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Branding (Marketing) | Ireland -- Marketing | Ireland -- Entrepreneurship
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Ireland: A Branding Phenomenon? An Examination Of "Ireland The Brand"., Sarah O'Mahony
Ireland: A Branding Phenomenon? An Examination Of "Ireland The Brand"., Sarah O'Mahony
Theses
This study is an examination and assessment of the branding phenomenon, ‘Ireland the Brand’. An investigation into the current image of ‘Ireland the Brand’, was conducted as part of this research study, focusing particularly on the aspects of the brand relating to the foreign direct investment sector (Ireland Inc.), and the Irish tourism industry brand (Tourism Brand Ireland). Many events and aspects of Irish history contributed to the subsequent awareness of the values of ‘Ireland the Brand’. It included the Great Famine, which led to mass emigration, marking the beginning of a substantial Irish community abroad, the Irish diaspora. Also, …