIVERSITY

By Edward Greiner, Kirstin Pantazis, Christopher Reid, and Dominick White

A capstone project submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Department of Educational Leadership at Virginia Commonwealth University

Virginia Commonwealth University, 2023.

Capstone Chair: Beth E. Bukoski, Ph.D., Department of Educational Leadership

Mergers between higher education institutions present unique challenges to creating and maintaining a shared understanding of mission. Additionally, professional military education institutions with civilian faculty and staff must blend military and civilian cultures in the workplace. …

Facilitating Programme-Level Assessment Working Teams To Develop Shared Rubrics Across A Ug And Pg Programme Portfolio In Business Education, Roisin Donnelly, Colin Hughes

Books/Book Chapters

This chapter is a reflective study reporting on a College-wide common rubrics initiative in a Technological University (TU) in Ireland. Assessment and feedback are enduring issues for the higher education sector both in Ireland (as well as internationally). By addressing these priorities, we are focusing on the connected areas of marking practices and feedback processes in a College of Business. The chapter highlights the collaborative nature of an initiative on programmatic assessment design, its breadth of scope, and the high levels of support provided to staff and students through the design process. In particular, rubrics are the main focus of …

Leading Business Schools, Julie Davies, Howard Thomas, Eric Cornuel, Rolf D. Cremer

Research Collection Lee Kong Chian School Of Business

Business schools are critical players in higher education, educating current and future leaders to make a difference in the world. Yet we know surprisingly little about the leaders of business schools. Leading a Business School demystifies this complex and dynamic role, offering international insights into deans’ dilemmas in different contexts and situations. It highlights the importance of deans creating challenging and supportive learning cultures to enhance business and management education, organizations and society more broadly.Written by renowned experts on the role of the dean, Julie Davies, Howard Thomas, Eric Cornuel and Rolf D. Cremer, the book traces the historical evolution …

Leading A Business School, Julie Davis, Howard Thomas, Eric Cornuel, Rolf D. Cremer

Research Collection Lee Kong Chian School Of Business

Business schools are critical players in higher education, educating current and future leaders to make a difference in the world. Yet we know surprisingly little about the leaders of business schools. Leading a Business School demystifies this complex and dynamic role, offering international insights into deans’ dilemmas in different contexts and situations. It highlights the importance of deans creating challenging and supportive learning cultures to enhance business and management education, organizations and society more broadly. The book traces the historical evolution of the business school deanship, the current challenges and future sources of disruption. The leadership characteristics and styles of …

Business School Sustainability Revisited: Sustainable No More?, Kai Peters, Howard Thomas

Research Collection Lee Kong Chian School Of Business

Kai Peters and Howard Thomas reflect on their 2011 Global Focus article, “A Sustainable Model for Business Schools”, and 2018 book, “Rethinking the Business Model of Business Schools”, and update the thoughts and developments since then.

Evaluación De Las Competencias Digital Y Emprendedora En Estudiantes De Una Universidad Colombiana, Luis Eduardo Buitrago Rojas

Theses and Dissertations

La presente investigación tiene por nombre la Evaluación de las Competencias Digital y Emprendedora en Estudiantes de una Universidad Colombiana, el investigador Luis Eduardo Buitrago Rojas realizó la presente investigación en el año 2023 Disertación Aplicada, Nova Southeastern University, Abraham S. Fischler College of Education and School of Criminal Justice. Palabras clave: competencias digitales, competencias emprendedoras, estudiantes universitarios, educación superior Este estudio evaluó las competencias digital y emprendedora de estudiantes universitarios en un programa transversal en una universidad colombiana. El objetivo de la investigación fue identificar el nivel de competencias digitales y emprendedoras de los estudiantes. El estudio utilizó dos …

Experiencing Workplace Inclusion: Critical Incidents That Create A Sense Of Inclusion For Professional Staff In Higher Education, Katherine Penn Lampley

