Business Commons^™

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty Articles

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

Personalised E-Learning: Facilitating Students' Understanding And Mastery Of New Concepts, Eileen O'Donnell, Victoria Macarthur, Mary Sharp

Other resources

Each individual perceives and experiences life and learning in their own unique way. Past experiences can influence our understanding and mastery of new concepts. Occasionally, learners meet obstacles in their learning experiences which they find difficult to surmount.Not all learners require the same learning experience to reach the required thresholds or basic units of understanding which are expected to succeed with their course of study. Threshold concepts are part of the fundamentals of a subject which one builds upon to eventually achieve the required learning outcomes. The provision of personalised e-learning resources to assist students to surmount their personal learning …

A Qualitative Exploration Of Oral Communciations Apprehension, Marann Byrne, Barbara Flood, Dan Shanahan

Articles

Prior research has identified communication apprehension, or fear of communicating, as a major factor which inhibits an individual’s willingness to communicate and his/her capability to develop effective communication skills. While many prior studies have measured oral communication apprehension of students, there has been little qualitative exploration of the phenomenon. This study was conducted by interviewing first-year business and accounting students at a higher education institution in Ireland who were identified as encountering varying levels of oral communication apprehension. The experiences of the students in communicating in different contexts are analysed and the impact of factors such as fear of peer …

Engaging Students In The Classroom: How Do I Know What I Think Until I See What I Draw, Paul Donnelly, John Hogan

Conference papers

Recognizing the world into which our students will emerge upon graduation, a world characterized by constant change, and our belief in the need to develop our students as “critical beings” (Barnett, 1997) and as “citizens capable of governing” (Giroux, 1997: 259), we embrace a critical pedagogy that is not just about theory (Dehler, Welsh & Lewis, 2004), but can also be implemented experientially in the classroom through the use of freehand drawing. With this as context, our aim in the classroom is to create a learning space where our students develop their capacity for critical self-reflection. As such, we use …

Interactive Web-Based Simulation For Supply Chain Education, John Crowe, Ayman Tobail, Amr Arisha

Books/Book Chapters

Knowledge economies are based on the concept of knowledge transfer between education institutes and stakeholders. In response, the significant move away from traditional teaching methods to the emerging paradigm of eLearning has become increasingly in evidence across many academic disciplines. To assist in the transition from traditional learning to eLearning, more interactive and virtually orientated teaching aids are needed. This chapter introduces a simulation-based learning framework that integrates web-based simulation and a web content management hierarchy model. Using the complex subject of supply chain management as a case study, the new framework allows users to examine various real-life strategic management …

A Qualitative Analysis Of Small Business Owner-Managers' Participation And Learning In An Online Discussion Forum : Not Quite Paradise Found, Tara Laureen Smith

Theses: Doctorates and Masters

Small business owner-managers (SBOMs) are a difficult group to engage in formal face-to-face training and learning activities. Research to encourage SBOMs' participation has focused on two main themes: first, trying to ascertain why they do not attend training and, second, determining their learning preferences. They are reluctant to attend formal training because they prioritise business operations (no time to attend training), perceive training as a poor return on investment, have negative perceptions of training and education, and believe the training provision often does not meet their needs. In terms of their learning preferences, it is clear that SBOMs prefer informal, …

Learning By Gaming: Supply Chain Management, Amr Arisha, Ayman Tobail, John Crowe

Conference papers

Today's third level students are of a virtual generation, where online interactive multi-player games, virtual reality and simulations are a part of everyday life, making gaming and simulation a very important catalyst in the learning process. Teaching methods have to be more innovative to help students understand the complexity of decisions within dynamic supply chain environment. Interactive simulation games have the potential to be an efficient and enjoyable means of learning. A serious interactive business game, Automobile Supply Chain Management Game (AUSUM), has been introduced in this paper. Using theories learnt in class as a knowledge base, participants have to …

2011-12-09 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from December 9, 2011.

