Business Commons^™

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel

Theses

Advertising has grown and developed new ideas throughout the years. Since its beginning . advertising has experienced many changes trying to exert influence on potential consumers and to remain in their minds in a positive way.

This culminating project is about the influence of the visual elements used in advertising on consumer perception . Advertising ' s purpose is to sell . A good ad should cause a good impression in the consumer and lead him or her to purchase the product or service advertised .

The main idea that will be developed and demonstrated in this culminating project is …