Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 31 - 31 of 31

Full-Text Articles in Business

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel Jan 1998

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel

Theses

Advertising has grown and developed new ideas throughout the years. Since its beginning . advertising has experienced many changes trying to exert influence on potential consumers and to remain in their minds in a positive way.

This culminating project is about the influence of the visual elements used in advertising on consumer perception . Advertising ' s purpose is to sell . A good ad should cause a good impression in the consumer and lead him or her to purchase the product or service advertised .

The main idea that will be developed and demonstrated in this culminating project is …