Business Commons^™

Call And Response : Experiments In Storytelling, Deanne Fernandes

Masters Theses

Being part of RISD's inaugural Masters of Illustration cohort has been an immense honor. This journey has been nothing short of transformative and healing, as it has allowed me to unearth layers of self-discovery through my creative practice.

In my thesis, I introduce a fresh research methodology rooted in the principles of call and response, with adaptability, creativity, and storytelling as its foundational pillars. Through the lenses of visual storytelling, experimental animation, graphic journalism, and fictional world-building, I demonstrate how these techniques can effectively bridge the gap between theory and practice. This dynamic approach fosters meaningful connections among diverse perspectives …

Bridge The Gap: Using Advocacy To Bridge The Gender Wage Gap In Sports - A Comparative Analysis Of Venus Williams And The Us Women’S National Team, William E. Mitchell

Student Theses and Dissertations

For decades sports and activism have been synonymous. Many remember Jesse Owens and Tommie Smith’s Olympic protests, Mohammed Ali’s anti-war protest and Collin Kaepernick kneeling to bring attention to racial injustices. More recently many joined in celebration and applauded when the US Women’s National Team secured equal pay. However, many women in sports remain invisible. Activism is a viable form of seeking change, but can the route taken by Venus Williams work in team sports? This project will seek to examine if activism is a viable change agent in sports especially in closing the gender pay gap. While several female …

The Carbonara Case: Italian Food And The Race To Conquer Consumers’ Memories, Marco Ginanneschi

Dublin Gastronomy Symposium

Can a recipe divide historians, gastronomes, and chefs? The answer is yes if we are dealing with carbonara, an iconic Italian dish, famous throughout the world. However, so much animosity could have deeper roots than the recently renewed controversy over its authorship suggests. This article aims to study the case of carbonara as an example of the race to conquer consumers’ memories. Following a transdisciplinary methodology, the author identifies three main approaches to the making of carbonara: glocal, regional, and creative. These approaches reflect distinct schools of thought regarding food within the diverse spectrum of Italian society. Their supporters - …

Social Enterprises And Social Media: A Dialogic And Comparative Analysis, Kevin L. Rawls

Doctoral Dissertations and Projects

This study is devoted to assessing the public relations activities of social enterprises on social media through a dialogic communication lens and comparing those activities with traditional businesses. Social enterprises are fundamentally devoted to leveraging market forces to help create sustainable social change, and as such are interested in not only financial returns but also specific social returns, and the public relations strategies of these organizations should be more aligned than traditional businesses with fully functioning society theory and dialogic communication principles. This study reveals areas of opportunity for both social enterprises and conventional companies to develop in the area …

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …

What To Expect When Preparing To Transition For Working Abroad: Exploring Work-Focused Intercultural Transition Training, Hannah Johnson

All Graduate Reports and Creative Projects, Fall 2023 to Present

Despite living in a highly globalized world with increased travels, interactions, and migrations across both physical and mental cultural lines, many individuals are still often unprepared to interact with those who are different successfully (Kupka et al., 2008). With all these increases in travel, interaction, and migrations across cultural lines, it is essential to understand the adjustment process and the potential challenges or barriers that individuals may face when transitioning to a new culture. This project systematically examines literature on intercultural transitions to improve training for individuals traveling to another culture for work. The literature examined includes pre-departure training and …

The Infinite Design Of Creative Self-Leadership, Adrian T. Ashdown

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of my Master’s of Science in Creativity and Change Leadership Project is to develop a Scope and Sequence for a Creative Self-Leadership course, providing participants with a structured framework for intentional personal growth and leadership development. The Infinite Design of Creative Self-Leadership serves as an individualized framework for influencing our human experience deliberately. Throughout this project, the core idea remains consistent: to teach creativity as a transferable skill with applications beyond traditional educational settings. The culmination of this endeavor will result in a comprehensive Scope & Sequence for The Infinite Design Creative Self-Leadership Course, offering participants a solid …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman

Chancellor’s Honors Program Projects

No abstract provided.

Investigating The Potential Of Augmented Reality In Creating A Sense Of Place On College Campuses, Linda White

Electronic Theses, Projects, and Dissertations

This project examines how designing an augmented reality (AR) campus navigation app can improve college students' sense of place and connection with California State University, San Bernardino (CSUSB). To guide the design of the app, I engaged in qualitative research using a curated campus walk protocol that invited students to walk to their favorite place on campus and record their walk while narrating it.