2011-12-08, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

Rudolph The Red-Nosed Reindeer And A Four-Year-Old: Lessons For Leadership & Life, Connie I. Reimers-Hild

Kimmel Education and Research Center: Faculty and Staff Publications

Last week while I was in the shower, my four-year-old daughter, Raquel, walked into the bathroom and asked me an interesting question. “Mom, why doesn’t anyone like Rudolph’s shiny red nose?” My daughter was supposed to be in bed sleeping. I am 99% sure she was lying in bed reflecting on her day.

Many nights I have quietly checked on her before going to bed myself only to find her talking to herself while she makes vivid hand gestures and motions. On this particular evening, her talk and gestures must have focused on Rudolph the Red-Nosed Reindeer. After thinking about …

2011-12-05 Meeting Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for December 5, 2011.

2011-12-02 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from December 2, 2011.

Haworthnews (12/2011), Western Michigan University

Haworth College of Business News

• “Urban Plunge” trip
• Tribal sovereignty and gaming is topic of January Keystone breakfast
• The Spirit of Kalamazoo
• Students take high honors in national sales competition
• ISM students help company with management process
• Greenleaf Trust Awards Scholarships
• Faculty Blog

The Consumption Of Concepts: The Hedonic And Utilitarian Effects Of Perceived Interactivity On The Consumption Of Digital Information, Colleen P. Kirk, Jennifer Thomas, Larry Chiagouris

Cornerstone 3 Reports : Interdisciplinary Informatics

No abstract provided.

Hiring And Recruitment As Rhetorical Strategies: An Analysis Of The Way Businesses Approach Graduating University Students And Influence Their Choices, Sean D. Gibson

Communication Studies

To answer the question, which rhetorical strategies are most persuasive to university graduates regarding hiring and recruitment, I surveyed three classrooms with a questionnaire that gauged university graduates attraction to three different types of rhetorical strategies. The rhetoric came from three major businesses that recruit university graduates: College Works Painting, Peace Corps, and Hewlett Packard.

Each one of these businesses uses a different type of strategy to recruit university graduates. College Works Painting uses an Experience Illusion strategy based on the premise that the company will help train university graduates to become managers and leaders in business. Peace Corps’ uses …

2011-12-01 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for December 1, 2011.

A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy

Graduate Theses and Dissertations

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …

2011 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2011.

2011-11-29 Intercollegiate Athletics Committee Meeting Minutes, Morehead State University. Faculty Senate., Intercollegiate Athletics Committee

Faculty Senate Records

Intercollegiate Athletics Committee meeting minutes for November 29, 2011.

2011-11-29 Executive Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for November 29, 2011.

2011-11-29 Intercollegiate Athletics Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Intercollegiate Athletics Committee Meeting Minutes for November 29, 2011.

2011-11-18 General Education Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

General Education Council meeting minutes from November 18, 2011.

2011-11-17 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for November 17, 2011.

2011-11-15 Executive Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for November 15, 2011.

2011-11-11 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from November 11, 2011.

The Increasing World Population: A Call For Entrepreneurial Leadership & Innovation, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

According to the United Nations, the world’s population hit 7 billion on October 31, 2011. The United Nations is projecting the world population to reach 9.3 billion by 2050. The new population landmark set off alarms in governments and organizations around the world. Most of the growth will occur in the poorest and least developed regions of the world, which already must work to resolve issues related to shortages of quality food, soil, air and water. Many people living in these countries also lack access to education, healthcare and global political capital. This white paper discusses the importance of innovation …

Faith, Spirituality, And Sustainability, C. William Pollard

C. William Pollard Papers

This speech was delivered at the University of Arkansas's Tyson Center for Faith and Spirituality in the Workplace (Fayetteville, AR). In it Pollard considers the 2008 financial crisis, which he believes requires business leaders to adopt new models of leadership and new ways of educating future managers. Such measures will ensure that corporate firms will always consider profit alongside the more significant goal of forming moral character.

2011-11-07 Meeting Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for November 7, 2011.

2011-11-04 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from November 4, 2011.

Kentucky Voices: Education Reform Is Futile Without New Set Of Principles, Aaron W. Hughey

Counseling & Student Affairs Faculty Publications

No abstract provided.