Antioch University Full-Text Dissertations & Theses

Professional staff make up the majority of employees at colleges and universities in the United States but are rarely the focus of research in higher education. As a result, little is known about how these employees experience the workplace, creating a challenge for educational institutions working to attract, develop, and retain this essential resource. Employees who feel included in the workplace have higher performance levels and are more likely to remain with their organizations, but workplace inclusion is a complex and undertheorized psychological phenomenon. This exploratory study provides insight into the psychological experience of inclusion by examining the experiences, interactions, …

Perspectives On The Mission, Value And Impact Of The Business School, Howard Thomas, Howard Thomas

Research Collection Lee Kong Chian School Of Business

The business school has been an important success story in the evolution of the modern university. Yet it is increasingly valued in that context “much more for its managerial expertise, cash generation ability and financial strength than its intellectual vigour and scholarship. Indeed … its legitimacy as a serious academic discipline is critically questioned by scholars in science, arts and the humanities” (Thomas, Lorange and Sheth, 2013, pp 52/3). Rakesh Khurana (2007) argues that business schools have become the ‘hired hands’ of business and have abandoned any pretence of fulfilling goals of developing a cadre of professional managers as proposed …

An Autoethnograpy Of A Baby Boomer In Higher Education: Challenges And Catalysts For Change, Deborra Finlan

Theses & Dissertations

Higher education as a baby boomer brings mental, physical, and economic adjustments, concerns, and insecurities. Additionally, life delivers unexpected challenges and barriers which can cause hardships requiring various types of motivation. Fortunately, there are also catalysts which can contribute toward successes. Literature from four major elements were the focus in this study: motivation, adult learning, challenges, barriers, and catalysts. Theorists and theories included Vroom’s expectancy theory of motivation with the added factor of cost, and Ryan and Deci’s theory on self-determination; Mezirow’s transformative learning and Knowles’s self-directed learning; Cross’s theory on educational barriers—situational, dispositional, and institutional; and Cobb’s social support …

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Policy Briefs and Reports

This report analyzes the Southern Nevada employment ecosystem by utilizing occupational clusters recognized by the U.S. Department of Labor. The first section examines occupations in the tourism industry using three occupational clusters: hospitality and leisure; arts, audio/video technology and communications; and the transportation, distribution, and logistics. Next, this report utilizes the Las Vegas Global Economic Alliance’s 2022 Workforce Blueprint to identify the top 15 in-demand occupations for Southern Nevada and occupational clusters. A case study of the MGM College Opportunity Program (COP) is presented to demonstrate an existing workforce training program that promotes upward mobility of leisure and hospitality employees …

Executive Summary: Driving The Southern Nevada Health Economy Forward, Tripp Umbach

Policy Briefs and Reports

The University of Nevada, Las Vegas (UNLV) plans to develop an integrated academic health center within the Las Vegas Medical District (LVMD).1 The academic health center includes UNLV’s five health science schools and mental and behavioral health, which is distributed among several colleges (medicine, liberal arts, urban affairs, and education) in the university. University Medical Center (UMC), a major teaching hospital, will also be an important driver of the academic health center. For the purposes of this report, UNLV’s medical and health science entities along with UMC are referred to collectively as the UNLV Academic Health Center.

Driving The Southern Nevada Health Economy Forward: Benefits Of A Transformational Unlv Academic Health Center, Tripp Umbach

Policy Briefs and Reports

The University of Nevada, Las Vegas (UNLV) plans to develop an integrated academic health center within the Las Vegas Medical District (LVMD). The academic health center includes UNLV’s five health science schools and mental and behavioral health, which is distributed among several colleges (medicine, liberal arts, urban affairs, and education) in the university. University Medical Center (UMC), a major teaching hospital, will also be an important driver of the academic health center. For the purposes of this report, UNLV’s medical and health science entities along with UMC are referred to collectively as the UNLV Academic Health Center. Additional academic health …