My analysis reveals the larger patterns that students use to select favorite places and favorite routes to those places, as well as how space navigation may lead to the formation of a sense of connection with …

Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu

Research Collection Lee Kong Chian School Of Business

Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills the gap in the literature by investigating how the cue of creators' actual influence (i.e., follower-followee comparison) may affect followers' engagement behavior. The study further examines the moderation effects of media-, topic-, and creator-related factors. The present work leverages …

Anatomical Depiction: How Showing A Product's Inner Structure Shapes Product Valuations, Seo Yoon Kang, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

Anatomical depiction is a technique where the product is decomposed into components that are spatially arranged in a layer-by-layer manner to visually explicate its inner structure. The authors demonstrate that anatomical depiction, compared to non-anatomical depiction, enhances product valuation. This effect occurs because anatomical depiction elicits a ‘coming together’ of the inner components in consumers’ minds thereby evoking a gestalt image of the product – a process labeled simulated assemblage. The elicitation of simulated assemblage in turn boosts their confidence in the product’s performance. Two field experiments first demonstrate that anatomical depiction leads to greater engagement in online settings such …

Bottleneck Analysis And Policy Suggestion On Construction Of International Scientific Research Environment, Xiaolin Zhou, Jun Wang, Ziyu Li, Jingru Chi, Fanchao Meng, Yun Yang, Xiaoping Ren

Bulletin of Chinese Academy of Sciences (Chinese Version)

Strengthening the construction of international scientific research environment is conducive to promoting international scientific and technological exchanges and cooperation, as well as building an open innovation ecosystem with global competitiveness. Based on research interviews and policy analysis, this study analyzes the blockages and proposes policy recommendations from six aspects: entry and exit of scientific research personnel, cross-border flow of scientific data, cross-border flow of scientific research materials, openness of S&T plans, settlement of international S&T organizations, and services and welfare of foreign talents. The research reveals several problems existing in the current construction of international science and technology environment, such …

Honesty In Marketing Communications: The Role Of Humor, Can Trinh

Atlantic Marketing Journal

Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

Hgs-3 The Influence Of A Tandem Cycling Program In The Community On Physical And Functional Health, Therapeutic Bonds, And Quality Of Life For Individuals And Care Partners Coping With Parkinson’S Disease, Leila Djerdjour, Jennifer L. Trilk

SC Upstate Research Symposium

Purpose Statement: Several studies have shown that aerobic exercise can have a positive impact on alleviating symptoms experienced by individuals with Parkinson's disease (PD). Despite this evidence, the potential benefits of exercise for both PD patients and their care partners (PD dyad) remain unexplored. This research project investigates the effectiveness, therapeutic collaborations, and physical outcomes of a virtual reality (VR) tandem cycling program specifically designed for PD dyads.

Methods: Following approval from the Prisma Health Institutional Review Board, individuals with PD were identified and screened by clinical neurologists. The pre-testing measures for PD dyads (N=9) included emotional and cognitive status …

Ai Usage In The Insurance Industry: Future Or Fad, Carrie Stetler

Honors Projects

AI has garnered the attention of professionals from every industry and Insurance is no different. Join me to analyze the many ways AI is affecting this industry and others, as well as to answer the question, “Is AI really the future?”

Harnessing The Power Of Cliftonstrengths®: How Multinational Corporations Can Use Deep-Level Diversity To Enhance Organizational Inclusion, Trapper Kay Pace

Electronic Theses and Dissertations

This research explicitly investigated how multinational corporations can enhance workplace inclusion through the novel use of the CliftonStrengths® assessment as a dimension of deep-level diversity. The study gleaned insights from employees’ perspectives, employing a constructivist grounded theory approach to explicate their experiences in rich qualitative narratives. Through open-ended surveys and intensive interviews, participants were selected using purposeful sampling to ensure meaningful data collection from the study organizations’ three global regions. The researcher conducted the analysis systematically through the constant comparison of data utilizing the NVivo14 software to assist in constructing codes, themes, and a theoretical schema. Results highlighted the significance …

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

Online Fan Communities: Welcoming Behavior, Brand Community Markers, And Multiple Identities In Sports Fandom, Blaine R. Huber

Doctoral Dissertations

Online fan communities have revolutionized the way sport consumers engage with fellow fans and the sports product. The traditional regional boundaries that once characterized sports fandom have been mitigated by the emergence of new media, social media platforms, and online fan communities. This dissertation explores the non-geographically bound nature of contemporary sports fan communities, examining the evolving dynamics of fan behavior in the digital age. In Study 1, an interactional perspective is employed to explore online fan socialization. The focus is on how new fans' self-presentation influences acceptance within NFL team-specific Reddit communities. Utilizing data mining, textual analysis, and qualitative …

Guinness Is The "Pumpkin Spice Latte" Of St. Patrick's Day, Jin-A Choi, Yi Luo, Bond Benton

School of Communication and Media Scholarship and Creative Works

This study by a team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University shows that Guinness was the most-discussed brand on social media leading up to St. Patrick’s Day, and not just in the traditional ways people share how they drink the popular beer brand. The volume of social media conversations related to Guinness beer and St. Patrick’s Day saw a 25% increase. Most social chats exhibited a happy mood as evidenced by a 62% joyful sentiment.

While the Shamrock Shake …

The Experience Of Knowledge Workers In Remote Environments During The Covid-19 Pandemic, Dale F. Knapp

Doctor of Education Program Dissertations

When regional quarantine restrictions were rapidly implemented in March 2020 due to the COVID-19 pandemic, knowledge workers were forced to vacate their traditional shared office spaces and transition to remote work environments. This unprecedented mass exodus from traditional in-person physical workplaces was facilitated by existing and new software and technology that allowed workers to remain connected and working. This phenomenological study explored the lived experiences and perceptions of knowledge workers who experienced this transition to a full-time remote work environment. The study also examined how knowledge workers perceived work performance relative to their experience during the COVID-19 pandemic. Data were …

Empowering Voices: Exploring The Career Trajectories Of Women Of Color Hr Professionals Amid Disruptive Change, Brandi R. Muñoz

Electronic Theses and Dissertations

This study investigated strategies to enhance diversity, equity, inclusion, and belonging initiatives in organizational leadership, focusing on supporting women of color in the workplace. The specific problem addressed was the underrepresentation and barriers faced by women of color in leadership positions despite their potential contributions to organizational success. The study employed a qualitative approach, combining qualitative interviews with socioeconomic data analysis. Data collection methods included semistructured interviews with women of color and a survey to gather demographic and employment information. The sample consisted of 16 women of color human resource professionals working in various industries and organizational settings across the …

The Link Between People's Social Perceptions Of Cultivated Meat Eaters And Their Acceptance Of Cultivated Meat, Xiaoyu Dai, Angela K. Y. Leung, Mark Chong

Research Collection School of Social Sciences

Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described …

A Queer Chinese Pilgrimage: Encountering Catholic Life In Manila, George Wu Bayuga

Journal of Global Catholicism

Starting in the late 1990s, Chinese Catholic priests, sisters, and seminarians began journeying to the Philippines to undergo religious and spiritual formation. This paper documents this journey and characterizes it as a kind of queer pilgrimage. Recognizing the queer theoretical parallels between minoritized populations under hegemony and Catholic life under socialism, this paper calls for attention to the queer work of imagining futures that emerges through processes of movement, encounter, and reflexivity across new political and social spaces. Specifically, this paper highlights how state-religious relations under socialism can differentially shape how Chinese Catholics think of themselves, faith formation, and how …

Mlcp Of Red Bull, Micah Winningham

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

Red Bull is a marketer and distributor of one of the first major sports drinks to be introduced into the world, called the same name: Red Bull energy. Since the inception of the drink in the mid 1980’s by Dietrich Mateschitz in Austria as an attempt to create an alternative to coffee, the drink and brand of the Red Bull organization have exploded into one of the most popular and recognizable organizations of all time. The brand pushes the idea of their product giving the greatest boost of energy, and their slogan “Red Bull gives you wings!” reinforces the idea …

The Camera Eats First: What Foodstagramming Reveals About Personal Behavior, Xiaoxiao Fu

Rosen Research Review

Some chefs may try to ban it, but 'foodstagramming'—diners taking photographs of food to post on social media—is a valuable tool that can boost both restaurants' and diners' public image. That's the conclusion of new research led by UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu. The study takes a psychological perspective and finds that foodstagramming helps both individuals' self-efficacy—the belief that if individuals act in specific ways they can achieve certain goals—and provides opportunities for restaurants to promote their businesses in new and exciting ways.

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love And Chocolates, Jin-A Choi, Bond Benton, Yi Luo

School of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The expression of love has been firmly tied with the act of giving material things, such as gifts. However, over the years, discomfort and even anger has grown around the over-commercialization of Valentine’s Day, creating a deep divide between those who gift and those who criticize and denounce the holiday as nothing but a “Hallmark card holiday” to push consumerism. Our center’s study from the previous year indicated that over-commercialization of Valentine’s Day found that love is not …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

Association of Marketing Theory and Practice Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez

Association of Marketing Theory and Practice Proceedings 2024

This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …